Digital Marketing

Effective Digital Marketing Strategies during Covid-19 Pandemic

Digital-Marketing-Strategies-Covid-19-Pandemic

Effective Digital Marketing during Covid-19 Pandemic

Coronavirus pandemic has changed the way businesses are going to run in the future. With everything coming to a standstill, Covid-19 has made the most horrific impact on the markets across industries bringing the world on the verge of economic meltdown.

Effective Digital Marketing during Covid-19 Pandemic

The Eurozone economy contracted by 3.8% in the first quarter of 2020 and more than 30 million Americans filed unemployment, indicating economic disruption led by the pandemic lockdown across geographies. The estimated loss for the restaurant industry alone is around $225 Billion, followed by hotel industry, among the most impacted businesses, that is not even expected to see the dawn of normalcy anytime soon.

While everything is almost shut and on pause mode, thanks to technology and digital media, enterprises are still functional. As the crisis escalated, completely paralyzing physical business spaces, digital marketing and e-commerce platforms are still thriving; however, the impact cannot be denied.

Times are challenging for every enterprise and business, irrespective of the domain and scope. 

Changed Businesses Ecosystem                         

Events cancelled, malls and outlets closed, fitness centres shut down, and small businesses running out of funds. These have been some of the trending topics on every social media platform for the past couple of months.

Supply chains of various manufacturing sector units have entirely been blocked due to dependence on Asia, Europe and other areas. As businesses may take longer to re-establish, these industries are going to have a tough time.

Entertainment and sports industry is amongst the worst hit due to cancellation of events and inability to release movies. The industry is now relying largely on Over-The-Top media (OTT) and Social Media Live Events to gain momentum and distribute content.

The economic depression can haunt companies for longer. However, rethinking, realigning, and finding the best possible online solutions is the way businesses can revive.

Businesses would look to leverage the recent shift in consumer behavior, and companies like Amazon, Doordash, Uber are likely to see a surge in demand. The reason is simple, their ability to deliver at consumer’s doorstep.

If we take an example of food chains, it will take a substantial amount of time before people feel comfortable enough to go out for a meal even after lockdown restrictions are lifted. Thus, brands are relying heavily on their effective digital marketing efforts to create a strong relationship with their existing and new customers through one on one personalized campaigns. Now, the new business models require brands to drive their customers to online orders and pickups.

Effective Digital Marketing during Covid-19 Pandemic

As the impact of COVID-19 pandemic continues to unfold, businesses and marketers need to keep a close eye on the shift in consumer behaviors and its impact on industries to ensure that they are prepared for any outcomes and find new opportunities.

Effective Digital Marketing Strategies Covid-19 Pandemic to Bounce Back

Brands need to rethink their digital marketing strategies and quickly evolve to change trends to fit in the consequential dynamics. Let’s take a look at some of the most sought after digital marketing approaches in the covid-19 crisis.

Smart Bidding on Google Ads

Google Ads are a primitive source of attracting new customers as they search for products and services online. With the changing dynamics post-pandemic outbreak, Google Ads can catalyze acceleration of business growth on online platforms.

With smart bidding on Google Ads, machine learning is used to optimize ad bids for maximum profit conversions. Google introduced some fantastic improvements to its Smart Bidding mechanism in its #GoogleMarketingLive 2019 event, which is a turning point for digital marketing space.

Your Pay-Per-Click (PPC) experience can be more exciting with the altering algorithms that can select the conversion actions at the campaign level and tailor the activities for the needed time. Enhanced Artificial Intelligence (AI) and Machine Learning (ML) capabilities enable digital marketers to tailor their Google Ad bids more prudently and improve the overall experience.

The Coronavirus pandemic has made it imperative for digital marketers to adapt quickly to the changing ecosystem. Google Ads smart bidding is undoubtedly one of the most strategic marketing trends to vouch for.

 Highly Creative and Engaging Videos

Video consumption has been high in the times of Covid-19, as people have had more time in hand to watch content on various platforms. As per a survey by Global Web Index, more than 80% of consumers in the U.S. and UK say they are using video content more than usual in times of pandemic. As people restrict themselves from moving out, there are enough chances that the viewership of video content is going to increase multifold.

Brands can leverage the immense capability of video streaming platforms and high engagement on social media apps to create low budget yet highly profitable video campaigns that deliver the right message to potential buyers.

Video marketing is an essential aspect of digital promotion and can foster the message to the audience with much more prominence than the textual content.

YouTube viewership is massive, and while other OTT platforms are gaining popularity, the free content available on YouTube is the first preference of users across the globe.

Creating engaging content that is projected and advertised right on the streaming platforms can help brands create a significant impact without incurring an exorbitant cost. It is the easiest and potentially the most lucrative platform to promote your brands through creative and engaging content.

In the uncertain times amid the covid-19 crisis, video content can bring audiences right to your website. The catch is that the competition is fierce in the area as everyone is creating content online. The critical differentiator in such a scenario is quality, originality, and interest factor in the videos made.

Digital marketing is evolving at a fast pace, and with videos tapping the nerve of the audience, the right strategy can help create the impact brands always look for.

The Next Generation SEO

SEO is the foundation stone of a practical and effective digital marketing approach, and if your digital marketing efforts are not focusing on high-quality SEO, the plans are likely to fail.

SEO is no longer restricted to keywords and backlinks; it has come a long way with dynamic algorithms and checks for premium quality content.

During the current pandemic, tech giants like Facebook, Google, and Microsoft are working hard to fight misinformation and fake news. Thus the search engine algorithms have become smarter and sharper. 

Effective Digital Marketing during Covid-19 Pandemic

As per HubSpot, statistics reveal that local SEO saw 900%+ growth in mobile searches for “near me + open + now”. SEO can help clients’ clock higher rates of conversion than other marketing techniques. 

SEO tools such as Semrush, Mangools, Serpstat, etc. can be leveraged to optimize you website and content.

Within the transformed ecosystem post-Covid-19 outbreak, outbound forms of marketing like calling, advertisements appear costlier and less feasible. With correct SEO techniques and the proper use of the latest tools and technologies, enterprises and businesses can maximize their profits.

Smart Social Media Commerce

Social media channels are the hub of users from various age groups and segments of society. There is high interaction, and the maximum time is spent on these platforms by people.

Social media has become the most resourceful, engaging, and fruitful medium of communication and reaching out to potential customers. With everyone spending a considerable amount of their time on social media platforms, these times present a significant opportunity for brands to increase customer engagement and achieve success with less investment.

With an effective digital marketing company that specializes in strategic planning and handling social media accounts of brands, clients can see a mammoth increase in their brand recognition. Relevant social media engagement can bring spectacular results. Proper use of technology and accurate placement of ads on social networks like Instagram, YouTube, and Facebook can get traffic, which is relevant.

LinkedIn has also proved to be an enormous source of engagement for brands in the professional arena.

If the business has the insight to tap the spirit of the moment and design creative and need-based ad campaigns on social media; they can create long-lasting relationships with customers.

 Creativity Matters

With so much content on various digital platforms, effective digital marketing agencies need to ensure that they offer premium-quality range. The websites, social media pages, Instagram posts, and messenger ads; everything needs to be highly engaging and unique. Brands need to offer ideas that resonate with the thoughts of readers and information that is reliable. Content should be exclusive and must not be a rip off information from various sources. 

Let us understand this from a user’s perspective that has so many options at hand. Why would they spend time reading a blog post which is bland and not informative? Why would they want to watch a video which is not entertaining and fun? Thus, the formula for successful content marketing is to find ways to design engaging marketing campaigns and serve readers with quality content. 

Moreover, effective digital marketing rides on waves of audience interaction, using the latest and most fun tools like polls, quizzes, contests, and brands that can leverage the power of viral content. Interactive content is catchy, interesting, and shareable and highly boosts brand awareness. 

Virtual Reality/ Augmented Reality Ready

Virtual Reality and Augmented Reality will be significant in the coming years. Gadgets like PlayStation VR, Google Cardboard, Oculus, etc. are attracting new-age customers who want to enjoy content in the virtual space.

Interacting in real-time and highly engaging content that is ready to be played on the AR/VR devices can completely enthrall the customers.

In the coming years, marketers should focus their efforts on developing video and playable content, which is AR ready. It will boost their engagement and add a new dimension to their customer experience.  With physical sporting events and auditoriums closed down, AR, VR, and online streaming is the next big thing for popular events.

Forbes reported that companies are now looking to stream their events in VR and on platforms like Facebook Live, among others.

The effective digital marketing agencies can create novel avenues for businesses to rapidly tread towards success using the latest technologies and tapping into the changed consumer behavior.

To Summarize

Covid-19 has posed a major economic threat and created an environment of insecurity and restlessness, where people are not readily prepared to buy services.

Further, consumer behavior and buying patterns will change enormously. After the Covid-19 crisis as it has altered human lifestyles a lot. The largest of organizations would not be able to survive in the market without digital presence as the fate of the brick-and-mortar marketplace is doomed for long.

Loss of jobs and lack of funds will impact the customer buying behavior. As people would be shelling out money only for essential things they need.

Digital marketers would certainly need to make a paradigm shift in their strategies and techniques with the changed circumstances and adverse economic conditions.

To stay apprised about recent business trends, their impact on marketing, and the way forward do follow our blog page and social media handles.

Don’t hesitate to contact us if you are looking to adopt the latest and effective digital marketing strategies in these challenging times to get your business back on track.

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How to Build a Business Website Yourself

How-to-build-business-website-yourself

A website is a basic requirement for any business in today’s Digital World. Would it not be great if you on your own can create a basic website for your business, something that can meet the marketing requirements? The need is to know how to build a business website from scratch (DIY) and is one of the most required skills for a start-up or a small business.

Here are some of the advantages of acquiring this skill:

  • A lot of money can be saved if you know how to build the business website on your own; else you could end up spending on website developers and designers.
  • You would obviously research a lot and are sure to understand the market trends and thus are likely to develop the website with conviction.
  • Enables you to be ahead of your competition as you save on consultation time with your developers and designers.
  • Enables regular changes and upgrades to the website with quick turnaround time.

Decide a name and find a domain for your website

Fortunately, these are not two separate steps; we all would love to decide the brand name for our products/services and the domain name for the website.

But since the internet is a couple of decades old, you would most likely realize that once you freeze the brand name, finding the relevant domain names is difficult as most are already existing or reserved.

This is how shortlisting a domain name is likely to work out.

  1. We shortlist, seek opinions and then zero down upon an attractive
  2. We then go into hibernation till such time we actually decide to start our business.
  3. Just before the commencement of business, we decide to purchase the domain name.
  4. When we try to book the domain name shortlisted earlier, the same is unavailable.
  5. Hence, we introduce a lot of changes to our original thought on the domain name.
  6. Then we eventually create another awesome name as per the availability.
  7. So, we end up paying attention to names that we aren’t comfortable with the belief that something is better than nothing.
  8. We try to fit in such a domain name which is available, and we can survive with.
  9. Finally, we go for the domain name as per the availability but not exactly the thought process.

The process of shortlisting the name for the business and purchasing the relevant domain name are the same sides of the coin. Hence it is a better idea to decide upon a certain business name if the domain name for the same is available.

There is enough guidance available online that you can refer to for completing the purchase of your domain.

The remaining process for the creation of a website is well defined and more predictable. With the domain name finalised and purchased, the most difficult and crucial part is over.

Domain name Registration

Let’s quickly understand and differentiate between the web host and registration of your domain.

The company which specializes in purchasing (registering) of domains for your business is called a domain registrar.

The companies engaged in the service of providing server space to store our website data are called web hosts.

Most of the web host companies also provide your registration of domain as an additional feature with a bundled offer. Our suggestion is that we should buy all these critical things for our business from companies that have the expertise and are reliable.

Godaddy.com is one of the best for registering domains.

Website hosting

Let’s consider that you have decided to build a business website with WordPress. WordPress is a content management system (CMS) that helps us with our efforts to design and construct a website. However, we also require a host that would store our website for visitors. Based on our experience, Netilly recommends GoDaddy or  Bluehost.

For more on the top hosting service providers, you could refer to the blog published earlier by us on the subject.

Finalise the type of website to be created and the right platform

To be able to design and build your website, you don’t need to acquire programming skills! Yes, you heard it right. Today we have platforms that enable us to design and construct websites fast using plug and play tools.

Some popular tools used widely are WordPress, Joomla, Drupal, Squarespace, and Wix.

Most of the online blogs and influencers would recommend you to adopt WordPress to build a business website. WordPress is easy to use, and the most popular Content Management System (CMS).

However, the options differ as per the requirement of your website.

Lots of businesses opt for a website with few variables and data points if you have a business independent of your website. If you just want to be present digitally in case someone is searching for your business online. Consider, if you want to build a business website with minimum content and limited data. Some important information that your website should provide includes

  • Who is your customer?
  • Activity and USP of your business for customers
  • Slides/pictures that demonstrate the work
  • About us/ Contact us

If basic information is what you need for your website, then we would recommend you to opt for Squarespace. It is a professional site which provides ease of use and comes with an affordable price tag. It’s a perfect match for small businesses.

Squarespace would want you to believe that it can manage everything. But that’s a myth. However, it is fun to use, as they have made it reasonably simple and effortless to use. But they fail to provide advanced features required by your website/business. Also, they have a very limited approach towards e-commerce websites. As a result, Squarespace is not the option for businesses wanting to transact for their business online.

When you need to provide less information on a website but prefer a professional look, then Squarespace is perfect for your business, e.g. small businesses like printing press, freelancers and artists.

For all other types of businesses that you can foresee apart from the options above, using WordPress would be a good option. With WordPress, the possibilities are endless, including e-commerce, marketing sites and sites with a lot of content.

The need for customization may be a little higher in WordPress, but it can provide you with a lot of flexibility. Also, the easily available pool of talent and ecosystem around WordPress can be utilized.

With WordPress, you could either build a business website yourself or get it done by an online marketing agency. WordPress provides lots of flexibility in terms of altering the design or content on your own without having to edit any code.

Creation of Website with SquareSpace

The first step is you need to create an account. Login to your account.

In SquareSpace page is the only type of content you can create. The template is the most important selection for your website. As it decides the layout, look, and feel of your website. Following are the options available to design your pages.

Edit Pages

To add, edit and remove text or image and to customize a page. Using edit, you can customize every section of your page.

Create Pages

Add and remove pages’ panel. When you are done, organise them as per your navigation menu requirement that can help your user.

Style Pages

Use a design panel to define look and feel of your website. You can customize your site by picking a design, fonts, and color themes

Create an account on Squarespace

Login to SquareSpace. It will ask you to select a template to create your website. You can view the demo website made with this selected template. After selecting this template, you can click on the button START WITH THIS DESIGN. After the selection of design, the creation of your website starts. It offers the following two options to select from

Option 1: Start with Logos, Fonts, and colors

Option 2: Explore on your own

You need to select one of the above options. The suggested option is to start with Logos, Fonts, and Colors

You can complete these options and later to create a page you need to select the pages option from the left sidebar. It would provide with lots of page layouts to select from. It provides you with lots of designs to be added to your page. Create all the pages as per your requirement. Now you can design your website’s navigation menu to make your website user friendly.

This is how you have designed your first website in Squarespace.

Installation of WordPress

For Godaddy

Log in to your GoDaddy account. Select launch element under Hosting option on your hosting package.

Steps to Build a Business Website Yourself | Netilly

Then select Application WordPress and select Install Now.

List the name of your domain and click on the Next option.

Type in all the fields such as username, password and others.

Steps to Build a Business Website Yourself | Netilly

Click finish for installation of WordPress on GoDaddy after filling in all the details.

For Bluehost

This is the hosting space where you are not required to download WordPress. Once you are signed up with Bluehost, for no cost, your WordPress is installed. Think of it this way, Bluehost takes care of your sites and site names. WordPress is readily available for you to build a business website. If you want to use any other CMS, you need to download that particular CMS.

Redirection of the domain to host

Let’s review. After purchase, you need to click on the blue create account button

  • You have bought your domain name.
  • Fixed a hosting plan.
  • Installed WordPress.

Now you will interconnect all these activities by directing the domain to the host. So, if someone accesses your domain, they would reach your website.

Some technical settings are required to be applied. The host will provide the configuration for nameserver settings for your domain.

If you are blocked, the host can provide you with all the facts and settings you need.

WordPress theme selection and installation

Consider WordPress as the heart of your website, which keeps it going.

The looks of the website are determined by the theme. The looks of the website can be changed without having to rebuild your site from scratch by just changing a theme. All you need to do is replace your old theme with a new one. Your design will look completely different.

Themes are a basic part of your website in WordPress. It enables you to change its looks and feel by using the theme option instead of building it from scratch. To just change the look, you are done with a single task of changing your website’s theme.

There are lot many free themes available on WordPress if you don’t like either of those you can always go ahead and use a paid one. Quite a few options are available for paid options  Envato and Studiopress are two of those.

After finalizing on the theme, if it is paid one you need to upload it in WordPress. Go to Appearance section on left panel select theme options and select add new option and upload your theme.

Steps to Build a Business Website Yourself | Netilly

Go ahead and upload the .zip file you received when you purchased your theme. To make it live, you need to activate it by clicking on the activate option.

Add content to your website

The actual part of website creation starts here. Let’s say you are supposed to create pages for the website. In WordPress, you can create two types of content: posts and pages.

The permanent kind of information is created or locked in the form of pages, like contact information or information regarding the company.

The post type of content is posted under a “blog” section on the site. If you are not bothered to have a blog section on website, you can skip the post part completely

Must pages for all the websites:

  • Homepage – Theme normally takes care of this page.
  • Contact Page – A new page must be created for customers to reach us. Install a Plugin to create a form for the website.
  • About page – attract customers with the story of your business.
  • Product or services pages – Core things that you are providing like products or services your business is known for.
  • Blog – If you are a blogger. Assure that all the posts get listed here.

To start with, it is sufficient. Always you can add up all your ideas later.

Keep enhancing the website

Now you have a completely functional website.

Further, you can keep adding extra elements to make your website grow in terms of visitors, customers, etc. For that, you need to keep adding new plugins that upgrade the website, add a mailing list, make your visitors and customers grow.

This is all optional, and it depends on your expectation from the website.

You don’t have to do any of this extra stuff — it’s all optional. It depends on your priorities and goals.

A website is not constant stuff. It keeps evolving. It’s not necessary that it would look the same as before a year. If you want your website to mature, consider the following activities.

Conclusion

Now you have just learned how to build a business website using WordPress and Squarespace. The most important part is you can design it on your own with a low budget and a friendly platform.

Once you have your website ready then you can start adding more content in form of blogs and can further look to monetize your content.

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The Marketing Funnel Approach To Business Growth

marketing funnel Approach | Netilly

What is a marketing funnel approach and how is it used?

Marketing Funnel approach, is the science of evaluating the customer movement right from the time you unveil information about your products and services to create an “Initial awareness” to the “Eventual purchase” mode wherein the customer takes decisive steps to buy your product or service.

For some products or services, the funnel movement would extend to purchase feedback surveys and ratings to help augment retention, referencing, cross sell and up sell. This creates a continuity of the funnel leading to augmentation of the base funnel. Some examples include B2B funnels and e-commerce funnels.

Hence, it is observed that there is no ‘one size fits all’ model of the funnel. Marketing funnels differ as per the type of business viz. B2B, B2C, or B2B2C, mode of sale – online or offline, levels of intermediaries – direct or indirect. The number of stages could be few or many with different nomenclature and sequences. However, the core essence would be summed up as AIDA – Awareness, Intent, Decision making and Action taken by the customer.

Marketing funnel approach helps you to observe and analyse when the customers drop off without conversion. Also, it helps one understand what motivates them to fill the cart and pay the moolah.

A Marketing funnel approach is possibly a series of sequential steps a potential customer needs to go through before they can reach the final stage of decision making. It is a good dashboard to visualise, imagine and defines the outcomes of the entire process from start to finish.

The success matrix of each stage within the marketing funnel is an outcome of the probability ratios of a particular industry. What is interesting is the success at each stage can be predefined by you. The call to action to improve the probability of each stage is called marketing intervention and includes catalysts.

If you want your business sales process to run efficiently and with greater consistency as possible, you definitely must get your marketing funnel approach right – the process of nurturing a curiosity or a casual browser into a paying customer.

Marketing has rapidly evolved in recent years with the advent of digital marketing. The earlier mantra of “build and upload a website and the customers follow suit” no longer makes sense. You would actually be in an incognito mode in that case. The competition is omnipresent and dynamic. Also, Google’s algorithms are undergoing mutations and you need to expect the unexpected.

Hence a ‘one size fits all’ marketing solution or a “build it, upload it, forget it” kind of approach is waste of your time and resources. Marketing funnel approach strategy needs to be defined with professional support, run with “On your toes” approach and taste like “freshly baked cookies”.

The recommendation is to have a long-term marketing vision to create a digital marketing funnel blueprint. As a company and a marketer, this gives you the power to;

  • Reach prospective customers at any point.
  • Track your funnel progress through analytics.
  • Rearrange your marketing interventions and deploy catalysts.

Moreover, the moment we start talking about traffic, people get defensive, and comes the excuse, “Our competition works with a fat budget, we’re just novice starting out and will need considerable time to attract attention”.

“Can we attract the right volume and relevant traffic without having to overspend valuable resources?”

Definitely you can seek traffic without paying much for it. You just need to pursue it with passion, which comes from consistency, right content and the right tools. Once you locate your customer, offer him the value he is searching for, cater to his needs, and the rest will follow. We all need to start somewhere, sometime, but not with anybody, rather just the right partner only.

The proof of the pudding is in getting the footfalls to your site. This can be ensured if you know “who is your customer” and what products and services are relevant to him/her. This can be facilitated by Customer Insight surveys, optimized SEO oriented content, high probability media, blogs and white papers, effective back links and more.

When the leads start moving within the funnel, the marketing interventions get more subtle as you take these leads deftly through the stages of the funnel. Here you connect with the potential customers at each stage of the funnel, understand the trends and the potential shortcomings for interim corrections along way, until those leads reach the bottom of the funnel to become customers.

If all the suspects at the “Awareness stage” were to become customers, the marketing funnel would be more like a marketing cylinder. Though marketing cylinder is not a reality for businesses, striving to widen the funnel into cylindrical is an inspirational part of the marketing job, more of an ideal situation.

Marketing funnel stages and conversions

To have a full understanding of how it works, let’s go through the funnel stage by stage.

marketing funnel approach | netilly

1. Awareness

Awareness is to display the value of your product or service, provide the USP, educational information and build a relationship with your subscriber.

This is the opportunity to start developing a trust relationship with the   prospects. Hence you would demonstrate the value of your product through your communication, free trials and give interesting details to build a relationship with your potential customers.

Awareness is the “on your marks” mode in the marketing funnel. It is created through a bunch of activities like customer insights, select trials, teaser campaigns, Below the Line (BTL) marketing campaigns, and customer-discovery. Here the potential customers are exposed to the knowledge, visuals, references and sometimes experiences about a product or service.

Building awareness with SEO

Events, trade shows, content (graphics, quizzes, games, blog posts etc.), viral campaigns, media mentions, search, direct mail and more help consolidate the thought leadership and trust. Here, lead development takes place based on the degree of curiosity, and as more information is collected the leads are worked upon for nurturing further down the funnel.

In digital marketing building awareness with SEO would include targeting the low intent keywords and keeping the sales talk to its minimum. You can refer to your services or products as subtle promotion catering to the need of customers.

Building awareness with social media

Social media may not be very effective in latter stages of the marketing funnel. But, it’s a basic platform for building awareness and a powerhouse of outcomes. Also, it is important to figure out the right digital marketing networks and correct channels which are most important to your audience. The content need to be engaging and would play a pivotal role to grab the attention of the audience.

2. Interest

The moment a lead is generated, the customer moves on to the interest stage, here they learn more about the company and its background, its products and services, and any relevant information and specifics it provides.

This is an opportunity for the marketer to develop a relationship with the customer in its lead management system and predict the intensity of the need. The leads need to be nurtured through engagement in form of customer reach by tele-calling, SMS, emails, newsletters, references and relevant information about the brand and its reliability quotient.

Ensure availability of newsletter and case studies                                   

Here we need to enable and fulfill the customer’s desire of collecting information regarding the company with more accessible mediums. This also means the customer is assigning some time slot to know about your products, services and the company.

3. Consideration

When the potential customer becomes aware and develops an interest, he moves into the mindset of consideration. Once in the consideration mode, the flirtatious customer settles down to build a more informed kind of relationship. Here he/she seems to narrow down on his/her particular needs and is only interested in relevant specifics about your brand, competition, products and services. At this stage, you would know more about your customers’ needs and preferences than you did in the previous stage. This will enable you to provide him/her with the right inputs as a solution to his/her problems.

During the consideration stage, probable customers get qualified on defined parameters to emerge as prospects. More information can be provided to such prospects regarding products and offers through email and search campaigns. Further nurturing is continued by reducing conversion barriers with free trials, targeted content, case studies, and more.

To target new leads at the conversion stage you are going to create organic search campaigns. These are the users ready to convert right now. So, your SEO strategy is going to create original content for particular conversion goals such as – “Most out of our 14-day free trial” or “A perfect guide”. You can also list Features, Advantages and Benefits (FAB) of your product vs your rivals, to rank organically for people ready to do business with your competitors.

Create Google ad campaigns that includes rival’s keywords to enter the competition and to attract the competitors’ leads at the last moment. You can also include keywords like “free delivery,” “in my area,” “best price” or anything else that displays the users’ eagerness to buy.

Maximise conversion rates by optimising your forms

Once users land on the website, the focus turns to converting them into leads. The requirement of conversion is for users to complete a form of some kind so this is the place to start with your conversion optimisation efforts.

Without writing any code Leadformly a form builder tool makes it easy to design and optimize multi-step forms.

You can make your own forms from scratch by drag and drop or use any templates and edit as per your requirement. Embed the form you have created on any page of your website.    

4. Intent

“Intent reveals desire, action reveals commitment”, In the intent stage the probable customers are the ones who display their desire and are ready to seek action to complete the desire.

This is possible after a product demo, confirmation in a survey or when a product is added to a shopping cart on a website. Here the marketer can grab this opportunity to portray his product to be the best buy for a customer.

Build Customers Trust

Trust is an essential factor influencing the online shopping success or failure. Trust is a supposition that the other party will not behave artfully by taking advantage of the situation.

However, trusting an online store means being sure that the offers in the store will be always fair, and exhibit to me the right product knowledge. Trust reserves the user’s privacy, and manages the information regarding credit card transactions securely.

Trust is conviction of the user that a specific online store is efficient, the transaction will be in goodwill, and that the store is honest. Trust is declared as the consumers’ willingness to hold the transaction with a particular online shop.

Trust in technology is the conviction that the available setup is adequate to hold the financial transaction securely with safeguards.

5. Evaluation

The stage entails the customer seeking information and comparison of the key attributes of the product or service.

Subsequently the information collected or received is used to decipher which brand, product or service suit the customers’ preferences and leads to shortlisting for purchase. Here the references, testimonials and ratings provided by earlier users influence the decision making.

The marketing and the sales teams work in unison to identify, reach, and nurture the finer aspects of the customers’ decision-making process. The objective is to convince the customer and make an impression that his decision is wise.

Create short product/service videos

Short videos help to inform and educate the audience on the products and services. While being humorous, entertaining or with a social message, these videos go a long way in creating a brand recall with the consumers. These tempting bits of content are delightful, informative, with a quotient of reference and ready to share all at once.

Host a webinar

List down the topics that will add value to your customers and prospects. You could gather insights from the data you already have through analytics, social reporting, and all the tracking tools.

Search for the popular blog topics, on your products /services, of the past six months. The shortlisted topic could be included in the agenda for the webinar. A domain specialist can create the relevant content for the topic of the webinar including the FAQ’s. Modern webinar tools based on the number of participants can be adopted for the delivery of the content.

6.Purchase

The eventual outcome of a successful marketing funnel management is the Purchase stage. The probable customer indulges in some serious evaluation before deciding to execute the purchase. So accordingly, he involves himself to complete the paperwork and commercial transaction.

Here enabling seamless buying process and ease of the transaction is very important, which includes system capability and popular modes of payments.

Providing a definite turnaround time with delivery map for each activity and redress modes in case of gaps is very important.

A delighted customer is more likely to provide favourable ratings, references and can lead to augmentation of the marketing funnel and the process further continues. The conversion ratios for references are supposedly far higher than any other lead generation programmes.

Why Funnels Are Beneficial

Marketing funnels help to streamline the customers’ movement and provides for a bird’s eye view of the transition. It makes it simpler for businesses to move to a time-tested methodology of measuring the intensity of the customers buying behaviour.

Marketing funnel approach helps to measure the volume and value, with an understanding of the role catalysts play at various stages of the funnel.

You can understand when you are losing or gaining a consumer with a funnel report. It also indicates which catalyst or intervention has created a surge. The funnel effectively is the crystal ball of the marketing & sales teams.

The funnel enables a methodical approach towards the customer and his requirements, and helps organisations in sales and revenue forecasting.

Let’s take the POS billing software business as an example. Here’s how a funnel may look for them:

  • Website visit
  • Browsing and demos
  • Sign up with credentials
  • Opt for trial period offer
  • Trial period support
  • Go for pro version

Do consumers need to use the product before paying?

Yes, a preview or a trial period could help the customer gain insights and assess the product /services. It also helps the customer to take an informed decision about buying the product.

A pre-payment instruction to bill the customer post the trial period in case of continued usage helps to streamline the purchase and creates a barrier for non-serious types.

It is possible to monitor a marketing funnel for an e-commerce store

marketing funnel approach |natilly

E-commerce based businesses are digitally enabled to view the progression of their funnel. Find below an illustration of the same.

Conclusion

Utilizing a marketing funnel approach with the nuances described above would lead to a successful marketing campaign. Eventually it provides the compass to a customer’s journey and puts you in the navigating seat. This is not something which would be achieved with a one-time activity, but is a dynamic scenario which requires constant change and innovation in your marketing funnel approach.

Marketing funnel enables you to foresee the future course of your customer movement and also empowers you to effect course correction at different stages. This opportunity gives you the flexibility for achieving substantial enhancements and efficacy to ensure positive business outcomes. If you have a great product or service but growth in sales and revenue do not seem to be robust, then you definitely need a right Marketing Funnel approach.

Many of our customers are connected to us, thanks to our simple yet effective digital marketing approach, a system created to grow online presence and traffic, nurture and convert prospects into customers and make them fall in love with your brand. Do find your brand’s voyage to success with us; do not let your ship sail without a mast.

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Everything you need to know about Facebook Pixel

Everything you need to know about Facebook Pixel

Everything you need to know about Facebook pixel – Do you know you can track if your audience has made a reservation, viewed your content, tried to contact you, and many more such actions with your Facebook Ads?

All this is possible through Facebook Pixel!

What is Facebook Pixel?

Facebook Pixel is a short code that is placed on a website which is used to measure metrics such as conversions, track visitors, site actions are taken etc. It helps you to view what your visitors are doing once you set up the conversion ad campaign. You can see the results in the Facebook Ads Manager. It is instrumental in managing your ad performance and checking what people are doing at your website.

There are two-pixel codes which are given, one is base code, and another is event code.

What are the different events you can track with Facebook pixel?

Everything you need to know about Facebook Pixel

  1. Add to cart– Track adding of an item to a shopping cart.
  2. Add to wishlist – This event lets you track when items are added to wish list. This event can also be used to perform retargeting and create a custom audience from it.
  3. Purchase – Track when a purchase is completed.
  4. Add Payment Info or Initiate Checkout – This event let you know when a checkout has been initiated.
  5. Make Registration – Track when a user makes registration for something in return of any service you are offering like email newsletter or guides.
  6. Custom event – You can create your custom events for tracking.
  7. Schedule – Track Booking of an appointment or reservation.
  8. Donate – Track Donation of any cause to you.
  9. Subscribe– This event let you track any subscription made on your website.
  10. Lead– This event enables you to track any information given by the user to you, which can convert into a customer very likely.
  11. Find Location – Track when a user tries to find your location or locate you.
  12. View Content – This event lets you track when a user visits your website pages.
  13. Contact – Track when an attempt to track you has been made in the form of email, message etc.
  14. Search – Event when a user searches for anything on your website.
  15. Submit Application – Event when a user submits an application

16.Start Trial– This event lets you track when a user starts their trial.

How to create a pixel?

It is effortless to create Facebook Pixel and start tracking and getting useful data.

Follow these steps to create Facebook Pixel.

Facebook ads manager

Facebook ads manager

Facebook ads manager

  • Next, you will get two codes to paste in the system of your website. One is based law, and other is event code.

Social media ads manager

 

Everything you need to know about Facebook Pixel

  • Next, you can set the relevant events for your business.

You would need to choose using toggle buttons which all events you would like to track for your website. You would also need to indicate, at the time of selecting each activity, whether to follow the event on:

Page load : This is to track actions that require navigating to a new page while finishing a purchase or a sign-up.

Taking action inline: This is to track actions such as clicking an add-to-cart button that doesn’t require opening a new page.

  • Next, you can check if your pixel code is running fine by checking the </> extension icon turning blue on the webpage that has a Facebook pixel installed. Then a popup will tell how many pixels it could find on that page.
  • Lastly, you need to add a clear notice on your website for using Facebook pixel to comply with terms of Facebook. This is important to indicate the visitors that you are collecting their data through cookies, and if users want, they can opt-out of this.

How can you view your Facebook Pixel Data?

It is very easy to view your Facebook Pixel Data.

Face ads

Follow these steps to see how your events are performing.

Once you have Added the pixel code to your website, go to Pixels in the Ads Manager. You will get this window.

You can see how your event is performing here. To view more, you can click on the details button and view a detailed report of the same.

How does pixel help?

Through Facebook pixel, you can accomplish your marketing goals and see how your audience is interacting with your website and Facebook ads. Facebook pixel can help in various ways to target audience and generate leads.

Facebook Pixel also gives access to you to see detailed analytics of how many times the event has occurred and on which days. There are various advantages you can take of Facebook pixel and understand where to put your money and time.

Let us see in what ways you can use Facebook pixel.

  1. Make Custom Audience

Facebook ads campaign

you can make the custom audience based on the event you want them to do and target those people through Facebook ads campaign. Custom Audience is one of the useful advantages of the Facebook pixel. Suppose you want people to make a reservation in your hotel. You can create a custom audience based on their activity on your website.

  1. Retargeting 

Retargeting is the process of reaching out to the potential customer once he/she has viewed your website. Facebook Pixel can help to retarget the audience by tracking their activities, and you can target them again with unique offers and make a conversion.

E.g., you can track people who have put some products in their wish list and then retarget them by showing exciting offers for the same product. Retargeting is one of the best uses of Facebook pixel, which can help you convert potential buyers into loyal customers.

  1. Track Conversion

Facebook tracker

Through Facebook pixel, You can also perform conversion tracking and get useful insights about your conversions and understand how people are interacting with your ads and website. You can see the results in the Facebook Ads Manager. You can view how much ROI is generated and what is working and what is not.

The best part of Facebook Pixel is that you can see what is working and how it is working. You can get the complete ROI report.

  1. Optimize for 

    We all want good conversions for our ads, but it is challenging to get good conversions without knowing what is working and what is not. Facebook pixels helps you to measure how many times your set event has occurred and which has not. By this, you can understand where optimization is needed and make the necessary changes.

Conclusion

Digital Marketing is different from other channels of marketing, as it is possible to measure various metrics here.

Facebook Pixel is one such tool which can take your marketing strategies to new heights of success.

Integrating Facebook pixel with your website can help you to understand your audience more deeply and come up with more accurate ad campaigns. In this blog, we have seen how Facebook pixel can be integrated with your website and what are the various events you can track via Facebook pixel.

This analytic tool has indeed been a game-changer for Facebook and Facebook ads, which has given more power to digital marketers and changed the dynamic of analysis.

If you want expert guidance for your Facebook ads, you can contact us.

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7 Important Google Algorithms For SEO

7 Important Google Algorithms for SEO

Search engines are all about showing the most relevant results to the user queries. Relevance is one of the most important factors when it comes to search engines.

What do you think about how Google indexes and ranks so many web pages to meet the user query?

To do this and to display the most relevant results, Google has many important algorithms which it uses to rank pages concerning user queries.

Further, Google keeps updating its algorithms to keep enhancing the results of the search queries.

What is Google Algorithms?

Google has very complex Algorithms for serving search queries and it keeps on changing very frequently. These algorithms  allow Google to find, rank and return the most relevant pages for a certain search query. Though Google doesn’t make these algorithms public, here are few elements that we know have an impact on a page ability to appear in the results for certain keywords:

  • page’s title, header tags, and meta description should contain the relevant searched keyword
  • naturally-occurring, organic links to the page.

These are just some of the factors that Google algorithm explores while determining rank pages.The whole ranking system consists of multiple algorithms that consider various factors such as the quality and relevance of the page.

What is a Google algorithm for SEO?

Google algorithms use keywords to determine page rankings and the best way to rank for particular keywords is by doing SEO. Doing SEO is a way to tell Google that a website or web page is about a particular topic or search query.

Let’s take a look at some of the most important Google Search Algorithms which are very important for SEO.

1. Panda

This google algorithm was launched in February 2011. This is a very important Google algorithm that evaluates web pages based on the quality of content.

What to avoid?

  • Duplicacy of content– While writing content always check for any duplicity of content as it may affect your ranking.
  • Thin Content– The content in your webpage should be informative and not just written for the sake of it. It should satisfy the search query of the user.
  • Stuffing keywords– While it is very important to include keywords in your page, stuffing your page with keywords won’t take your rankings higher. Place your keywords where they seem to be natural and not fit for the sake of it.
  • Spam – Avoid spam comments on your page as it will show your page in a bad light for search engines.
  • Article Spinning– Article Spinning is not helpful if you want to rank higher on the search engine results page. It will lower the quality of your page and will not be as helpful as the original content.

Regularly audit your website to check your content quality to avoid being hit by Panda which may affect your site rankings.

2. Penguin

It was launched in April 2012. Penguin Algorithm checks the quality of links.

What to avoid?

  • Low-quality backlinks– While generating backlinks, aim to get links from websites that have high domain authority and good page rank. Getting organic backlinks from high domain authority pages will help you to rank better. Always keep checking that your backlinks are of good quality.
  • Paid links – Acquiring paid links is a violation of Google Webmaster guidelines and you can be penalized for that.
  • Over optimized anchor text– While it is important to put the keyword in your anchor text but it should make sense to put the link on that word otherwise you can be hit by Penguin.

It is best to gain links organically and avoid spam links to avoid being hit by the Google Penguin algorithm.

3. Hummingbird

Hummingbird algorithm was launched in August 2013. This algorithm focuses on the search intent behind a query. It aims to enhance the search experience of the user by showing the best results for their search query.

To maintain your ranking due to Hummingbird, try to understand the intent of the search query by looking up keyword planning tools or use the google autocomplete feature to understand what the users are looking for rather than just stuffing keywords.

4. Pigeon

It was launched in the year 2014. The main idea behind this algorithm was to help people in local search. It brought together the core algorithm used for ranking and the algorithm used for local search.

For this algorithm, list your business in local directories to help the search engine rank you better and understand your business.

5. Mobilegeddon

This Google Algorithm was launched in 2015. As the name suggests, this update of Google checks that the mobile-friendly pages rank higher on the search engine results page.

After this algorithm, it has become very important to make the design mobile responsive and users should have good mobile usability.

Your website should take care of the following things while making your website mobile responsive.

  1. The size of the font should be larger than the font used in the personal laptop/computer so the user can read properly.
  2. Include elements that are supported by all the device types and can be viewed and played easily like videos, images etc.
  3. Make sure that the loading speed is good as no one likes to stay on a slow loading website. To do this, optimize your images and do not use a large amount of code as this can make your website slow.
  4. Make sure that if you are adding checkboxes or buttons there is ample space between the elements so the user does not get confused while clicking these buttons.

You can check here to see if your website is mobile-friendly or not.

6. RankBrain 

This Google Algorithm was launched in 2015. This is one of the most important algorithms of Google for SEO.

It aims to bring the most relevant result to the user. It is based on Machine Learning and the intent behind the user query.

It is best to make your content relevant and make relevancy your number 1 priority while writing content.

Use keyword tools to understand what people are searching for and try to include the relevant information on the website for that search query.

7. Google Fred Algorithm

This Algorithm is launched in March 2017. This Google Algorithm works to bring quality content to the user.

You can be hit by Fred if your page has thin content and filled with affiliate links only for generating revenue.

To avoid being hit by this, do not write content only to fill affiliate links and ads. Write ample and relevant information on your page so you are not affected by Fred.

Conclusion

Google always keeps updating and releasing new algorithms to make the search experience better for the user.

Keep yourself updated with the latest Google algorithms changes and updates so your ranking does not get affected by the change in the algorithms or updates.

The main aim of any search engine is to provide the most relevant page to the user for their search query. While creating content and managing On-Page SEO and Off-Page SEO, always keep in mind to adhere to the various algorithms so you do not miss any guidelines.

You can read more about the factors that affect the ranking of a page in the Search Engine Results Page.

 

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How to Monetize a Blog?

How to monetize a blog – Gone are the days when blogging was just a hobby. Today people are quitting their well-paying jobs to take blogging as a full-time career. Blogging provides you a lot of opportunities and you can leverage  your blog in many unique ways.

While you can earn a good amount of money through blogging, it is not a cakewalk. Many people start with blogging but give it up due to lack of traffic or engagement.

It takes time to earn money through blogging, but with consistent efforts, you can make a decent amount of income. People consider blogging as an easy task but to be successful in blogging is also a skill. The key is to increase visitors and traffic and apply different techniques that can be used to earn income.

Today we decode some useful techniques which can be used to monetize a blog but before that, let’s take a look at some helpful tips to write an effective blog.

1.Give a personal touch

Audiences like content when there is a personal touch in a blog. When writing a blog, including some personal experiences, stories or anything which you may think can be shared with the audience. Adding a personal touch helps to connect with the audience and increases likeability.

2.Create content for the audience

While creating content, always keep in mind that content is for the audience, and the readability should be good. Try not to include very much technical jargon but try to keep the language easy and understandable.

3.Create fresh content

There is plenty of content available on the web and to stand out, you need to make content which is fresh and unique and not carbon copies of available content.

How to monetize a blog?

1.Picking a niche

A critical task before starting a blog is to select a niche. The niche you choose becomes the root of your blog and will be a major deciding factor on how much your blog earns.

Naturally, you may want to select the most profitable and popular niche, but that will not help you in the long run.

Pick a niche for which you have vast knowledge if not expertise. Only when you truly understand a particular niche, you can be successful in it.

People like to read content which offers unique and exciting content that is different from the material available online. 

2.Affiliate Marketing

affiliate marketing| netilly blog

Affiliate Marketing is a type of performance-based marketing where one as an ‘affiliate marketer’ (also referred to as ‘Affiliate’) promotes someone else’s products or services. 

In return, the affiliate receives a commission when people buy those products/services through his/her referral.

It is also a useful technique to monetize a blog, and you can put links to products or services related to your domain.

For e.g., You are a beauty blogger so you can sell beauty products or makeup products, etc., on your website to earn money.

This is one of the most effective ways to monetize a blog, but it requires a good amount of traffic to your blog and to do that you have to invest in quality content writing and promote your blog well.

3.Using Google Ads

google ads| netilly blog

According to Glassdoor,

” The average blogger salary is over $32,500 per year, based on several anonymously submitted salaries.”

Google Ads is one of the most profitable ways to earn money. You can either choose using impression or pay per click.

Using a blog, you can earn money by placing ads such as CPC for which you pay every time a user clicks on the advertisement.

If you have a good amount of traffic and engagement rate, then google AdWords are great to include in your blog.

It is easy to implement and brings a lot of profit too.

 

4.e-Books & Online Training Courses

 

ebooks| netilly blog

 

 

Everybody likes to learn from the best teachers, and your knowledge of a particular domain reflects in your blog.

When you start to get the decent amount of traffic, and people start trusting you, you can put e-books or different types of training material related to your domain, which can help you earn money.

For e.g., You have a blog for computer science engineers with blogs on programming languages etc., so you can offer free e-books to learn or training courses related to this as people already trust you with that domain, it will be easy for them to trust you with training courses or e-books.

 5.Offer Services

 

services | netilly blog

Through blogging, you reflect your expertise for a niche and your visitor’s count demonstrate your authority. You can also offer services such as consulting or other services.

For e.g., you have a blog on psychology, and you can also provide services to magazines or books which need articles related to your niche.

This way, you can offer services and earn money through your blog.

6.Email Marketing

email | netilly blog

 

 You may be thinking about how a blog can be monetized by email marketing.

Email marketing will not directly help you earn money, but it will help you to increase the loyalty of your readers and even increase the number of visitors.

Let us discover how it can be done by email marketing.

You must have observed that these days there is a splurge in marketing emails. This is because it is an excellent way to reach people and increase engagement.

People might not like to give their email ids for no reason; therefore you can offer them something free which will be useful for them such as e-books or guides etc.

This way, you can increase your email list and generate more visitors to your blog.

When you increase your visitors, you can apply the above techniques to earn money.

The free content that you give away should be unique and exciting and must create curiosity for your next blog in the viewer’s mind.

7.Social Media Marketing 

Social media has space for everything!

Yes, even for a blog.

You can promote your blog on different social media platforms to reach more audience and increase your reader’s list.

Social media is a rich place to build a presence among people, and you can also use social media ads to do so.

Social media ads allow promoting your page to people who do not know about your blog.

Here are some examples of some blog which promote their blogs on social media and enjoy a broad audience base and are popular among the audience.

  1. https://www.scoopwhoop.com/
  2. http://www.socialsamosa.com/
  3. https://www.goalcast.com/

Conclusion

How to monetize a blog – Blogging is a great way to generate income but requires constant efforts and up to date information.

To be successful in blogging; content is always the king, and your focus should always be to create quality and fresh content for your audience.

For more such useful information, stay tuned to our blog page.

 

How to Monetize a Blog? Read More »

Top 10 Digital Marketing Books

digital books | netilly blog

Top 10 Digital Marketing Books

Digital Marketing is a very vast domain, and it is a dish that contains a lot of ingredients. 

To create a successful marketing strategy, it is essential to master the basics of marketing elements. There are many books available to learn various aspects of digital marketing, but it is always best to read the best ones.

Books provide an in-depth understanding of a particular topic and are the best investment to master any subject.

Here we have amalgamated our Top 10 picks for the Best Digital Marketing Books.

Please note that the books are not in a ranking order.

  1.  Google Adwords for Beginners: A Do-It-Yourself Guide to PPC Advertising

google adwords| netilly blog

Author: Cory Rabazinsky 

This book is a guide that will teach you the basics of Google Adwords and covers topics such as how Google Ads work and various techniques that you can implement.

This book covers topics such as:

  1. What is Paid Search?
  2. How to Use Paid Search
  3. How Paid Search Works
  4. Your Google AdWords Strategy 
  5. Measuring Your Success

It is best for beginners who want to understand how Google Ads work and how it to use it for their business.

2.“Epic Content Marketing” 

epic content marketing| netilly blog

Author:- Joe Pulizzi

This is one of the best available books on content marketing and is a proper guide for anyone who wants to master content marketing.

It emphasizes on how to create content for customers rather than promoting their own company.

This book covers topics such as:

1.Content Marketing—There and Back Again

2.Defining Your Content Niche and Strategy

3.Managing the Content Process

4.Marketing Your Stories

5.Making Content Work

After reading this book, you will be able to understand the fundamentals of content marketing and create an effective content strategy.

 3.“Permission Marketing”

permission marketing| netilly blog

Author: Seth Godin

This book is an interesting one that discusses Permission Marketing, which offers the consumers incentives to accept advertising voluntarily. The goal of this book is to teach how to convert strangers into friends and friends into customers.

The book covers a wide range of topics and discusses the role of advertising, permission, and many more. It also contains case studies.

Seth Godin is a renowned Digital Marketer, and this book is one of his best works.

 4. SEO 2019: Learn Search Engine Optimization With Smart Internet Marketing Strategies 

seo | netilly blog

Author: Adam Clarke

This book is one of the best books for learning Search Engine Optimization, and the best part is that the author keeps updating the book and also adds the latest Google Algorithm change.

SEO is a broad concept, and this book gives the best insights for a good SEO strategy. This is a must-read for anyone who wants to master SEO and understand how it updates with changing Google Algorithms.

5.   Social Media Marketing All-In-One for Dummies 

social media marketing for dummies| netilly blog

Author: Jan Zimmerman and Deborah Ng

Social Media Marketing is one of the most used channels to promote a business nowadays and consists of both organic as well as paid promotion.

This book is the perfect guide to learn Social Media Marketing. It covers various social media platforms and how to advertise on them.

The book covers topics such as Content Marketing, Advertising on Facebook, Twitter, Measuring Success, etc.

It is a complete handbook to learn and grow in Social Media Marketing.

6.Content Chemistry: The Illustrated Handbook for Content Marketing

content chemistry| netilly blog

Author: Andy Crestodina

Content is the ultimate king and to create good quality content and content to connect with the audience is very important.

This book by Andy is the perfect guide for digital marketers to learn and prosper in content marketing. It is a comprehensive guide with well-researched information on Google algorithms and their updates.

This book covers topics such as keyword research, email marketing, social media, strategy, branding, SEO, and much more.

 7.  “Jab, Jab, Jab, Right Hook”

jab jab jab | netilly blog

Author: Gary Vaynerchuk

The title of the book may be extraordinary, but the book is one of the best books on social media marketing and customer relationship.

It discusses how to understand your customers better and do’s and don’ts of social media marketing

After reading this book, you will be able to connect to your customers more and convert traffic to sales.

This book must be a part of the bookshelf of every marketer, and every digital marketer should definitely know these jabs and hooks by Gary.

 8.Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization

social media roi| netilly blog

Author: Olivier Blanchard

Social Media is one of the most popular platforms for marketing and is a part of every marketing strategy nowadays.

This book will guide you on how to strategize and plan day to day social media practices. After reading this book, you will be able to measure your ROI and analyze where your social media efforts are heading.

This book covers strategies such as Aligning social media with business goals, Social media brand management, etc.

 9.   The Webinar Way: The Single Most Effective Way to Promote Your Services, Drive Leads & Sell a Ton of Product

weinar way | netillly blog

Author: Sherri Rose

This book emphasizes Webinars and how to use them to Promote services, generate leads, and reach to customers.

Sherri has described in detail how webinars can be used for promoting business and increase sales.

This is a good book and shows how webinars can be an integral part of Digital marketing.

 10.Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing

email pursuasion | netilly blog

Author: Ian Brodie,

Email marketing is one of the most popular marketing channels to generate leads and gain prospects. This book is a guide on how to use email marketing to captivate and, most importantly, engage the audience.

In this book, you will find techniques to turn subscribers into customers and various other methods to understand your clients better.

We hope you find this list of best books helpful to understand digital marketing more deeply and useful it in your marketing.

You can buy these books from our shop and let us know which digital marketing books you would recommend to your fellow marketers.

 

 

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Remarketing | A Step-by-Step Guide

Have you ever experienced this; a product that you viewed on an e-commerce platform starts popping up in ads on other websites you visit?

Why do you think that happens?

The answer to this is Remarketing.

What is Remarketing?

Remarketing is a marketing strategy which is used by marketers to acquire a potential customer by reaching them 2nd, 3rd, or multiple times. The technique works by placing cookies in the visitor’s system, and the cookie id is then integrated into your audience list.

It is extensively used to create ads that are personalized specifically for users who visited your website or any content on your website at any point in time. The purpose of remarketing is to connect to your existing audience as they have already been there on your website and create a personalized experience for them.

For example:

You visit Flipkart ( a leading e-commerce aggregator platform in India) and look for a specific makeup product and check about its specification and even add it to your cart. Still, due to some reason, you do not buy it, but even after you leave that website, you can see those cosmetic product ads or related products on other websites you visit. This is called remarketing.

This strategy is used by companies to boost their sales and generate more leads. It is very effective in marketing and is used by many companies as part of their marketing strategies.

Types of remarketing

1.Standard Remarketing

In this type of remarketing, display ads are shown to past visitors of a website that visit other websites that use Google Display Network apps and many social media platforms.

Standard remarketing ads are also shown on the search engine results page when related keywords are searched for.

2.Dynamic Remarketing

Dynamic remarketing is done by displaying customized ads to people by showing them the same products or services which they were searching for or viewing earlier on a website.

These work very well as the user is eventually persuaded to buy the specific service or item being promoted.

3.Mobile Apps

Mobile app retargeting refers to targeting people, through ad campaigns, who have previously visited your mobile app. You can serve personalized ads depending upon specific mobile user behaviour to persuade users to re-install, re-engage, or complete a purchase.

4.Search Engine Ads Remarketing

Showing ads to people when they search for a service or product.

5.Video Remarketing

Video remarketing displays ads to the people who in the past have visited your YouTube channel or different videos.

How does remarketing work?

Remarketing is not a rocket science and is rather easy to implement. Let us understand how you can get started with remarketing. We are using Google AdWords to explain, but you can use any other advertising platform to achieve similar objectives.

  1. Get your remarketing tag from Google AdWords from the shared library option.
  2. Now insert that tag into your HTML code before the body tag ends (place it inside the body tag).
  3. The next step is to create your remarketing list, and it can be made according to different segmentation you want, like creating a list of people who visited a specific product, etc.
  4. Activate your campaign, and you can select or filter the audience based on different demographics.
  5. Now you are all set to go, and your remarketing campaign will kick-off.

Advantages of remarketing?

Remarketing has a lot of advantages, and it is very easy to implement. It provides you with more chances to reach your audience and helps in influencing your audience to buy certain products or services.

Consider these interesting stats

  • 161% conversion rate rise from Google remarketing campaigns
  • The first time isn’t the charm for 97% of e-commerce visitors
  • Only 11% report negative feelings about remarketing

These stats indicate that remarketing is being extensively used as a technique to reach potential customers and holds an important place in the marketing funnel.

Let us now state the advantages to make it easy for you to comprehend.

A high degree of customization: Through remarketing, you can reach an audience at a more personal level and make your ads more personalized, which increases the chances of conversion.

Reach a larger audience: Through remarketing, you can reach a wider audience as it displays your ads on various ad network and also on some social media platforms which helps in reaching people who are interested in your brand.

Generates brand identity: Normally, people remember things which they see more often and through remarketing, your ads are repetitively shown to your audience and help to curate an identity of your brand within the user’s mind.

Increases the chances of conversion: Remarketing takes advantage of the natural human behaviour and by repetitively showing the ad, the user is more likely to buy or click on the link because they previously expressed interest in your product or service.

What are some of the best remarketing platforms?

There are various platforms you can use for remarketing, and each has its own useful features. Let us take a look at each one of them so that you can choose what suits you best.

1.Google Ads

remarketing,google ads,| netilly blog

Google AdWords is one of the most used and effective advertising platforms which you can use to target your audience. It is easy to implement and also manages a better ROI. You can create various types of ads through Google AdWords like Standard, Dynamic, Video Remarketing, etc. You can also check out Google Ads guide if you are new to Google Ads.

2.Facebook Ads

Remarketing,netilly blog

Facebook is a powerful platform with a user base of about 2.45 billion. You can leverage remarketing through Facebook pixel, which integrates with your website and activates your Facebook remarketing campaign.

You can create a custom audience list on it and target audience based on the pages they view on your website and also using other alternate factor. You can check out this Facebook ads guide to make your Facebook ads effective.

3.Adroll

adroll| netilly blog

AdRoll leverages technology to implement remarketing by integrating with platforms such as Google, Facebook, and various other online channels.

It is easy to use and offers good insights to manage and monitor campaigns.

4.Retargeter

Retarget| netilly blog

Retargeter is another platform to implement remarketing. Here you can do the following according to their website.

  • dynamic creative optimization
  • design your own algorithm
  • advanced audience segmentation
  • omni-channel programmatic

Using Retargeter Ads can be created based on specific details such as geography, demographics, and even customer revenues.

Conclusion:

Remarketing is a very powerful marketing technique that is used extensively by marketers for grow their sales, conversions, or achieving other marketing goals.

Through remarketing, you can fulfil many objectives, such as generating leads, selling products, or services. It serves as an extension to PPC campaigns as these ads are only targeted to the existing user base.

If you are looking to grow your business online using retargeting,  you can drop us an email or leave your contact details and we will be happy to schedule a free consultation with one of our PPC experts.

 

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Google Ads – Keyword Research & Writing Effective Ads

google ads guide

In our previous blog, we shared with you a guide to Google ads and covered all the relevant information you need to understand what is Google ads and how it works.

In this blog, we are going to dive deep into two important aspects of Google ads, which are Keywords and Ad Structure.

These two plays a significant role in determining the success of any Google ad campaign. In this whole blog, we will take a single example of a pastry shop, which only sells eggless cakes, to make the concept easier to understand.

Let us start with the keywords part first.

What are the keywords?

Keywords are words or phrases which a user types into search engines for their query. It can be a single word, double word, or even a short phrase, which we refer to as long-tail keywords.

So, if we find keywords for the pastry shop,

Single-Word keywords can be cakes, pastry, eggless, sweet, etc.

double-word keywords can be the best cakes, yummy pastry, eggless cakes, etc.

Long-tail keywords can be the best cakes in Delhi, yummy eggless cakes, etc.

Role of keywords in Google ads

Keywords play a crucial role in Google ads. Planning keywords is the first step for any search ad campaign. Keywords are the words on which you bid for your Google ads, and that is why they need to be chosen very carefully.

They form the root of your campaign, and to choose the right keywords; you should be clear of what you want to sell to your customers.

Choosing the right keywords will show your ad in the right places and also save you a lot of money.

How to do keyword research for your Google ads campaign?

Before starting any ad campaign, you need to research the keywords which are beneficial for your business and which are popular among people. But how can you find what people are looking for and what they need?

The answer to this is keyword research tools; you can find many online keywords research tools that will help you to select the right keywords for your business. Google also has a keyword research tool called Google keyword planner; let us see how to use it for finding keywords.

Suppose we want to find how many people search for the best cakes in India; in Google keyword planner, you will type the best cakes, and the result shown will be like this.

keyword planner | netilly blog

In this same manner, we can also search for relevant keywords for our business

Here we searched related keywords for chocolate cakes and got the following keywords

keyword planner| netilly blog

This is how you can research keywords and make a list of relevant keywords for your business.

While selecting keywords, you should always keep these things in mind

  • Relevance: The keywords you choose should be relevant to your domain and not just be selected for the sake of popularity.
  • Traffic: The keywords chosen should have a high search volume and not very low because only then you would be able to reach people.
  • Competition: Choose your keywords in such a way that the competition is not very high because then it would be difficult to rank higher as many people would be bidding on it.

The best combination while choosing keywords would be high relevance and traffic and low competition.

Role of negative keywords and match types

We know that in Google ads, we pay every time a user clicks on our ads. So obviously, we would want our ad to be shown at the right search query.

We have taken the example of our business that is only for eggless cakes, and there will be many people who would be searching for egg chocolate cakes, etc. To avoid being shown for this search query, we can use negative keywords.

Negative keywords help not to show your ad when keywords are searched, which are not relevant to your business, which helps to save money.

To make your ads more specific, you can also use keywords match type, which we have thoroughly covered in our blog, Google Ads: The Ultimate Guide.

We have discussed all keywords and how to start with them, but what after keywords?

Say you have made it to the top of rankings, but does it guarantee that people will click on your ad?

The answer is a big “no,” reaching the top-ranking position was just one half of the race. The other win is to get clicked by the user.

But the race is still not finished, what if the user clicks on your ad but comes back as soon as they land on your landing page. You surely would not want that.

To win the race, you need to pass all three of these objectives, and this is what we will discuss further in this blog.

What makes an ad stand out?

There will always be so many advertisers bidding on the same keywords as yours, and there are chances that your ad might get lost in the race.

How would you make sure that people click on your ad and don’t return from your landing page very soon? Let us discuss some essential tips that will help you make your ads stand out.

Let us look at the results that appear when we search for chocolate cakes order.

googla ads| netilly blog

 

google ads| netilly blog

These are the ads that appear, what do you think makes these ads stand apart for the user to click on them. It is nothing but relevance. The ad which will be most relevant to the user’s search query will be most likely to be clicked.

You can observe that most of these ads have three things in common that are

  1. Relevant headline: In all the results shown, the headline clearly states the purpose of the user’s search, which is an online delivery of cake. To make your ad more effective, write your ad’s headline keeping in mind the user’s search intent, and make your headline as customizable as possible and as relevant to the user’s search. Relevance is of utmost importance to search engines.
  2. Special offer: Everybody likes to get a little extra or a surprise. Even here, we can see that many ads are offering discounts or free delivery or some sort of special offer. Always add a special offer in your ad to attract the users and make them click on your ad.
  3. Call to action: Another essential thing to include in your ad is a call to action. A call to action tells your users what you want them to do next, and it is imperative to have a call to action in your ad. You can put it in the description like these ads. You can see in the results of the above ad that their description contains a call to actions like order now, download the app, etc.

Importance of a good ad structure

The structure here refers to the information you put in your Google ad.

Let us say you searched for anniversary cakes and the results are

  1. Online Anniversary cakes with information on types of cakes and its prices and images
  2. Anniversary cakes with a price
  3. Cakes with no information

The first result will be clicked as it has all the required information for the user. This is called a good structure. When writing an ad, always create a good structure with all the relevant information.

The next thing that comes after a good structure is an effective landing page. It is the page on which a user lands after clicking on your ad or any link. Your landing page is also a significant factor, and it should also be as relevant to your ad.

A relevant ad without a relevant landing page is of no use because even if the people click on your ad and return within a few seconds back to the results page, it creates a wrong impression of you for the search engine.

Let us look at some of the landing pages for the query of chocolate cakes order.

landing page| netilly blog

landing page | netilly blog

As you can see, all these landing pages are relevant to our search query and have useful information.

Tips to make a good landing page

  • Be relevant to the search query and user intent
  • Include a call to action
  • Make it easy to navigate and attractive by putting images
  • Include useful information
  • Make it user-friendly and easy to read and understand
  • Always include a contact option
  • Make your design attractive

To Summarize:

  • Choose keywords effectively and use keywords planner tools.
  • Use negative keywords and match types.
  • Bid on keywords that are of high relevance and traffic and low competition.
  • Relevance is of the utmost importance for the search engines, be it for keywords or structure.
  • Have a good structure of the ad and include useful information
  • Have a call to action
  • Make your landing page as relevant as your ad

Ranking at the top of the Results page is not an easy nut to crack, but with these tips, you are likely to get close to the success.

If you want to get expert guidance for your Google ads, feel free to contact us.

 

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Google Ads: The Ultimate Guide

google guide | netilly blog

Advertising is a form of sponsored marketing communication that businesses leverage to reach their target audiences and attract them towards their products, services, or brand. Traditionally, advertising was confined to mostly the print media and electronic media ( television and radio).

However, the last decade has seen a shift from traditional advertising to digital advertising using online platforms like Google, Facebook and YouTube. These platforms are not only more cost effective than traditional platforms like print and television but also provide the flexibility of reaching a wider audience belonging to a certain age profile, sex or interest.

Currently, many digital platforms offering different ad formats ( such as text, video, image-based ) are available to marketers and choosing the right platform can become confusing. Choosing the right platform is critical to the success of any marketing campaign. Google Ads is by far the most popular pay per click platform and understandably so. Google has an extensive reach with about 246 million unique visitors in the U.S. alone.

Today, let’s do a deep dive and get into more specific details about Google Ads.

In this Google Ads guide, you will learn about

What are Google Ads?

  1. Types of Google Ads
  2. How Google Ads work?
  3. What are Keywords and their importance in Google Ads?
  4. How to write effective ads?
  5. How to set up your Google Ads campaign?

What are Google Ads?

 Do you know Google owns 88.47 % of the global search market share?

Google AdWords is an online service by Google, which is used to create paid advertisements that appear on the Google search engine results page. It is also used to display ads on other websites.

Google Ads works on a pay per click (PPC) basis where an advertiser pays to Google each time a user clicks on its ad. Online advertising through Google Ads is very beneficial as it helps you to capture and reach the audience, which you may not be able to reach organically.

Google Ads also allows you to retarget your audience, which may have come into your contact earlier. You may have seen that sometimes, a product you just viewed on a website starts to appear on other websites you surf through. This is called retargeting. 

Below are some examples of Google ads; you can see that the ads have a tag labelled as ‘Ad’ below the heading.

 

The ads which appear on the search engine results page (SERP) are given a fixed position; that is above the organic search results.

Google Ads appear on top of the SERP and are the first thing that a user will see. Therefore, investing in Google Ads is a good option if you want to expand your customer base.

Types of Google Ad Campaign

 The various types of Google Ad Campaign are:

1.Google Search network

google search ad

These Ads appear on the websites, apps, and search results page when a keyword is searched related to your domain.

These Ads mainly appears on 

  1. Google search sites: The Search network ads appear on Google search sites such as Google search and various other Google platforms such as Google play, maps, images, etc.
  2. Google search partners: The search network ads might also appear on Google search partner websites.

For e.g.,  The text ads will appear on various non-Google websites, video and other Google sites and product ads will appear on websites which show link for e-Commerce sites.

The different formats of Search network ads are:

  • Text Ads
  • Dynamic Search Ads 
  • Call-only Ads
  • Shopping Ads
  • Image and video Ads

2.The Google Display Network

display

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Best Ways to Generate Leads on Twitter

Best ways to generate leads from twitter

Today, most businesses are leveraging social media marketing to reach their target audiences, expand their customer base and maximize profits.

One of the popular social media platforms being leveraged to generate leads is Twitter. It is about 330 million monthly active users, which makes Twitter one of the favourite platforms for marketers. You can generate a significant number of leads on Twitter but only with the right set of hacks.

Today let us discuss some useful Twitter hacks you can use for lead generation:

1.Twitter bio

Your Twitter bio says a lot about who you are. It is your brand introduction to the users of the platform. When writing your bio on Twitter, keep the following points in mind:

twitter bio| netilly blog

  1. Share who you are, what you do and why it is special and unique
  2. Provide your right contact information
  3. Have a call to action
  4. Why they should follow you?

You can also include trending hashtags of your niche to attract more people and always provide the link to the landing page of your website in your bio.

2.Header image

Images always play an important role in marketing. They can change the feel of your page and convey a lot about your brand.Images generally attract more attention than plain text; that is why you can include relevant text in your header images. Include text such as your brand’s tagline or any catchy line about the company. So let your header image do the magic.

twitter bio| netilly blog

You can also put a call to action in your header image. As an example, the below header image has a call to action button for event booking.

twitter header image 2| netilly blog

3.Posting on a scheduled time

It is always better to tweet when the majority of your audience is online as it ensures better reach of your posts and higher chances of engagement and lead generation.

You can find a lot of information on the internet about the most appropriate time for posting on Twitter.

However, you are more likely to figure out the best time for posting for your specific business or brand through trial and error. If one time does not result in much growth, try to research and post at a different time.

4.Write effective tweets

 Twitter is all about intelligent tweets. Tweets can be in the form of only text, images, videos, blog links etc.

If your tweets are not interesting, people will not follow you or engage with you.

So while tweeting, keep the 80/20 rule in mind. This means that your posts should be 80% informative (which can be self-curated content or sharing content of others) and only 20% should be about your promotion.

If you only keep promoting your brand, then people will start running away from your page.

Keep your tweets balanced and share about trending topics to reach more people in your audience. Your tweets should leave an impact and give something of value to the user in the form of education, information, humour, news, facts, motivation, etc. because, in the end, it is all about engaging with your audience.

5.Hashtags

Twitter has always been known for the use of hashtags. Before selecting hashtags, you can use hashtag analytics tools to research about trending and popular ones.

twitter hashtags| netilly blog

It is important to note that you should only use hashtags which are related to your niche and not use trending ones which are totally unrelated to your domain.

6.Study your competitors

It is always better to stay updated about your competitors. Studying what your competitors are up to is always beneficial when creating a social media campaign.

You can check your competitors by using the search box. For e.g.: if you are a beauty salon, you can type any keyword from your niche like ‘makeup’, so that you can find who your competitors are, and you can study their marketing strategies and create an effective approach.

twitter blog

7.Twitter chats

Twitter  chat is a great way to engage with your audience and expand your customer base. It allows you to hold discussions on various topics where you can showcase your expertise and build more trust among the audience. They are helpful to increase networking and connect to people of your industry.

It helps in increasing your twitter followers  and prospects as it creates brand awareness among your people . You can also check out the world’s largest list of Twitter chats.

Twitter chats are conversations that are created at a particular time for specific hashtag. You can host your own twitter chat also by selecting a relevant topic and predermined time.

If you plan your twitter chats effectively, you can understand your audience even better

8.Twitter ads

Ads are always a great way to reach your potential customers, and today social media ads allow you to choose and customize your audience based on various factors such as demographics, keywords, events, behaviours, interests, follower look-alikes, movies, TV shows and a lot more.

Ads serve a great tool to reach your audience, and the customization, which Twitter Ads offers is excellent for lead generation.

twitter ads| netilly blog

9.Pinning your tweets

pin tweet| netilly blog

 Everybody wants their best content piece to be showcased in front their viewers. You can do so by pinning your tweets.

Pinning your tweets allows your audience to view your best piece of information at the top. Pin the tweet which has a link to your website or any landing page having a higher potential of lead generation.

When you pin a particular tweet, it always remains at the top of all your tweets and that way, you can always direct them to the desired web page.

10.Identify the audience 

This is the most important step that many skip before creating a marketing plan. Social media offers multiple ways to know and find your target audience. Finding your target audience is a very crucial step if you are keen to attract a good number of leads.

Every business is different, and so is its target audience. You can also segment your audience on Twitter in order to create successful marketing campaigns.

Identifying your audience is a prerequisite for any hack you wish to act upon. When you know who you want to reach, your marketing will work more effectively.

11.Engage with leads off Twitter also

This means that you can also engage with your prospective lead on emails or via messages.

While contacting your lead through email or message, keep in mind that you don’t end up nagging them with your messages, rather plan effectively what you want to send and when.

When you engage with your audience directly, it reflects that your brand cares about them and also makes your audience feel more connected with you at a personal level.

12.Landing Page for Twitter users

You may link your Twitter leads to your homepage but it better to direct them towards a different landing page which is only for your Twitter followers where you can ask them to subscribe to you for latest updates.

Collecting email addresses of your leads is  an essential step in your marketing funnel.

Conclusion:

Twitter is a very popular social media platform and is an excellent platform to generate leads. The hacks we have discussed today to generate leads on Twitter will help you to optimize your lead generation efforts and also help in expanding your customer base.

If you find this article and the tips given in this article useful, please share with us in the comments section below.

If you’d like to discuss how Twitter can help your business or brand, then please drop us an email or leave your contact details and we will be happy to schedule a free consultation with one of our social media specialists.

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On-Page SEO | Ranking Factors You Need To Know

on page seo

Optimizing your online presence in the crowded web space is becoming crucial. Search Engine Optimisation (SEO) is the practice of optimizing your website to rank higher in the Search Engine Results Page (SERP). SEO activities fall under two categories – On-Page SEO and Off-Page SEO. One usually tends to begins with the On-Page SEO efforts as one has better control over the content quality and technical optimization of the website.

What is On-Page SEO?

On-Page SEO refers to the changes that you make on your website to increase your SEO score. It takes into account all the elements that are visible on our website, including URLs, image tags, HTML codes etc.
Good On-Page SEO translates into more traffic and reach from users. A website with high SEO score is easily crawled by the search engines and helps them to understand the content of the web page better.

Let us look into some key factors which contribute to On-page SEO

1.Keyword Density


Keyword density refers to the number of times a primary keyword is repeated on your web page.
For e.g., – If you are a mental health help website, and you want people to reach you when they type mental health, then mental health is your primary keyword.

While Google does not specify any recommended threshold or rules for the right percentage of keyword density, the general guideline is not to stuff them just for the sake of it because search engines can penalize you for it.

Keyword Density is an important on-page SEO factor, and each of the web pages should have appropriate keyword density all over the page.

2.Responsive Design
Do you know
“ WARC, a marketing research firm, estimates that around 2 billion people currently access the internet via only their smartphone, which equates to 51 per cent of the global base of 3.9 mobile users “
Responsive websites show the same result irrespective of what device is being used. That means irrespective of whether you open the website on your phone, desktop or tablet, your website content will appear the same on all the platforms.
You can check whether your website is responsive or not through various online tools. While making a website, make sure that your website has responsive design as more and more people have started to use mobile phones to search the web. If the website is not responsive, then it can act as a negative factor for your on-page SEO as people would skip opening your website due to lack of responsive design.

3.Title Tag

title- netilly blog

Title tags are crucial in terms of on-page SEO. They are the headings that appear on the search engine results page. The recommended length of the title tag is 50-60 characters; therefore, it should be thought through seriously before being articulated.

It is beneficial to put your keywords in the title tag for SEO but doesn’t just limit to that. People click on any link due to its title. A title should be relevant and attractive to urge the user to click on it. Nowadays, people don’t just click on the link that appears on the top, and they scroll to find the most relevant by seeing the title.

Add your keywords and relevant information in your title. You can also put location for local business. The title describes the page to the users and they are likely to decide to click or not based on the title.

4.Headings

headings-netilly blog

 

We all are aware of what are headings, and while publishing content, we can encapsulate content within headings. You can put headings from h1, h2, h3, h4, h5, h6.

Putting headings in your content helps to increase you on-page SEO score as headings help the search engine to crawl your page better and tell it what the page is all about.

People also like to read content that is well organized with headings as it makes reading easier and also describes what the paragraph is all about.

But it is vital to use headings the right way.

Your web page should always have an H1 heading, and you can put 2-3 h2 and h3 heading for the subheading. You should always put the title as an h1 tag.

The H1 tag should always indicate the overall description of the blog.

Here is an example of how to use headings

H1: Sports shoes for running

 H2: Good sports shoes

 H3: Benefits of good sports shoes

5.Optimize Images

You must be wondering how can we optimize an image from an SEO perspective. Well, Image Optimization plays a significant role in On-page SEO.

Everything that is a part of your web page is crawled by search engines and considered for SEO, including images too. You should always put optimized images in your content if you want a good SEO score. Images are optimized using alt tags and scaling them to a small size to load them faster.

Alt tags describe the picture and also appear when the image fails to load.

Here is how you should put alt tags:

pink wallpaper- netilly blog

an alt tag- pink wallpaper

When writing alt tags, write a relevant short description of the image and try to put keyword also but insert keyword only if it makes sense to read. Putting alt text for an image tells the search engine what the picture means and makes crawling easy.

Images are also optimized by reducing size. Very large images take more time to load thus affecting the overall site speed, which is a big no-no for SEO.

A website that loads slowly is not liked by people or by search engines. Therefore, you should always optimize images before uploading them to your website or web pages.

6.Create Engaging Content

Content is any information that you share with the users in the form of blogs, videos, images etc.

A good website should always have engaging, original and quality content. If you don’t have good content, then even if people come to your website, they will leave fast which is not a good indication to the search engine about your website, and you may rank low because of this.

While creating content, always keep in mind the below factors:

  1. Your content should answer the questions of your audience.
  2. Every content piece should provide something of value to the audience.
  3. Your content should be easy to read, and your audience should be wanting more of it.
  4. Always have a call to action at the end.
  5. Don’t stuff too much technical jargon and try to write from the audience’s perspective.

Content is an essential aspect of any website and can make or break your SEO score. Invest time in writing unique and engaging content that will allow the user to learn something new and something important.

Writing content with real facts and information increases trust among the audience, and they might come back to your website in the future to get more help which is a good indication for search engines and would help to increase the SEO score.

7.Increase Site Speed

We live in a fast-paced world where people are always in a hurry, and this also applies to the way we should approach web search.

Site speed is another critical aspect of SEO as people are not likely to stay on a website, which loads slowly and takes time to display content.

There are various tools you can use to check your site speed and multiple factors which affect the site speed.

By fixing those factors, you can increase site speed and eventually increase your SEO Score.

8.Use Short URLs

You must be wondering how URLs play an essential role in SEO.

Everything that appears on your website is accountable for SEO, which holds for URLs also.

You must try to shorten your URLs but at the same time keeping them relevant. URLs also help search engines understand the description of the web page along with their meta titles.

Use – (hyphen) to separate words in a URL rather than an underscore(_).

The more easily readable your URL is, the more it ranks for SEO.

Since a URL is crawled by search engines to know what the page is about, you can also put keywords in URLs but only where they seem to be relevant. A URL must be easy to read and must be short and not very long.

Let’s say there is a web page for a blog post; So a good URL would be

https:// domain name/blog/blog name

for e.g., – http://netilly.com/top-10-hacks-to-increase-followers-and-engagement-on-instagram/

9.Meta Description

 Meta Description refers to the text that appears just below the title on the search engine results page.

meta description- netilly blog

Meta Description is as important as meta title. Meta Description tells the user and the search engine – what the web page is about. The recommended length of the Meta Description is 50 – 160 characters.

A meta description should describe the web page in the best possible way so that it attracts people to click on it. It is the second thing that people read after reading the title tag and many people decide after reading the meta description.

That means just landing on the first page of search engine results will not guarantee clicks. You also need to optimize your meta title and meta description to increase your chances of getting clicked.

A proper meta description is relevant to the landing page and contains a primary keyword. It should always have a call to action which directs the user what step to take next.

10.External and Internal Links

Links are a significant part of good SEO. Acquiring links from other websites to your websites is called having backlinks. The more backlinks you have to your site, the higher you can score in rankings. Building links is not an easy task but can be achieved through continuous efforts.

External links are when another website links to your website and internal links are when you link to another page within your website. There are many ways by which you can build links, but the more links you have from legitimate sources, the better it is. Legitimate sources refer to websites that have high domain authority and page authority. You can check these scores using various online tools.

You can invite some of the high domain websites to write about your brand, products, services or refer to your blog posts. However, marketers started exploiting the process of backlinking using unethical practices ( also referred to as Black hat SEO). Eventually, Google started to penalize domains that use unfair means ( like buying backlinks) to get backlinks to their website. This can lead to counterproductive results like lower rankings.

Building good links helps in enhancing the brand value of a business and also in generating trust among people. Websites that have more links directed to them are more likely to get traffic and a good reputation.

Internal Links helps the search engines to crawl your site better and rank better. It also keeps the user engaged on your website as they move from one page to another for more information.

Try to include as many relevant internal links in a piece of content but don’t try to stuff them in every line and on irrelevant words.

For e.g., – If you are writing on SEO and you have the word Domain Authority in it. You can link to the blog written on Domain Authority previously on your website.

This does not let the user leave your site soon and indicates trust and authority to search engines.

 Conclusion

SEO is a dynamic topic, and the updates in search engine algorithms make it ever-evolving. These are some of the techniques which can be done On-page, but with the change in the algorithms, the practices will keep evolving.

If you are keen to get your website optimised for SEO, feel free to drop us a message on our contact page.

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