Digital Marketing! Another buzzword which you must have come across in the current high-tech internet-connected era.
The global spend on digital marketing is reported to have crossed the $100 Billion mark in 2018. In the US and UK, the industry is growing at a whopping 44%.
One of the most significant events that has affected ‘marketing’ over the last three decades is the mass adoption of the internet into everyday life.
Today 40% of the world’s population has access to the internet. It was less than 1% in 1995.
Currently, there are an estimated 4.1 Billion internet users in the world.
With 26% of U.S. adults staying ‘almost constantly’ online and an overall 77% of Americans going online daily, the way people shop has changed the way companies market their products and services.
Every company in today’s time needs to market its products, services or brands ‘online’ if they must survive.
This is digital marketing at a fundamental level!
In case you are looking for a more formal definition here it is:
Digital Marketing, also known as ‘online marketing,’ is basically promoting products or brands via one or more forms of electronic media. It’s a way to connect with and influence your potential customers ‘online’.
Digital marketing, using multiple channels and methods, enables organizations to analyze marketing campaigns and understand what is working for them and what’s not in real-time.
In this blog let’s explore three key W’s of Digital Marketing!
Why is Digital Marketing essential for your business?
As per Salesforce, 75% of the total marketing budget is expected to go to Digital Marketing!
Let’s look at some interesting facts to understand why digital marketing is currently an essential investment that businesses must make:
- 72% of marketers believe that the traditional way of marketing is no longer enough and digital marketing will increase their company sales & revenue by 30%.
- 83% of businesses think their efforts through digital marketing channels are useful in helping them accomplish their goal.
- According to asurveyof more than 500 digital marketers, most businesses rely on a variety of digital marketing channels to drive sales and revenue.
- There will be more than 2 billion online shoppers around the world by 2020, so it’s essential for businesses to have an online presence.
Digital marketing is an easy way for companies to tell their brand’s story and bring them to life on a digital platform.
A firm can engage with its audience effectively with the ability to narrate their brand story on digital media channels such as social media platforms, a website, or through email.
What benefits does Digital Marketing bring in?
People often think that the main advantage of digital marketing is that a target audience can be reached cost-effectively.
But is it enough?
Not really, until one can measure the marketing efforts real-time.
With the traditional offline marketing, it is not easy to measure how many people reach the specific page of a newspaper where your ad is published.
Further, it is way complicated to know how many readers paid attention to your ad and if that ad was responsible for any sales conversions.
But with digital marketing, one can see accurate results in real-time and can also measure the ROI of any of your marketing efforts.
There are many tools available such as Google Analytics which can tell the exact number of people who have viewed your website, how many pages they visited and which location are they from, in real time.
One can even identify patterns and trends in a user’s behavior before he/she reaches the final stage of buying.
It means a business owner can make more informed decisions about how to attract them to his/her website right at the top of the marketing funnel.
Further, right tools and an effective strategy for digital marketing allows one to track all sales back to a buyer’s first interaction with his/her business.
Which Digital Marketing channels are most commonly used?
The approach to Digital marketing largely depends upon the type of audience interactions.
Further, businesses usually invest in a combination of Digital Marketing channels.
Let’s briefly touch base the most popular digital marketing channels:
Search Engine Optimization (SEO)
Search engines are responsible for driving 93% of all website traffic.
SEO is a technique of optimizing your website to “rank” higher in search engine results pages.
It is the most effective method to generate organic (free) traffic to your landing page.
Examples of SEO Tools: Google Keyword Planner, SEM Rush, Long Tail Pro
Pay-Per-Click (PPC)
PPC is another technique to drive traffic to a website.
The advertiser needs to pay a publisher every time his/her ad is clicked.
While SEO takes 3-6 months to generate results, PPC leverages the paid ad campaigns to drive inorganic traffic to your website.
Examples of PPC Tools: Google AdWords, SpyFu, Ahrefs, SEM Rush
Social Media Marketing (SMM)
SMM is one of the highest used (81%) digital marketing channel.
Social media marketing enhances a firm’s brand awareness by promoting its brand and content on social media platforms.
It also drives traffic and generates leads for a business. The channels you can use in SMM are Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, and Google+.
Examples of SMM Tools: Buffer, Sprout Special, HootSuite
Content Marketing (CM)
Great content is the fuel that drives a business’s digital marketing function.
Content Marketing is basically the creation and promotion of content to generate brand awareness, drive traffic, lead generation, and convert leads into sales.
Examples of CM Tools: BuzzSumo, Kred
Email Marketing
Email has been around for more than two decades, and it’s not going anywhere anytime soon.
It’s still the most direct and quickest way to reach customers with critical information. People are very attached to their emails!
Examples of emails you might send in an email marketing campaign include:
- Newsletters for a blog subscription.
- Follow-up emails to visitors who took any kind of action on a website.
- Welcome emails for new customers.
Affiliate Marketing
This is a kind of performance-based marketing which allows one to promote someone else’s products or services on his/her website and receive a commission.
Examples of Affiliate marketing channels:
- Via your social media accounts, posting affiliate links.
- Via the YouTube Partner Program, hosting video ads.
Many companies are offering digital marketing courses for learning these tools efficiently.
Native Ads
Native Ads are the ads that appear to be of the same form and function as the platform on which they are viewed.
They are very beneficial as they blend with the content and the design of the page, and users are more likely to click on them.
Most people try to avoid ads; therefore, native ads come handy as people may click on them, thinking it to be editorial content.
Marketing Automation
Technology has automated almost everything, even marketing.
Marketing Automation is the next thing to look out for.
Marketing Automation is about implementing digital strategy automatically with technology rather than doing it manually.
Be it posting on social media, sending messages, or replying to your customers.
You can even send emails and set up campaigns automatically. It is a good way to save time and use a resource for business growth.
Does Digital Marketing work for all businesses?
Many people wonder whether digital marketing is needed for their business or not.
As mentioned above in the blog, the mass adoption of the internet has been the most significant shift in marketing.
With this shift, it has become essential for any brand to reach their customers online.
Digital Marketing has various channels, and it is not necessary that a company needs all the channels. But suiting to the needs of the company, every company should invest in digital marketing to grow their business.
Conclusion
To sum up, digital marketing is about accomplishing marketing objectives through digital channels and technology.
Further, joining the dots between sales and marketing is essential.
As per a market study, companies can achieve a 20% annual growth rate, if their sales and marketing functions are aligned, compared to a 4% decline in revenue for companies with poor alignment.
If a business can improve its customer’s journey throughout the purchasing cycle by using digital marketing, then it’s likely to reflect positively on the bottom line.
If you are looking to grow your brand or business through digital marketing, drop us an email or leave your contact details and we will get back to you as soon as possible.
Pingback: What is Pay Per Click Advertising? - Netilly : We help grow your business through online marketing
Pingback: What is Pay Per Click Advertising? - Netilly : We help grow your business through online marketing
very good submit, i actually love this web site, carry on it
Hello,
We are glad that you find our blog posts valuable. We appreciate your encouraging feedback, keep visiting our blog.
Hello,
Thanks, We appreciate your encouraging feedback. Keep visiting our blog.
This ԝeb site definiteⅼy has all the information and facts Ӏ
needed concerning this subject and didn’t кnow who to ask.
Glad that you found the information that you were looking for.
thanks for the aweosme post as usual
Hi Kiara, we are glad that you found the blog post of value.
This is some of the most comprehensive information I’ve read on digital marketing strategy. Very well written. Excellent.
Thanks for your encouraging feedback. Appreciate it.
great one.
the best blog for digital marketing.
thanks for sharing
Thanks for the encouraging feedback.
Beautiful post guys,
Digital marketing is a base these day for those people who want to explore their business online Marketing.Either your business is of franchise or textie,i’m blogger who wrote about digital marketing and topics related to this like SEO , SEM , Advertising and more.Digital Marketing Thanks for sharing here.
Hello UttamKumar,
Thank you for your feedback. Completely agreed with you. Digital marketing is a base for online presence of a business as customer wants to be online. Keep visiting our blog as every week we post a blog.
Very well written. I’m glad that i found your blog because i have new things that i learned about digital marketing. Thank you so much for sharing.
Thanks for your feedback. We are glad that you could learn something new.
Your writing is insightful. The information your shared is awesome. Hoping to see some more informative posts from your end in the future. Thanks!!
Thanks for the encouraging feedback. We do publish a post every week, so keep checking our blog for more such articles.
This is a wonderful article, Given so much info in it, These type of articles keeps the user’s interest in the website, and keep on sharing more … good luck.
Hi Akash,
We are glad that you find our blog posts wonderful. Thanks for your valuable feedback, keep visiting for more such blogs.
I am really enjoying reading your well written articles. It looks like you spend a lot of effort and time on your blog. I have bookmarked it and I am looking forward to reading new articles. Keep up the good work.
Hello Hari,
Thanks for your valuable feedback. We do publish a post every week, so keep checking our blog for more such articles.
Great information regarding Digital marketing, you have covered almost all areas of digital marketing including SEO etc. keep it up, will surely share your content with others.
Hi Sneha,
Thanks for visiting our official blog. We appreciate your encouraging feedback. Thanks for sharing the blog posts with your network. Keep checking our blog for more such posts.
Thank you very much for this useful article. I like it.
digital marketing course malaysia
Hi Rithika,
You are most welcome. Thanks for visiting our official blog. We appreciate your encouraging feedback.
Greetings! Very helpful advice within this article! It is the little changes that
produce the largest changes. Many thanks for sharing!
Hi Aniket,
You are most welcome. Thanks for the encouraging feedback. We do publish a post every week, so keep checking our blog for more such articles.
Hi Netilly,
Thanks for sharing this article. I am a digital marketing executive at Geoflypages. This article is useful for me and others also.
Hi Navneet,
You are most welcome. We are glad that you find our blog posts useful. We do post one article every week, so do keep visiting our blog.
Excellent work done by you once again here. This is just the reason why I’ve always liked your work. You have amazing writing skills and you display them in every article. Keep it going!
digital marketing course in malaysia
Hello Aksharank,
Thanks for appreciating our work. We do post one article every week, so do keep visiting our blog.
I am impressed by the information that you have on this blog. It shows how well you understand this subject.
digital marketing course in malaysia
Hello,
Thanks for your feedback. Keep visiting our blog.
Thanks for sharing this useful information. As we all know digital marketing technology is a trending technology and is helpful in business growth. So this article will definitely helpful for everyone.
Hello Diana,
You are amost welcome. Thanks for your valuable feedback. Keep visiting our blog for more such articles.
Wow! This is an awesome article and very useful data strategy. I have also learned about digital marketing from Christian Farioli data strategy. It might help you and adding more ideas for provoking strategic advice to clients.
Hello Rubyn,
Thank you for your valuable reply. We are glad that our article was useful to you. Keep visiting our blog.
Great post and useful information for on-page SEO optimization. These are the good techniques how to get rank your website on first page.Use SEO-Friendly URLs, Start Title With Keyword, Use Responsive Design and Use Outbound Links are the strong on page SEO techniques you have mentioned in your post.
Hello,
Thanks for your valuable reply. We are glad to know that tips were useful to you. We do post a new article every week, keep visiting our blog.
THE best SEO technique as per my thoughts is the In-Depth article that provides all the related information on the topic in one place. This is very helpful to get rank in the top of google search results.
Hello,
Thanks for your valuable reply. We do post a new article every week, keep visiting our blog
Wonderfully written blog! Thanks for taking time to share so much of information with us. This is really useful. Keep us updated.
Hello,
You are most welcome. Thanks for your valuable reply. We are glad to know that the blog was useful to you. Keep visiting, as every week we do post a new blog.
Very good blog it is, I can’t tell how beneficial it will be for me. I got everything regarding SEO services after reading this blog. Thank you so much for such a good blog, it will work a lot for the development of our website.
Hello,
You are most welcome. We are glad to know that that blog is beneficial to you. Keep visiting our blog.
It’s a very deep in-depth Blog about Digital Marketing, I appreciate your post.
Thanks for your valuable comment. We are glad to know that our blog was helpful to you.
The scope of digital marketing is high in future. More companies are investing on digital marketing.
Thanks for your valuable comment. We are glad to know that our blog was helpful to you.
Hi, Netilly. Thanks for sharing this awesome blog. Very helpful for as I was fed up with my recent job and my friends suggested me for digital marketing. Now I am learning an Advanced Digital Marketing Course in Bangalore from Learn digital academy. I hope to have a good job after my completion as institute is offering placement assistance.
Glad, you like our blog post.
there is a lot of information about digital marketing i learn something different from this post , thanks for sharing this post with us
Glad to know, you like our blog.
Hello Tej,
You are most welcome. Thanks for your valuable feedback. We are glad to know that our blog was useful. We do post one article every week, so do keep visiting our blog.
Thank you
Hello Venky,
Yes, a blog is very useful for SEO and the topic featured in content is also necessary.
Thank you
Hello Dilruba
We are glad to know that our blog was useful. We do post one article every week, so do keep visiting our blog.
Hell Teja
Thanks for your appreciative feedback. We do post a blog every week. Keep visiting our blog.