Digital Marketing

How to Build a Business Website Yourself

How to build a business website yourself

A website is a basic requirement for any business in today’s Digital World. Would it not be great if you on your own can create a basic website for your business, something that can meet the marketing requirements? The need is to know how to build a website from scratch (DIY) and is one of the most required skills for a start-up or a small business.

Here are some of the advantages of acquiring this skill:

  • A lot of money can be saved if you know how to create the website on your own; else you could end up spending on website developers and designers.
  • You would obviously research a lot and are sure to understand the market trends and thus are likely to develop the website with conviction.
  • Enables you to be ahead of your competition as you save on consultation time with your developers and designers.
  • Enables regular changes and upgrades to the website with quick turnaround time.

Decide a name and find a domain for your website

Fortunately, these are not two separate steps; we all would love to decide the brand name for our products/services and the domain name for the website.

But since the internet is a couple of decades old, you would most likely realize that once you freeze the brand name, finding the relevant domain names is difficult as most are already existing or reserved.

This is how shortlisting a domain name is likely to work out.

  1. We shortlist, seek opinions and then zero down upon an attractive
  2. We then go into hibernation till such time we actually decide to start our business.
  3. Just before the commencement of business, we decide to purchase the domain name.
  4. When we try to book the domain name shortlisted earlier, the same is unavailable.
  5. Hence, we introduce a lot of changes to our original thought on the domain name.
  6. Then we eventually create another awesome name as per the availability.
  7. So, we end up paying attention to names that we aren’t comfortable with the belief that something is better than nothing.
  8. We try to fit in such a domain name which is available, and we can survive with.
  9. Finally, we go for the domain name as per the availability but not exactly the thought process.

The process of shortlisting the name for the business and purchasing the relevant domain name are the same sides of the coin. Hence it is a better idea to decide upon a certain business name if the domain name for the same is available.

There is enough guidance available online that you can refer to for completing the purchase of your domain.

The remaining process for the creation of a website is well defined and more predictable. With the domain name finalised and purchased, the most difficult and crucial part is over.

Domain name Registration

Let’s quickly understand and differentiate between the web host and registration of your domain.

The company which specializes in purchasing (registering) of domains for your business is called a domain registrar.

The companies engaged in the service of providing server space to store our website data are called web hosts.

Most of the web host companies also provide your registration of domain as an additional feature with a bundled offer. Our suggestion is that we should buy all these critical things for our business from companies that have the expertise and are reliable. is one of the best for registering domains.

Website hosting

Let’s consider that you have decided to make your website with WordPress. WordPress is a content management system (CMS) that helps us with our efforts to design and construct a website. However, we also require a host that would store our website for visitors. Based on our experience, Netilly recommends GoDaddy or  Bluehost.

For more on the top hosting service providers, you could refer to the blog published earlier by us on the subject.

Finalise the type of website to be created and the right platform

To be able to design and build your website, you don’t need to acquire programming skills! Yes, you heard it right. Today we have platforms that enable us to design and construct websites fast using plug and play tools.

Some popular tools used widely are WordPress, Joomla, Drupal, Squarespace, and Wix.

Most of the online blogs and influencers would recommend you to adopt WordPress to build a website. WordPress is easy to use, and the most popular Content Management System (CMS).

However, the options differ as per the requirement of your website.

Lots of businesses opt for a website with few variables and data points if you have a business independent of your website. If you just want to be present digitally in case someone is searching for your business online. Consider, if you want to create a website with minimum content and limited data. Some important information that your website should provide includes

  • Who is your customer?
  • Activity and USP of your business for customers
  • Slides/pictures that demonstrate the work
  • About us/ Contact us

If basic information is what you need for your website, then we would recommend you to opt for Squarespace. It is a professional site which provides ease of use and comes with an affordable price tag. It’s a perfect match for small businesses.

Squarespace would want you to believe that it can manage everything. But that’s a myth. However, it is fun to use, as they have made it reasonably simple and effortless to use. But they fail to provide advanced features required by your website/business. Also, they have a very limited approach towards e-commerce websites. As a result, Squarespace is not the option for businesses wanting to transact for their business online.

When you need to provide less information on a website but prefer a professional look, then Squarespace is perfect for your business, e.g. small businesses like printing press, freelancers and artists.

For all other types of businesses that you can foresee apart from the options above, using WordPress would be a good option. With WordPress, the possibilities are endless, including e-commerce, marketing sites and sites with a lot of content.

The need for customization may be a little higher in WordPress, but it can provide you with a lot of flexibility. Also, the easily available pool of talent and ecosystem around WordPress can be utilized.

With WordPress, you could either create a website yourself or get it done by an online marketing agency. WordPress provides lots of flexibility in terms of altering the design or content on your own without having to edit any code.

Creation of Website with SquareSpace

The first step is you need to create an account. Login to your account.

In SquareSpace page is the only type of content you can create. The template is the most important selection for your website. As it decides the layout, look, and feel of your website. Following are the options available to design your pages.

Edit Pages

To add, edit and remove text or image and to customize a page. Using edit, you can customize every section of your page.

Create Pages

Add and remove pages’ panel. When you are done, organise them as per your navigation menu requirement that can help your user.

Style Pages

Use a design panel to define look and feel of your website. You can customize your site by picking a design, fonts, and color themes

Create an account on Squarespace

Login to SquareSpace. It will ask you to select a template to create your website. You can view the demo website made with this selected template. After selecting this template, you can click on the button START WITH THIS DESIGN. After the selection of design, the creation of your website starts. It offers the following two options to select from

Option 1: Start with Logos, Fonts, and colors

Option 2: Explore on your own

You need to select one of the above options. The suggested option is to start with Logos, Fonts, and Colors

You can complete these options and later to create a page you need to select the pages option from the left sidebar. It would provide with lots of page layouts to select from. It provides you with lots of designs to be added to your page. Create all the pages as per your requirement. Now you can design your website’s navigation menu to make your website user friendly.

This is how you have designed your first website in Squarespace.

Installation of WordPress

For Godaddy

Log in to your GoDaddy account. Select launch element under Hosting option on your hosting package.

Steps to Build a Business Website Yourself | Netilly

Then select Application WordPress and select Install Now.

List the name of your domain and click on the Next option.

Type in all the fields such as username, password and others.

Steps to Build a Business Website Yourself | Netilly

Click finish for installation of WordPress on GoDaddy after filling in all the details.

For Bluehost

This is the hosting space where you are not required to download WordPress. Once you are signed up with Bluehost, for no cost, your WordPress is installed. Think of it this way, Bluehost takes care of your sites and site names. WordPress is readily available for you to create your website. If you want to use any other CMS, you need to download that particular CMS.

Redirection of the domain to host

Let’s review. After purchase, you need to click on the blue create account button

  • You have bought your domain name.
  • Fixed a hosting plan.
  • Installed WordPress.

Now you will interconnect all these activities by directing the domain to the host. So, if someone accesses your domain, they would reach your website.

Some technical settings are required to be applied. The host will provide the configuration for nameserver settings for your domain.

If you are blocked, the host can provide you with all the facts and settings you need.

WordPress theme selection and installation

Consider WordPress as the heart of your website, which keeps it going.

The looks of the website are determined by the theme. The looks of the website can be changed without having to rebuild your site from scratch by just changing a theme. All you need to do is replace your old theme with a new one. Your design will look completely different.

Themes are a basic part of your website in WordPress. It enables you to change its looks and feel by using the theme option instead of building it from scratch. To just change the look, you are done with a single task of changing your website’s theme.

There are lot many free themes available on WordPress if you don’t like either of those you can always go ahead and use a paid one. Quite a few options are available for paid options  Envato and Studiopress are two of those.

After finalizing on the theme, if it is paid one you need to upload it in WordPress. Go to Appearance section on left panel select theme options and select add new option and upload your theme.

Steps to Build a Business Website Yourself | Netilly

Go ahead and upload the .zip file you received when you purchased your theme. To make it live, you need to activate it by clicking on the activate option.

Add content to your website

The actual part of website creation starts here. Let’s say you are supposed to create pages for the website. In WordPress, you can create two types of content: posts and pages.

The permanent kind of information is created or locked in the form of pages, like contact information or information regarding the company.

The post type of content is posted under a “blog” section on the site. If you are not bothered to have a blog section on website, you can skip the post part completely

Must pages for all the websites:

  • Homepage – Theme normally takes care of this page.
  • Contact Page – A new page must be created for customers to reach us. Install a Plugin to create a form for the website.
  • About page – attract customers with the story of your business.
  • Product or services pages – Core things that you are providing like products or services your business is known for.
  • Blog – If you are a blogger. Assure that all the posts get listed here.

To start with, it is sufficient. Always you can add up all your ideas later.

Keep enhancing the website

Now you have a completely functional website.

Further, you can keep adding extra elements to make your website grow in terms of visitors, customers, etc. For that, you need to keep adding new plugins that upgrade the website, add a mailing list, make your visitors and customers grow.

This is all optional, and it depends on your expectation from the website.

You don’t have to do any of this extra stuff — it’s all optional. It depends on your priorities and goals.

A website is not constant stuff. It keeps evolving. It’s not necessary that it would look the same as before a year. If you want your website to mature, consider the following activities.


Now you have just learned how to create a website using WordPress and Squarespace. The most important part is you can design it on your own with a low budget and a friendly platform.

Once you have your website ready then you can start adding more content in form of blogs and can further look to monetize your content.

The Marketing Funnel Approach To Business Growth

marketing funnel | Netilly

What is a marketing funnel and how is it used?

Marketing Funnel, is the science of evaluating the customer movement right from the time you unveil information about your products and services to create an “Initial awareness” to the “Eventual purchase” mode wherein the customer takes decisive steps to buy your product or service.

For some products or services, the funnel movement would extend to purchase feedback surveys and ratings to help augment retention, referencing, cross sell and up sell. This creates a continuity of the funnel leading to augmentation of the base funnel. Some examples include B2B funnels and e-commerce funnels.

Hence, it is observed that there is no ‘one size fits all’ model of the funnel. Marketing funnels differ as per the type of business viz. B2B, B2C, or B2B2C, mode of sale – online or offline, levels of intermediaries – direct or indirect. The number of stages could be few or many with different nomenclature and sequences. However, the core essence would be summed up as AIDA – Awareness, Intent, Decision making and Action taken by the customer.

Marketing funnel helps you to observe and analyse when the customers drop off without conversion. Also, it helps one understand what motivates them to fill the cart and pay the moolah.

A Marketing funnel is possibly a series of sequential steps a potential customer needs to go through before they can reach the final stage of decision making. It is a good dashboard to visualise, imagine and defines the outcomes of the entire process from start to finish.

The success matrix of each stage within the marketing funnel is an outcome of the probability ratios of a particular industry. What is interesting is the success at each stage can be predefined by you. The call to action to improve the probability of each stage is called marketing intervention and includes catalysts.

If you want your business sales process to run efficiently and with greater consistency as possible, you definitely must get your marketing funnel process right – the process of nurturing a curiosity or a casual browser into a paying customer.

Marketing has rapidly evolved in recent years with the advent of digital marketing. The earlier mantra of “build and upload a website and the customers follow suit” no longer makes sense. You would actually be in an incognito mode in that case. The competition is omnipresent and dynamic. Also, Google’s algorithms are undergoing mutations and you need to expect the unexpected.

Hence a ‘one size fits all’ marketing solution or a “build it, upload it, forget it” kind of approach is waste of your time and resources. Marketing funnel strategy needs to be defined with professional support, run with “On your toes” approach and taste like “freshly baked cookies”.

The recommendation is to have a long-term marketing vision to create a digital marketing funnel blueprint. As a company and a marketer, this gives you the power to;

  • Reach prospective customers at any point.
  • Track your funnel progress through analytics.
  • Rearrange your marketing interventions and deploy catalysts.

Moreover, the moment we start talking about traffic, people get defensive, and comes the excuse, “Our competition works with a fat budget, we’re just novice starting out and will need considerable time to attract attention”.

“Can we attract the right volume and relevant traffic without having to overspend valuable resources?”

Definitely you can seek traffic without paying much for it. You just need to pursue it with passion, which comes from consistency, right content and the right tools. Once you locate your customer, offer him the value he is searching for, cater to his needs, and the rest will follow. We all need to start somewhere, sometime, but not with anybody, rather just the right partner only.

The proof of the pudding is in getting the footfalls to your site. This can be ensured if you know “who is your customer” and what products and services are relevant to him/her. This can be facilitated by Customer Insight surveys, optimized SEO oriented content, high probability media, blogs and white papers, effective back links and more.

When the leads start moving within the funnel, the marketing interventions get more subtle as you take these leads deftly through the stages of the funnel. Here you connect with the potential customers at each stage of the funnel, understand the trends and the potential shortcomings for interim corrections along way, until those leads reach the bottom of the funnel to become customers.

If all the suspects at the “Awareness stage” were to become customers, the marketing funnel would be more like a marketing cylinder. Though marketing cylinder is not a reality for businesses, striving to widen the funnel into cylindrical is an inspirational part of the marketing job, more of an ideal situation.

Marketing funnel stages and conversions

To have a full understanding of how it works, let’s go through the funnel stage by stage.

marketing funnel approach to business growth | netilly

1. Awareness

Awareness is to display the value of your product or service, provide the USP, educational information and build a relationship with your subscriber.

This is the opportunity to start developing a trust relationship with the   prospects. Hence you would demonstrate the value of your product through your communication, free trials and give interesting details to build a relationship with your potential customers.

Awareness is the “on your marks” mode in the marketing funnel. It is created through a bunch of activities like customer insights, select trials, teaser campaigns, Below the Line (BTL) marketing campaigns, and customer-discovery. Here the potential customers are exposed to the knowledge, visuals, references and sometimes experiences about a product or service.

Building awareness with SEO

Events, trade shows, content (graphics, quizzes, games, blog posts etc.), viral campaigns, media mentions, search, direct mail and more help consolidate the thought leadership and trust. Here, lead development takes place based on the degree of curiosity, and as more information is collected the leads are worked upon for nurturing further down the funnel.

In digital marketing building awareness with SEO would include targeting the low intent keywords and keeping the sales talk to its minimum. You can refer to your services or products as subtle promotion catering to the need of customers.

Building awareness with social media

Social media may not be very effective in latter stages of the marketing funnel. But, it’s a basic platform for building awareness and a powerhouse of outcomes. Also, it is important to figure out the right digital marketing networks and correct channels which are most important to your audience. The content need to be engaging and would play a pivotal role to grab the attention of the audience.

2. Interest

The moment a lead is generated, the customer moves on to the interest stage, here they learn more about the company and its background, its products and services, and any relevant information and specifics it provides.

This is an opportunity for the marketer to develop a relationship with the customer in its lead management system and predict the intensity of the need. The leads need to be nurtured through engagement in form of customer reach by tele-calling, SMS, emails, newsletters, references and relevant information about the brand and its reliability quotient.

Ensure availability of newsletter and case studies                                   

Here we need to enable and fulfill the customer’s desire of collecting information regarding the company with more accessible mediums. This also means the customer is assigning some time slot to know about your products, services and the company.

3. Consideration

When the potential customer becomes aware and develops an interest, he moves into the mindset of consideration. Once in the consideration mode, the flirtatious customer settles down to build a more informed kind of relationship. Here he/she seems to narrow down on his/her particular needs and is only interested in relevant specifics about your brand, competition, products and services. At this stage, you would know more about your customers’ needs and preferences than you did in the previous stage. This will enable you to provide him/her with the right inputs as a solution to his/her problems.

During the consideration stage, probable customers get qualified on defined parameters to emerge as prospects. More information can be provided to such prospects regarding products and offers through email and search campaigns. Further nurturing is continued by reducing conversion barriers with free trials, targeted content, case studies, and more.

To target new leads at the conversion stage you are going to create organic search campaigns. These are the users ready to convert right now. So, your SEO strategy is going to create original content for particular conversion goals such as – “Most out of our 14-day free trial” or “A perfect guide”. You can also list Features, Advantages and Benefits (FAB) of your product vs your rivals, to rank organically for people ready to do business with your competitors.

Create Google ad campaigns that includes rival’s keywords to enter the competition and to attract the competitors’ leads at the last moment. You can also include keywords like “free delivery,” “in my area,” “best price” or anything else that displays the users’ eagerness to buy.

Maximise conversion rates by optimising your forms

Once users land on the website, the focus turns to converting them into leads. The requirement of conversion is for users to complete a form of some kind so this is the place to start with your conversion optimisation efforts.

Without writing any code Leadformly a form builder tool makes it easy to design and optimize multi-step forms.

You can make your own forms from scratch by drag and drop or use any templates and edit as per your requirement. Embed the form you have created on any page of your website.    

4. Intent

“Intent reveals desire, action reveals commitment”, In the intent stage the probable customers are the ones who display their desire and are ready to seek action to complete the desire.

This is possible after a product demo, confirmation in a survey or when a product is added to a shopping cart on a website. Here the marketer can grab this opportunity to portray his product to be the best buy for a customer.

Build Customers Trust

Trust is an essential factor influencing the online shopping success or failure. Trust is a supposition that the other party will not behave artfully by taking advantage of the situation.

However, trusting an online store means being sure that the offers in the store will be always fair, and exhibit to me the right product knowledge. Trust reserves the user’s privacy, and manages the information regarding credit card transactions securely.

Trust is conviction of the user that a specific online store is efficient, the transaction will be in goodwill, and that the store is honest. Trust is declared as the consumers’ willingness to hold the transaction with a particular online shop.

Trust in technology is the conviction that the available setup is adequate to hold the financial transaction securely with safeguards.

5. Evaluation

The stage entails the customer seeking information and comparison of the key attributes of the product or service.

Subsequently the information collected or received is used to decipher which brand, product or service suit the customers’ preferences and leads to shortlisting for purchase. Here the references, testimonials and ratings provided by earlier users influence the decision making.

The marketing and the sales teams work in unison to identify, reach, and nurture the finer aspects of the customers’ decision-making process. The objective is to convince the customer and make an impression that his decision is wise.

Create short product/service videos

Short videos help to inform and educate the audience on the products and services. While being humorous, entertaining or with a social message, these videos go a long way in creating a brand recall with the consumers. These tempting bits of content are delightful, informative, with a quotient of reference and ready to share all at once.

Host a webinar

List down the topics that will add value to your customers and prospects. You could gather insights from the data you already have through analytics, social reporting, and all the tracking tools.

Search for the popular blog topics, on your products /services, of the past six months. The shortlisted topic could be included in the agenda for the webinar. A domain specialist can create the relevant content for the topic of the webinar including the FAQ’s. Modern webinar tools based on the number of participants can be adopted for the delivery of the content.


The eventual outcome of a successful marketing funnel management is the Purchase stage. The probable customer indulges in some serious evaluation before deciding to execute the purchase. So accordingly, he involves himself to complete the paperwork and commercial transaction.

Here enabling seamless buying process and ease of the transaction is very important, which includes system capability and popular modes of payments.

Providing a definite turnaround time with delivery map for each activity and redress modes in case of gaps is very important.

A delighted customer is more likely to provide favourable ratings, references and can lead to augmentation of the the marketing funnel and the process further continues. The conversion ratios for references are supposedly far higher than any other lead generation programmes.

Why Funnels Are Beneficial

Marketing funnels help to streamline the customers’ movement and provides for a bird’s eye view of the transition. It makes it simpler for businesses to move to a time-tested methodology of measuring the intensity of the customers buying behaviour.

Marketing funnel helps to measure the volume and value, with an understanding of the role catalysts play at various stages of the funnel.

You can understand when you are losing or gaining a consumer with a funnel report. It also indicates which catalyst or intervention has created a surge. The funnel effectively is the crystal ball of the marketing & sales teams.

The funnel enables a methodical approach towards the customer and his requirements, and helps organisations in sales and revenue forecasting.

Let’s take the POS billing software business as an example. Here’s how a funnel may look for them:

  • Website visit
  • Browsing and demos
  • Sign up with credentials
  • Opt for trial period offer
  • Trial period support
  • Go for pro version

Do consumers need to use the product before paying?

Yes, a preview or a trial period could help the customer gain insights and assess the product /services. It also helps the customer to take an informed decision about buying the product.

A pre-payment instruction to bill the customer post the trial period in case of continued usage helps to streamline the purchase and creates a barrier for non-serious types.

It is possible to monitor a marketing funnel for an e-commerce store?

marketing funnel approach to business growth|natilly

E-commerce based businesses are digitally enabled to view the progression of their funnel. Find below an illustration of the same.


Utilizing a marketing funnel approach with the nuances described above would lead to a successful marketing campaign. Eventually it provides the compass to a customer’s journey and puts you in the navigating seat. This is not something which would be achieved with a one-time activity, but is a dynamic scenario which requires constant change and innovation in your marketing approach.

Marketing funnel enables you to foresee the future course of your customer movement and also empowers you to effect course correction at different stages. This opportunity gives you the flexibility for achieving substantial enhancements and efficacy to ensure positive business outcomes. If you have a great product or service but growth in sales and revenue do not seem to be robust, then you definitely need a Marketing Funnel approach.

Many of our customers are connected to us, thanks to our simple yet effective digital marketing approach, a system created to grow online presence and traffic, nurture and convert prospects into customers and make them fall in love with your brand. Do find your brand’s voyage to success with us; do not let your ship sail without a mast.


Everything you need to know about Facebook Pixel

Everything you need to know about Facebook Pixel

Do you know you can track if your audience has made a reservation, viewed your content, tried to contact you, and many more such actions with your Facebook Ads?

All this is possible through Facebook Pixel!

What is Facebook Pixel?

Facebook Pixel is a short code that is placed on a website which is used to measure metrics such as conversions, track visitors, site actions are taken etc. It helps you to view what your visitors are doing once you set up the conversion ad campaign. You can see the results in the Facebook Ads Manager. It is instrumental in managing your ad performance and checking what people are doing at your website.

There are two-pixel codes which are given, one is base code, and another is event code.

What are the different events you can track with Facebook pixel?

Everything you need to know about Facebook Pixel

  1. Add to cart- Track adding of an item to a shopping cart.
  2. Add to wishlist- This event lets you track when items are added to wish list. This event can also be used to perform retargetingand create a custom audience from it.
  3. Purchase – Track when a purchase is completed.
  4. Add Payment Info or Initiate Checkout – This event let you know when a checkout has been initiated.
  5. Make Registration – Track when a user makes registration for something in return of any service you are offering like email newsletter or guides.
  6. Custom event – You can create your custom events for tracking.
  7. Schedule – Track Booking of an appointment or reservation.
  8. Donate – Track Donation of any cause to you.
  9. Subscribe- This event let you track any subscription made on your website.
  10. Lead- This event enables you to track any information given by the user to you, which can convert into a customer very likely.
  11. Find Location- Track when a user tries to find your location or locate you.
  12. View Content – This event lets you track when a user visits your website pages.
  13. Contact – Track when an attempt to track you has been made in the form of email, message etc.
  14. Search- Event when a user searches for anything on your website.
  15. Submit Application- Event when a user submits an application

16.Start Trial- This event lets you track when a user starts their trial.

How to create a pixel?

It is effortless to create Facebook Pixel and start tracking and getting useful data.

Follow these steps to create Facebook Pixel.

  1. Click on the Pixels tab in your Facebook Events Manager.

Everything you need to know about Facebook Pixel

Everything you need to know about Facebook Pixel

Everything you need to know about Facebook Pixel

  1. Next, you will get two codes to paste in the system of your website. One is based law, and other is event code.

Everything you need to know about Facebook Pixel


Everything you need to know about Facebook Pixel

  1. Next, you can set the relevant events for your business.

You would need to choose using toggle buttons which all events you would like to track for your website. You would also need to indicate, at the time of selecting each activity, whether to follow the event on:

Page load: This is to track actions that require navigating to a new page while finishing a purchase or a sign-up.

Taking action inline: This is to track actions such as clicking an add-to-cart button that doesn’t require opening a new page.

  1. Next, you can check if your pixel code is running fine by checking the </> extension icon turning blue on the webpage that has a Facebook pixel installed. Then a popup will tell how many pixels it could find on that page.
  2. Lastly, you need to add a clear notice on your website for using Facebook pixel to comply with terms of Facebook. This is important to indicate the visitors that you are collecting their data through cookies, and if users want, they can opt-out of this.

How can you view your Facebook Pixel Data?

It is very easy to view your Facebook Pixel Data.

Everything you need to know about Facebook Pixel

Follow these steps to see how your events are performing.

Once you have Added the pixel code to your website, go to Pixels in the Ads Manager. You will get this window.

You can see how your event is performing here. To view more, you can click on the details button and view a detailed report of the same.

How does pixel help?

Through Facebook pixel, you can accomplish your marketing goals and see how your audience is interacting with your website and Facebook ads. Facebook pixel can help in various ways to target audience and generate leads.

Facebook Pixel also gives access to you to see detailed analytics of how many times the event has occurred and on which days. There are various advantages you can take of Facebook pixel and understand where to put your money and time.

Let us see in what ways you can use Facebook pixel.

  1. Make Custom Audience

Everything you need to know about Facebook Pixel

By using Facebook pixel, you can make the custom audience based on the event you want them to do and target those people through Facebook ads campaign. Custom Audience is one of the useful advantages of the Facebook pixel. Suppose you want people to make a reservation in your hotel. You can create a custom audience based on their activity on your website.

  1. Retargeting 

Retargeting is the process of reaching out to the potential customer once he/she has viewed your website. Facebook Pixel can help to retarget the audience by tracking their activities, and you can target them again with unique offers and make a conversion.

E.g., by Facebook pixel, you can track people who have put some products in their wish list and then retarget them by showing exciting offers for the same product. Retargeting is one of the best uses of Facebook pixel, which can help you convert potential buyers into loyal customers.

  1. Track Conversion

Everything you need to know about Facebook Pixel

Through Facebook pixel, You can also perform conversion tracking and get useful insights about your conversions and understand how people are interacting with your ads and website. You can see the results in the Facebook Ads Manager. You can view how much ROI is generated and what is working and what is not.

The best part of Facebook Pixel is that you can see what is working and how it is working. You can get the complete ROI report.

  1. Optimize for 

    We all want good conversions for our ads, but it is challenging to get good conversions without knowing what is working and what is not. Facebook pixel helps you to measure how many times your set event has occurred and which has not. By this, you can understand where optimization is needed and make the necessary changes.


Digital Marketing is different from other channels of marketing, as it is possible to measure various metrics here.

Facebook Pixel is one such tool which can take your marketing strategies to new heights of success.

Integrating Facebook pixel with your website can help you to understand your audience more deeply and come up with more accurate ad campaigns. In this blog, we have seen how Facebook pixel can be integrated with your website and what are the various events you can track via Facebook pixel.

This analytic tool has indeed been a game-changer for Facebook and Facebook ads, which has given more power to digital marketers and changed the dynamic of analysis.

If you want expert guidance for your Facebook ads, you can contact us.

7 Important Google Algorithms For SEO

7 Important Google Algorithms for SEO

Search engines are all about showing the most relevant results to the user queries. Relevance is one of the most important factors when it comes to search engines.

What do you think about how Google indexes and ranks so many web pages to meet the user query?

To do this and to display the most relevant results, Google has many important algorithms which it uses to rank pages with respect to the user queries.

Further, Google keeps updating its algorithms to keep enhancing the results of the search queries.

What is Google Algorithms?

Google Algorithms are systems used in retrieving information when a user enters a search query. It has various ranking signals which are used by Google to rank pages in search engine query.

It is very important to understand various Google algorithms that play part in ranking your page or website on the results page. It is interesting to know what the search engines need and look for while ranking any page or website.

Let’s take a look at some of the most important Google Search Algorithms which are very important for SEO.

  1. Panda

This google algorithm was launched in February 2011. This is a very important Google algorithm which evaluates web pages based on the quality of content.

What to avoid?

  • Duplicacy of content- While writing content always check for any duplicity of content as it may affect your ranking.
  • Thin Content- The content in your webpage should be informative and not just written for the sake of it. It should satisfy the search query of the user.
  • Stuffing keywords- While it is very important to include keywords in your page, stuffing your page with keywords won’t take your rankings higher. Place your keywords where they seem to be natural and not fit for the sake of it.
  • Spam – Avoid spam comments on your page as it will show your page in bad lights for search engine.
  • Article Spinning- Article Spinning is not helpful if you want to rank higher in the search engine results page. It will lower the quality of your page and not much helpful as original content.

Regularly audit your website to check your content quality to avoid being hit by Panda which may affect your site rankings.

  1. Penguin

It was launched in April 2012. Penguin Algorithm checks the quality of links.

What to avoid?

  • Low-quality backlinks- While generating backlinks, aim to get links from websites which have high domain authority and good page rank. Getting organic backlinks from high domain authority pages will help you to rank better. Always keep checking that your backlinks are of good quality.
  • Paid links – Acquiring paid links is a violation of Google Webmaster guidelines and you can be penalized for that.
  • Over optimized anchor text- While it is important to put the keyword in your anchor text but it should make sense to put the link on that word otherwise you can be hit by Penguin.

It is best to gain links organically and avoid spam links to avoid being hit by Google Penguin algorithm.

  1. Hummingbird

Hummingbird algorithm was launched in August 2013. This algorithm focuses on the search intent behind a query. It aims to enhance the search experience of the user by showing the best results for their search query.

To maintain your ranking due to Hummingbird, try to understand the intent of the search query by looking up in keyword planning tools or use the google autocomplete feature to understand what the users are looking for rather than just stuffing keywords.

  1. Pigeon

It was launched in the year 2014. The main idea behind this algorithm was to help people in local search. It brought together the core algorithm used for ranking and the algorithm used for local search.

For this algorithm, list your business in local directories to help the search engine rank you better and understand your business.

  1. Mobilegeddon

This Google Algorithm was launched in 2015. As the name suggests, this update of google checks that the mobile-friendly pages rank higher in the search engine results page.

After this algorithm, it has become very important to make your design mobile responsive and users should have good mobile usability.

Your website should take care of the following things while making your website mobile responsiveness

  1. The size of the font should be larger than the font used in the pc so the user can read properly.
  2. Include elements that are supported by all the device types and can be viewed and played easily like videos, images etc.
  3. Make sure that the loading speed is good as no one likes to stay on a slow loading website. To do this, optimize your images and do not use a large amount of code which can make your website slow.
  4. Make sure that if you are adding checkboxes or buttons there is ample space between the elements so the user does not get confused while clicking these buttons.

You can check here to see if your website is mobile-friendly or not.

  1. RankBrain 

This Google Algorithm was launched in 2015. This is one of the most important algorithms of Google for SEO.

It aims to bring the most relevant result to the user. It is based on Machine Learning and the intent behind the user query.

It is best to make your content relevant and make relevancy your number 1 priority while writing content.

Use keyword tools to understand what people are searching for and try to include the relevant information on the website for that search query.

  1. Google Fred Algorithm

This Algorithm is launched in March 2017. This Google Algorithm works to bring quality content to the user.

You can be hit by Fred if your page has thin content and filled with affiliate links only for generating revenue.

To avoid being hit by this, do not write content only to fill affiliate links and ads. Write ample and relevant information on your page so you are not affected by Fred.


Google always keeps doing new updates and bringing out new algorithms to make the search experience better for the user.

Keep yourself updated with the latest algorithm changes and updates so your ranking does not get affected by the change in the algorithms or updates.

The main aim of any search engine is to provide the most relevant page to the user for their search query. While creating content and managing On-Page SEO and Off-Page SEO, always keep in mind to adhere to the various algorithms so you do not miss any guidelines.

You can read more about the factors that affect the ranking of a page in the Search Engine Results Page.



How to Monetize a Blog?

Gone are the days when blogging was just a hobby. Today people are quitting their well-paying jobs to take blogging as a full-time career. Blogging provides you a lot of opportunities and you can leverage  your blog in many unique ways.

While you can earn a good amount of money through blogging, it is not a cakewalk. Many people start with blogging but give it up due to lack of traffic or engagement.

It takes time to earn money through blogging, but with consistent efforts, you can make a decent amount of income. People consider blogging as an easy task but to be successful in blogging is also a skill. The key is to increase visitors and traffic and apply different techniques that can be used to earn income.

Today we decode some useful techniques which can be used to monetize a blog but before that, let’s take a look at some helpful tips to write an effective blog.

1.Give a personal touch

Audiences like content when there is a personal touch in a blog. When writing a blog, including some personal experiences, stories or anything which you may think can be shared with the audience. Adding a personal touch helps to connect with the audience and increases likeability.

2.Create content for the audience

While creating content, always keep in mind that content is for the audience, and the readability should be good. Try not to include very much technical jargon but try to keep the language easy and understandable.

3.Create fresh content

There is plenty of content available on the web and to stand out, you need to make content which is fresh and unique and not carbon copies of available content.

How to monetize a blog?

1.Picking a niche

A critical task before starting a blog is to select a niche. The niche you choose becomes the root of your blog and will be a major deciding factor on how much your blog earns.

Naturally, you may want to select the most profitable and popular niche, but that will not help you in the long run.

Pick a niche for which you have vast knowledge if not expertise. Only when you truly understand a particular niche, you can be successful in it.

People like to read content which offers unique and exciting content that is different from the material available online. 

2.Affiliate Marketing

affiliate marketing| netilly blog

 Affiliate Marketing is a type of performance-based marketing where one as an ‘affiliate marketer’ (also referred to as ‘Affiliate’) promotes someone else’s products or services. 

In return, the affiliate receives a commission when people buy those products/services through his/her referral.

It is also a useful technique to monetize a blog, and you can put links to products or services related to your domain.

For e.g., You are a beauty blogger so you can sell beauty products or makeup products, etc., on your website to earn money.

This is one of the most effective ways to monetize a blog, but it requires a good amount of traffic to your blog and to do that you have to invest in quality content writing and promote your blog well.

3.Using Google Ads

google ads| netilly blog

According to Glassdoor,

” The average blogger salary is over $32,500 per year, based on several anonymously submitted salaries.”

Google Ads is one of the most profitable ways to earn money. You can either choose using impression or pay per click.

Using a blog, you can earn money by placing ads such as CPC for which you pay every time a user clicks on the advertisement.

If you have a good amount of traffic and engagement rate, then google AdWords are great to include in your blog.

It is easy to implement and brings a lot of profit too.


4.e-Books & Online Training Courses


ebooks| netilly blog



Everybody likes to learn from the best teachers, and your knowledge of a particular domain reflects in your blog.

When you start to get the decent amount of traffic, and people start trusting you, you can put e-books or different types of training material related to your domain, which can help you earn money.

For e.g., You have a blog for computer science engineers with blogs on programming languages etc., so you can offer free e-books to learn or training courses related to this as people already trust you with that domain, it will be easy for them to trust you with training courses or e-books.

 5.Offer Services


services | netilly blog

Through blogging, you reflect your expertise for a niche and your visitor’s count demonstrate your authority. You can also offer services such as consulting or other services.

For e.g., you have a blog on psychology, and you can also provide services to magazines or books which need articles related to your niche.

This way, you can offer services and earn money through your blog.

6.Email Marketing

email | netilly blog


 You may be thinking about how a blog can be monetized by email marketing.

Email marketing will not directly help you earn money, but it will help you to increase the loyalty of your readers and even increase the number of visitors.

Let us discover how it can be done by email marketing.

You must have observed that these days there is a splurge in marketing emails. This is because it is an excellent way to reach people and increase engagement.

People might not like to give their email ids for no reason; therefore you can offer them something free which will be useful for them such as e-books or guides etc.

This way, you can increase your email list and generate more visitors to your blog.

When you increase your visitors, you can apply the above techniques to earn money.

The free content that you give away should be unique and exciting and must create curiosity for your next blog in the viewer’s mind.

7.Social Media Marketing 

Social media has space for everything!

Yes, even for a blog.

You can promote your blog on different social media platforms to reach more audience and increase your reader’s list.

Social media is a rich place to build a presence among people, and you can also use social media ads to do so.

Social media ads allow promoting your page to people who do not know about your blog.

Here are some examples of some blog which promote their blogs on social media and enjoy a broad audience base and are popular among the audience.


Blogging is a great way to generate income but requires constant efforts and up to date information.

To be successful in blogging; content is always the king, and your focus should always be to create quality and fresh content for your audience.

For more such useful information, stay tuned to our blog page.


Top 10 Digital Marketing Books

digital books | netilly blog

Top 10 Digital Marketing Books

Digital Marketing is a very vast domain, and it is a dish that contains a lot of ingredients. 

To create a successful marketing strategy, it is essential to master the basics of marketing elements. There are many books available to learn various aspects of digital marketing, but it is always best to read the best ones.

Books provide an in-depth understanding of a particular topic and are the best investment to master any subject.

Here we have amalgamated our Top 10 picks for the Best Digital Marketing Books.

Please note that the books are not in a ranking order.

  1.  Google Adwords for Beginners: A Do-It-Yourself Guide to PPC Advertising

google adwords| netilly blog

Author: Cory Rabazinsky 

This book is a guide that will teach you the basics of Google Adwords and covers topics such as how Google Ads work and various techniques that you can implement.

This book covers topics such as:

  1. What is Paid Search?
  2. How to Use Paid Search
  3. How Paid Search Works
  4. Your Google AdWords Strategy 
  5. Measuring Your Success

It is best for beginners who want to understand how Google Ads work and how it to use it for their business.

2.“Epic Content Marketing” 

epic content marketing| netilly blog

Author:- Joe Pulizzi

This is one of the best available books on content marketing and is a proper guide for anyone who wants to master content marketing.

It emphasizes on how to create content for customers rather than promoting their own company.

This book covers topics such as:

1.Content Marketing—There and Back Again

2.Defining Your Content Niche and Strategy

3.Managing the Content Process

4.Marketing Your Stories

5.Making Content Work

After reading this book, you will be able to understand the fundamentals of content marketing and create an effective content strategy.

 3.“Permission Marketing”

permission marketing| netilly blog

Author: Seth Godin

This book is an interesting one that discusses Permission Marketing, which offers the consumers incentives to accept advertising voluntarily. The goal of this book is to teach how to convert strangers into friends and friends into customers.

The book covers a wide range of topics and discusses the role of advertising, permission, and many more. It also contains case studies.

Seth Godin is a renowned Digital Marketer, and this book is one of his best works.

 4. SEO 2019: Learn Search Engine Optimization With Smart Internet Marketing Strategies 

seo | netilly blog

Author: Adam Clarke

This book is one of the best books for learning Search Engine Optimization, and the best part is that the author keeps updating the book and also adds the latest Google Algorithm change.

SEO is a broad concept, and this book gives the best insights for a good SEO strategy. This is a must-read for anyone who wants to master SEO and understand how it updates with changing Google Algorithms.

5.   Social Media Marketing All-In-One for Dummies 

social media marketing for dummies| netilly blog

Author: Jan Zimmerman and Deborah Ng

Social Media Marketing is one of the most used channels to promote a business nowadays and consists of both organic as well as paid promotion.

This book is the perfect guide to learn Social Media Marketing. It covers various social media platforms and how to advertise on them.

The book covers topics such as Content Marketing, Advertising on Facebook, Twitter, Measuring Success, etc.

It is a complete handbook to learn and grow in Social Media Marketing.

6.Content Chemistry: The Illustrated Handbook for Content Marketing

content chemistry| netilly blog

Author: Andy Crestodina

Content is the ultimate king and to create good quality content and content to connect with the audience is very important.

This book by Andy is the perfect guide for digital marketers to learn and prosper in content marketing. It is a comprehensive guide with well-researched information on Google algorithms and their updates.

This book covers topics such as keyword research, email marketing, social media, strategy, branding, SEO, and much more.

 7.  “Jab, Jab, Jab, Right Hook”

jab jab jab | netilly blog

Author: Gary Vaynerchuk

The title of the book may be extraordinary, but the book is one of the best books on social media marketing and customer relationship.

It discusses how to understand your customers better and do’s and don’ts of social media marketing

After reading this book, you will be able to connect to your customers more and convert traffic to sales.

This book must be a part of the bookshelf of every marketer, and every digital marketer should definitely know these jabs and hooks by Gary.

 8.Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization

social media roi| netilly blog

Author: Olivier Blanchard

Social Media is one of the most popular platforms for marketing and is a part of every marketing strategy nowadays.

This book will guide you on how to strategize and plan day to day social media practices. After reading this book, you will be able to measure your ROI and analyze where your social media efforts are heading.

This book covers strategies such as Aligning social media with business goals, Social media brand management, etc.

 9.   The Webinar Way: The Single Most Effective Way to Promote Your Services, Drive Leads & Sell a Ton of Product

weinar way | netillly blog

Author: Sherri Rose

This book emphasizes Webinars and how to use them to Promote services, generate leads, and reach to customers.

Sherri has described in detail how webinars can be used for promoting business and increase sales.

This is a good book and shows how webinars can be an integral part of Digital marketing.

 10.Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing

email pursuasion | netilly blog

Author: Ian Brodie,

Email marketing is one of the most popular marketing channels to generate leads and gain prospects. This book is a guide on how to use email marketing to captivate and, most importantly, engage the audience.

In this book, you will find techniques to turn subscribers into customers and various other methods to understand your clients better.

We hope you find this list of best books helpful to understand digital marketing more deeply and useful it in your marketing.

You can buy these books from our shop and let us know which digital marketing books you would recommend to your fellow marketers.



Remarketing | A Step-by-Step Guide

Have you ever experienced this; a product that you viewed on an e-commerce platform starts popping up in ads on other websites you visit?

Why do you think that happens?

The answer to this is Remarketing.

What is Remarketing?

Remarketing is a marketing strategy which is used by marketers to acquire a potential customer by reaching them 2nd, 3rd, or multiple times. The technique works by placing cookies in the visitor’s system, and the cookie id is then integrated into your audience list.

It is extensively used to create ads that are personalized specifically for users who visited your website or any content on your website at any point in time. The purpose of remarketing is to connect to your existing audience as they have already been there on your website and create a personalized experience for them.

For example:

You visit Flipkart ( a leading e-commerce aggregator platform in India) and look for a specific makeup product and check about its specification and even add it to your cart. Still, due to some reason, you do not buy it, but even after you leave that website, you can see those cosmetic product ads or related products on other websites you visit. This is called remarketing.

This strategy is used by companies to boost their sales and generate more leads. It is very effective in marketing and is used by many companies as part of their marketing strategies.

Types of remarketing

1.Standard Remarketing

In this type of remarketing, display ads are shown to past visitors of a website that visit other websites that use Google Display Network apps and many social media platforms.

Standard remarketing ads are also shown on the search engine results page when related keywords are searched for.

2.Dynamic Remarketing

Dynamic remarketing is done by displaying customized ads to people by showing them the same products or services which they were searching for or viewing earlier on a website.

These work very well as the user is eventually persuaded to buy the specific service or item being promoted.

3.Mobile Apps

Mobile app retargeting refers to targeting people, through ad campaigns, who have previously visited your mobile app. You can serve personalized ads depending upon specific mobile user behaviour to persuade users to re-install, re-engage, or complete a purchase.

4.Search Engine Ads Remarketing

Showing ads to people when they search for a service or product.

5.Video Remarketing

Video remarketing displays ads to the people who in the past have visited your YouTube channel or different videos.

How does remarketing work?

Remarketing is not a rocket science and is rather easy to implement. Let us understand how you can get started with remarketing. We are using Google AdWords to explain, but you can use any other advertising platform to achieve similar objectives.

  1. Get your remarketing tag from Google AdWords from the shared library option.
  2. Now insert that tag into your HTML code before the body tag ends (place it inside the body tag).
  3. The next step is to create your remarketing list, and it can be made according to different segmentation you want, like creating a list of people who visited a specific product, etc.
  4. Activate your campaign, and you can select or filter the audience based on different demographics.
  5. Now you are all set to go, and your remarketing campaign will kick-off.

Advantages of remarketing?

Remarketing has a lot of advantages, and it is very easy to implement. It provides you with more chances to reach your audience and helps in influencing your audience to buy certain products or services.

Consider these interesting stats

  • 161% conversion rate rise from Google remarketing campaigns
  • The first time isn’t the charm for 97% of e-commerce visitors
  • Only 11% report negative feelings about remarketing

These stats indicate that remarketing is being extensively used as a technique to reach potential customers and holds an important place in the marketing funnel.

Let us now state the advantages to make it easy for you to comprehend.

A high degree of customization: Through remarketing, you can reach an audience at a more personal level and make your ads more personalized, which increases the chances of conversion.

Reach a larger audience: Through remarketing, you can reach a wider audience as it displays your ads on various ad network and also on some social media platforms which helps in reaching people who are interested in your brand.

Generates brand identity: Normally, people remember things which they see more often and through remarketing, your ads are repetitively shown to your audience and help to curate an identity of your brand within the user’s mind.

Increases the chances of conversion: Remarketing takes advantage of the natural human behaviour and by repetitively showing the ad, the user is more likely to buy or click on the link because they previously expressed interest in your product or service.

What are some of the best remarketing platforms?

There are various platforms you can use for remarketing, and each has its own useful features. Let us take a look at each one of them so that you can choose what suits you best.

1.Google Ads

remarketing,google ads,| netilly blog

Google AdWords is one of the most used and effective advertising platforms which you can use to target your audience. It is easy to implement and also manages a better ROI. You can create various types of ads through Google AdWords like Standard, Dynamic, Video Remarketing, etc. You can also check out Google Ads guide if you are new to Google Ads.

2.Facebook Ads

Remarketing,netilly blog

Facebook is a powerful platform with a user base of about 2.45 billion. You can leverage remarketing through Facebook pixel, which integrates with your website and activates your Facebook remarketing campaign.

You can create a custom audience list on it and target audience based on the pages they view on your website and also using other alternate factor. You can check out this Facebook ads guide to make your Facebook ads effective.


adroll| netilly blog

AdRoll leverages technology to implement remarketing by integrating with platforms such as Google, Facebook, and various other online channels.

It is easy to use and offers good insights to manage and monitor campaigns.


Retarget| netilly blog

Retargeter is another platform to implement remarketing. Here you can do the following according to their website.

  • dynamic creative optimization
  • design your own algorithm
  • advanced audience segmentation
  • omni-channel programmatic

Using Retargeter Ads can be created based on specific details such as geography, demographics, and even customer revenues.


Remarketing is a very powerful marketing technique that is used extensively by marketers for grow their sales, conversions, or achieving other marketing goals.

Through remarketing, you can fulfil many objectives, such as generating leads, selling products, or services. It serves as an extension to PPC campaigns as these ads are only targeted to the existing user base.

If you are looking to grow your business online using retargeting,  you can drop us an email or leave your contact details and we will be happy to schedule a free consultation with one of our PPC experts.


Google Ads – Keyword Research & Writing Effective Ads

google ads guide

In our previous blog, we shared with you a guide to Google ads and covered all the relevant information you need to understand what is Google ads and how it works.

In this blog, we are going to dive deep into two important aspects of Google ads, which are Keywords and Ad Structure.

These two plays a significant role in determining the success of any Google ad campaign. In this whole blog, we will take a single example of a pastry shop, which only sells eggless cakes, to make the concept easier to understand.

Let us start with the keywords part first.

What are the keywords?

Keywords are words or phrases which a user types into search engines for their query. It can be a single word, double word, or even a short phrase, which we refer to as long-tail keywords.

So, if we find keywords for the pastry shop,

Single-Word keywords can be cakes, pastry, eggless, sweet, etc.

double-word keywords can be the best cakes, yummy pastry, eggless cakes, etc.

Long-tail keywords can be the best cakes in Delhi, yummy eggless cakes, etc.

Role of keywords in Google ads

Keywords play a crucial role in Google ads. Planning keywords is the first step for any search ad campaign. Keywords are the words on which you bid for your Google ads, and that is why they need to be chosen very carefully.

They form the root of your campaign, and to choose the right keywords; you should be clear of what you want to sell to your customers.

Choosing the right keywords will show your ad in the right places and also save you a lot of money.

How to do keyword research for your Google ads campaign?

Before starting any ad campaign, you need to research the keywords which are beneficial for your business and which are popular among people. But how can you find what people are looking for and what they need?

The answer to this is keyword research tools; you can find many online keywords research tools that will help you to select the right keywords for your business. Google also has a keyword research tool called Google keyword planner; let us see how to use it for finding keywords.

Suppose we want to find how many people search for the best cakes in India; in Google keyword planner, you will type the best cakes, and the result shown will be like this.

keyword planner | netilly blog

In this same manner, we can also search for relevant keywords for our business

Here we searched related keywords for chocolate cakes and got the following keywords

keyword planner| netilly blog

This is how you can research keywords and make a list of relevant keywords for your business.

While selecting keywords, you should always keep these things in mind

  • Relevance: The keywords you choose should be relevant to your domain and not just be selected for the sake of popularity.
  • Traffic: The keywords chosen should have a high search volume and not very low because only then you would be able to reach people.
  • Competition: Choose your keywords in such a way that the competition is not very high because then it would be difficult to rank higher as many people would be bidding on it.

The best combination while choosing keywords would be high relevance and traffic and low competition.

Role of negative keywords and match types

We know that in Google ads, we pay every time a user clicks on our ads. So obviously, we would want our ad to be shown at the right search query.

We have taken the example of our business that is only for eggless cakes, and there will be many people who would be searching for egg chocolate cakes, etc. To avoid being shown for this search query, we can use negative keywords.

Negative keywords help not to show your ad when keywords are searched, which are not relevant to your business, which helps to save money.

To make your ads more specific, you can also use keywords match type, which we have thoroughly covered in our blog, Google Ads: The Ultimate Guide.

We have discussed all keywords and how to start with them, but what after keywords?

Say you have made it to the top of rankings, but does it guarantee that people will click on your ad?

The answer is a big “no,” reaching the top-ranking position was just one half of the race. The other win is to get clicked by the user.

But the race is still not finished, what if the user clicks on your ad but comes back as soon as they land on your landing page. You surely would not want that.

To win the race, you need to pass all three of these objectives, and this is what we will discuss further in this blog.

What makes an ad stand out?

There will always be so many advertisers bidding on the same keywords as yours, and there are chances that your ad might get lost in the race.

How would you make sure that people click on your ad and don’t return from your landing page very soon? Let us discuss some essential tips that will help you make your ads stand out.

Let us look at the results that appear when we search for chocolate cakes order.

googla ads| netilly blog


google ads| netilly blog

These are the ads that appear, what do you think makes these ads stand apart for the user to click on them. It is nothing but relevance. The ad which will be most relevant to the user’s search query will be most likely to be clicked.

You can observe that most of these ads have three things in common that are

  1. Relevant headline: In all the results shown, the headline clearly states the purpose of the user’s search, which is an online delivery of cake. To make your ad more effective, write your ad’s headline keeping in mind the user’s search intent, and make your headline as customizable as possible and as relevant to the user’s search. Relevance is of utmost importance to search engines.
  2. Special offer: Everybody likes to get a little extra or a surprise. Even here, we can see that many ads are offering discounts or free delivery or some sort of special offer. Always add a special offer in your ad to attract the users and make them click on your ad.
  3. Call to action: Another essential thing to include in your ad is a call to action. A call to action tells your users what you want them to do next, and it is imperative to have a call to action in your ad. You can put it in the description like these ads. You can see in the results of the above ad that their description contains a call to actions like order now, download the app, etc.

Importance of a good ad structure

The structure here refers to the information you put in your Google ad.

Let us say you searched for anniversary cakes and the results are

  1. Online Anniversary cakes with information on types of cakes and its prices and images
  2. Anniversary cakes with a price
  3. Cakes with no information

The first result will be clicked as it has all the required information for the user. This is called a good structure. When writing an ad, always create a good structure with all the relevant information.

The next thing that comes after a good structure is an effective landing page. It is the page on which a user lands after clicking on your ad or any link. Your landing page is also a significant factor, and it should also be as relevant to your ad.

A relevant ad without a relevant landing page is of no use because even if the people click on your ad and return within a few seconds back to the results page, it creates a wrong impression of you for the search engine.

Let us look at some of the landing pages for the query of chocolate cakes order.

landing page| netilly blog

landing page | netilly blog

As you can see, all these landing pages are relevant to our search query and have useful information.

Tips to make a good landing page

  • Be relevant to the search query and user intent
  • Include a call to action
  • Make it easy to navigate and attractive by putting images
  • Include useful information
  • Make it user-friendly and easy to read and understand
  • Always include a contact option
  • Make your design attractive

To Summarize:

  • Choose keywords effectively and use keywords planner tools.
  • Use negative keywords and match types.
  • Bid on keywords that are of high relevance and traffic and low competition.
  • Relevance is of the utmost importance for the search engines, be it for keywords or structure.
  • Have a good structure of the ad and include useful information
  • Have a call to action
  • Make your landing page as relevant as your ad

Ranking at the top of the Results page is not an easy nut to crack, but with these tips, you are likely to get close to the success.

If you want to get expert guidance for your Google ads, feel free to contact us.


Google Ads: The Ultimate Guide

google guide | netilly blog

Advertising is a form of sponsored marketing communication that businesses leverage to reach their target audiences and attract them towards their products, services, or brand. Traditionally, advertising was confined to mostly the print media and electronic media ( television and radio).

However, the last decade has seen a shift from traditional advertising to digital advertising using online platforms like Google, Facebook and YouTube. These platforms are not only more cost effective than traditional platforms like print and television but also provide the flexibility of reaching a wider audience belonging to a certain age profile, sex or interest.

Currently, many digital platforms offering different ad formats ( such as text, video, image-based ) are available to marketers and choosing the right platform can become confusing. Choosing the right platform is critical to the success of any marketing campaign. Google Ads is by far the most popular pay per click platform and understandably so. Google has an extensive reach with about 246 million unique visitors in the U.S. alone.

Today, let’s do a deep dive and get into more specific details about Google Ads.

In this Google Ads guide, you will learn about

What are Google Ads?

  1. Types of Google Ads
  2. How Google Ads work?
  3. What are Keywords and their importance in Google Ads?
  4. How to write effective ads?
  5. How to set up your Google Ads campaign?

What are Google Ads?

 Do you know Google owns 88.47 % of the global search market share?

Google AdWords is an online service by Google, which is used to create paid advertisements that appear on the Google search engine results page. It is also used to display ads on other websites.

Google Ads works on a pay per click (PPC) basis where an advertiser pays to Google each time a user clicks on its ad. Online advertising through Google Ads is very beneficial as it helps you to capture and reach the audience, which you may not be able to reach organically.

Google Ads also allows you to retarget your audience, which may have come into your contact earlier. You may have seen that sometimes, a product you just viewed on a website starts to appear on other websites you surf through. This is called retargeting.

Below are some examples of Google ads; you can see that the ads have a tag labelled as ‘Ad’ below the heading.

google ads

The ads which appear on the search engine results page (SERP) are given a fixed position; that is above the organic search results.

Google Ads appear on top of the SERP and are the first thing that a user will see. Therefore, investing in Google Ads is a good option if you want to expand your customer base.

google ads 2

Types of Google Ad Campaign

 The various types of Google Ad Campaign are:

1.Google Search network

google ads| netilly blog

These Ads appear on the websites, apps, and search results page when a keyword is searched related to your domain.

These Ads mainly appears on

  1. Google search sites: The Search network ads appear on Google search sites such as Google search and various other Google platforms such as Google play, maps, images, etc.
  2. Google search partners: The search network ads might also appear on Google search partner websites.

For e.g.,  The text ads will appear on various non-Google websites, video and other Google sites and product ads will appear on websites which show link for e-Commerce sites.

The different formats of Search network ads are:

  • Text Ads
  • Dynamic Search Ads
  • Call-only Ads
  • Shopping Ads
  • Image and video Ads

2.The Google Display Network

google ads| netilly blog

These ads do not appear when the keywords are searched for. These appear when users are surfing through websites or YouTube or any other web application or mobile application.

These are helpful to gauge the user's attention and promote your goods and services.

The various ad formats available on display network are:

  • Responsive Display Ads
  • Image Ads
  • Engagement Ads
  • Gmail ads

3.Shopping Campaigns

google ads| netilly blog

Shopping campaigns are basically for retailers who want to promote their products online and attract traffic towards their website. These ads are not just text ads but a combination of text and images.

These ads appear on the following:

  • Google Shopping (in select countries)
  • Google Search, next to search results (separate from text ads) and Google Images
  • Google Search Partner websites (if your campaign is set to include search partners)
  • The Google Display Network

4Video campaigns

video ads

Video Campaigns are video ads that run on YouTube or other Google display network. These ads are beneficial when you want to engage better with your audience.

There are various video ads formats, such as:

  • In-stream Ads
  • Video Discovery Ads
  • Out Stream Ads
  • Non-skippable In-stream Ads
  • Bumper Ads

5. Apps Campaign

Apps Campaign allows your ads to appear across different properties of Google, such as Google Search, Google Play, YouTube, the Google Display Network, AdMob, Google Discover, and apps that host app ads.

How Google ads work?

Several advertisers are bidding for a keyword or group of keywords, but Google does not show ads of all the advertisers. The ads to be displayed are chosen based on an auction.

You must be wondering how this auction takes place and on what basis are ads ranked. Let us understand this step by step.

Many people want to advertise for similar keywords or services, so Google has to choose which ads to show at the top of the placements. To decide placements, Google does an auction.

Let us look at how this auction takes place:

  1. A user searches for a keyword or service on Google.
  2. Google checks using its algorithm if an advertiser is bidding on that search terms.
  3. Google examines the ads on three main terms:

 Your Bid: This is the first factor, which means that the bid amount you have set for your ad. This is also called Max CPC. It is the amount the bidders are willing to pay for their keywords.

Quality Score: Quality score is an essential aspect that determines the eligibility and placement of your ads on the search results page. The score lies between 1-10, the higher your score, the better are your chances of appearing to the user.

The quality score is calculated using two factors, which is the relevancy of your keywords and the landing page.

The quality score is basically how Google decides whether your ad is relevant to the user, based on which your ad may or may not appear in the search results page.

Ad rank: Your ad rank is the deciding factor that determines your placement in the search results.

The ad rank is calculated by Google using the below formula:

Ad rank = CPC bid x Quality Score

How much does the advertiser pay?

 The amount that advertiser pays is called cost per click (CPC), and it is calculated as:

CPC =Ad rank of advertiser below you/quality score+$0.01

So every time you type a keyword, Google runs an auction to check how many advertisers are bidding for that keyword and selects which ads to show based on the above factors.

The ad with the highest ad rank appears on the top of the SERPs page.

Let us understand this further by taking an example:

Four advertisers are bidding for the keyword “murals,” so every time a user searches for a mural, Google will run an auction for placements of ads on SERP.

It is important to note that Google will only consider your ad for auction if your ad is relevant. Even if you are bidding the highest amount, but your ad is not relevant, your ad will not even be considered for the auction.

Let us go back to our example. After the auction, each ad will be given a rank, and the ad with the highest ad rank will be on the 1st position.

Position on SERPAdvertiserMax CPCQuality ScoreAd Rank

Here you can see that although advertiser D is bidding the maximum amount, it is still ranking low and not in the first position.

The money that each advertiser will pay will be as follows:

We know CPC= Ad rank of below advertiser/quality score+ $0.01

Advertiser A=30/9+$0.01=$3.34

Advertiser B=18/5+ $0.01= $3.61

And as follows.

You can see that although advertiser B is on the second place, it is still paying more than A.

Therefore, Google Ads is more about being relevant and optimizing your ad and landing page experience rather than bidding higher for a particular keyword.

What are Keywords and their importance in Google Ads?

Keywords are words, phrases, or groups that a user searches for on a search engine. They play a key role in the success of your Ad Campaign. We are going to touch down on this topic and explore keywords in-depth for search ads.

The three main factors while choosing your keywords are:

  • Relevance
  • Traffic
  • Competition

Since in Google Ads, you pay every time a user clicks on it, you must invest a good amount of time while choosing keywords.

Let us understand keywords and their importance in Google ads with an example.

Say you are a Dog Trainer, and you have just launched your website, and you would like to attract more customers, so you are looking to set up a campaign on Google Ads.

The first step before setting up an ad would be to select the words or phrases on which you want the user to find you.

Here are some points you should remember while choosing keywords:

  1. Choose shorter keywords rather than long phrases as people rarely search for long detailed sentences and prefer short phrases.

For e.g.:

  1. Dog Trainer who is expert for all breeds with experience
  2. Expert Dog trainer for all breeds

The 2nd one is briefer, and people are more likely to search for it, thereby, increasing the chances of you getting found.

  1. Choose keywords with high traffic and relevance and low competition because if a keyword has high competition, many people will be bidding on that keyword, and it will be challenging to rank on that, instead you can bid on long-tail keywords which are also relevant but have less competition.

For e.g.:

SEO is a high competition keyword, but what is SEO is a long-tail keyword and would be having less competition.

Since you pay every time a user clicks on your ad, you only want your ad to appear to the right audience so that it gets clicked by the right people. To make sure that your ad only shows to your target audience, let us understand what negative keywords are and what are keyword match types.

What are Negative keywords?

Suppose you have a bakery, and you only make eggless cakes, and people search for ‘cakes’, and you have put an ad with keyword ‘best cakes’ but without specifying the word eggless.

So people who don’t want eggless cakes will also click on your ad and obviously go back, seeing that you offer only eggless cakes. But you will have to pay for that click.

To avoid such wastage of funds, we use negative keywords, which are used to prevent your ads from popping up when people search for keywords that are not relevant to your business.

For example, here you can use

Cakes online –egg

Negative keywords are preceded by – and are helpful to avoid your ad showing when people search for keywords not relevant to your business.

What are Match Types?

Sometimes your ad may also appear when people search for other terms that you did not choose but is somewhat related to your business

For example, you have put up an ad for woollen caps, and your ad appears even when people search for the word caps.

This is called broad matching; search engines show your ad when people search for variations of your keywords.

One way to prevent ads from appearing on these searches is to choose more specific keywords; you can do this by making your keywords phrase match by placing quotations around the keywords.

For example,  ”woollen caps”

Making your keywords phrase match will only show your ads for this specific keyword but will also exhibit even if the plural of your keyword is searched or even if someone adds words before or after your keyword.

For example, Best Woollen Caps or Trendy Woollen caps.

The next match type is exact keywords; it is denoted by square brackets, they restrict the keyword, and your ad will only appear when the exact keyword is searched.

For example, [Woollen Caps]

Now even if people search for Best woollen caps, your ad won't appear.

How to write effective Google Ads?

Appearing on the top of search results is not the finish line. The next very crucial step is to make the user click on your Ad, and for that, you need to write compelling ads.

While writing any ad, the most important thing to keep in mind is relevancy. Relevance is the key, choose relevant keywords that will perfectly suit your intent behind the advertisement and also satisfy the user query.

For example, If a user wants to search for Customized Bouquets Delivery

And results that appear are

1.Bouquet Delivery |All kinds of flowers | Customized Bouquets starting form 200

2.Bouquet Delivery| All flowers available


Here you can see that the first ad is the most relevant as it clearly defines what the ad is about and satisfies the query with the right search result.

Relevance is not only limited to the keywords you use but also the landing page the user lands on. Landing Page is the first page a user lands after clicking on the ad.

So it is as important as the ad structure. Search engines reward relevant adverts with higher positions on the search results page.

Another way to make your ads effective is Ads group, by dividing your products or services into separate campaigns and ad groups, you can show ads that help customers find exactly what they’re searching for.

Point to remember to write effective ads:

  • Relevancy is the key
  • The landing page is as important as the ad structure
  • Use ad groups to reach more customers
  • Always have a call to action
  • Measure your campaign’s success using metric

How to set up your Google Ad Campaign

So far, we have understood what Google ads are and how they run. Now let us explore how to create your Google ads campaign step by step using Google AdWords:

Step1. Choose your advertising Goal. You should choose the goal which best suits your business needs.

google ad campaign| netilly blog

Step2: Choose the location of people you want to target. You can also set a radius around your business to refine your ads more towards a specific location.

google ad campaign| netilly blog

Google Ads offers a great deal of customization. Therefore, it is essential to understand and study your audience beforehand to run a successful Google ads campaign.

Step3: This step is to define your business category and products or services. You can use various tags to define your business more clearly.

google ad campaign| netilly blog

google ad campaign| netilly blog

Step 4: The next step is to write your ad copy. This is the most crucial step as writing effective ads is critical to make the user click on it.

google ad campaign| netilly blog

Just like the meta title and description are important for on-page SEO, giving the right headlines to your ad will help you attract more clicks on your ad

Step5: The next step is very crucial as well as important, which is selecting your budget. Keep in mind that bidding the highest won't always get you the top spot, therefore bid at a medium level, which is not so high or low and focus more on landing page optimization to get higher ad position.

google ad campaign| netilly blog

The next two steps call for reviewing your campaign settings and setting up billing information. And that’s it! These are the simple steps in which you can create your Google ads.


Ads are still one of the most used marketing communication to reach audiences and generate leads. Online Ads offer a lot of customization to reach a specific target audience.

Google Ads are all about relevancy, and so is Google search. You should always focus more time on choosing relevant keywords and optimizing your landing page experience rather than bidding the highest amount.

If you wish to make the most of your PPC campaigns and get a better return on investment, you can contact us.

Best Ways to Generate Leads on Twitter

Best ways to generate leads from twitter

Today, most businesses are leveraging social media marketing to reach their target audiences, expand their customer base and maximize profits.

One of the popular social media platforms being leveraged to generate leads is Twitter. It is about 330 million monthly active users, which makes Twitter one of the favourite platforms for marketers. You can generate a significant number of leads on Twitter but only with the right set of hacks.

Today let us discuss some useful Twitter hacks you can use for lead generation:

1.Twitter bio

Your Twitter bio says a lot about who you are. It is your brand introduction to the users of the platform. When writing your bio on Twitter, keep the following points in mind:

twitter bio| netilly blog

  1. Share who you are, what you do and why it is special and unique
  2. Provide your right contact information
  3. Have a call to action
  4. Why they should follow you?

You can also include trending hashtags of your niche to attract more people and always provide the link to the landing page of your website in your bio.

2.Header image

Images always play an important role in marketing. They can change the feel of your page and convey a lot about your brand.Images generally attract more attention than plain text; that is why you can include relevant text in your header images. Include text such as your brand’s tagline or any catchy line about the company. So let your header image do the magic.

twitter bio| netilly blog

You can also put a call to action in your header image. As an example, the below header image has a call to action button for event booking.

twitter header image 2| netilly blog

3.Posting on a scheduled time

It is always better to tweet when the majority of your audience is online as it ensures better reach of your posts and higher chances of engagement and lead generation.

You can find a lot of information on the internet about the most appropriate time for posting on Twitter.

However, you are more likely to figure out the best time for posting for your specific business or brand through trial and error. If one time does not result in much growth, try to research and post at a different time.

4.Write effective tweets

 Twitter is all about intelligent tweets. Tweets can be in the form of only text, images, videos, blog links etc.

If your tweets are not interesting, people will not follow you or engage with you.

So while tweeting, keep the 80/20 rule in mind. This means that your posts should be 80% informative (which can be self-curated content or sharing content of others) and only 20% should be about your promotion.

If you only keep promoting your brand, then people will start running away from your page.

Keep your tweets balanced and share about trending topics to reach more people in your audience. Your tweets should leave an impact and give something of value to the user in the form of education, information, humour, news, facts, motivation, etc. because, in the end, it is all about engaging with your audience.


Twitter has always been known for the use of hashtags. Before selecting hashtags, you can use hashtag analytics tools to research about trending and popular ones.

twitter hashtags| netilly blog

It is important to note that you should only use hashtags which are related to your niche and not use trending ones which are totally unrelated to your domain.

6.Study your competitors

It is always better to stay updated about your competitors. Studying what your competitors are up to is always beneficial when creating a social media campaign.

You can check your competitors by using the search box. For e.g.: if you are a beauty salon, you can type any keyword from your niche like ‘makeup’, so that you can find who your competitors are, and you can study their marketing strategies and create an effective approach.

twitter blog

7.Twitter chats

Twitter  chat is a great way to engage with your audience and expand your customer base. It allows you to hold discussions on various topics where you can showcase your expertise and build more trust among the audience. They are helpful to increase networking and connect to people of your industry.

It helps in increasing your twitter followers  and prospects as it creates brand awareness among your people . You can also check out the world’s largest list of Twitter chats.

Twitter chats are conversations that are created at a particular time for specific hashtag. You can host your own twitter chat also by selecting a relevant topic and predermined time.

If you plan your twitter chats effectively, you can understand your audience even better

8.Twitter ads

Ads are always a great way to reach your potential customers, and today social media ads allow you to choose and customize your audience based on various factors such as demographics, keywords, events, behaviours, interests, follower look-alikes, movies, TV shows and a lot more.

Ads serve a great tool to reach your audience, and the customization, which Twitter Ads offers is excellent for lead generation.

twitter ads| netilly blog

9.Pinning your tweets

pin tweet| netilly blog

 Everybody wants their best content piece to be showcased in front their viewers. You can do so by pinning your tweets.

Pinning your tweets allows your audience to view your best piece of information at the top. Pin the tweet which has a link to your website or any landing page having a higher potential of lead generation.

When you pin a particular tweet, it always remains at the top of all your tweets and that way, you can always direct them to the desired web page.

10.Identify the audience 

This is the most important step that many skip before creating a marketing plan. Social media offers multiple ways to know and find your target audience. Finding your target audience is a very crucial step if you are keen to attract a good number of leads.

Every business is different, and so is its target audience. You can also segment your audience on Twitter in order to create successful marketing campaigns.

Identifying your audience is a prerequisite for any hack you wish to act upon. When you know who you want to reach, your marketing will work more effectively.

11.Engage with leads off Twitter also

This means that you can also engage with your prospective lead on emails or via messages.

While contacting your lead through email or message, keep in mind that you don’t end up nagging them with your messages, rather plan effectively what you want to send and when.

When you engage with your audience directly, it reflects that your brand cares about them and also makes your audience feel more connected with you at a personal level.

12.Landing Page for Twitter users

You may link your Twitter leads to your homepage but it better to direct them towards a different landing page which is only for your Twitter followers where you can ask them to subscribe to you for latest updates.

Collecting email addresses of your leads is  an essential step in your marketing funnel.


Twitter is a very popular social media platform and is an excellent platform to generate leads. The hacks we have discussed today to generate leads on Twitter will help you to optimize your lead generation efforts and also help in expanding your customer base.

If you find this article and the tips given in this article useful, please share with us in the comments section below.

If you’d like to discuss how Twitter can help your business or brand, then please drop us an email or leave your contact details and we will be happy to schedule a free consultation with one of our social media specialists.

On-Page SEO | Ranking Factors You Need To Know

on page seo

Optimizing your online presence in the crowded web space is becoming crucial. Search Engine Optimisation (SEO) is the practice of optimizing your website to rank higher in the Search Engine Results Page (SERP). SEO activities fall under two categories – On-Page SEO and Off-Page SEO. One usually tends to begins with the On-Page SEO efforts as one has better control on the content quality and technical optimization of the website.

What is On-Page SEO?

On-Page SEO refers to the changes that you make on your website to increase your SEO score. It takes into account all the elements that are visible on our website, including URLs, image tags, HTML codes etc.
Good On-Page SEO translates into more traffic and reach from users. A website with high SEO score is easily crawled by the search engines and helps them to understand the content of the web page better.

Let us look into some key factors which contribute to On-page SEO

1.Keyword Density
Keyword density refers to the number of times a primary keyword is repeated on your web page.
For e.g., – If you are a mental health help website, and you want people to reach you when they type mental health, then mental health is your primary keyword.

While Google does not specify any recommended threshold or rules for the right percentage of keyword density, the general guideline is not to stuff them just for the sake of it because search engines can penalize you for it.

Keyword Density is an important on-page SEO factor, and each of the web pages should have appropriate keyword density all over the page.

2.Responsive Design
Do you know
“ WARC, a marketing research firm, estimates that around 2 billion people currently access the internet via only their smartphone, which equates to 51 per cent of the global base of 3.9 mobile users “
Responsive websites show the same result irrespective of what device is being used. That means irrespective of whether you open the website on your phone, desktop or tablet, your website content will appear the same on all the platforms.
You can check whether your website is responsive or not through various online tools. While making a website, make sure that your website has responsive design as more and more people have started to use mobile phones to search the web. If the website is not responsive, then it can act as a negative factor for your on-page SEO as people would skip opening your website due to lack of responsive design.

3.Title Tag

title- netilly blog

Title tags are crucial in terms of on-page SEO. They are the headings which appear on the search engine results page. The recommended length of the title tag is 50-60 characters; therefore, it should be thought through seriously before being articulated.

It is beneficial to put your keywords in the title tag for SEO but doesn’t just limit to that. People click on any link due to its title. A title should be relevant and attractive to urge the user to click on it. Nowadays, people don’t just click on the link that appears on the top, and they scroll to find the most relevant by seeing the title.

Add your keywords and relevant information in your title. You can also put location for local business. The title describes the page to the users and they are likely to make a decision to click or not based on the title.


headings-netilly blog


We all are aware of what are headings, and while publishing content, we can encapsulate content within headings. You can put headings from h1, h2, h3, h4, h5, h6.

Putting headings in your content helps to increase you on-page SEO score as headings help the search engine to crawl your page better and tell it what the page is all about.

People also like to read content that is well organized with headings as it makes reading easier and also describes what the paragraph is all about.

But it is vital to use headings the right way.

Your web page should always have in an H1 heading, and you can put 2-3 h2 and h3 heading for the subheading. You should always put the title as an h1 tag.

H1 tag should always indicate the overall description of the blog.

Here is an example of how to use headings

H1: Sports shoes for running

 H2: Good sports shoes

 H3: Benefits of good sports shoes

5.Optimize Images

You must be wondering how can we optimize an image from an SEO perspective. Well, Image Optimization plays a significant role in On-page SEO.

Everything that is a part of your web page is crawled by search engines and considered for SEO, including images too. You should always put optimized images in your content if you want a good SEO score. Images are optimized using alt tags and scaling them to a small size to load them faster.

Alt tags describe the picture and also appear when the image fails to load.

Here is how you should put alt tags:

pink wallpaper- netilly blog

alt tag- pink wallpaper

When writing alt tags, write a relevant short description of the image and try to put keyword also but insert keyword only if it makes sense to read. Putting alt text for an image tells the search engine what the picture means and makes crawling easy.

Images are also optimized by reducing size. Images which are very large take more time to load thus effecting the overall site speed, which is a big no-no for SEO.

A website which loads slowly is not liked by people or by search engines. Therefore, you should always optimize images before uploading them into your website or web pages.

6.Create Engaging Content

Content is any information which you share with the users in the form of blogs, videos, images etc.

A good website should always have engaging, original and quality content. If you don’t have good content, then even if people come to your website, they will leave fast which is not a good indication to the search engine about your website, and you may rank low because of this.

While creating content, always keep in mind the below factors:

  1. Your content should answer the questions of your audience.
  2. Every content piece should provide something of value to the audience.
  3. Your content should be easy to read, and your audience should be wanting more of it.
  4. Always have a call to action at the end.
  5. Don’t stuff too much technical jargon and try to write from the audience’s perspective.

Content is an essential aspect of any website and can make or break your SEO score. Invest time in writing unique and engaging content which will allow the user to learn something new and something important.

Writing content with real facts and information increases trust among the audience, and they might come back to your website in the future to get more help which is a good indication for search engines and would help to increase the SEO score.

7.Increase Site Speed

We live in a fast-paced world where people are always in a hurry, and this also applies to the way we should approach web search.

Site speed is another critical aspect of SEO as people are not likely to stay on a website, which loads slowly and takes time to display content.

There are various tools you can use to check your site speed and multiple factors which affect the site speed.

By fixing those factors, you can increase site speed and eventually increase your SEO Score.

8.Use Short URLs

You must be wondering how URLs play an essential role in SEO.

Everything that appears on your website is accountable for SEO, which holds for URLs also.

You must try to shorten your URLs but at the same time keeping them relevant. URLs also help search engines understand the description of web page along with their meta titles.

Use – (hyphen) to separate words in a URL rather than an underscore(_).

The more easily readable your URL is, the more it ranks for SEO.

Since a URL is crawled by search engines to know what the page is about, you can also put keywords in URLs but only where they seem to be relevant. A URL must be easy to read and must be short and not very long.

Let’s say there is a web page for a blog post; So a good URL would be

https:// domain name/blog/blog name

for e.g., –

9.Meta Description

 Meta Description refers to the text that appears just below the title in the search engine results page.

meta description- netilly blog

Meta Description is as important as meta title. Meta Description tells the user and the search engine – what the web page is about. The recommended length of the Meta Description is 50 – 160 characters.

A meta description should describe the web page in the best possible way so that it attracts people to click on it. It is the second thing that people read after reading the title tag and many people decide after reading the meta description.

That means just landing on the first page of search engine results will not guarantee clicks. You also need to optimize your meta title and meta description to increase your chances of getting clicked.

A proper meta description is relevant to the landing page and contains a primary keyword. It should always have a call to action which directs the user what step to take next.

10.External and Internal Links

Links are a significant part of good SEO. Acquiring links from other websites to your websites is called having backlinks. The more backlinks you have to your site, the higher you can score in rankings. Building links is not an easy task but can be achieved through continuous efforts.

External links are when another website links to your website and internal links are when you link to another page within your website. There are many ways by which you can build links, but the more links you have from legitimate sources, the better it is. Legitimate sources refer to websites which have high domain authority and page authority. You can check these scores using various online tools.

You can invite some of the high domain websites to write about your brand, products, services or refer to your blog posts. However, marketers started exploiting the process of backlinking using unethical practices ( also referred to as Black hat SEO). Eventually, Google started to penalize domains who use unfair means ( like buying backlinks) to get backlinks to their website. This can lead to counterproductive results like lower rankings.

Building good links helps in enhancing the brand value of a business and also in generating trust among people. Websites which have more links directed to them are more likely to get traffic and a good reputation.

Internal Links helps the search engines to crawl your site better and rank better. It also keeps the user engaged on your website as they move from one page to another for more information.

Try to include as many relevant internal links in a piece of content but don’t try to stuff them in every line and on irrelevant words.

For e.g., – If you are writing on SEO and you have a word Domain Authority in it. You can link to the blog written on Domain Authority previously on your website.

This does not let the user leave your site soon and indicates trust and authority to search engines.


SEO is a dynamic topic, and the updates in search engine algorithms make it ever-evolving. These are some of the techniques which can be done On-page, but with the change in the algorithms, the practices will keep evolving.

If you are keen to get your website optimised for SEO, feel free to drop us a message on our contact page.

How to leverage FOMO in your Marketing?

fomo-netilly blog

Have you ever bought something impulsively and realized later that you didn’t really need it? Or do you regularly check your phone to see what’s going on?

Humans are social animals and a part of our psychology is our inherited nature of being curious about everything happening around us. FOMO leverages this perspective on human nature.

What is FOMO?

FOMO is an acronym that stands for the Fear Of Missing Out. It could be missing out from any investment opportunity, news, trend, social media update, etc.

Marketers are fully aware of this fact and leverage this in their marketing campaigns. In simple words, FOMO makes one anxious and gives a constant urge to stay updated. We experience this in our daily life –  FOMO urges us to check our phones, news, and updates regularly. It is an aspect of human behaviour which the marketers use to the hilt.

You may have been impacted by this Fear of Missing out without being aware! Specifically, in situations such as:

  1. If you see any product online and if it has a tag that says that ‘hurry only a few left’, it creates a feeling of missing out on the opportunity in a person’s mind, and he or she is more likely to purchase that product.
  2. When you see Ads repeatedly online or on televisions which say that a product or service is very popular and is being used by so many people.
  3. When you buy any product or service just because the offer had a limited timeline or the statement that many people had already bought it.

We may think that the buying decisions we make are solely ours and not influenced by external factors, but the reality is quite different, and that is what tricks the customers. FOMO in marketing is used to change a customer’s mind to urge them to purchase a specific product or service. It uses simple human psychology to influence the decision making of customers.

How is FOMO leveraged in marketing?


fomo| netilly blog

1. By creating urgency

You must have observed that many e-commerce sites or even offline stores, showcase products with a message that says ‘hurry only a few days’ or ‘only a few products left’. This creates a sense of urgency among people, and they are more likely to buy it and also make the buying decision quicker. By creating a need, people fear missing out on a good deal and end up making a purchase of your product/service or take an action that you would like them to take.

However, when you leverage any of the FOMO techniques in your marketing, make sure that you stick to your advertised timelines. Else, it may damage your brand image if you keep extending your offer deadline.

The offer states that the phone sale ends in a certain timeframe which creates urgency among people and compels them to make a quick action based on the perception that they may lose the deal.

2. Creating social pressure

Marketers create social pressure among people to make them take an action they want. When we see several people doing a particular thing and making a profit from it, we are more likely to do it.

neil patel- netilly blog

For e.g.,- Here Neil Patel, one of the top digital marketing influencers, has displayed that he has over 300 million visitors per month to his own website, which conveys a message that people trust him which further creates a social pressure on people to follow him or check his website so that they don’t miss out what other people are viewing or learning.

3. Showcasing increased demand

When we see people doing a certain thing, it creates curiosity among us for that particular thing, and we are more likely to view it. FOMO is used here to use this customer curiosity to drive more sales and engagement.

You may have seen websites or e-commerce sites showing increased viewership or sale of a particular service or product. Thus, by showing high demand, they gain the interest of the user and boost their marketing.

flipkart- netilly blog

For e.g., – Websites or e-commerce sites use lines such as “out of stock” or “sold out” to convey the demand for something. By creating a need, the user is trapped into thinking that this respective product or service is high in demand so it must be really good so the next time the user willingly buys the product or service even at a higher price.

4. Showing social proof

We are likely to buy a product or service or even engage with something if  we come across evidence of trust shown by people by virtue of their reviews. Such reviews also establish the authority of a particular brand and  marketers use this to boost their sales. The more trust a brand garners from people, the more customers they are likely to attract.

socialproof-netilly blog

For e.g., -Websites often publish testimonials and client feedback. This generates trust among people and gives them social proof towards a product or service. The more social proof something has, it holds stronger trust and engagement among people. This fact is leveraged by almost all organizations big or small and helps them in earning more customers.

5. Exclusive giveaway prizes

This Technique uses FOMO by tempting people not to miss out on exclusive giveaways and discounts. You may have seen several brands doling out giveaways and prizes to people for accomplishing a particular task.

But how does it benefit them?

Giveaway prizes and discounts generate likeability towards a brand and people are more likely to come back later for future purchases.

Everybody likes a brand which takes care of them and by rolling out giveaways, and discounts, brands earn bounty points as people link this with trust and hope of more such offers.

giveaway prizes-netilly blog

For e.g., – Many Apps provide you with money or rewards on making a purchase or referring it to somebody which creates profit for both. You must have seen apps such as PhonePe and Google Pay provide you with scratch card rewards on a purchase of above rupees 150, so the user is more likely to use this application for payments because of the rewards they will gain in return.


FOMO is leveraged in marketing by using simple techniques through which you can push your audience to make instinctive buying decisions. You can also leverage FOMO to boost your sales or services among your audience by promoting limited-time offers, exclusive discounts, and convincing them enough that they will miss out on something.

Above listed are some of the ways how marketers use FOMO but it has even broader applications.

To get more information like this and to stay updated on the marketing trends and techniques, stay tuned to our blog section.



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