WHY ENROL WITH US?

  • Join Sessions from Anywhere
  • Live Trainer-led Sessions
  • 50+ Years Industry Experts
  • Flexible Batch Slots
  • Highly Experienced Trainers
  • Video Backup of Each Session
  • 100% Practical Sessions
  • Work On Real-Time Projects*
  • Internship with Certificate*

*Best Participant will also get an opportunity for an Internship with Netilly for one month. Further, on a good performance during the internship, he/she may be offered a job by Netilly.

No. of Participants

0

Batches Conducted

0

COURSE DETAILS

DAY 1

INTRODUCTION

DAY 1

INTRODUCTION

MODULE 1 - BASICS OF DIGITAL MARKETING

  • What is Marketing?
  • Why Go Online?
  • Digital Marketing
  • Growth of Digital Marketing Industry
  • Why digital Marketing has Become a Necessity?
  • Types of Digital Media
  • Digital Marketing Techniques
  • Benefits of Digital Marketing
  • What is Analytics?
  • Does Digital Marketing Work for All Businesses?

DAY 2

MODULE 2 - BASICS OF WEB DEVELOPMENT

  • What is Web development? Its Key Points
  • What is CMS?
  • What is WordPress?
  • Creating a website with WordPress
  • WordPress Themes 
  • Creating a WordPress Page
  • WordPress Appearance
  • WordPress Plugins

DAY 3 & DAY 4

MODULE 2 - HANDS ON

DAY 5

MODULE 3 - SEARCH ENGINE OPTIMISATION

  • What are search engines?⁣
  •  What is Search Engine Optimisation (SEO)?⁣
  • How Google search works?⁣
  •  Why to do SEO
  • Types of SEO⁣
  •  Local SEO⁣
  •  Google Algorithms⁣
  •  Common SEO Tools ⁣
  •  Case Study (Real Life)⁣
  •  Setup Google Search Console & Google Analytics account⁣
  •  Website Audit

DAY 6 & DAY 7

MODULE 3 -​ HANDS ON

DAY 8

MODULE 4 - Basics of Graphic Design

  • Need of Graphic design in Digital Marketing
  • Role of a Graphic designer
  • Popular Design tools
  • Making Amazing Social Media designs

DAY 9

MODULE 5 - Basics of Video Marketing

  • What is Video Marketing?
  • Why leverage Video marketing?
  • Popular Video editing tools
  • Making Corporate slideshow video
  • Points to remember while Designing
  • Important resources for you

DAY 10

MODULE 4 & 5- HANDS ON

DAY 11

MODULE 6- SOCIAL MEDIA MARKETING

  • What is Social Media?
  • What is Social Media Marketing?
  • How Social Media Marketing Can Help To Meet Your Goals?
  • Various Types of Social Media Platforms
  • How to Create a Social Media Marketing Strategy
  • Social Media Metrics

DAY 12

MODULE 6 - HANDS ON

DAY 13

MODULE 7 - PAY PER CLICK PART 1 Facebook Ads

  • Ad account structure
  • Facebook Ads⁣
  • Benefits of Facebook Ads⁣
  • Types of Objective ⁣
  • Choose your Objective⁣
  • Select Audience⁣
  • Ad Placements⁣
  • Set Budget⁣
  • Pick a Format ⁣
  • Ad copy⁣
  • Impression ⁣

DAY 14

MODULE 7 PART 1 - HANDS ON

DAY 15

MODULE 8 - PAY PER CLICK PART 2 Google Adwords

  • What is Google AdWords?⁣⁣
  • Why Google AdWords?⁣⁣
  • SEO or SEM⁣⁣
  • Basic Terminology
  • How Does Auction Work?⁣⁣
  • Structure of an account⁣⁣
  • Campaign Types⁣⁣
  • Creation of a Search Network Campaign⁣⁣
  • Some Best Practices⁣⁣
  • Keyword Research & using Keyword planner⁣⁣
  • Optimisation⁣⁣

DAY 16

MODULE 8 PART 2 - HANDS ON

DAY 17

MODULE 9 - EMAIL MARKETING

  • What is Email Marketing?
  • Benefits
  • Why everyone goes for it?
  • Things to look out for before sending any professional email
  • Common Metrics
  • Common Email Marketing Tools
  • Case Study (Real Life)
  • Setup a Mailchimp Account

DAY 18

MODULE 10 - CONTENT WRITING

  • What is Content Writing?
  • What is Content Marketing?
  • What is SEO Content?
  • Techniques to curate SEO Content
  • Techniques for Content Marketing

WHERE DO YOU GO FROM HERE?

*The course will cover fundamentals during the first half and practical hands-on assignments in the second half.

TRAINING FACILITATORS

Picture of Kuldeep Kaul, Founder and CEO at Netilly, a digital marketing service provider

Kuldeep Kaul

Founder and CEO

Kuldeep is a veteran from the IT services industry and an entrepreneur with over 25 years of diverse experience.

Picture of Anita Jaggi, Co-founder and Content expert at Netilly, a digital marketing service provider

Anita Jaggi

Co-Founder, Director, Business Development and Head - Content Practice​

Anita comes with an experience of 12 years in the IT service Industry handling various functions.

OUR TRAINERS

vaibhav

Vaibhav Jindal

Web
Developer

Web developer with 4 years professional experience in MNC.

Satpal-singh

Satpal Singh

Digital Marketer

Satpal is an Engineer + MBA with experience of 4+ yrs in various MNC's. He is currently enjoying his stint as a Digital Marketeer

Neha-Sontakke

Neha Sontakke

Digital Marketer

Neha is an MBA with 3 years of experience in Digital Marketing. She has got never give up attitude.

Nisha Sah

Senior Graphic Designer

Nisha is Sr. Graphic designer with 6 year of experience in designing worked with branding and printing media.

ravi-prakash

Ravi Prakash

Video Editor

Video Editor with 3 years of experience in graphic designing. Worked across designs for Websites, Events and Social Media.

Who Can Attend?

Pre-requisites

Course Fee

₹7,999

*You will receive a certificate after the completion of this course.

Please Note: Registration once made to Netilly for the Online Digital Marketing Beginners Masterclass cannot be cancelled and they are not refundable.

TESTIMONIALS