Digital Marketing

Web-designing is one of the core practices of web development, creating maximum impact and influence. If the design of the website or application is not interesting, the whole effort goes to waste. Content, technology, and programming are only valued if the design of the website is great.
At present, users want highly interactive, intuitive, and responsive designs that are not just fun but also engaging. Web designers need to continuously upskill themselves to understand the languages, technologies, and concepts of web designing.
Here we list some of the best books for web-designers from the industry experts that can help designers learn and master the art.

1. Web Design with HTML, CSS, JavaScript, and jQuery by Jon Duckett

A detailed and comparative two-book set for both aspiring and trained web designers and front-end developers is talking about the HTML and CSS. The book is an amazing knowledge source for those who want to learn HTML and CSS before getting into JavaScript and jQuery. It covers all the basics of HTML and CSS, including structure, text layouts, and various useful options. An ideal book to learn incorporating the SEO, Google Analytics, HTML r, and other technologies in design.

2. Eloquent JavaScript By Marijn Haverbeke

Eloquent JavaScript brings the nitty-gritty of javaScript at the forefront giving the learners knowledge of the advanced JavaScript concepts and tricks. The new revised version of the book brings the readers the techniques to write JavaScript code to develop effective interfaces. The book gives an in-depth view of the essential elements of JavaScript programming through examples and test cases. This book is ideal for someone who wants to understand the basics and use the language to create highly advanced web applications, interact with the browser, and understand error handling—a must-have book for the JavaScript developers.

3. You Don’t Know JS (Types & Grammar) By Kyle Simpson

This book is part of the “You Don’t Know JS” Series and talks about the complexities and intricate modules of the language. As the series title suggests, this book discusses the various problems that may arise while using the language and how you can leverage the new features to solve the problems and deliver a great interface. This book is great for learners who want to master JavaScript and understand unique concepts. You get to know about the types in JavaScript, namely Null, undefined, number, string, Boolean, and object. The unique array, number, and string are also detailed, along with object wrappers and primitive values. The book is an amazing encyclopedia for JavaScript web elopers.

4. Don’t Make Me Think, Revisited: A Common Sense Approach to Web & Mobile Usability.

It is one of the bestsellers of books for web designers and web developers. The book is considered a masterpiece for its usability and high-end tactics to understand and learn the best techniques for web development and design. The text talks about the art of intuitive navigation and highly user-friendly web design that can help web developers create highly useful web applications. The book is fun to read and talks about the myriad aspects of web designing without complex language. It brings a fresh perspective to web development and details the concepts in a short, crisp, and illustrative manner. The book is highly recommended for web designers to improve their abilities and learn the core of web standards.

5. Design and Build Great Web APIs: Robust, Reliable, and Resilient 1st Edition

APIs are the core of any web and android application in today’s time and fast-changing the way the software works. By understanding the concepts and gaining the essential skills for API development, web developers can essentially scale up their web designing knowledge to the next level. The book is a sneak peek into the world of API designing and helps the new age developers to transform themselves into the modern and talented API developers. This amazing book talks about the basics and advanced concepts of API design and how one can incorporate them with the customer’s need to solve criticalmbusiness problems.

6. Web Design. The Evolution of the Digital World 1990-Today

The book is like a visual journey of web design for decades, and its transformation as the technology and resources advanced in years. It is one of the most riveting examples of a chronicled journey of web development and design through years and showcases how it has eve loved since the beginning years. The book has more than 200 websites and examples that showcase the journey of web design. The comprehensive book has 21 chapters that detail every aspect of the web design since the year 1998. It has some of the most successful websites to showcase how technology has evolved and reached the advanced user experience level, which we see today. It is seemingly a year by year chronicle of the web design and how the world’s best websites reached their success. An amazingly informative book for web designers, it is indeed worth a reference every time someone wants to design a state of the art website.

7. Functional Design Patterns for Express.js

The book is for advanced web developers and designers who want to implement highly functional designs in their websites and applications with Express.JS. The author has beautifully captured the instances and lessons in this step-by-step guide to building sleek, maintainable Node.js backends for the websites.

8. Painless CSS: Build Beautiful, Intuitive Websites Paperback

CSS is the soul of web designing, and it is indeed embarrassing to say that writing CSS is cumbersome and complex until you know the basics well. This book provides the easiest way to learn and master CSS and create beautiful and seamless CSS without any hassle. It helps in understanding CSS’s role in robust web design and provides the best mental models to learn and work on CSS ‘painlessly’. It offers a step-by-step checklist to fix the CSS errors and develop the mental caliber to understand and work with CSS. It also comes with hands-on exercises to polish your CSS skills and use the code samples and solutions.

9. Mastering JavaScript: A Complete Programming Guide Including jQuery, AJAX, Web Design, Scripting, and Mobile Application Paperback

Author Michael B White
This affordable and highly detailed guide helps the web designers to learn the JavaScript and its concepts without any hassle. It is straightforward, simple, and extremely practical that helps web designers to master the language within a short period through its step by step guide.

10. Above the Fold, Revised Edition Paperback – Import, by Brian D Miller (Author)

Above the Fold gives the extremely detailed and simplistic lessons on clear and crisp graphical
communication for the web designers. The book is crisp and straightforward, covering the Plan, Design,
and Optimize sections, which detail the overall process cycle of web design. A good read for the ones
who want to understand web design concepts fast and better.

11. SS – The Missing Manual, 4e Paperback by David Sawyer McFarland

It is another state-of-the-art book that talks about the concepts and implementation of CSS. This book is a must-have for those who want to learn CSS to build professional looking websites and maintain scalability and extendibility. The book is one of the most advanced and demonstrative guides available in the market, covering the aspects of CSS for devising great websites. It talks about the newest tools like Flexbox etc. It covers the basics of CSS, Mobile designing, making pages work for you, and controlling page layouts. Indeed, this book is a great buy for web designers.

12. The Web Designer’s Idea Book Volume 2: More of the Best Themes, Trends and Styles in Website Design by Patrick McNeil

The book is all about web design inspiration giving the web designers plethora of ideas and inspiration for creating new websites. It has more than 650 new website designs to help web designers develop and refer to amazing web design ideas. It is a great collection of thousands of sites and designs showcasing the best examples for reference. The new volume of this book includes a chapter on the design principles that work amazingly online. There are sites available to understand design elements, styles, elements with clarity.

13. The Smashing Book #2 by Smashing Magazine

This book is available on Kindle and provides an amazingly practical insight into the best aspects of web and graphic design. It talks about the best in class web designs for mobile applications and online websites that can be used to provide a seamless user experience. The book highlights the design errors and practices and how one can avoid them—a highly comprehensive and useful book for aspiring and professional web designers.

14. HTML and CSS: Design and Build Websites Paperback – Illustrated, 18 November 2011 by Jon Docket

The full-color book is a great insight into CSS and HTML basics for anyone who wants to master the two. The aspiring web designers, professional web developers, or students everyone would love to read and learn from this comprehensive and highly detailed book. It covers the aspects of HTML and CSS in a completely new approach and provides an understanding of JavaScript, jQuery, CSS, and HTML in an easy and fun way.

15. High-Performance Web Sites: Essential Knowledge for Front-End Engineers

The power of a great website lies in its fast rendering and high performance. And this book teaches you the same by using strict and straight 14 rules that help you cut the response time up to 50 percent. It is one of the most wonderful books detailing the best practices for web design to optimize websites for performance. This book is a true gold for web designers who want to create highly responsive and fast websites.

16. JavaScript Pocket Reference: Activate Your Web Pages, by David Flanagan

The book is a pure marvel detailing the concepts of the highly versatile programming language for the web and years now. The guide provides the concepts and nitty grittiest of JavaScript clearly and concisely and acts as a great reference for JavaScript developers at every level of development. It has detailed chapters that give a glance into the usability, functions, and concepts of JavaScript.

17. Clout: The Art and Science of Influential Web Content by Jones Colleen

This is an awesome book to understand the key principles of influence marketing and how to apply that in the web content. The book is comprehensive and helps the designers to understand the power of influence and implement it through various elements like marketing campaigns, SEO, technology, etc. The book reinforces the importance of good web content. It talks about the psyche of the users and how context is important for developing content for compelling web design. A great book to master the art of influential web design.

18. Introducing HTML5 by Bruce Lawson

HTML 5 is the newest language for web designing and development, which is raising interest in everyone. The new trend in web design is here to stay and offers a lot of exciting and advanced capabilities to the web. This book gives the basic introduction of HTML 5 and helps the web developers to understand the concepts of the new language and use it to make the websites richer and more adaptive. The book talks about how to use the language and integrate it into designs.

19. Designing for the Digital Age: How to Create Human-Centered Products and Services

Designing has become more adaptive, intuitive, and customer-focused in present digital times. This book is a great insight into developing the design team’s skills to create highly effective designs. The guide focuses on the stepwise and iterative approach to assemble, collaborate, and manage a design team that can create amazing designs collaboratively—a great encyclopedia into the processes and tactics for designing in the new age.

20. Adaptive Web Design: Crafting Rich Experiences with Progressive Enhancement

Adaptive Web Design gives the web designers a great insight into the web processes and how to use the content strategy, HTML. CSS and JavaScript to create high performance and effective websites that are optimized for various web platforms. The book is a great buy for the new age web designers and content strategists to understand the elements of great web designing.

21. Mobile first. guide stratégique de design web mobile. n6 – n 6. (French)

The book available in the French language provides the sneak peek into the web designing for the mobile platforms. The guide is great for designers and developers who work on creating mobile apps and mobile websites.

22. Web Designer’s Idea Book, Volume 4: Inspiration from the Best Web Design Trends, Themes and Styles by Patrick McNeil

Web designing is wide and imaginative, and in the present times, people love innovative websites. Designing should be aided with usability and ease; thus, this book is a wonderful guide for those who want to deliver an innovative web design. It comes with lots of examples and latest trends of the web designs listing some of the best websites.

23. Seductive Interaction Design: Creating Playful, Fun and Effective User Experiences

Seductive Interactive Design talks about creating websites and apps which can keep the users hooked. The design should be such that it plays with the users’ minds, and they would want to visit the website again and again. If your website design just visits and ignore kind, it would not help in any way. This book is highly engaging and talks about the aspects of design, which can make it highly interactive and attractive—a great books for web designers that talks about creating a delightful and interesting design.

Final Words

To sum up the above books for web designers are a goldmine of knowledge for the web designers, which they can refer to learn the concepts of the most important technologies of web designing and also master the skills of conceptualization, strategizing and planning for best website design.

Graphic designers are amongst the most sought-after professionals in today’s time when digital promotions and social media marketing are at the helm. Simultaneously, both graphic and video content plays a pivotal role in informing, educating, and promoting the idea to the target audience. Graphic designers were always in demand for print, digital, and television media; however, with digital marketing and mobile-based systems, the best software for graphic designers needs has grown substantially.

In 2019, the graphic design industry grew at a rate of 2.7% to reach $14.8 billion.  And it is interesting to note that 67% of small businesses believe that graphic design is essential to business success and will grow substantially over the next few years.

Evolution of designing

Graphics have evolved enormously over the past few years, with the latest tools and technologies introduced in the market. Everything needs to be a class apart from 2D to 3D animation, High Definition, and interactive images. Designing has become one of the decisive factors in any project or campaign’s success or failure these days. Brands invest a lot of time and money in getting the best designers who can create designs that reflect their ideas and vision.

Need for high-end tools

Graphic designers indeed need to have exceptional creative skills and innovation; however, they cannot decipher the ideation to a practical visual without proper tools. The conceptualization can be fantastic; however, until the visualization is great, there is no benefit. Thankfully, technology has advanced rapidly in recent past, powered by artificial intelligence, highly interactive platforms, and easy to use features, now the graphic designers can render images that look highly sophisticated and realistic.

Let us look at some of the most advanced and helpful best software for graphic designers.

1. Adobe photoshop

No one can imagine graphic designing and photo editing without Adobe Photoshop. It is one of the most used and advanced graphic editing tools with the highest-end capabilities to create a variety of images and graphics. Graphic designers vouch for this highly capable software that has sustained its stance as the best in the suite for decades. Photoshop is so popular that the term Photoshopping has become synonymous with image editing and photo enhancing. For designing layouts, magazine covers, graphics, and infographics, banners Photoshop is the best software of all time. It is a state-of-the-art raster graphics editor that is available for Windows, MAC and Mobile platforms.  Initially, photoshop was available as a standalone software however now it can be purchased as a subscription within the Adobe Suite.

You can get Adobe Photoshop for ₹1,420.00/month with Adobe Creative Suite.

2. CoralDraw

CorelDraw is one of the oldest and most loved graphic design tools that help create high end and professional vector images and layouts for any designing need. It works well on all kinds of designers and gives a fantastic set of features for creating the most scalable and customizable images from scratch. Ideal for creating illustrations, photo editing, infographics, and typography tools. Hence, it is definitely counted among the best software for graphic designers.

Corel Suite comes with loads of new and useful graphic designing tools that can be chosen as per the company’s visual needs.

3. Adobe Illustrator

Adobe Illustrator is another fantastic designing tool that helps in creating an excellent vector design. It is ideal for creating awesome logos with ease and finesses. Using the advanced mesh tool in the illustrator, one can quickly render awesome icons, sketches, and images. The sophisticated tools like pen tool, shape, pathfinder, swatches, and colors enable the designers to create amazing professional quality designs. The software is a little tricky to use, and one needs to spend some time acing its tools and tricks; however, it is one of the most advanced vector image creating tools. Once you have mastered the tool, you can create high-quality images and develop scalable vector designs.

Costing Illustrator is available at $20.99/month, and you can also get it with Creative Cloud at $52.99/month.

4. Adobe XD

Adobe XD is what the new age web and app developers need to create interactive, sophisticated, and highly agile UX and UI designs. The apps and mobile games’ look and feel are the most captivating and crucial aspects, and users love everything creative and easy to use. XD helps designers create and share designs for the various apps, websites, games, and voice interfaces with ease.

It comes with easy to use templates and built-in features that help the designers deliver the most impressive designs with ease.

• The subscription-based service for XD can be highly useful for app developers. You can try out XD with a starter pack to get access to introductory features for free.
• The single app is also available for a monthly subscription of 676 Rs Per month.
• Adobe XD is also available as part of the Creative Cloud All Apps subscription, 3585 Rupees per month.

All the Graphic designing software and image resourcing subscriptions are beneficial to Graphic designers of the present digital times. This being one of the best software for graphic designers helps create beautiful designs that can match the expectations and requirements of the new age users who do not compromise on quality. Brands can leverage many benefits from the present wave of graphic and visual content consumption by grabbing eyeballs through captivating designs. Great designs, appealing visuals, and state of the art layouts can add immense value to content.

5. Adobe InDesign

Adobe InDesign is Adobe’s flagship tool for creating amazing layouts for various kinds of projects. The tool is highly sought after by graphic designers and editors for making professional print and digital layouts for postcards, eBooks, Brochures and Resume. It helps in creating versatile and flexible page designs for a variety of publications and print material. A great tool for easy and quick designing. You can get InDesign as part of the Adobe Creative Cloud subscription for 20.99 USD or 1500Rs/mo

6. Stencil

Stencil is a kind tool that helps bloggers and designers to create amazing social media images and graphics without any hassle. Bloggers and digital marketers love the device as it is easy to use and helps make visually inspiring creatives in a jiffy. There is no need to have expert knowledge of designing and keeping the parameters in mind while designing posters, ads, and images in this tool. It comes with easy to use templates and drag and drop features that help the amateurs also to render professional quality images.

Great graphics on the fly, this is what Stencil promises to its users.

It is available in the Free, Pro and Unlimited version.

• In Free Version
• You can save up to 10 images in a month
• You get access to limited photos and icons
• You can upload up to 10 photos and collections.

Pro version is available at 9 dollars per month.

• You can save up to 50 images per month.
• Save up to 50 images /month
• 2,300,000+ Photos
• 2,000,000+ Icons & Graphics
• 1,100+ Amazing templates
• 3,100+ Google Fonts
• Logo / Watermarks
• Font Uploads
• Premium support
• Upload up to 250 images
• Create up to 25 collections
• Keep up to 100 favorites
• 25 Instagram SMS /month

The Unlimited version gives you access to additional features at 12 dollars per month:

• All-Pro Features included
• Save unlimited images
• Upload unlimited images
• Create unlimited collections
• Keep unlimited favorites
• 100 Instagram SMS /month

7. Canva 

Canva is an all-time favorite of people who want to create beautiful and versatile digital designs with no knowledge of designing tools etc. It is easy to use and has loads of drag and drop features to create incredible designs. The templates are easy to use, and there is a lot of customization available. Ideal for creating newsletters, promotions, brand flyers, social media ads, and emailers, this tool is available online with no need for installation. You can easily use the available templates, images, and stock images to create lively, colorful, and creative designs with no extra effort. It has easy to use platform which is self-intuitive and extremely user friendly.

Canva allows you to create designs, save, and publish them with ease.  Most of the features in Canva are free to use, and you can get started with simple signup with email. You need to buy a subscription that gives you access to highly creative and sophisticated stock images, templates, and tools to use the advanced features. 

Your designs can be impactful, impressive, and look professionally done with Canva.

Final Words

Your ideation and visualization can reach exceptional standards when created through highly sophisticated tools. This software eases the tasks of creating and designing and give a professional edge to your branding material, whether digital, print, static, or dynamic.

We hope the above information helps you find the best software for graphic designers tools for your needs. If you know some other interesting tools apart from the ones talked about above, do let us know in the comment box. And if you bought any of the above-mentioned tools, then we would be happy to know your experience about the same. For more exciting blogs and discussions, keep following Netilly weekly blogs.

If you are looking for any professional graphic design services, feel free to contact us.

FAQ

A considerable amount of time and effort is accounted for marketing and promotion within every online business operation. Effective marketing automation can make a significant amount of difference in the way online businesses thrive. Several tools for marketing automation helps to automate and streamline your marketing strategy and assist in saving a lot of time and effort, thereby enhancing the overall efficiency of the system.

The right automation tools help to automate the marketing initiatives for increased efficiency and staggering cost reduction.

Further, most businesses today use automated marketing tools for enhancing customer interaction.

As per Email Monday, on an average, 51% of companies are currently using marketing automation and more than half of B2B companies (almost 58%) plan to adopt the technology.

Understanding Marketing Automation

The high-end marketing tools enable you to connect with the users in a personalized way as those allow each email and message to be customized to create a one-on-one interaction experience. The marketing tasks are managed well with these tools to effectively send messages and emails to users and monitor online campaigns effectively.

Online marketing tools help keep track of business leads, generate leads through timely communications, and manage the leads effectively for increased ROI on marketing initiatives. The right marketing automation tools help analyze the customer data and produce high-quality reports through which you can study the efficiency and outcomes of various marketing campaigns, deduce customer buying behavior, and create better processes.

Benefits of Marketing Automation

• Cost Saving
• Time-Saving
• NO Human Error
• Prioritize Tasks
• Reach out to leads

In this article, we will discuss some of the most effective and resourceful marketing automation tools suitable for growing businesses. These tools can help in business growth and create a seamless transactional flow for streamlining your business end-to-end marketing processes.

Clickmagick

ClickMagick is one stop for all the marketing tasks presented in the most resourceful and cost-effective manner. Using ClickMagick, businesses can easily track, test, and improve their ads and online marketing campaigns’ efficiency. You no longer need to pay for the clicks on ads and links that do not value your business.

Using the right tools for marketing automation, you can track the efficiency of every advertisement and link you create for your marketing initiative. You can track sales efficiently and understand the impact of every action with clarity. You can optimize the customer interactions and garner newer leads at the right cost.

ClickMagick helps to track the links and helps in optimizing the sales funnels efficiently.

• The tool efficiently tracks the links and user activities across devices to give you an overall picture of campaigns’ effectiveness.
• It helps in finding the right customers using the ad networks.
• Provides advanced GEO and Mobile Targeting for sending ads to users based on their location.
• It comes with advanced affiliate marketing tools for building excellent affiliate links.
• It helps in filtering bots for real-time estimates.

Instapage

Instapage is one of its kind tools that helps create customized landing pages for your business without any programming knowledge. Companies can create advanced landing pages for their websites based on dynamic customer needs to develop highly interactive and pertinent pages. It has an advanced landing page generation platform which can give dynamic pages for all the marketing needs and comes with advanced features to suit every need of a business. It helps ink rating landing pages for the brands completely relevant and mobile-friendly to give the user a seamless experience.

The personalization tool helps to increase user engagement by providing personalized landing pages based on the ads clicked by the user and highly relevant to the end-user.  Instapage is highly recommended for small businesses as they can quickly analyze the effectiveness of the landing pages and design future marketing strategies based on the analysis.

NinjaOutreach

NinjaOutreach is a unique and customized influencer marketing platform that helps the influencers and bloggers manage their campaigns’ effectiveness.

It is a great CRM to track and manage the effectiveness of blogger and influencer relationships with a brand and understand the success rate of the promotions and campaigns rolled out with influencers’ help.

Using this tool, the brands can find the best and most effective influencers for promoting their brands on various social media platforms like YouTube, Instagram, Amazon, etc. The tool helps to search the right influencers and then roll out the most effective influencer marketing campaigns for the brands to influence the right target audience effectively.

The CRM helps manage, track, and scaling the influencer relationship ship and tactfully monetize the influencer outreach.

E-GOI

E-Goi is an all-around marketing automation tool that helps create a seamless end to end marketing campaign without any waste of money and efforts. It provides all the tools necessary for generating value for marketing initiatives. SMS, Email marketing, voice broadcast, push notifications, chats all the functions required for seamless automation of the marketing initiatives are available.

It has a wide variety of features like automatic landing ages generation and creating fast campaigns through email and mobile. Using e-goi, you can build a successful marketing strategy that enhances overall customer experience and brings maximum ROI.

It is time-saving and highly efficient, cutting the loopholes of the manual and unsupervised marketing techniques. The overall efficiency of any business grows multifold with highly sophisticated platforms like ego that help automate the end-to-end customer interaction and provide a better experience.

Leadpages

Businesses need to create effective and customized landing pages to adhere to the customers’ needs and inquiries. Using Leadpages, small companies can considerably cut costs by generating customized and personalized landing pages.

Using the drag and drop platform, you can create customized landing pages. The platform also provides highly sophisticated tools to track, record, and analyze customer interactions without hassle. Any business website’s effectiveness can grow multifold with a highly reliable and tech-friendly platform that provides maximum uptime.

HubSpot

HubSpot is one of the most popular inbound marketing automation tools, a boon for small business websites. Touted as the small business software, it helps plan and manage the marketing campaigns for small businesses and comes with an inbuilt email and CRM to manage your marketing tasks duly.

HubSpot is an all-around software that helps in marketing, sales, and service of customers to implement core business automation for small businesses. HubSpot also provides a lot of training and courses for marketing professionals to implement marketing automation. It has some of the most efficient tools for understanding and monitoring the customer journey end to end and helps in user tracking, collates information about website views, etc. The powerful emailing and communication tools help in building a personalized rapport with users and leads. There are lots of tools like forms, plugins for lead capture. HubSpot has a wide variety of features that strengthen the core marketing processes of small businesses.

• It has free email marketing tools
• Great customer support plugins
• Live chats and chatbots plugin
• Automated Lead calculation
• Analytics

Endorsal

Endorsal helps collect customer reviews and testimonials in an automated manner without the need to buy fake reviews and implement ineffective campaigns for garnering the right and positive feedback for your business.

In the digital ecosystem, prospective clients are attracted to a business brand based on the reviews and testimonials for existing clients. However, fake or paid reviews do a little good to the business. Endorsal is an effective automated testimonial system that helps in efficiently collect customer reviews and display it on the various platforms with ease.

• The tool is easy to set up and can be implemented within minutes
• It helps the brands collect high-quality testimonials with ease and streamline the entire processes to give highly impactful results for the businesses.
• It helps increase lead conversions, build an end to end customer loyalty and provide a spectacular boost to the brand image.

 By automating the customer testimonial collection process, businesses can save time and money.

To Summarize

 

Marketing Automation Tools can play an incredibly transformational role in enhancing the businesses’ efficiency and bring maximum ROI for marketing efforts by reducing cost and improving overall customer experience.

If you have used any of these tools, then do share your experience with us on the same. In case you are looking to explore any of these tools for marketing automation, then also share with us which one you planned to do.

You can get started with one tool or use multiple tools for different purposes and share your feedback with us.

If you’d like to discuss how these tools for marketing automation can help your business or brand, then please drop us an email or leave your contact details and we will be happy to schedule a free consultation with one of our digital marketing specialists.

FAQ

 

For year’s enterprises have used the Adobe Creative suite products for various business needs covering the bundle of utilities from publishing documents, delivering creatives, and processing images. Adobe has dominated the creative market with its path-breaking software like Adobe Photoshop, Acrobat PDF and Illustrator, etc.

Adobe’s coming of age products is now available bundled as a package under the Adobe Creative Suite. Most designers and creative agencies depend primarily on the Adobe software solutions for delivering design and branding related collaterals.

Adobe Creative enables small and large businesses to work cohesively with the design teams to provide high-quality collaterals, design brand promotional materials, for both print and digital.

Who Needs Adobe Creative Cloud Suite?

If you have any design, media, and marketing needs, then Adobe Creative Suite is just what you need. These days any enterprise irrespective of size and nature heavily depends on digital marketing and promotion. Social media marketing itself involves creating a lot of creatives, banners, memes, videos, etc.

Adobe Creative Suite offers all the software tools one needs to deliver the best creatives. Photoshop, Premiere, Lightroom, Illustrator, etc. are industry standards for creative professionals. Earlier available as standalone, now these tools are available within the Adobe Creative Suite.

Why Should You Subscribe?

Although extremely resourceful and highly productive, the Adobe tools were costly for individuals and freelancers. Adobe has provided a more flexible and affordable option for the users by bundling the tools and offering Creative Cloud as a service with a monthly subscription instead of a one-time purchase.  The subscription fees are variable based on the tools and services purchased.

Along with the software tools, you also get access to the super-useful features which enhance your work capabilities and effectiveness. The suite comes with 100 GB cloud storage to store and manage your creative data, a portfolio website on the Adobe Portfolio, and Adobe special features like Fonts and image library.

Benefits of Adobe Creative Cloud Suite?

It enhances your overall work capacity, and instead of purchasing individual apps from different sources, you get a suite of tools to work seamlessly on any creative project.

There is no upfront cost that needs to pay for the expensive tools; instead, you can procure the services by paying monthly access.

You do not need to pay for the upgrade costs for the newer versions of the software since you are using the cloud everything you access is always updating at no extra cost.

Access to everything is available along with some extra features with the Creative Cloud. You heard it right with the monthly subscription you get access to the latest products, services, and tools. Longworth the regular tools you also get access to Adobe Illustrator, Acrobat and Adobe XD, etc.

Unlike the software’s legacy desktop versions, you can access the Adobe cloud across devices and share data without any hassle. The various files in the legacy formats can be shared across platforms easily on mobile phones, tablets, etc. Sharing a draft with a co-worker or client is a breeze.

What All Adobe Creative Cloud Includes?

Adobe creative cloud comes with various apps that work for designing, photography, video, and audio editing apps. It also offers a suite of web and UX development apps. Overall, Adobe Creative Suite is an excellent choice for businesses to cater to their all-round requirements for creatives and front-end development.

Adobe Creative Suite Apps
Design Apps	Photography Apps	Web & UX Apps	Video & Audio Apps
Photoshop	Photoshop	XD	Premiere Pro
Acrobat Pro	Photoshop Mix	Spark	Character Animator
Bridge	Photoshop Fix	Dreamweaver	Prelude
Capture	Lightroom	Animate	Prelude Live Logger
InDesign	Lightroom Classic and Mobile		Audition
InCopy			Media End
Sketch			Premiere Rush
Comp			After Effects
Spark			Speed Grade
Illustrator Draw			Story Plus
Illustrator
Dimension

Adobe Creative Cloud Options

The creative cloud is available in various options, and you can select one as per your needs. Students, Individuals like freelancers, and businesses can opt for the plan.

           1.  Adobe Creative Cloud for Business

Multiple licenses for the Adobe creative cloud are available in the business plans in which you can use the licenses to new users as the business requirements. You can do a lot of collaborative work in business plans like video editing etc. It is advisable to avail some discounts for ten or more users.

Two options of Adobe Creative Suite for Business are as below:

• Single app for 24.99 Dollars/ INR 5412 a month each license
• All apps for 59.99 dollars per month per license

The Adobe Creative Cloud for Business helps the enterprises and small companies to get access to all the necessary tools and software for their branding needs. When there are several users within a creative designing and delivery team, the Business plan serves the purpose. There is no need to get licenses for separate users and specific tools. The bundled package gives all the employees access, and it becomes easier to share and collaborate work. The Adobe Creative Cloud for Business plan is highly useful and also cost-effective for business owners and companies.

2.  Adobe Creative Cloud for Students and Teachers

Students and teachers get a substantial discount for the Adobe Creative Cloud for Students and teachers.  if you study in a university or a college, school, or institution.  Students may get a discount of up to 29.99 dollars or INR 1353  per month.

Adobe Creative Cloud for Students and Teachers helps the learners and trainers access the highly useful Adobe creative tools in a cost-effective pricing. There are special discounts for students and teachers, which they can avail by providing the institutional credentials at signup time. Considering the high cost of Adobe’s creative tools, it may be difficult for the students to afford them; however, with the right plans available in the Adobe Creative Cloud for Students and Teachers, the students and trainers can use tools and gain expertise in these tools.

 3.  Adobe Individual Plan

The freelancers and solo entrepreneurs need a variety of Adobe tools for their creativity and business work. Such people can subscribe to the Adobe Individual plans in which they get access to all the required services.

• Photography for 9.99 Dollars per month
• Individual Apps at 20 Dollars per month
• All Adobe Apps for 52.99 Dollars per month
• All the Apps along with Adobe Stock Photos for 82.99 Dollars for month

The Adobe Creative Cloud Individual plans are for those who want to use specific tools and software for their individual needs. For example, a video editor would not be interested in Adobe Photoshop and would want to invest in Adobe AfterAffects or Adobe Lightroom. The Adobe Individual plans are most suited for freelancers and soloprenuers

Utility Apps Available in the Individual Plan

Let us see the individual apps available in Adobe Creative Cloud with their monthly pricing. You can choose individual apps that you use as per your need.

• All Apps “In the individual plans a combination of more than 20 creative desktop and mobile phone apps are available got a subscription of 2,029 Rupees per month
• A Customized photography plan is also open for Lightroom, Lightroom Classic, Photoshop, and 20 GB of cloud storage at 676 Rs/mo.
• Adobe Photoshop is open for a subscription of 1420 Rs/Mo through which you can create graphics, edit photos and create creatives on the go.
• Adobe Illustrator is available for 1420 Rs/Mo with which you can create beautiful vector drawings and illustrations without any hassle.
• Adobe InDesign also comes with a subscription of 1,420 Rs/Mo and helps create digital media-related pages and layouts on the go.
• Adobe XD enables you to create mockups, designs, and prototypes to share user experience with an affordable subscription of 676 Rs/Mon.
• Lightroom plan with 1 TB data is available with a 676 Rs/Mo subscription that lets you efficiently organize, edit, and store photos from anywhere
• Adobe Dreamweaver is available for 1420 Rs/mo. subscription through which you can create highly responsive websites.
• Adobe Animate helps you create stare of the art animation for various platforms for 1420 Rs/Mo subscription.
• Adobe Premiere Pro comes with a 1420 Rs/Mo subscription, and it is a premier tool for video and film editors.
• Adobe After Effects helps in creating the vest visual effects a motion graphics for different kinds of media. It available for 1420 Rs/Mo
• Adobe Audition is a premium audio and sound recording, mixing, and restoration tool, with a monthly subscription of 1420 Rs/Mo is an excellent buy for music editors.
• InCopy helps in working with the text and layouts without affecting the design of the webpages, creatives, and images. The handy tool is available for 338 Rs/Mo.

Conclusion

Adobe Creative Cloud is a must-have if you want to scale up your business’s creative side and enhance the capabilities of your design teams.

In the times of digital marketing, the creative ingenuity of any promotional effort or project matters a lot. Instead of using standalone tools that do not offer professional finesse to your creatives, it is always advisable to the highly revered Adobe tools which have proven excellence.

Video editors, audio designers, photographers, directors, and documentation experts rely primarily on the Adobe Creative Suite for delivering high-end results to their customers. Learn the new techniques and polish yourself as a skilled professional using the Adobe Creative Cloud. Ace up your branding initiatives with the Adobe Creative Cloud Suite.

With its customized plans and extended offerings, you can get hands-on experience in limitless designing and rendering.

FAQ

In recent times, video content has been absolutely ruling over social media with more than 87% of online marketers using Best Video Editing software in their digital marketing strategies. Needless to say that bloggers, advertisers and digital marketers can’t swim in the stream without Best video editing software.

Since there are a lot of tools available so we have consolidated a list of best video editing software so you can churn out good professional videos to keep your digital marketing strategy ahead of the curve. Let’s dive into the details of each of these tools and how they can facilitate to create and manage a customized video layout.

1. ADOBE

Adobe brings its users, a complete set of tools. While all of its tools are cost-efficient for video industries, it may sometimes hit hard on the pockets of freelancers and entrepreneurs who are beginning with their video editing careers.

One cannot distinguish between the tools that Adobe provides. All of the tools add complementary features to the videos. Let us see how.

a. ADOBE PREMIERE PRO

With a lot of features entitled in it, Adobe Premiere Pro is the most preferred editing tool around.

It offers:

• 4k and higher HD resolution videos;
• Convertible formats for media;
• Simple video editing with background sounds;
• Supports multiple camera recording and;
• requires windows or MACOS for functioning.

While simple videos can be edited on the desktop through premium pro, motion graphics can be added through the after-effects.

b. ADOBE AFTER EFFECTS

Adobe After Effects is used to add motion graphics to the produced video. It adds digital visual effects to the movies, video games etc. So when one is done with producing a simple video through Adobe premium pro, he can come to after-effects to add the desired effects. Another such supporting software from Adobe is adobe animate and Adobe audition.

c. ADOBE ANIMATE

While adobe after effects add motion graphics to the video and the end results are in video format, Adobe Animate, earlier known as flash, is used to create animations. It gives the animation to the hand-drawn objects and puppet characters. The output of this software is a web-based animation and not a composed video. The tool gives the necessary creation to animation required by a creator.

d. ADOBE PREMIERE RUSH

Though Adobe Premiere Rush is a simple performer of premium pro, it is more of a streamline version. It is available in iOS and performs functions like desktop functions of a pro. It supports live video and audio recording for the video and also enables direct social sharing through the platform. However, Rush is still in its infancy and is looking towards growth.

Pricing – The company offers a package of services depending on your needs. The starting price is, however, $19.99 per month.

2. FILMORA

Filmora by wondershare is most easy to use platform for video editing. The interface is so easy to track that it will seem so friendly to the editor in the first go itself.

Features –

1. Compatible with webcam to allow voice recordings and video captures.
2. Hundreds of transition effects are present to make videos more effective.
3. Allows the text editing on the videos.
4. Supports more than 10 output formats to export your videos including mkv, WebM etc.
5. Enabled direct social sharing on YouTube, Facebook etc.
6. Easy to use trimmer and merger facilities are available.
7. Allows quick editing of the videos by providing themes and music to the videos.
8. Requires a minimum of 2GB RAM
9. Compatible with Windows (64 bit) and MACOS version 10.9 or greater.

Limitations –

1. The functionalities sometimes get disrupted.
2. No provisions to add animations to the videos.
3. Not compatible with PC lower than 64 bit.
4. Watermark is present in the videos edited by using the free version.

Pricing – It provides an annual plan for $39.99 per annum. However, the lifetime subscription costs $59.99 and the unlimited access is for $99.87.

3. COREL VIDEO STUDIO

Corel Video Studio Pro supports video editing, photo slideshows, video capturing etc. The best feature of Corel draw includes supportive tutorial sessions which help the user to learn its functions.

Features –

1. It has a windows based deployment.
2. Enabled 3D editing, and speed adjustment.
3. Has split/merge tools and a user-friendly interface.
4. Enabled titling, transition effect and colour grading for a decent presentation.
5. Enabled slideshow making, audios and video captures and video sharing.
6. Supports up to 4k HD format and 3D media.

Limitations –

1. The installation of software is a tedious process.
2. Blurred rendering is a common issue that the user faces.
3. The software occasionally hangs or crashes while other softwares are open in the background.

Pricing – $80.00 per annum.

4. LUMEN 5

Founded in Canada in 2016, Lumen is a platform to draw social attention towards your project. It provided a good variety of video-editing services.

Features –

1. Enabled animation effects.
2. Supports social sharing and HD resolution.
3. Enabled customized effects and voice-over feature.
4. Supports content marketing through brand management, campaign management and video management.
5. It has a cloud-based deployment.
6. Videos can be edited in 720p resolution exceeding up to 1080 in the paid plans.

Limitations –

1. Technical glitches occur in this software causing the delay.
2. Voice customization is not available.
3. The paid plan offers limited services as compared to other applications, thus, if you are a freelancer, you may find it expensive.

Pricing – It offers a free plan with limited features. Users can shift to paid plans for better effects.

Plans name	Starter	Premium	Business	Enterprise
Cost per month ($)	19	49	149	Negotiable

5. iMOVIE BY APPLE

iMovie by Apple is pre-installed video editing software in Macbooks. The apple users can capture the videos in their iPhones and share on their MacBooks to enable effects and editing in the captured video.

Features –

1. It comes free for Apple users.
2. It is easy to use and has a user-friendly menu for editing options.
3. It imports and edits 4k videos smoothly.
4. It has all the top effects and templates for video editing.
5. It can easily trace out the required media from the iCloud.
6. It is well optimized and highly responsive to the user.

Limitations –

1. Limited to MAC users only.
2. Lack options like Multicam editing etc.
3. UI cannot be customized.

Pricing – Free for Mac users.

6. COOLIX

Used and trusted by more than a thousand companies including Nestle, Coolix has found its way in top 9 video editing tools today. It offers a variety of customized video templates for advertisement and business purposes.

Features –

1. 1. Interactive catalogs and potential customer formats in videos are present.
   2. Enabled CRM integration with platforms like Hubspot, Salesforce, Mailchimp etc.
   3. Compatible with iOS and Android in mobile phones.

Limitations –

So far it is seen that users are completely satisfied with the services. Although sometimes, the smaller level businessmen and freelancer have found the price chart to be less convenient.

Pricing –

Plan’s name	Starter	Professional	Enterprise
Price per month ($)	19	65	Negotiable

7. POWERDIRECTOR 365 BY CYBERLINK

Powerdirector software by CyberLink is a long-running software in the race of these tools. It provides a lot of easy to use features to the users at a decent price.

Features –

1. Provides the user with a large number of video effects, motion graphics and AI styled plugins.
2. Offers slideshows, included in movie wizards, and a large number of interfaces for videos.
3. Supports new video formats like blurry discs to perform disc burning functionality.
4. Compatible with Windows only.
5. Availability of Live technical support.
6. Enabled sharing on YouTube.
7. 3D animation and cloud connection up to 10GB storage are provided through this software.

Limitations –

1. It is not available in phone versions and compatibility is only limited up to windows.
2. A 3GB RAM is required for the quality production of the video.
3. Watermark appears at the beginning of the video for 5 seconds.
4. Supports 3k resolution and more. Lesser resolutions ain’t supported.

Pricing – It costs $4.33 per month when paid annually. However, if the user wants to purchase the whole suite, the cost is $8.08 per month.

8. RENDERFOREST

Renderforest is a cost-efficient and easy to use video editing tool. It is highly recommended for the beginners, freelancers and new marketers.

Features –

1. It has a cloud base deployment, the user need not download any app on the device.
2. There is a free version available.
3. Voice and animation can be added to the video.
4. Enables the users to make logos, create a video in HD quality, and slideshows. It provides annotation and whiteboard services as well.
5. Basic utility features come free in this app. However, the user can shift to the premium plan if required.
6. Enabled screen sharing, animations and transitions, customized templates and social sharing.
7. Video can be captured live for editing in HD resolution.

Limitations –

1. It doesn’t provide analytics of the usage.
2. 3D videos cannot be edited.
3. Video cannot be edited in offline mode. Internet connection is required to operate the cloud services.
4. Sometimes, not having concerned app trouble the user.

Pricing – This platform comes free to its subscribers. However, for advanced services, they can shift to the paid plans.

Plan	Amateur	Pro	Business	Enterprise
Cost per month ($)	59	89	119	299

9. WEVIDEO

Wevideo is a platform recommended for freelancers, bloggers, small and large enterprises. It has more than 20 million registered users across the world.

Features –

1. It is compatible with android, iOS and has a cloud-based deployment.
2. Provide 720p to 4k resolution to the videos. Allows horizontal, square and vertical tools for editing.
3. Enabled screen-casting, voice-over and slow-motion graphics.
4. It has a music library with hundreds of sounds to spark your project videos.
5. Provide creative themes, fonts and green screen options which supports student-teacher presentation purposes as well.
6. Provides reporting and analysis to the users about the usage of the content.
7. Enabled social sharing, video capture and speed adjustment.

Limitations –

1. The plans are somewhat costlier. Limited features can be accessed in the free version.
2. Privacy can be convoluted since there are many possible sharing options for the content.
3. Some tools are operated by complex functionalities which irk the user.

Pricing –

Plan	Power	Unlimited	Professional	Business
Cost per month($)	4.99	7.99	17.99	29.99

To Summarise

 

To take a call which tool you should go for, just consider features shared for each and your budget. Work out your video marketing strategy and create quality video content to get the desired results.

Want to know more about Best Video Editing Software, you can contact our specialists for free.

How Businesses Can Bounce Back After covid-19 – The impact of Covid-19 is impending on the businesses irrespective of size and scale. It is going to take a while for the economy to revive, forcing the companies to adopt digitalization and online framework. Businesses need to adopt newer techniques to ensure they are running at the right pace and generate profit in the pandemic-stricken economy.

The need of the hour is that the companies create the right business model in which they can operate and function in the changing ecosystem where most of the activities would be carried in a contactless and online environment.

Nearly 2.05 billion digital shoppers are expected to be in 2020, which is almost 7.8 billion people in the world. This showcases that digitalization is imperative in building a successful and profitable business.

We have already witnessed during the lockdown in lieu of covid-19 that only the companies which had digitalized their business and were operating over the internet in full scale have been able to continue their operations. Hence, business owners need to bring their business online irrespective of their size, domain, and scale of operations.

Thanks to technology and higher ready to use services available, it is easier than ever to digitalize your business and start operating online. In this article, we will discuss in detail the various steps and ways you can take to bring your business or service on the internet with ease.

Kick start the Digital Journey with a Website

The most important aspect of kickstarting your digital journey is to get a highly interactive and impressive website for your business. The website is the first interaction of your brand and the customer online. It reflects your brand vision and creates a connection with the users, compelling them to take a Call to Action, bringing sales to your business.  Before designing, developing, and rolling out the website, deciding a good domain name for your website is important. You would need to register a Domain name with the Web Hosting company.

You can reach out to a good digital marketing agency that helps to understand your business model, your brand vision, and then help you develop and design a website that replicates your functions. It would be best if you decided on a domain name that is catchy and identifiable by your target users. Once done, you can register for the domain name and also get the required Web hosting.

Web Hosting companies provides all the services required to bring the website online, including domain name registration, website hosting, email account setups, and database management.

Start  Spreading the Word About Your Website with Right Branding

Once your website is up and running, the next step is to ensure that your companies do the right campaigning and branding to ensure that the business gets the right traction on the website. With the right branding and marketing, the companies can bring the traffic to your online store, website, or educate the customers for your business.  A right digital marketing company can help businesses to design the most effective branding campaigns which are specially meant for your industry and cater to the needs of the markets you deal in.

There are many tools available online from renowned companies like Adobe, which help you create amazing brand collaterals, brochures, magazines, advertisements, and everything under the umbrella of branding. The hi-end tools help your business create the right material for the business to effectively communicate your events, promotions, and day to day notifications for both online and offline media.

Adobe tools give the best in class designing and drawing tools, which can help businesses greatly impact users.

Reach Out to Customers Through Social Media

Today, Social Media is one of the most prominent platforms for marketing and creating brand awareness. As per Global Web Index, every person spends an average of 2 hours and 22 minutes on social networks and messaging. Thus, businesses need to leverage this space.

Once you have created the right brand collaterals and designed your marketing campaigns, the next step is to create the right social media campaigns for the business. Most people use social media these days to get reviews, recommendations, and all sorts of information for the products and services they need.

Using an effective and strategically planned social media presence can facilitate a highly profitable juncture to the businesses. In the post-covid-19 ecosystem, people would indulge more actively in online buying.

Social Media Management tools help users to manage and plan their social media posts and activities effectively. Using calendars, you can schedule your posts, using the analytics features, you can see the impact of the social media channels. For example, YouTube is one of the most used video-sharing platforms; you can create engaging videos for your customers to educate them about your brands and offerings. Using the right SMM tool like Tube Buddy, you can optimize the capabilities of your YouTube channel by robustly generating real-time suggestions on videos.

Bring the right traffic to your site using smart SEO

Search Engine Optimization is extremely important to ensure that your content created for your brand is useful and reaches out to potential customers.  As per a study, more internet users conduct more than 2.2 million searches per day only on Google. Thus SEO is important to bring the right traction to your site.

Without right and effective SEO, your business website or eCommerce store would never attract the right traffic, which can give you the ROI for your investments. Right SEO is a combination of correct tools, use of right keywords, and strategically developed content that can generate traffic.

The SEO Tools like SEMrush, Mangools,  Serpstat help the users to implement the right SEO techniques and analyze their activities and content in real-time to understand the effectiveness of the campaigns. It helps in collective data analysis and competitive research to deliver the most coherent keywords and topics that the users want to read about. Answer the Public is another SEO tool that combines the searches from Google and Bing provides an overview of questions people are typing most of the time.

Optimized websites in which the landing pages are created with good content as per smart SEO techniques can rank higher on search engines, helping you get better business. The businesses which have suffered the loss of clientele due to covid-19 can use Local SEO more actively to reach out to customers.

Affiliate networks also provide a good opportunity for businesses to generate funds from their website and portals and gain traction by leveraging the traffic inflow on other sites. Post Affiliate Pro is one such SEO tool that can be extremely handy in monitoring the affiliate programs with ease. SEO Platforms provide an effective suite of tools through which users can monitor their SEO activities.

Sell Online by Setting Up Ecommerce Stores with ease

Online shopping is need of the hour, and right now, everyone needs to bring their offerings online so that the users can buy products through the online stores without the hassle of visiting the physical stores.

Ecommerce stores have been in demand for many years now, be it retail or wholesale; today, people prefer to buy things online after thorough comparison ad reviews. In the times of covid-19 when there is lockdown and people are still hesitant to visit shops physically, small vendors and business owners can set up their eCommerce or online stores to enable the customers to buy the products they offer online without any hassle. These days a lot of tools are available to set up an online store with ease. One can create an instant checkout platform without the need of any programming knowledge through these tools. A neat layout and an easy-to-use interface are readily available for the customers with the highly reliable tools available.

Ecommerce sites are a great way for the vendors and sellers to reach out to customers and sell their products and generate profit.

Educate and Train Online Using E-learning Solutions

Do you have an education institute or teach students professional skills or academic courses? Certainly, the Covid-19 pandemic may have impacted your business as everything was shut during the lockdown. You may lose students in case you have not been able to maintain continuity in classes.

A lot of people are using video conferencing tools and webinars to ensure that they are connected to their students and trainees. Schools also have regular classes with the students through video conferencing platforms. However, the e-Learning solutions provide a better and enhanced way of providing training to the students, which can be real-time and self-paced. Using the right e-Learning solutions, institutes and educators can devise their courses and curriculum and ensure that the students are facilitated with the right knowledge even without physical classes.

E-learning solutions provide customizable features to create courses, video tutorials, exams, and tests. Post Covid-19 Pandemic, the face of education and training is going to change massively, thus the need for online coaching, e-Learning would increase.

Create Impressive Media with Video Editing and Graphic Editing Tools

Any branding, Social Media marketing campaign, or website layout is incomplete without the use of impressive media, mainly in the form of attractive graphics and video. The video consumption has increased multifold in times of pandemic as people have more time at hand. As per HubSpot, 85% of businesses use video as a marketing tool to reach out to customers. With the penetration of social media, a lot of information exchange happens over communication platforms like WhatsApp, Facebook, Snapchat in the form of videos and pictures. The need of the hour is to create high quality, good looking graphics for the images and videos which can attract the viewers and thus compel them to take a call of action. It can be in terms of inquiry, read more. Users share generously on the internet, any video or image which they find innovative and informative, apart from content, the graphics play a very important role here. Highly sophisticated graphic editing tools are available in the market these days through which you can create engaging posts in a jiffy without any hassle.

Similarly, video editing can become seamless, and you can create engaging videos with high-end graphics and simulations using the right tools.

Manage and organize your work efficiently

One of the most important aspects of keeping your customers happy and ensuring brand loyalty is the efficient management of work within your teams. Be it management of documents or maintaining an accurate account of finances or communicating promptly with the customers or within your teams, you need a comprehensive office suite to complete your day to day business activities and keep a record of everything.

No longer physical files and mails can facilitate proper business operations. Instead of using separate applications for different tasks, your business needs an enterprise-based office collection, which can help you maintain documents, spreadsheets, presentations, notes, etc. and facilitate emailing, social media posting, project management, etc. at one place.

Ace Your Email Marketing Campaigns

The key to a successful business is right and timely communication with the clients, keeping them aware of every detail at the various steps of a business transaction. Emailing works as the most efficient communication; it is important to reach out to the customers at the right time, whether it is informing them about the new product, sending the registration information, or simply thanking them.

Sending arbitrary emails, with random content that is not formatted or formulated as per proper structure, can create an unprofessional image. Thus, you need an effective email marketing tool that can help you design and plan the right email marketing campaigns in a phased and structured manner. With the right email service provider, you can create automated emailers, prompt responders, and use the advanced reporting systems to understand the effectiveness of your campaigns.

Email marketing can help businesses reach out to a large number of customers and help to communicate effectively.

Stay Connected with Teams and Customers Using Video Conferencing

It is important that the teams within a business or enterprise can connect and work from remote locations in the present times. Right now, in the times of covid-19, pandemic physical movement is restricted, and we do not know how long it would take for people to travel for business purposes freely. Thus, to ensure that the business is up and running, you need to enable your employees and team members to connect and communicate through various online platforms such as Go To Meeting, Slack Social, Click Meeting. Video conferencing and webinar platforms are required these days as they bring teams together and provide seamless interaction with clients in real-time.

A lot of video chat platforms are available these days. However, you need to choose the one which provides safety, security along with advanced features like screen sharing, video playback, and multiuser connectivity.

In nutshell, by using the right tools, businesses can create a good online presence and gain the lost foothold in their markets. If you need assistance from our experts to help you pick the relevant tools for your business to bounce back after covid-19, feel free to contact us.

The office productivity suites are a boon to enterprises and institutions in present times. These cloud-based productivity suites are in such high demand and available in multiple options that stakeholders cannot decide which one to choose. Moreover, Best free office suite has become a necessity today to carry forward the work remotely.

Everyone needs the best free Office Suite

Office Suites provide an array of utility tools that are imperative for the day-to-day activities of any individual. From a combination of spreadsheets, word processors, email utility, image editing, database tool to high-end tools like video conferencing, the best office suites are a must-have for any business.

The share of the best office suite market in the United States is mostly shared by Google’s G Suite and Microsoft’s Office 365, with Google suite being the winner holding a share of 56.97 percent and Office 365 grabbing 42.63 percent, of the market till April 2020.

Where Google and Microsoft are already world leaders in the best Office suites, Zoho is an Indian initiative to come in this race. Impressively being a comparatively smaller player in the market, Zoho has fared well till now, making its mark in the market.

The count of Zoho subscribers has reached 13 million to date, and it is counted among the top best office suites for client handling and management.

We have compiled the information about three premier offices suites Microsoft office 365, G-Suite, and Zoho. They are the best suites available in the market for a user’s convenience perspective.

 ZOHO Office Suite

Zoho Corp. was founded in India in 1996, and expanded globally in 2005, and it launched its Zoho office suite. It contains all the basic features of the best office suite like spreadsheets, writer, email facility, calendar, etc.

Digital researchers have pointed out that if people are seeking a cheaper version of office 365, then Zoho is the choice. Besides the similar kind of features it is providing, it has integrated with google drive as a cloud service provider and with the MS office too to manage docs and sheets within Zoho CRM.

 PROS –

1. If you are looking for the best office suite supporting outlook, google drive, Mailchimp, google maps, etc., then you can go for Zoho.
2. It can be customized according to your business needs.
3. It has a user-friendly graphical interface.
4. It has methods to generate leads, read analysis, track the progress of meetings, automate sales activities, etc.

CONS –

1. Zoho doesn’t allow the direct transfer of contacts from social media. It only allows us to build contacts through emails.
2. Sometimes the software shows usability issues. As it is created using AJAX, it may behave lower than the expectations.
3. Geolocating, live reloading is not always supported by the application.

The compilation of its features is done below in the table.

G Suite

Today, 1 out of 4 users is vouching on Google as the leading service provider. Undoubtedly, the G-Suite of Google can be considered as the most used online productivity suites. With G-suite, a lot of institutions and offices have transitioned their IT department to the cloud servicing, and it is estimated that with several over 2 billion G-Suite users. In the upcoming 5 years, the IT area will completely move to the cloud.

PROS –

1. It has collaborated with slack, basecamp, keep and jumble, etc., out of which jumble is an IOT based software. It provides the smart boards which can be connected through the internet.
2. It is easy to use and provides maximum cloud storage through Google Drive.
3. The charges fit the pockets of every category of users

CONS-

1. The user interface of docs and spreadsheets are less friendly to the user as compared to the MS office.
2. There is no option to search for a document as whatever is edited earlier shows up on the top.

Why G-Suite? The services are discussed in the table below.

Microsoft Office 365

Along with Zoho and G-Suite, Microsoft also offers an all-in-one package – Office 365 for business services. Microsoft is a world leader in Office utility suites, which has far created its credibility across the world. All of the people belonging to IT or even working with computers for their work management must have, from the very beginning, been familiar with the office tools like word, excel, etc.

The suit witnessed an increase of around 2.5 million per month in the number of users till now. The total number of users relying upon office 365 has crossed the 200 million mark to date.

PROS –

1. Easy access anywhere, anytime by the members of an institution.
2. It makes the user aware and knowledgeable of cloud computing.
3. With no extra charge, the users can update to the latest version with advanced features. However, using the updates sometimes becomes messy for the users as well.
4. It has enabled advanced security mechanisms and encryptions.

CONS–

1. Since it uses cloud storage, it may be vulnerable to security threats.
2. The cost can be a bit high for lower-level organizations, startups, and beginner level endeavors.
3. It requires a high-speed internet to access files. If the internet slows down, sometimes the access is lost.

For more clarification,  watch our youtube video –

How promising Microsoft has been to its users while launching its office suite, and how it is keeping up in the race, we have done a quick and easy to go review of the three platforms in the table below.

Comparative Analysis

	ZOHO	G Suite	Office 365
COMMUNICATION FEATURES	CLIQ, MAIL, CONNECT (VIDEO CONFERENCING, CHAT THREADS)	GMAIL, HANGOUT ( VIDEO CALLING AND LIVE CHATS)	TEAMS FOR VIDEO CALLING AND OUTLOOK FOR EMAILS AND CHATS
WRITER	WRITER	GOOGLE DOCS	MS WORD
SPREADSHEET	SHEETS	SPREADSHEETS	MS EXCEL
PRESENTATION	SHOW	GOOGLE SLIDES	MS POWERPOINT
ANNOTATIONS AND PRESENTATION TOOLS	AVAILABLE	AVAILABLE	AVAILABLE
THIRD-PARTY INTEGRATIONS	SLACK, FACEBOOK, TWITTER, LINKEDIN AND GSUITE APPS	FACEBOOK, TWITTER, YOUTUBE VIA GOOGLE STREAM, SALESFORCE, SHOPIFY, HUBSPOT	SKYPE, TEAMS, SHAREPOINT, SALESFORCE, SHOPIFY, HUBSPOT
COMPATIBILITY	APP IN ANDROID AND iOS, NO APPS IN BROWSER	COMPATIBLE WITH WINDOWS, iOS, MacOS, Android	COMPATIBLE WITH WINDOWS, iOS, macOS, Android
HIGH SECURE ENCRYPTION AND SECURITY	AVAILABLE	AVAILABLE	AVAILABLE
CALENDAR AND FILE SHARING	AVAILABLE	AVAILABLE	AVAILABLE
CLOUD STORAGE	UPTO 1TB IN PAID PLANS IN GOOGLE DRIVE	UNLIMITED IN PAID PLANS(1TB IF LESS THAN 5 USERS) IN GOOGLE DRIVE	UPTO ITB PER USER IN ONE DRIVE
PLANS	STANDARD- $2/USER/Mo PRO- $5/USER/Mo ENTERPRISE-$8/USER/Mo	BASIC- $6/USER/Mo BUSINESS- $12/USER/Mo ENTERPRISE- $25/USER/Mo	BUSINESS ESSENTIALS $5/USER/Mo BUSINESS- $8.25/USER/Mo BUSINESS PREMIUM- $12.5/USER/Mo PROPLUS- $12/USER/Mo E1- $8/USER/Mo E3- $20/USER/Mo E5- $35/USER/Mo
ADDITIONAL TOOLS	CRM, BOOKS (SMART ACCOUNTING) and CREATOR (TO BUILD CUSTOM APPS)	GOOGLE MEETS, FORMS, SITES, APP MAKER, CALENDER	ONE NOTE, PLANNER, MAYANALYTICS, YAMMER

 Summing up

We can prudently say that all of these suites are highly efficient and resourceful.  They are frontrunner utility tools which most of the people need irrespective of their nature of work, Zoho is a preferred choice for the small -effectiveness and cutting edge features. Also, for a smaller business, opting for Zoho will serve both the pocket and the purpose.

To know which tool is going to suit you well, you can contact our specialists for free. They will help you in choosing the best free office suite as per your business needs.

In recent times of coronavirus pandemic, there is a massive shift towards working remotely. Professionals have been highly relying on video conferencing tools to manage their daily work or project related meetings. Also, the students are taking their classes online via these tools.

Zoom happened to be one of such tools that got the most traction during Covid-19. According to some recent app stats, Zoom connections got increased by nearly 225% in March 2020, along with around 300 million daily meeting participants.

However, in light of recent security and privacy concerns about using the Zoom app, people are open to trying other available alternatives.

We are listing down few such platforms for you. If you haven’t reached out to any of them yet and are planning to use for your enterprise, you would not regret choosing one.

 1.GoTo Meeting

With essential features like video conferencing tools, this platform has a lot to provide to organizations for smooth conduction of their meetings and work processes. It supports HD video, multiple videos feed at a time, and is feasible with gallery view, webcams, full screen, etc.

Key Features:

• Video conferencing
• Screen sharing and recording
• Web Audio, calling options
• Group chat rooms
• Whiteboarding
• Annotations can be done within the presentation on the screen.
• Host and admin controls via meeting lock feature to control the entrance of participants
• Display up to 25 webcams
• Allow the user to set up a video meeting and add it to google calendar or other booking apps
• Allow unlimited cloud recording and storage in the pro plan.
• Compatible with Macbook, Android, Windows, iOS

Limitations:

• Technical glitches are a big-time issue that GoToMeeting’s users have faced.
• Cross-talks make it difficult for others to hear the necessary information. Hence, the feature to mute all the participants must be provided to the host.

Pricing:

• GoToMeeting doesn’t have a free plan; however, it provides a free trial.
• The cost for upto 150 participants is $12 per month in the professional plan, while its business plan costs $16 per month.

2.Slack

It has been observed that it provides the features benefitting the organization class or big enterprises.

Key Features:

• Video conferencing
• Stores the database of employees and gives access
• Integrates with tools like Google calendar, Zapier Salesforces, etc
• One on one calling available
• Group calls up to 15 people at once
• Provides Do not Disturb feature and message threads as well.
• People can see each other’s comments even after not being present during the calls.
• Compatible with Windows and macOS
• Slack users can make Skype calls and create polls from directly inside the app.

Limitations:

• If you are a beginner and have a smaller enterprise, the platform would be expensive for your pockets.
• It doesn’t have the feature of screen sharing and is only available in desktops. However, mobile versions are soon to be launched.

Pricing:

• For smaller teams, slack comes free.
• The standard plan charges USD 6.67 per month for medium-sized businesses.
• For administrational needs and larger businesses, it charges the plus plan for USD 12.50.
• For more features and group size, the negotiations are to be made under enterprise plans with their sales department.

3.Click Meeting 

 It is one of the top picks among video-conferencing tools. The software is easy to use and provides versatile features to its users.

Key Features:

• Quality video conferencing
• Focuses majorly on webinars
• Give hosts access to mute- unmute all the participants and the access to allow the entry as well
• It Provides an eye-catching interface
• Enable file sharing from PCs and dropbox
• Enable polls creation within the app
• Chat option is available in 11 languages while the translation feature extends to 52 languages
• Compatible with PCs and MAt Cs
• Compatible with browsers like chrome, internet explorer, Mozilla Firefox 3, Apple Safari 4
• Plugins with Google calendar and Microsoft programs available
• Enable screen-sharing and recording events
• Enable YouTube integration as well

Limitations:

• It does not support the phone version
• The conference lines are not toll-free

Pricing:

After a free trial of 30 days, the user can opt for the plan according to their needs. It charges

• $25 per month for two presenters and 25 attendees
• $165 per month for 4 presenters and 5000 attendees
• However, on an annual payment of plans, a discount of 20% is granted to the purchaser.

4.ZOHO Meeting

If you are looking for a decent presentation tool, Zoho is the one.

Key Features:

• Compatible with WebRTC technology, hence browser friendly.
• Group Chatbox available
• User friendly and easy to locate environment.
• Let the user share monitor or monitors
• Give access to the reports determining the usage of the software
• Enables host for the audio-video recording
• Embeds a meeting via inline frame onto a webpage
• Webinar customizations are also available.
• Accommodates up to 250 participants in a webinar and 100 meeting attendees, respectively, in the paid version.

Limitations:

• It doesn’t offer social media integration and third party recording options.
• It doesn’t provide the whiteboard tools, private chat, and hand-raising feature.
• It is only a desktop-based platform.

Pricing:

• It costs $10 per month for a meeting with 100 attendees.
• For a webinar, the price chart is as follows.

No. of attendees	Cost per month($)
25	19
50	29
100	39
250	79

  5.UberConference 

With UberConference, we can host the meeting anywhere anytime. It includes a lot of versatility in its essential features at affordable prices.

Key Features:

• Video conferencing tools are available in both phone and desktop versions
• Allows file sharing via dropbox, google drive, and Evernote
• Enable operating google drive live in the conference
• Allows automated calling to the participant when the meeting begins
• Third-party integrations with G-Suite, office 365, slack, LinkedIn, etc.
• Allows recording in MP3 format
• Allows sending an email link to each participant of the meeting recording
• Enabled screen sharing
• Integration with social media like Twitter and LinkedIn is also available
• It Accommodates 100 participants in one meeting
• It provides voice intelligence in the paid plan

Limitations:

• The application puts a cap of 45 minutes in a free plan for every meeting, which might disappoint users.
• The maximum users that can be entered is only 100, which is comparatively lower than other such platforms.

Pricing:

• The basic plan up to 10 participants is free, while the one up to 100 participants in the business plan, charging $15 per month.

Note – Watch Our youtube video, for the best comparison –

 6.Cisco Webex

Cisco Webex is a software designed by specialists keeping the need of all classes of businessmen in mind. Placed in one of the top video conferencing platforms, it provides a number of features in the market, challenging its competitive platforms.

Key Features:

• Video conferencing tools, along with presentation tools and hand-raising features
• Enabled screen sharing
• Enabled recording and playback ability
• Live chats available during video conferencing
• 24×7 online support
• Compatible with iOS, android, windows, MacOS, and cloud
• Allows file sharing during the conference
• Enabled webinar hosting with a single host
• It can accommodate 100 persons in the free plan while the number exceeds to thousands in the paid plans

Limitations:

• In its webinar space, it doesn’t provide a window for question-answer sessions and polls related to the meeting, which other similar tools in the market provide.
• There cannot be multiple hosts in the webinar, and social media integration for the same is not available.
• The features enabled for the video conferencing tools are highly supportive to the user, but while coming to the webinar space, a lot of times, the user is disappointed.
• App installation is required to access video calling in a browser or desktop site.

Pricing:

• It offers a free trial to the users, after which users can select their plans accordingly.
• The starter plan costs $13.5 per month for one host.
• The Plus plan costs $17.95 per month for one host.
• The Business plan costs $26.95 per month for one host.
• While for the enterprise plan, the user has to connect to the sales department of WebEx for negotiations.

7.Demio Webinar 

The Demio webinar is a specialized webinar platform. It is a modern and powerful tool keeping up with the expectations of users.

Key Features:

• Enables different kinds of webinars like live, recorded, hybrid (live prerecorded), etc.
• Allows automated replays of webinars
• Has the embedded option of private chats
• Creates polls, question-answers window, and surveys inside the application
• Give the analytical insights into the webinar performances
• Allows live document sharing and screen sharing
• Compatible with iOS, Android, cloud, SaaS
• Multiple hosts are allowed to host a webinar
• Allows third party Integration with applications like Zapier

Limitations:

• If a webinar is targeting a high number of audiences, the user might be disappointed. The maximum participation allowed is 500, and that too in the business plan.
• The cheapest plan can only accommodate 50 attendees.
• The pricing sometimes goes heavy on the pockets of small organizers due to the cap put on the number of attendees.

Pricing:

• A free trial of 14 days is granted with one host and 20 attendees. However, all the plans are priced.
• The starter plan, allowing 50 attendees and 1 host, costs $34 per month when paid annually.
• The growth plan, allowing 150 attendees and 1 host, costs $69 per month when paid annually.
• The business plan, allowing 500 attendees and 4 hosts, costs $163 per month when paid annually.

8.Microsoft Teams

Microsoft teams, also famous as only Teams, is a platform for video meetings and file storage and sharing.

The app is found to be benefitting the student-teachers’ community in the times of COVID.

Key Features:

• It has an inbuilt meeting planner for organized channel management
• It is comparatively more compatible with Microsoft office than other similar platforms
• Available both in desktop and app versions
• Provides a log for activities of the user
• Has active chat teams, calling availability, and file sharing
• Channels can be customized in teams for different occasions
• For example, if there are 3 departments in an office, say legal, technical, and HR, three teams can be made through 3 channels, and meetings can be carried out in an organized manner.
• Each channel has chat tabs with active threads
• Allows both audio and video calls along with screen sharing
• Enables caller to leave a voice message too

Limitations:

• It is restricted to Microsoft office users and demands a commitment to Microsoft
• The costs are pretty high comparatively

Pricing:

There is a free plan available. However, the specialized plans are as follows –

(If paid annually per user)

• Office 365 business essential plan costs $5 per month.
• Office 365 business premium plan costs $12.5 per month.
• Office 365 E3 plan costs $20 per month.

9.TrueConf

TrueConf is a Russian software that is compatible with desktops and mobile phones for video conferencing tools and online networking.

Key Features:

• Enable annotations, electronic hand-raising, and presentation tools in video calls
• Enable screen sharing and the private chat window
• Enable playback ability and recording
• Have voting management enabled and schedule planners with calendars
• Enable analytical tracking
• The host has remote access and monitoring access
• Enable webinar hosting

Limitations:

• The user faces trouble while using this app. Post-implementation training is not very clear with the users
• The user has to obtain a server license to join the conference, which becomes a tedious process

Pricing

• The cost is for one day to 365 days
• If a meeting is scheduled on a particular day, the user can hire the software for $50.00 for 24 hours
• The paid plans start from $240 per annum

10.FreeConference

How would you react if all of the utilities for a video conference come free to you?

Well, FreeConference made it real for you. The app has its cost tiers, but we believe the necessary and required features are fitting well for a user in the free plan. All you need is to create an account, and the platform unlocks for you.

Key Features:

• Compatible with desktop browsers, Android, and iOS
• Enabled entry up to 100 web participants and 1000 call participants
• Active chatbox and screen sharing
• Scheduling of meetings is available
• Enabled document sharing and whiteboard features
• Enabled audio and video recording and high-security features in the paid plans
• Enabled youtube streaming in the pro plan
• Despite being free, the sound quality is crisp and compelling

Limitations:

• Apart from the absence of live technical support, the users have found the app to be of great purpose for them.

Pricing:

A handful of features come free for the user. However, the paid plans are as follows-

• Starter plan costing $9.99 per month
• Plus plan costing $24.99 per month
• Pro plan costing $34.99 per month

Conclusion 

A lot of these platforms are emerging out today due to the requirements in the times of COVID. All of them have their own pros and cons. To choose a platform, you may go through the crisp details we provided. Feel free to contact our specialists today to know the suitability of a perfect video conferencing platform for you.

If you’d like to discuss how one of these video conferencing alternatives can help your business or brand, then please drop us an email and contact us.

While the digital world is experiencing brisk growth, the stream of email marketing tools has successfully marked its essential presence in digital streams.

Email marketing targets the subscribers sharing common interest towards a product or merchandise. A lot of times, we have our inbox flooded with such broadcasted newsletters. We find some worthy of giving time to, while some we dismiss, but the impact of such marketing cannot be rejected from the user’s mind.

To make email marketing more influential and helpful, the marketers keep trying new trends and tools and modify their work strategy. This doesn’t only increase user-friendliness, but also help the marketers gain more clicks and ultimately increased PPC.

The email marketing tools help in content creation, effective optimization, email broadcasts, and lead generation. These tools overall make the job easy and less time-consuming.

We have curated a list of best email marketing service providers

These can help small to mid-segment to big organizations to engage with prospects & existing customers and grow their business.

 

1. Mailchimp

 

Mailchimp is one of the most effective all-in-one email marketing tools, which performs many functions for marketers and businesses.

Key Features:

1. It provides healthy contact management.
2. This tool serves secure and effective surveys on behalf of a marketer to subscribers.
3. It maintains data analysis along with the availability of 80 beautiful templates.
4. This tool helps maintain communication with clients, customers, and people who subscribe to the website or seem interested in a product or anything that the company is serving.
5. It offers an intermediate level of email marketing automation.
6. This tool sends first 10,000 emails of the month free to 2000 subscribers
7. It provides a list of segmentation and customizes users of different categories so that emails can be broadcasted according to customer’s interests.
8. This tool allows third-party integration with other applications like WordPress, Zapier, etc.

Limitations:

1. Under DMARC policies of email providers, this tool is not compatible with Gmail and Yahoo mail though it goes well with the email address having personalized domains.
2. A lot of users find it expensive as the level of automation is intermediate only. If advance automation is expected, the user might be disappointed.

This America based automation platform is one of the essential tools of the fastest growing email marketing. Beyond the threshold, Mailchimp has its plans for different services it provides. The cost goes on from nearly around $29.99 per month and above. In Mailchimp, cost per email policy is also preferred, which means, an email sent to subscribers will cost the marketer around $0.03.

Total subscribers	No. of emails	Cost ($) per month
0 to 2000	10000	Free
0 to 500	Unlimited	10
501 to 1000	Unlimited	15
1001 to 1500	Unlimited	20
1501 to 2000	Unlimited	30

2. ConvertKit 

Specifically benefiting bloggers, podcasters, and small online businesses, YouTubers, Convertkit is our next email service provider on the list. Initiated by Nathan Barry, the service provides designed and customized newsletters and broadcasts them to the subscribers.

Key Features:

1. With the help of different tags, a different set of receivers can be targeted simultaneously, which helps in time management.
2. It allows the first 500 subscribers and an unlimited number of newsletters to them for free.
3. As per Hubspot, only 25% of newsletters get opened; therefore, this tool has an added feature of auto-resending broadcasts to unopened mails.
4. It has the feature of Visual funnels, which represent the sales data in a funnel shape. It helps in analyzing the growth pattern.
5. This tool allows Subscribers’ tagging and segmentation into different categories to send customized emails to users as per their interests.
6. There are no caps on the number of emails to be addressed. Unlimited emails can be broadcasted in a month.
7. API integrations with third-party applications like zapier is available.
8. Reports and analyses are provided to the marketer from time to time.
9. It has the same page for creating and optimizing the mail and sending it, which makes the process in-line and less tedious.

Limitations:

1. This tool provides limited editing features.
2. There are barely two to three email templates, and the process is very tedious.
3. One has to go around with HTML or CSS to get templates, which a lot of marketers do not want to do.

The cost of plans varies for a number of users. The features provided are the same in all the plans. Convertkit is an efficient tool that is powerful and easy to use also with cheaper tariffs.

Number of subscribers	Cost ($) per month
Up to 1000	29
1000-3000	49
3000-5000	79
5000-8000	99
8000- 10000	119
10000-15000	149
15000-20000	179

 

3. Aweber

Effective email marketing with around 700 responsive templates of newsletter with a simple combination of pictures and texts, we have Aweber as one of the fastest-growing email marketing tools in the list. To date, Aweber has over one lac users, making it one of the popular tools in the world of digital marketing.

Key Features:

1. It has a maximum number of templates superseding 500 in GetResponse and 80 in Mailchimp.
2. This tool allows automated broadcasting of emails to the subscribers;
3. It helps in viewing and analyzing the stats for the company;
4. This tool encloses phone, email and lives chat supports within its services;
5. It allows integration with third-party apps.
6. This tool automatically triggers emails on various occasions like when a subscriber subscribes, he/she will immediately receive a welcoming newsletter.

Limitations:

1. Aweber doesn’t let the user broadcast the newsletters to multiple segments. This limitation lowers the quality of segmentation functionality in it.
2. With a significant number of templates, it has a few outdated models too.

The plan for Aweber starts from $19 monthly for 500 subscribers and follows linearly, providing the same features. There is no free plan; however, a free trial of 30 days is granted to the user.

Number of subscribers	Cost ($) per month
500	19
2500	29
5000	49
25000	149

 

4. Get Response 

 

 

With over 3.5 lacs users, Getresponse is the tool you cannot avoid to have if you are using email marketing as a tool to develop your business. Containing a large number of responsive templates, it performs all the essential functions like all other tools in the market.

Key Features:

1. The services include creating newsletters, analytical surveys.
2. Automation of emails to subscribers via auto-responders is enabled.
3. The user can analyze his/her email marketing campaigns through features provided by his tool like open rate, clickthrough, etc.
4. The first month is free for trial, and beyond that, it charges amount based on different packages. The package starts from $15 per month for 1000 subscribers.
5. Webinar hosting up to 500 participants is enabled on this platform.
6. There is a conversion funnel present in the tool for building automated sale funnels.
7. E-commerce in integration with woocommerce, Shopify, etc. is also enabled by GetResponse.

Limitations:

1. There might be bugs and clunks sometimes occurring while working that decreases its functionality.
2. The drag and drop interface is not user friendly.
3. The pop-ups occurring during the task are less mobile-friendly as well.

TARIFFS

Plan name	Number of users	Cost ($) per month
BASIC(email sending and contacts engagement )	1000	15
PLUS( generate leads, profits and sell products)	1000	49
PROFESSIONAL (pro optimization and integration)	1000	99
ENTERPRISE(high-profit generation)	10,000+ (NEGOTIATIONS ARE SENT FOR THIS)	NEGOTIABLE ON SUBSCRIBERS SIZE

 

5. Moosend 

 

Providing all the necessary features like all other email marketing tools, we have next on our list Moosend. With the essential services of 40 user-friendly interface, third party integration and plugins, segmentation, etc., Moosend guarantees the speed and affordable delivery rates for broadcasting the newsletters.

What makes Moosend advanced is?

1. CRM system to show the behavior of subscribers on previous newsletters.
2. Customized information from subscribers is collected.
3. It grants open-click device preferences to trace activity on the email newsletter.
4. This tool offers phone, email, and live chat support to the user.

Limitations:

1. The domain authentication process is a bit tedious to prevent bad domains.
2. The set up of Moosend is a little bit troublesome.  However, when the set up has been established one can enjoy the services to a great extent.

Moosend provides 15% off on the half-yearly package and 20% off on an annual package. The costing for this tool depends upon the number of subscribers, and is as follows: –

Number of subscribers	Emails allowed to be sent	Cost($) per month
Up to 1000	Unlimited	Free
Up to 5000	Unlimited	10.00
Up to 50000	Unlimited	150.00

 

6. E-GOI 

 

Effectively and efficiently designed. E-GOI is not only an email marketing tool but also includes a lot of features to benefit its customers. Providing general marketing tools like A/B testing, autoresponders, customized broadcast to subscribers, etc., the platform offers-

Key Features:

1. It allows Webinar arrangement in the tool.
2. It offers integration with google ads to the user.
3. Segmentation of the subscribers’ list is made, and API integration with 2000+ apps is provided through this platform.
4. Live support through chats, phones, and emails is delivered.
5. It guarantees compliance with can-spam rules. These rules are the guidelines for marketers to follow for a user-friendly space.
6. Event-triggered emails are automatically generated to keep the customer engaged. Let’s say, if a user has a birthday today, the email marketing tool will make a Happy birthday newsletter and send it to him/her.

Limitations:

However, it has a lot of advantages to offer to the customer. But many a time, Week statistics are observed while using autoresponders and A/B testing options.

It offers a free trial to the customer for a month. The pricing starts at $30.00 per month.

 

7. Mailer Lite

 

 

Bringing a wide variety of designs and features, Mailerlite is very easy to use.

It works in a modern, quick and straightforward way. They have launched their app in the digital market. However, it is only provided on iOS (iPhone Operating System). 

Key Features:

1. Email Marketing automation is advanced.
2. Customized newsletter broadcasting and survey forms are available in this tool for users.
3. Segmentation and tagging system is available for different category of subscribers to send personalized emails.
4. Basic reporting and analysis are enabled in this tool.
5. It is available in 8 languages. Till now supports five languages.
6. Unlimited storage availability is provided to the user.
7. It gives access to third-party integration with Shopify, WordPress, etc.

Limitations:

1. A limited number of templates are available in the free plan.
2. It doesn’t provide spam and design testing
3. This tool only supports the basic level of reporting features.
4. It lacks social tracking as well, and e-commerce is only limited up to Shopify and Woocommerce.

The price chart for the same is as follows-

Number of subscribers	Emails allowed to be sent	Cost($) per month
Up to 1000	12,000	Free
Up to 1000	Unlimited	10.00
Up to 2500	Unlimited	15.00
Up to 5000	Unlimited	30.00
Up to 10000	Unlimited	50.00

 

8. Mailigen

 

 

The next tool in our list is Mailigen. Originated in 2010 in New York, it has become an impressive tool in a shorter span.

Key Features:

1. It serves the broadcasting of unlimited newsletters. There is no upper cap to the number of emails that could be sent per month.
2. SMS marketing is enabled in this tool.
3. Supports .xlv, .csv, .txt files for contact managementprovides essential features like Auto responding, A/B testing, reports and analysis, and user-friendly customizations and templates.
4. This tool has third-party integration with platforms like Google Drive, Dropbox, WordPress, etc. And has e-commerce integration with woocommerce and Shopify.

Limitations:

1. HTML codes are required to be changed sometimes to get the desired template, which everyone is not willing to do.
2. The list segmentation and re-confirmation is a little tedious process.

It provides a free trial to users without asking for payment credentials. Further, on the purchase of an annual package, a 20% discount is granted to the customer.

Number of subscribers	Emails allowed to be sent	Cost($) per month
Up to 500	Unlimited	10.00
Up to 2500	Unlimited	25.00
Up to 7500	Unlimited	50.00

 

  9. Active Campaign

 

 

If you want to generate multi-channel marketing like sending SMS, social- media tracking of contacts, and Facebook Ads, along with the email marketing tools, ActiveCampaign is the right tool for you. Renowned as a highly automated platform for email marketing, it provides.

Key Features:

1. It has inbuilt CRM allowing the sales team to act quickly and accordingly
2. It enables Lead scoring and social data management to streamline the sales
3. This tool gives access to SMS marketing, personalized conversations to the visitors
4. All the basic features of email marketing like broadcasting customized newsletters, auto-responding, A/B testing, segmentation, and third party integration with Shopify, big commerce, and Woocommerce are covered in this tool.
5. It offers thorough analytics on areas like page-visits, eye-tracking, click maps
6. Free migration – if you are from a different email marketing platform, it does the account migration for free.

Limitations:

1. It doesn’t provide the landing page editor.
2. If you are a smaller businessman or a beginner, the charges of this software are not going to support your pockets.

It provides unlimited broadcasts to subscribers in all its plans and a 14-days free trial. The rate list goes as follows-

Plan name	Number of users	Cost ($) per month(yearly payment)
LITE(email sending & contacts engagement )	3	9
PLUS( CRM, E-Commerce)	25	49
PROFESSIONAL (pro optimization, site messaging & integration)	50	129
ENTERPRISE( priority support & one-on-one consultation)	Unlimited	229

 

Conclusion

 

These email marketing platforms suit different categories of users in different ways. You can get started with one tool or use multiple tools for different purposes. Don’t wait to start your free trials.

If you’d like to discuss how email marketing can help your business or brand, then please drop us an email or leave your contact details and we will be happy to schedule a free consultation with one of our digital marketing specialists.