Top Digital Marketing Trends In 2020

digital marketing trends | netilly blog

Marketing has evolved fast since the invention of the internet. Digital Marketing is a term that covers a vast arena. Right from search engine optimization to social media advertising. Effective marketing is one which trades emotions before trading services. 

Do you know how Google increased its database? Just by adding one simple feature of predicting the search query. Same goes with Flipkart. It simply made the Cash on Delivery (COD) available on the products which other e-commerce companies were not providing. 

These simple features made a huge difference in delivering significant business results. A random viewer must like you and trust you before converting into a customer. And marketing teams are expected to accomplish such results within a short span of time. 

Digital marketing experts are thus known to be innovating their campaigns, taking into consideration human psychology. These days, people have a lot many options to choose from. Hence, digital marketers are trying to be more personalized and are constantly customizing their strategies. 

By conducting market research and gauging the intelligence of the market, few improvisations are already taking place. Such tweaking of the approach is indeed a necessity for any business to sustain in the market.

Companies which are doing well in the market, are quick to leverage technologies that are absolute game-changers.       

Here are eight proven digital marketing trends that will enhance your business in 2020.

Marketing Automation

The success of any business today is largely determined by how it engages with its customers. When there is only a handful of them, you can manage easily. But certainly, you don’t wish to restrict the number of your clients to only a handful.

Marketing Automation tools reduce the manual effort and also maintain the history of all marketing campaigns in an organized way. 

Few Artificial Intelligence (AI) based digital marketing automation tools make businesses rely on them for extracting relevant data. This data helps marketers understand and analyze metrics about genuine reach. 

Today, digital marketing automation is a big business and it helps marketers not only to scale up the reach but also to optimize their marketing efforts using relevant tools.

AI and ML

Most of the work that is too repetitive for human brains to process is now passed on to Artificial Intelligence. Those who have not yet started leveraging AI and Machine learning (ML) in their digital marketing strategies are already facing a great business threat

Artificial Intelligence and Machine learning are mostly used to gather customer behavior & preferences. Moreover, AI is taking over a lot of tasks from digital marketing experts. Today, AI-based tools are used to schedule social media posts, and also to figure out what content should be posted on which platform and when. 

Other potential applications of AI in digital marketing include identifying trends, retargeting, and performing competitor research.

AI has not only turned out to be a boon for social media platforms, but it is also playing a vital role in tracking and classifying your audience’s preferences. 

Moreover, AI and ML also determine the right prospects for you, depending on user search sequence and history. Thus the right audience gets exposed to you based on the content they are looking for.

Talking about AI-generated content, back in 2016, Gartner had predicted that by 2018 – 20% of the content would be created by machines.

If you are missing out on AI and ML based toolkits while marketing your brand digitally, you are definitely missing on huge business opportunities.

Chatbots

chatbox| netilly blog

Have you ever been to an unfamiliar mall in a new city?

How will you feel if you are all alone over there?

Well, that’s precisely how a few of your customers may feel while visiting your website.

So, chatbots will certainly make them feel like they have someone to turn to. They will guide the visitors through and will assist them if they are stuck somewhere. Chatbots are instrumental in making the visitors trust your brand and also help them save the efforts they would need to put to reach you via call or email.

Several third-party conversational AI platforms can greet your visitors and lead them further to make a purchase after answering their queries.

A chatbot can answer a visitor’s query instantly and is a low cost option compared to a customer support resource. It is estimated that 85% of consumer interactions will be handled through chatbots by 2020.

One such popular AI-based Messenger marketing tool is MobileMonkey which entrepreneurs and small businesses are leveraging to connect with customers on Facebook.

Big Data

Big Data analysis such as predictive analytics usually requires larger budgets, so it is used mainly by bigger organizations.

However, the use of market and customer insights extracted from big data by the Martech tools wheel is open to all businesses. 

Almost 50% of businesses claim that big data and analytics have transformed their business practices positively in their sales and marketing functions.

Considering big data reports before implementing digital marketing techniques, will certainly provide concrete direction to any firm’s marketing efforts. 

Video Marketing

Video marketing | netilly blog

Do you know what made Gary Vaynerchuk and his company this big? 

Video Content.

There were other trending digital marketing techniques too. But most of Gary’s content is Video Content. Same goes for Grant Cardone, Dan Lok, and many other successful entrepreneurs. 

They built their visibility on all major social media platforms and forums and grabbed the attention everywhere. Because visual content gets more engagement, all successful entrepreneurs today started their video channels at least three to five years back. They were quick to recognize and leverage the potential of video content early on. 

If you are new in the market, it is advisable to start your video tutorials in the domain in which you operate. Providing immense value, at the initial stage, will help your business grow and sustain longer.

Make your video content informational and educational, and let your visitors engage with you. As a first step, your objective should be to make the audience like you for your content and the value you add.  Only then will they trust you and are more likely to convert into your customers. 

Any other content besides video, or visual content, cannot hold the visitors’ attention for long. Video marketing is proven to bring 66% more qualified leads per year.

Personalization

All the generic statements are overlooked. And same is the case with generic marketing. 

These days, personalization has made a huge difference in lead generation.

One to one approach, personalized messages, and emails, personalized products, and services, are all trending since late 2017.  A survey by Epsilon indicates that 80% of consumers are more likely to do business with a brand offering personalized experiences.

Personalization is no new trend in marketing. But as marketing trends are evolving, so are personalization strategies. There are so many products launching with Do It Yourself (DIY) enabled feature in them. They all are an example of personalization in Digital Marketing. 

Have you noticed, even in between your favorite series some ads don’t disturb you? They are simply what you are looking for. And at times, you also go and visit the ad page. This is the power of personalized advertisement. They don’t spam or irritate you. They appear like guiding you to the right product.

This strategy is used by digital marketers in Pay Per Click (PPC) campaigns, and they are in agreement that web personalization plays a vital role. PPC marketers claim that 64.6% of clicks are organic when keywords using in ad campaigns are of using high intent.

Futuristic SEO

futureistic seo | netilly blog

Future of SEO lies in media search and media creation. People are always looking for something innovative. Hence, the search queries are getting modified. 

The scope of Google lens has increased beyond text search. The AI-based tools such as, Alexa, Google Assistant, Siri, MI assistant, and Cortana helps in predicting future search queries. People will no longer type their queries. They will search with audio or images. And thus, digital marketing trends are inclined towards ranking the site on audio search as well.

Influencer Marketing

Professionals and businesses are leveraging influencers on Instagram and tik-tok to promote their products and services.

Influencers are people who have a huge number of followers and command their trust. An endorsement of a product or service by such influencers results in their followers converting into paid customers. This strategy is working amazingly well these days.

Google Lens

google lens| netilly blog

Have you seen the new feature that Google has to offer?

It is known as Google Lens. It is a very unique search engine by Google which identifies objects through the gallery or camera app.

You can perform various things on it like:

  1. Click pictures and find similar products and information related to it.
  2. Get a summary of books and also view reviews.
  3. Add events through the calendar and many more.

Do you know ” Google Lens races to 50 million installs in just 16 months“?

Voice Search

voice search | netilly blog

Did you know these voice search statistics

Voice search is one Digital Marketing trend which you definately should not miss. Voice searches are being used widely all overall and will continue to grow.

Businesses should try to make voice search a part of their business and use them as a way to interact with their audience.

Social Media Stories

facebook stories | netilly blog

Social Media Stories have seen a rapid increase and now many social media platforms have adopted the concept of social media stories.

Snapchat was the first to come up with this concept.

Instagram and Facebook and now also Youtube has caught up with this.

They are good to use as they generally appear on the top on any social media platform and are easy to view.

Social media stories create a little excitement in the viewers and also they fade with time so people are curious to see them. They fear missing out on these stories which called FOMO.

Social media stories provide a lot of engagement and user interaction.

You can experiment with different types of social media stories such as put up polls, ask questions, put up links and locations etc.

Social media stories are the best place to be creative and know more about your audience.

SEO A/B Split Testing

A/B testing is about making 2 versions of the same content in different ways. It helps to analyse which piece works better with the audience and saves a lot of time.

Using this, you can create effective marketing campaigns and get better ROI.

Some tools which you can use for A/B Testing are:

1.Unbounce

2.VWO

3.Five Second Test

4.Google Analytics Experiments

5.A/Bingo

6.KISSmetrics

Interactive Content

interactive content | netilly blog

Interactive content is where people can interact with the content like quizzes, questions, videos etc.

This creates a relationship between a brand and its audience. In 2020, you will get to see more interactive content rather than traditional infographics.

When there is a conversation between the brand and the audience, the people are more likely to remember the brand.

User-generated content (UGC)

ugc | netilly blog

Facebook is one platform which is very famous for UGC and Instagram is also on the list now.

UGC can be in any format, be it reviews, comments, tagging or any content that the user generates for your brand.

For example:

You are a clothing brand and you can ask people to tag you whenever they buy anything and in return, you can reward them or feature them.

When people see content generated by the user, it increases trust among the people and will also help to gain more followers on social media.

Final Take Away

Digital Marketing trends will keep on undergoing innovation as new technologies emerge. In digital marketing, the market loses interest and engagement if the same approach is used a long duration.

The trends and tools mentioned in the blog will certainly be of great help to any business if adopted at the earliest. 

Algorithms change, people’s interests change, and so the trend has got to change before them. Being adaptive to new changes and challenges is an evergreen digital marketing trend.

If you are looking for advice and guidance on how to leverage these top digital marketing trends in your marketing strategy, our experts can help you. Do leave us a message on the contact page and we’ll get back to you as soon as we can.

154 thoughts on “Top Digital Marketing Trends In 2020”

  1. The main reason to increase the active internet users in last few years is due to the high usage of smartphones, tablets, and other smart devices around the world. These are very handy and useful to carry along with people where ever they go. Considering all these points the online marketing is a vast and broadly open to all the people around the world to connect through multiple devices like (Mobile (Smartphone), Laptop, Desktop, Tablet, Smart TV etc.) So this is going to help the Digital Marketing industry to expand worldwide their online market everywhere without having any shops in a particular place.

  2. You shared lot of useful information through this post. I found live chat is a very important tool to provide much more effective support. It also save time & money.
    Thanks for sharing @NETILLY

    1. Netilly Support

      Nina, thanks for your feedback. Yes, you are right – live chat is certainly more effective than using a chatbot.nothingh can replace the human touch and connect.

  3. Is it true that digital marketing will get automated very soon? Like there will be no need for digital marketing agencies in the future? AI will do everything from creating posts,writing content,running ads,engaging with customers,copywriting,handling customer support, thinking about creating effective marketing strategies etc etc? Can this all be automated within 2 to 3 years? What’s your view on this?

    1. Netilly Support

      Hi Harshit,

      Digital Marketing has been lagging behind other industries when it comes to automation. For example, link building still remains largely a manual process. However, having said that progress is happening fast especially – AI and ML-based chatbots are being used to interact with audiences on social media platforms. In our opinion, while many activities can be automated, certain aspects like content creation (videos, creatives, and blogs) will take a while to go the automation way as it involves human creativity and which is difficult to code.

  4. Thank you for publishing this awesome article. I’m a long time reader but I’ve never been compelled to leave
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  6. I love the article on top digital marketing trends. But I know you didn’t discuss much if any about SEO.

    I know SEO is a long-term strategy, but people should get a head start right away or else it will take that much longer to get loved by Google. Please share some blogs on how we can generate more traffic for a new website. Without increasing our budget how we can get more traffic organically for our website within a month.

    1. Netilly Support

      Hi Mischelle,

      We are glad that you liked the blog post. Yes, you are right that we did not talk much about SEO in this one and thats because it goes without saying that SEO has to be the most basic and necessary activity to be included in any digital marketing strategy. We have done separate posts on “What is SEO”, “Best Off-page SEO techniques” and “How to leverage content marketing to drive Organic traffic”. Please do look up these posts as well. In addition to SEO, a new website should also be promoted through social media marketing and Quora marketing.

  7. I hardly comment, but after looking at some of the remarks here Top Digital Marketing Trends
    In 2019 | Netilly. I do hzve some questions for yyou iif you
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  8. Thanks for this valuable content, seriously I acquired a lot of knowledge after reading your article. Although I was aware of some facts, that how the digital marketing sphere would change but your content is all about the current scenario and how technology is also adding as a factor in digital marketing such as AI and UX, besides this use of chatbots on your website for customer attraction.

    1. Hey Alecksandra,

      Thanks for your feedback. We are glad that you could learn something new. Technologies are evolving fast and so is their application across industries including digital marketing.

    1. Hi Brian, We are glad that you liked the blog post. Sure you can share the post, do attribute it back to Netilly.

  9. Web Design Services

    This year is going to end soon and the trends mentioned in this content may or may not work for next year. But since 2019 still has a month and I could say that the trends above can still be useful and it can still help the digital marketer to improve their marketing strategy.

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  10. A market trend is a perceived tendency of financial markets to move in a particular direction over time. These trends are classified as secular for long time frames, primary for medium time frames, and secondary for short time frames. Overall your blog is inspiring.

  11. Marketing automation is one of the most important parts of the business. Marketing is heavily integrated in order to make sales. When every company grows it, gets harder to have a one-on-one relationship with all your customers which now leads to wanting to the marketing automation. Well, I must say that It was really a good read on this topic! marketing automation is a mandatory fact. It’s good to see someone put forth recommendations on marketing automation. As you point out, there are plenty of tricks & strategies. Great selection! it was very useful. Thanks for putting top-notch content in the article. It will encourage entrepreneurs to work more effectively and gain potential results from it. I would like to be here again to find another masterpiece article.

    1. Hi Hasley,

      We couldn’t agree with you more. Automation is indeed a requirement for most businesses to handle their marketing processes especially on websites and social media platforms that have huge traffic and followers.

  12. The major components of digital marketing are: Internet marketing – website, SEM (search engine marketing – this includes SEO and per click advertising), smartphone, mobile market (ie Google Play, Apple Store), email marketing, online banner advertising and social media. .

    Definition and example. Digital marketing is the marketing of goods and services through digital technologies. For example, the Internet is a type of digital technology.

    The role of digital marketing and content marketing, in particular — is a great help to you to take advantage of some free advertising and help your business grow. And finally, digital marketing makes it easy to target your exact audience.

    1. Hi Taniya,

      You are right. It will be great if you share some of your experiences and what techniques you leverage to promote your business.

  13. Lot of thanks to sir, I regularly follow your articles. It is a lot of help to those who are hungry with learning digital marketing and unable to invest for courses. I appreciate your social nature. Thanks for sharing such great information, Hope you will publish more.

    1. Hi Subho,

      We are glad that you find our blog posts valuable. We do post one article every week, so do keep visiting our blog.

  14. digital marketing evolving industry if we don’t catch up some one will take our position, getting user to the website is not end task user should be convert into loyal customer digital marketers should follow process for targeting i wanted to hear more from you regarding user personalization and display advertising, keep up the good work

    1. Hi Ashley,

      Thanks for the feedback. We do publish a post every week, will try to address your requirement through blog. Please keep checking our blog for more articles.

    1. Hi Aira,

      Thanks for visiting our official blog. We appreciate your encouraging feedback. Keep checking our blogs for more such posts.

    1. Netilly Support

      Hello,
      You are most welcome. Thanks for your valuable feedback. Keep visiting our blog for more such information.

  15. SEO in Digital Marketing. … SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize. It is about helping your customers find out your business from among thousand other companies. SEO is an integral part of any digital marketing strategy.

  16. Hi,

    I just came across your blog post and must say the digital marketing trends that you have explained are great especially the AI and ML part, keep posting such amazing posts.

    1. Netilly Support

      Hello Santhi,
      You are most welcome. Thanks for your valuable feedback. Glad to know it satisfied your needs.

    1. Netilly Support

      Hello Santhi,
      You are welcome. We are glad that you found this information to be valuable. Keep visiting our blog , as we do post a blog every week.

    1. Netilly Support

      Hello Mariam,
      You are most welcome. Glad to have your valuable feedback. Keep visiting our blog as we do post a blog every week.

    1. Netilly Support

      Hello Ramesh,
      You are most welcome. We are glad the information is useful to you. Keep visiting our blog as every week we do post a blog.

    1. Netilly Support

      Hello,
      You are most welcome. Thanks for your valuable reply. We do post a blog every week, keep visiting our blog.

    1. Hello Venkatesh,
      Thanks for your valuable reply. We are glad that you found our blog to be informative. Keep visiting our blog as we do post a blog every week.

    1. Hello Praveen,
      You are most welcome. All the best for your future plans of incorporating AI, Machine Learning and Big data with digital marketing strategy.

  17. Digital marketing is great marketing for this time. There are many digital marketing site in online platform . Seo is one of the most digital marketing platform in this time. It has high demand. Your post is very helpful for digital marketer.

    1. Hello,
      Thank you for your valuable reply. We are glad that the information was helpful to you. We do post every week a blog, keep visiting our blog.

    1. Netilly Support

      Hello Michael,
      We are glad that this post was useful to you. We do post a blog every week, so keep visiting our website.

    1. Netilly Support

      Hello Vaishali,
      Thanks for your valuable and appreciative reply. Keep visiting our blog, every week we do post a new article.

  18. Nice Article.Thanks for sharing with us.Seriously, digital marketing is a vast field to explain and demands a planned, structured approach to get the job done. Your article helped me understand newer strategies that I can make to optimize my content.

    1. Netilly Support

      Hello Mahamud,
      We are glad that our blog helped you to optimize your content. We do post a new article every week, so keep visiting our blog.

  19. Significant Blog..!! Really appreciate efforts of the blogger for providing such valuable content to the readers. The trends you mention I have been using now and it will provide the value to my business. All the points you mention are very good and briefly and understandable to who are new in Digital Marketing fileld. According to me, Personalization is one of the best trend now. Thanks for sharing the content. Keep Sharing..!

    1. Netilly Support

      Hello Dominic,
      Thanks for your valuable reply. We are glad to know that our blog could provide value to your business. We do share a blog every week. Keep visiting our blog.

  20. Significant Blog..!! Really appreciate efforts of the blogger for providing such valuable content to the readers. The trends you mention I have been using now and it will provide the value to my business. All the points you mention are very good and briefly and understandable to who are new in Digital Marketing field. According to me, Personalization is one of the best trend now. Thanks for sharing the content. Keep Sharing..!

    1. Netilly Support

      Hello Dominik,
      Thanks for your valuable reply. Keep visiting our blog, as we do post an article every week.

  21. Hello There! Your article really brings into a new level of digital marketing, and I would like to thank you for sharing such a useful information with us. It is a great blog and I also came to know about so many things. Keep Sharing.

    1. Netilly Support

      Hello Riya,
      You are most welcome. Thank you for your valuable reply. Every week we do share a blog, keep visiting our blog.

    1. Netilly Support

      Hello,
      You are most welcome. Thanks for your valuable reply. We do post a new article every week, keep visiting our blog.

  22. Digital marketing could be provided through various social media, optimization of a search engine, content marketing, website design, email marketing, etc. Anyhow these companies need to take the product and service to the customers. merely a single glance could build the products and the company’s image in the mind of the customer. And for that, the advertisement or the way of marketing has to be very attractive.

    1. Netilly Support

      Hello,
      Completely agreed to you, the first thing that you will come across in any advertisement or promotional banner will be the DESIGN. If the design is appealing and eye-catchy, only then you will take a pause on it. Thanks for your valuable reply.

    1. Netilly Support

      Hello,
      We are glad to know that our blog was helpful to you. Thanks for your valuable reply. We do post a new article every week, keep visiting our blog.

    1. Netilly Support

      Hello Robert,
      You are most welcome. We do post a new article every week, keep visiting our blog.

  23. The blog is really informative and insightful about the future possibilities about the technological advancement in digital marketing Ai and chatbot are already changing a lot of sector and digital marketing has also already started implementing thanks forsharing it.

    1. Netilly Support

      Hello Aftab,
      You are most welcome. Completely agree on the technological advancement. Keep visiting our blog, as we do post an article every week.

    1. Netilly Support

      Hello Bhavik,
      You are most welcome. Thanks for your valuable reply. We do post a new article every week, keep visiting our blog.

    1. Netilly Support

      Hello Nithin,
      You are most welcome. We do post a new article every week, keep visiting our blog.

  24. Keep up the good work. You have mentioned some really good points especially Google lens and Voice search.
    Thanks for sharing A/B Testing tools this will help a lot of budding SEO experts.

    1. Netilly Support

      Hello,
      You are most welcome. Thanks for your valuable reply. We do post an article every week, keep visiting our blog.

    1. Netilly Support

      Hello,
      Thanks for your valuable reply. Every week we do post a new article, keep visiting our blog.

  25. I have completed reading the full article. This is very vivid. It is full of knowledge and information which are supposed to be effective as these are all databacked. Wonderful article. It has been designed to cover from the startups to the blown up stage. Thanks for the brain storming article.

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