Digital Marketing

7 Best Keyword Research Tools

best Keyword Research Tool

What is Keyword research?

Keyword research is the basic process of identifying the popular search terms that people use on search engines like Google or social media pages like Facebook and Instagram. The basic idea behind keyword research is to know what the customer is looking for and tweak your offerings correspondingly.

In simple terms, without knowing what your customer is looking for, how will you optimize your website, market products, and services, and create content effectively?

Keyword research tells you the below details.

  • What is your customer looking for?
  • How and where is the customer searching for it?
  • How best you can present them with your product or service?

Once you identify the right keywords, you can use them in the content you develop to make sure it is ranked higher on the results page of search engines. This is one of the fundamentals of Search Engine Optimization (SEO) and helps you stay on top of your game.

Keyword research is not a one-time process though! You will have to periodically revisit the top keywords searched for and keep changing your SEO strategy accordingly.

Here is where a keyword research tool comes to help. Such tools constantly discover new and popular keywords and list them on their databases. They can tell you how good a keyword is, what other keywords are used by your competitor, and give you a list of well-analyzed keywords that would serve your purpose.

Using a keyword research tool to identify popular and right keywords helps your website or your content reach the right audience and get a higher ranking on Search Engine Results Pages (SERP).

Below is a list of top keyword research tools in the market right now. Compare their features and perks and use the one that fits your SEO needs.

Best tools for keyword research

1. SEMrush

 

keyword research Tool
Image Credit: Semrush

SEMrush is one of the top keyword research tools in the market used by 6 million marketers globally. The brand is based out of Boston, USA, and is a quickly growing content marketing and SaaS platform. The brand was established in 2008 and keyword research is one of its biggest strengths.

Best Known For:Having the largest keyword database in the market with more than 20 billion keywords

Pricing: Paid service – Pro – $99.95/month, Guru – $199.95/month, Business – $399.95/month

Trial Version: Available for a limited period

Key features:

  • Provides a complete list of keyword rankings and pages of top competitors
  • Helps to identify keyword gaps to create better SEO campaigns
  • Can compare and analyze up to 1000 keywords to see changes in SERP rankings in real-time.

2. Ahrefs keyword explorer

 

keyword research tool
image credit; Ahref

Ahref keyword explorer markets itself as the most completekeyword research tool in the current digital marketing scenario. Headquartered in Singapore, this multinational company had its foundation laid in 2010.

Best Known For:Accurate search volumes, the Keyword Explorer analyzes and presents data from over 171 countries

Pricing: Paid service – Lite – $99/month, Standard – $179/month, Advanced – $399/month, Agency – $999/month

 Trial Version: Available for a starting price of $7 for 7 days

 Key features:

  • Has a huge database of over 7 billion keywords
  • New keywords are updated every month
  • Keywords generated for more than 10 different Search Engines
  • Ability to show the number of clicks for your keywords.

3. Google Keyword planner

 

keyword
Image credit: Google Keyword planner

Google Keyword Planner is Google’s little project that helps small and big businesses find new keywords that put them at the forefront of Google’s search engine. Once you sign up and get an account, you can see new and trending keywords related to your business everyday and tweak your content based on that. You can also look for search volumes of a particular keyword and see its historic metrics too. All this is free and you do not have to spend anything.

Best Known For:Helping small businesses with the smallest of budgets grow

Pricing:Basic keyword research is free.  Running AdWords has no fixed costSet your monthly budget

Trial Version:N/A

Key features:

  • 100% free
  • Find performance forecasts for the right keywords
  • Filter out keywords based on geography, language, gender, and interests
  • Easy to use for beginners.

4. KW Finder

 

image credit: KW finder

Established in the year 2014, KW Finder started as a small keyword researchwebsite. In 2016 the brand was renamed Mangools. To date, keyword research is the top strength of the brand and its core team. Some of the top clients of this keyword research tool include Alexa, Adidas, and Airbnb. You can get search volumes and historical data of your keywords on KW Finder with a click of a button.

Best Known For:Picking up exclusive long-tail keywords (specific longer keywords customers use when they are close to finalizing a deal/purchase)

 Pricing: Paid service – Mangools Basic – $29.90/month, Mangools Premium – $39.90/month, Mangools Agency – $79.90/month. All plans have a 48-hour money-back guarantee

Trial Version: 10-day free trial available

Key features:

  • 5 billion keywords available on the database
  • 100 million competitor keywords searched and presented monthly
  • Supports 52,000 locations all over the world
  • The user interface is easy to handle and navigate

5. Long Tail Pro

 

Tool
Image Credit : Longtail Pro

Long Tail keywords are very useful for businesses as they take them very close to customers who want their products/services. Long Tail Pro was created by an internet marketer named Spencer Haws who has had several years of experience handling different long-tail websites. You will be able to get hundreds of perfect long-tail keywords from a single seed keyword you provide on the site.

Best Known For:Ranking the viability of keywords between 0 and 100, showing up to 400 keywords per seed keyword in seconds

Pricing: Paid service – Starter – $37/month, Pro – $67/month, Agency – $147/month

Trial Version: 7 day trial forStarter and Pro packs available

Key features:

  • Detailed keyword research based on top competitors
  • SERP analysis of keywords provided by clients
  • Daily updates on keyword rankings to help you take crucial decisions
  • Exhaustive Long Tail keyword blog, article, and video resources available on LTP Academy

6. Moz Keyword Explorer

 

Keyword Research Tool
image credit : Moz

Moz started in 2004 as a forum where SEO experts came together to research new ideas and thoughts. Moz slowly turned into a Search Engine Optimization Company with a keen interest in keyword analysis. The brand offers unlimited resources for both clients and those using the website for free. This keyword research toolwill help you identify the top keywords for your business in a few seconds and will streamline your SEO process.

Best Known For: Experienced core team, 24-hours online support, and a lot of great free SEO tools to use

Pricing: Paid service – Standard – $99/month, Medium – $149/month, Large – $249/month, Premium – $599/month

Trial Version: 30-day free trial available

 Key features:

  • Tracking possible across multiple search engines, including Google US and International, Bing, Yahoo, and Google Mobile
  • 1-on-1 support from experts available
  • Easy to categorize, compare, and prioritize keywords
  • All keywords and SERP data are refreshed and updated every two weeks
  • Up to 95% accuracy for keyword predictions

7. GrowthBar

 

Keyword Research Tool
Image Credit : Growth Bar

GrowthBar is the Google Chrome Plugin for Search Engine Optimization offered by Growth Marketing pro. This is the number one Google Chrome Plugin available right now. You get monthly search volume keywords and competitor scores from the keyword research tool. If you have a keyword in mind, use the tool to see how competitive it is. You can track the ranking of chosen keywords easily too.

Best Known For:Knowing perfect ranking difficulty scores, hundreds of best keyword suggestions

 Pricing:Paid service $39/month, basic plug-in version for Chrome is free

 Trial Version:5-day free trial available

 Key features:

  • Millions of keyword suggestions and backlinks provided
  • Ability to see any competitor site’s organic traffic and domain authority
  • The basic version can be installed for free

If you have not invested in a keyword research tool yet, it is time to do so. Instead of spending hours together manually trying to identify keywords and using them right, give the job to the experts in the field. This way, the right keywords will add more value to your website or content and also convert customer queries to actual deal closures.

Conclusion

Do try out these awesome keyword research tools and let us know which one you liked the best. If you want to discuss how to use these tools to improve your business positioning, feel free to get in touch with us or leave your contact details. We will schedule a free consultation with one of our experts.

 

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How to Use Instagram Reels in Your Marketing Strategy

how to use instagram reels

 

Gone are the days of traditional marketing channels that required slow-paced print advertisements and Televised Ads to create the right brand awareness. The new-age consumer base is attracted by real-time, fast-paced, and interactive advertising techniques that match their style and choices. Social media has revolutionized the way brands reach out to people fostering a more interactive and personalized experience. Instagram Reels is one such new-age medium that encourages highly interactive customer engagement. In this article we will share few tips for – How to use Instagram Reels.

Instagram is the world’s most popular and highly used image sharing App, which has created a whole new career for the millennial generation called “Social Media Influencer.” Using hashtags, creative Instagram handles, and exciting features like Stories and Reels, Instagrammers have created a brand for themselves.

Understanding How to use Instagram Reels

The Instagram Reels is a new feature that the users can leverage to popularize their content across the internet. Dubbed as TikTok of Facebook and Instagram, the short video sharing service lets the users create creative and funny videos that go viral on the platform. Using the feature, the brands can implement a viral and penetrative marketing strategy to reach out to millions of users. The new feature is highly innovative and gives brands a scope to design a profitable social media strategy that boosts the overall promotion and marketing.

how to use Instagram reels
Image credit : Instagram

Instagram Reels was launched in Brazil, which boosted the user base of Instagram by 4.34 percent. When Reels was introduced in India in July 2020, the Instagram app’s download increased by 11.4 percent; this shows that the Instagram Reels caught user attention.

Leading fashion brands like Louis Vuitton, Sephora, and Balmain employ Reels as an effective marketing strategy.

how to use Instagram Reels
Image Credit : Instagram

Reels are short videos that users can record through the Camera feature within the Instagram App and then use prerecorded songs and audios as the background music. They can also use a variety of effects and filters to create highly engaging and design attractive videos that they can share with their followers. Like TikTok, Instagram Reels is also propelled with the use of hashtags and tags. People can again do collaborations and tag other influencers in their reels.

Instagram Reels is embedded within Instagram through which you can create the most amazing videos which you can augment with the latest video editing tools. Using engagement features like Share and Comment, you can interact with the users in real-time, creating a more personalized and casual relationship with them. Reels are easy to use but go a long way in giving the right boost to your brand when employed smartly.

Tips for how to use Instagram reels into marketing strategy

Marketers can create highly successful Instagram Reels campaigns that highlight their brand and showcase the innovativeness through highly engaging content.

1. Build a Strong Video Marketing Strategy

Your content should appeal to the watchers and prominently exude the message that you want to convey. Before you go ahead and create Instagram Reels videos, you must plan the content to align with the social media campaigns that your branding team designs. The videos should be adequately planned, and the marketing activities should be thoroughly clean. The videos are short, so the message and story line should be highly impactful. The series of reels can also be planned in such a way that they convey a message sequentially. The integration of the content should be well planned and very catchy. For this, you must do thorough competitor research to see what the other players in the market have created and how they are targeting the audience needs using the right marketing tools. The goals of the brand strategy must be exact, and you must align your Reels with the plan.

Similarly, the content should be designed based on the audiences. Suppose your brand provides apparel to young girls, then you should develop the Reels in such a way that the content is sassy and appealing to young girls. The Reels may create in collaboration with other influencers and give beauty tips to the girls for dressing up.

The Reels should be scheduled in collaboration with other social media posts and well popularized on the various social media channels so that it reaches maximum users.

2. Your content should be informative and educative

The Search Engine algorithms base their ranking on content that is creative, informative, and highly unique. Reels that are contextual and educative from the marketing companies should be highly innovative and make content which enables the users to gain tips or awareness with the Reels. Sharing DIY videos, fashion tips, and hacks are a great way to compel users to view your content and share it with others. Thus, the trick is to be creative, funny, and creative alongside offering educative content to the users.

The more helpful, creative, and innovative you are, the higher are chances of your Reels going viral.

 3. User-generated content Is easy to use

Video content on Reels and other video sharing platforms is the key to success. There are a lot of exciting challenges and events created by these Apps through which the users make exciting content. This content is then used by the brands enabling them to engage more and more users. The Reels platform allows brands to leverage the already existing content on the platform that is in line with your marketing initiatives to quickly gain traction and incentivize the content created by other users. Using collaborations and credits, you can use other creators’ content, which is already popular on social media. By bringing in the testimonials, videos, and tutorials from other users who bring forth the content that fosters your brand, you can quickly gain the right traffic. This helps you save both time and efforts, which you can employ in other activities.

When you share content like DIY videos, fashion hacks, dressing tips, etc. from the leading influencers using the right hashtags, then you can easily garnerthe attention of the target audience. By collaborating and giving credits, you also encourage the top influencers to share the posts from your Instagram handles, thereby giving more views to your Reels as well.

4. Use Analytics

Instagram Reels is a popular social media tool through which you can quickly propel your brand and attract the right audience. You must, however, note that the analytics and right planned approach is required to create a successful marketing strategy to utilize Reels constructively. Using the various measurement tools like Analytics and Instagram insights, you can evaluate the impressions and impact of your Reels campaign.

By proper evaluation of the Reels content, you can see how well the campaign is performing and whether you can meet the underlying objective of creating Reels. There are many tools like Polls, Voting, and Live sessions in which you can interact with the audiences in real-time and see how the users perceive the brand. By examining the performance, you can tweak the areas that lead to improvement and create content which the users want to watch.

The proper analysis enables you to optimize your social media activities and gain maximum benefits without wasting time and effort on unnecessary aspects. Suing the right hashtags and collaborating with the right people, you can tap into the immense use of Reels.

 5. Use Right Video Marketing Tools

Reels are loaded with a wide variety of videos, which are specifically designed by the brands to profuse a highly professional yet quirky image since Instagram is an informal and fun channel. You must note that the videos on Instagram Reels must be engaging, professionally shot; however, they must touch the right chord with the young audience. It is better to understand the kind of videos that would yield maximum benefits for your brand instead of trying your hand at something irrelevant. For example, if you are a tattoo artist, you would want to create highly creative Reels and showcase your Studio with its most fantastic Tattoo creation. Your videos thus should be highly innovative and funny, highlighting the astoundingtattoos. However, if you are a brand that provides holiday packages, you must focus on Video content that showcases how your brand can help people plan the best vacations.

The bottom line is that you must employ the right kind of video on Reels to boost your brand.

a) Company Culture videos

These videos are highly instrumental in showcasing the vision, environment, and ethos of a brand or company. This helps in creating a distinctive impression amongst the audience without the need to get over the top. You can design the video in a fun and innovative manner, brand videos create a massive impact on the mindsets of the audiences, and the users are often compelled to check out the services provided by your brand if the brand videos convince them.

b) Product Videos

Product videos are straightforward and most fruitful in propelling the sales of the brand offerings. A short yet crisp video highlight the best aspects of the product can do wonders in attracting the right buyers. Videos are more convincing and appealing than articles and ads as they speak volumes about the product. You can create fantastic demo and launch videos for your product giving the consumers and insight into your offering.

c) Testimonial Videos

These are the best tool to showcase that real people are buying and using your product. These are the best way to create brand loyalty and influence the consumers compelling them to try out the product at least once. If you can onboard some notable collaborations or get the top influencers to provide a review of your product on Instagram Reels, you can create immense credibility for your work. Testimonials and review videos are like advertisements from the people who use the product and provide real-life firsthand experience. As on various eCommerce websites, buyers rely primarily on the user’s reviews and ratings before purchasing a product; similarly, on Reels, testimonial videos can be the right tool to impress the potential buyers. Such videos are the most efficient tool to convert leads to customers.

d) Educational Videos

It is an unsaid truth that the content that educates and adds value to the audience’s knowledge is most viewed and appreciated. Educational videos, tutorials, and DIY videos are the most sought after content on Reels and any other social media channel. Since Reels is a short video sharing service, users love them a lot as they learn tricks and tips in a fast forward mode. Be it designing tips, dressing tips, or making something interesting at home,educational videos are the most viewed and shared content that can bring immense traction to your website. By creating highly engaging and immersive short educational or demonstrative videos, you can harness attention from the right audience, thereby giving a boost to your marketing strategy.

Provide digital marketing services to your clients. A short educational video on using the right keywords or a video showing the impact of social media marketing on businesses can bring you the proper traction. If you are offering interior designing services to the clients, then a short educative Reels on finding the best furniture for a Studio apartment would excite your target audience.

The trick is to give people what they want to know about and provide them with the content they can use.

Conclusion

To sum up, if you are looking for an innovative and highly efficient way to use social media to foster your brand and bring the right exposure to your business, then Instagram is an excellent platform for you. With many youngsters and potential customers on Instagram, Reels can help you reach out the potential buyers by creating a special rapport with them through real-time engagement. Instagram Reels are informal and quirky; thus, your content should be highly creative and entertaining.

Leading fashion, designing, educational, consumer goods, and IT-related brands are already leveraging Instagram Reels successfully to advertise their products among the new age consumer base.

We hope in this article, you have learnt how to use instagram reel with ease. If you are looking for help with creating your Instagram Reels for your business or brand, do contact us, and we will help you create a creative Reel that will set you apart from your competitors!!

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How to use Snapchat – Everything you need to know about Snapchat

how to use snapchat

Snapchat is one of the most engaging and spunky apps out there, which is immensely popular amongst teenagers and youngsters worldwide. It has around 240 Million daily users; it is a unique photo sharing or moment-sharing app. One can share Snaps or pictures with quirky messages, add stickers to their contacts and friends quickly. Snapchat is a highly dynamic application in which the messages and snaps sent to someone disappear after some time. It is meant for sharing a moment and promote privacy without keeping a record of everything one does on the social media app.

Snapchat does not broadcast the activities and posts; instead, it privately shares them with one they are sent to. Snapchat is popular amongst youngsters as it is fun to use and safe to share almost all, the moments of their day with the people they want to.

1. What is Snapchat?

Snapchat is a collection of some fun features which can make communication and interaction enjoyable. There are many social media and messaging apps available on the internet, but Snapchat is specifically for the teenagers and youngsters in their twenties, who want to share things on the go.

As the word suggests, Snapchat is Chatting with the use of snaps. Undoubtedly, Snap is the most common word used in the app, and while the users send messages to their friends, they use the word Snap. Thus, clicking a Snap is all you need to know about how to use Snapchat. A snap is a message with a picture and a very innovative message over the image. It has a lot of additional features like lenses, filters, fun effects, and video messages. One can use an already clicked picture on their camera roll or click one from the Snapchat camera to send to their friends.

2. How Does Snapchat Work?

Let us see how to use Snapchat?.The app is extremely easy and straightforward. One does not need to be tech-savvy to get started with Snapchat, as all you need to do is download the app on your mobile device and sign in using details like email,username and birthdays. One may choose some fun and innovative Snapchat handles to showcase their fun side and create a profile name that showcases their personality. Since Snapchat is a casual and entertaining app, one need not keep official and formal names in the account. Most of the users have funny and quirky names in the Snapchat handles.

3. How to add Friends?

Once you sign up and log in to your Snapchat account, you can start with the app.

how it work
Image credit – Snapchat
  • You can add your friends to your Snapchat account with ease. Once you have added friends, you can quickly start messaging them using the app. All you need to do is select the contact and then select the camera button to click a snap and send it to the contact. You can include excellent effects and stickers.
  • You can also add stories like Instagram and Facebook, which your friends can view for 24 hours. Group texting and stories are also available on Snapchat.

Adding Friends in Snapchat is easy, and you can do so by several methods. One of the fastest ways to add friends on Snapchat is through Snap code, in which you ask a friend for their Snap code. Once you have their Snap code, you can easily add friends by going to the Add Friends in Snapchat app.

You can quickly learn how to use Snapchat and then start sending snaps to your friends.

 

how to use snapchat
Image credit – Snapchat

 

Once you are inside the Add friends screen, tap the Snapcode to open the camera roll and then select the Snap code image.  Snapchat scans the code and adds the friend.

You can also add friends by searching them through your phone contacts. The friends whose number is saved on your phone contacts are automatically showed up under the My Contacts section. You can check all the friends who are already on Snapchat and add them. You can also send an invite to the other contacts to install Snapchat.

You can add friends on Snapchat by simply searching through the username or phone number. The lookup method is  most common wherein you can search for a friend and then send them an invite to connect with them on Snapchat.

The Nearby option is also available on which you can add friends when you are near people.

4. How to use Snapchat messaging?

Snapchat Messaging is fun to use, you can quickly learn how to use Snapchat. It is just quick and easy but also very creative as you can select a lot of effects and stickers while sending messages to your friends. To send a message to your Snapchat friend, simply choose the friend of the Snapchat contact list and then type in what you want to write to them. Then, select the Arrow (Send) button, and the message is sent to the contact. You can right swipe the messages to see when the message is delivered and when your friend viewed the message.

Snapchat also displays a timestamp next to the last message you sent your friend on the Snapchat home window. You can also click a Snap or record one, enter some text over it and then send it to your friend.

5. How to Use Snapchat Fonts?

Snapchat is one social media app that brings creativity and privacy at the fore setup; one can use a variety of fonts,with its innovative and designer fonts to add a fun element to the messages. Using Snapchat’s Fonts is easy; you can select the Text Icon on the Snapchat Snap window and type in the text which you want to send in the message. Later, all you need to do is select the Font options available under the text area and hit the send button.

 Editor
Image credit – Snapchat

 

There are a lot of options available in the text Editor like Big Text, Label, Classic, Glow, and Scrip. Snapchat keeps on adding newer fonts and creative styles to make messaging and Snapchats fun.

6. How to send Snap and create Snapchat stories?

Snap is a term used in the Snapchat app in which you can send a Snap that can either be a video or an image to your friends with a text over it. Sending a snap is easy and adds a lot of excitement to the conversation, unlike simple text messages. When you send an image to a friend, then they get a notification on their device that you have sent them a Snap. If it is a Video Snap, then they receive a purple notification. One of the most exciting things about a Snap is that they are available for some time only and can be viewed just once or twice.

  • You can change the time duration of the Snaps from the settings;however, the intent is to maintain privacy with short lifetime messages.
  • To send a Snap, all you need to do is open your Snapchat App; select the Circle camera button in the center.
  • Click the image or record a video and then add a text message, sticker, or some effects over the Snap. You can then send the Snap to the selected friends by selecting the Arrow button.
  • Once you select the Arrow button, you can choose to create a story of the created Snap or simply send it to friends chosen from your Snapchat friend list.

7. How to add stickers, filters, and expiration Dates?

Adding Stickers

Stickers make Snaps look creative and funny. You can emote a lot on your images by putting some relevant and funny stickers which are available in your Snapchat App. Snapchat Avatar stickers are also available based on the Snapchat character you created for yourself at the time of profile creation.

To add Stickers in the SnapSnap, once you click the image, select the Square Sticker Icon from the right-hand panel.

It opens a menu in which a lot of stickers, hashtags, Date Time stamp, and trending Gifs are displayed. You can select anything that looks interesting to you and place it easily on your Snap.

Adding Filters

For adding fun and beauty filters to your Snap, all you need to do is swipe right on the image. As you keep on swiping right, the various filters are displayed.

To add filters at the time of creating Snap, you can select the filters next to the camera icon.

Setting Expiration Dates for Snaps

You can select the Snapchat messages and stories lifetime for individual friends and contacts from the Snapchat settings. You can choose to delete the chats immediately after viewing the messages or after 24 hours. For this, Select the friend from the contact list, long press the friend’s name, and then open the three dots.

Once you open the three dots, you can select to Delete chats after viewing or after 24 hours.

8. How to add Snap maps and Snap codes?

Snapchat Snap Map is a location-based feature through which you can share your snaps and your location with your friends. When you enable the location sharing feature on Snapchat, then your Snaps appear on the Snapchat Map. The other users can navigate to the various portions on the Snapchat map and see your stories by selecting the location where the SnapSnap was clicked or shared in a story.

Snapchat map is an interactive map that helps you and your friends share your stories with others. You can also see your friends Bit emoji avatar on the map if they have enabled that.

To access Snap Map, just select the friend’s picture on the Friends tab on Snapchat. Then you can see the preview map just in case the friends have enabled location. When you Tap the preview image, you can see the Snap Map.

You can also quickly open Snap Map by pulling down the Snapchat screen on the Snapchat camera. It opens the Snap Map with your location. You can then navigate to other sites to see the Snap Map and find other people’s stories on Snapchat.

9. How to use Snapchat discovery video?

Snapchat discovery video is an interactive and innovative way to gain more followers and create awareness about your brand. Many brands are using Snapchat Ads and Discovery videos to showcase their creative videos and gain traction amongst the youth who is very active on Snapchat.

The Snapchat Discover feature is something with which one can explore the latest and trending videos and keep up to date with the latest events, entertainment, and everything that is gaining popularity in the world. Snapchat is no longer just one-to-one communication app, but it has become a fun way to connect and get the latest news.

On the Discover Window, you can see the updates and videos from your Snapchat friends, publishers’ stories, and a lot of other open content.

You can find your friend’s stories, shows, and publisher content on the discover screen with ease. Using the search bar, you can easily find the information and users which you would want to follow. You can then subscribe to the stories and content from the celebrities, publishers, and channels you want to see. Your favorite content is at your fingertips on the Discover screen.

You can subscribe to the content you want to view and hide the content from friends and channels which you wish to avoid.

Discover feature on Snapchat brings a lot of information, knowledge, and entertainment to you.  Just learn how to use Snapchat and start using the Discover feature to find the content you would love.

10. How to Use Snapchat Friends Screen?

The Friends screen allows you to view all the conversations and interactions you have had with your friends. It also showcases the friends with whom you interact the most and who send you the replies fast. Snapchat uses interesting Heart and Smiley Icons to depict, which are your most active conversations on Snapchat.

To open the Friends screen, swipe right on the camera screen.

You will see an icon next to the friend’s name if they have sent you a Snap according to what they have sent you.

  • A Blue one means a simple text chat.
  • Red means a Snap with an image but without audio.
  • Purple means that you have a snap, which can be a video with some audio.

To view the Snap, simply tap on the message to open the chat/ messaging Screen for that friend in which the past saved conversations, and your interaction with that friend is displayed. You can open to view the Snap. You can also replay the Snap once again, after which the Snap will vanish.

In case you take a screenshot of the conversation, the friend is notified that You have taken a snapshot of the conversation.

11. How to use Snapchat text save function?

Saving text on Snapchat conversations is extremely easy. Just in case you want some of your chats and messages to stay within the chat screen, show that you can view them later. You can do so quickly by holding the conversation and then selecting the Save \Chat option from the popup menu.

This saves the chat, and it remains in the conversation history forever until you delete it. However, please be cautious that whatever you do on the chat screen with a friend is also listed, and the friend is notified when you save a chat or take a screenshot of conversations.

 text save function
Image credit – Snapchat

 

Conclusion

Snapchat is fun to use and is indeed an exciting way to connect with friends and peers. It has many innovative features through which conversations can be made memorable and exciting without worrying about privacy.

It ensures that confidentiality is maintained, and one cannot misuse the conversation without consent. With its transparent usage and notifications, it is indeed something that makes chats more relaxed and enjoyable rather than scary and stressful. Even though Snapchat is mostly used by teenagers and youngsters in their early twenties, it is fast becoming a popular medium to promote businesses and accelerate business growth through strategic ads.

With this article, we have discussed the key functions of Snapchat and thus you now know how to use Snapchat with ease.  So start engaging and communicating with your friends using the new age app.

Snapchat filters are fun, and the stories add a lot of personalized flavor to the conversations.  Snapchat is one of the first apps to use Stories and Timed Conversations features. It would be interesting to see how Snapchat grows in the coming times and how much mainstream acceptance it attains amongst all age groups.

 

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How to get Pinterest followers – 11 Amazing hacks

How to get pinterest followers

Pinterest is an innovative platform where users get fantastic ideas and creativity. It is an exciting media platform where the users find creativity, collaboration, and many opportunities to market their products. Bloggers and brands are leveraging this unique platform to foster their brands with an intent to create an excellent customer base.  In case you want to learn how to get Pinterest followers and increase your business, then follow the amazing hacks listed below.

More than 400 Million people use Pinterest, which makes it a massive platform for the brands to promote their products and services. It is an unusually engaging platform where the images and creativity take center stage. It is indeed a visual search engine that can create a tremendous impact on the users’ minds. Thus, in a nutshell: The more creative you are, the more successful you are on Pinterest. So,let’s take a quick look at the factors that can help to get more Pinterest followers.

1. Know your audience

This is the most critical aspect of using Pinterest. One should first identify the right customer base and then tailor the Pins or boards according to the nature and demands of the userbase. The most common Pinterest users are women and children, as they want to engage in creative and visual content more than men. The innovative, artistic, and craft-loving people mostly use Pinterest to get their new projects’ latest ideas. Pinterest is not limited to just creating stuff. All models, designs, and technical layouts are quite popular. Thus, one must carefully assess their target audience before designing and collaborating with their Pinboards. 

Many millennials and young people are most active on Pinterest, and in The United States, almost every other youth visits Pinterest once a month. 

Understanding these demographics is a smart move for marketers before designing their boards. One fascinating aspect of Pinterest is that you can engage your audience with visuals and make them share your Pins to attract more audience.

If your product or services are about fashion earrings, you can engage the user base, young women and girls, by sharing creative and classic designs. However, you must be unique in your approach and distinguishable from hundreds of similar pages.

How to get pinterest followers

2. Follow relevant people

It is essential to engage with what is popular and relevant to your business and niche. It is all about tapping what’s trending and getting the right traffic from the growing boards and Pins available, which are creative, unique, and yet re-elevated to your product. For example, if you are providing home decor services, you should engage with the trending and well-performing boards and Pins which are showcasing Home improvement and decor ideas. You should follow the most creative and trending people on the same in your Popular Feed to understand what’sthe growing traction in the field and how it can help your brand gain traction. 

Engaging with the famous and creative people on Pinterest is the way to get Pinterest Followers. This approach is fast and organic and also gives you a lot of inspiration. The deal is to promote and appreciate creativity on other people boards and thereby getting the right attention on yours.

Thoughtfully written comments and the excellent feedback on other Pins can give you great exposure. But one should not spam other boards else it would look lame.

3. Share Relevant Pin

You should always reshare the Pins, which are creative and look astounding to you. With an intent to grow your Pinterest follower, you may achieve more traction by merely appreciating what is good and creative. When you follow the right people and share their creative pins associated with your service and brand, you automatically bring the right traffic and get more focused followers. In this way, you are increasing your Pinterest Followers and adding the ones that may be your potential customers.

Sharing Pins of other people who talk about the best home decor on a small budget may be a highly strategic step for your Home improvement Business. You may share someone else Pin, but since it’s trending and is associated with your business, you give your followers more content. 

4. Use Keyword in the Description to Increase Your Visibility on Pinterest Keywords in Your Board

Keywords and hashtags are essential in the Pinterest search engine from the SEO perspective. Most users search for relevant images and ideas on Google or Pinterest based on the keywords instead of following the boards directly. Like a search bar is vital in any eCommerce or networking site, it is equally crucial in Pinterest.So, you must include the relevant keywords and right hashtags in your Board’s description to appear in the search results. Keywords are incredibly crucial for coming on the top search results within Pinterest and Search engines from where the users are redirected to the associated Pinterest board. Hashtags make the Pin more visible and trending, and hence you can reach out to a broader audience looking for similar content.

5. Join a collaborative board

Collaborative boards play a pivotal role in Pinterest engagement and help increase traffic, and the more engaged you are in such popular boards, the more traffic comes to your account. Thus, it is a great way to increase Pinterest Followers without any hassle. It increases your Pin views and helps you collaborate with others. You may leverage the popularity and high user base of other boards to bring traffic to yours. This is easy and promotes mutual growth.

All you need to do is find the popular boards on Pinterest, which share a similar vision like yours and belong to the same niche. You must carefully evaluate which Pinboard has a similar target audience and customer base and then collaborate with them for ideas. It is all about building a relationship and rapport with the popular boards.  Indeed, it is the best way on how to get Pinterest Followers.

You must collaborate with the boards to attract their users on your Pins too, and you must ask the popular boards to send you an invite to their Board. You may request to join and contribute to their Board based on the instructions available on the group description. If the direct Join button is not available and you cannot ask to join, you may also send an email to the group administrator and request them to let you be a part of their Board.

To convince a popular board owner to allow you to collaborate on their group, you must have engaging content andassure them that you can bring creativity to their Board and add value.

join a collaborative board

6. Comment and Tag

Engagement is the key to success in any social media site, be it Facebook, Twitter, or Pinterest. The more actively you engage with the other users and resources, the more traffic you attract on your profile or Board. The idea is to increase visibility and stay on top of things when it comes to collaboration and sharing what’s trending. One of the sure-shot ways of how to get Pinterest Followers is to get seen as much as possible and at the right places.

Thus, it is very logical to comment and re-pin the various pictures and post which you find like your Board and business. If your Pinterest board is about the latest Baby Shower Party and Gender reveal party ideas, then sharing and commenting on posts about the recent celebrity baby shower celebration pictures or re-pining such trending images is a superb idea.

Make sure that you engage in a natural and reasonable manner instead of just commenting mindlessly on trending pictures as most people do. Your comments can be appreciative, suggestive, and specific, thus creating more value for your brand. Just writing “mind-blowing” would seem very vague. Instead,  writing a proper complement or appreciating specifics like decor or color combination in party decor would make more sense.

The comments should look genuine, and thus the viewers will be compelled to click and open your profile and redirect to your boards also. You must tag the right Pins and boards in your posts to get more engagement.

7. Add the Pinterest follow button

Once you have engaged in the other boards and found strategic Pins that are relevant to your business, you must ensure that the content you are posting is impressive and stunning. The users would like to see something which adds value to their needs and is also unique. To ensure that you retain every person who visits your Pin and then remains engaged to the youth Pinterest profile, the idea is to add a Pinterest Follow button on your Board. This way, the users would be able to get all the updates on yourBoard, and get notificationsevery time you post a new picture. Pinterest is all about engagement and the free flow of creative ideas. The more innovative you are,, the more your followers would be motivated to reshare your content. But imagine they find your posts exciting and resourceful enough to keep seeing your newer posts, but there is no way to follow you,the audience would be lost, and they might not always type in your beard name to visit your page. Thus, a Follow button is a must to stay connected with your target customer base. 

Adding the Follow button is accessible on the Pinterest board. 

You should add the Follow button on the right places where it is prominently visible, like the header or footer. Adding a button to follow your board in Pinterest is one of the key ways on how to get Pinterest followers?

8. Name Pinterest board thoughtfully

Your Pinterest boards should be named accurately and precisely in line with the kind of content you are going to post on it. If you have a business that promotes different types of products and services, you must find a name that makes sense and targets the niche. In case you cannot have an exact name that fits everything, it’s better to create separate boards for different products.

 Like Home Decor Ideas and Gardening Supplies cannot be covered in a single board even though your business sells products related to both. The board name should be highly focused and optimized for the search engines. You must include the right hashtags and keywords in the board description to ensure that the traffic comes in. You must ensure to do a bit of research on relevant Pins and Internet as well to see how they have named their Pinboards.

A relevant and creative name that is easy to associate with your content is a must for increasing Pinterest Followers. Suppose your Pinterest Board is going to focus  on Designer Gold Earrings. It should be named suitably and specifically like “Best Gold Earrings” Instead of earrings, accessories, or something generic. This is because users search with particular keywords when they want to find ideas and designs. Thus,‘Follow’ button is the answer to  get more Pinterest Followers.

9. Promote Individual board

You can promote your Pins on Pinterest using the paid Pinterest Ads, which help your pins stand out in searches and associated places. By boosting your boards, you get a chance to attract the most relevant traffic and thus bypass the search results to attract more Pinterest Followers without hassle. Pinterest promoted content is that which appears at the places where a similar kind of content is visible and has more chances of getting you the traffic that can convert into customers. The promoted content appears at more places and is visible to more pinners than usual however the visibility is similar to those of general pins. 

The ads are targeted to the right audience, and thus it makes sure that you get Pinners and Followers who are interested in your content. In this way, the chances are very high that the Followers would stay loyal to your brand and even buy services or products you offer.

Thus, it is an excellent alternative to try Promoted Pins and get targeted traffic. If you are looking for how to get Pinterest followers, Paid Pin is the most appropriate answer for you.

Pinterest says, “90% of weekly Pinners make purchase decisions on Pinterest.”

10. Run a contest

Everyone loves contests and competitions, as it is an innovative way to engage with a brand or profile on social media. On every social media platform, contests and competitions bring in massive engagement as people love to win something. Influencers and brands run contests and giveaways on their Instagram, Facebook, and YouTube accounts to increase visibility. The same approach is very successful on Pinterest, wherein you can ask the Pinners to share your boards and add more followers to your Pin boards. Providing some lucrative giveaways and shoutouts on your boards is a great way to attract people to participate in the contest. You may find some exciting ways to run a game, which would help you get more Pinterest Followers. You can acknowledge the winners and give them the right exposure.

Running the contest has dual benefits as first, the people follow your boards and pins to take part in the competition in an attempt to win it. And later, the winners love to flaunt their victory; thus, they again share the posts in which their victory is declared. Therefore, there is a massive amount of exposure you may get on Pinterest by running contests.

The contests should be well thought of and engaging, this ensures people automatically follow your posts and  motivate others to follow your account as well.

11. Link Other Accounts

You must leverage Pinterest’s power to drive traffic to your other social media accounts and drive traffic from other accounts to your Pinterest Board by merely linking your accounts. The easiest way is to provide a sharing option to tweet the Pin on Twitter or simply share it on Reddit or Facebook profile.

You must also provide a link to your Pinterest board on your Facebook, LinkedIn, Instagram, and other social media profiles so that the users from there can be redirected to your Pinterest page.

Whenever you post a new pin or image, share that update on your other social media accounts as well so that there is maximum visibility of the post. The more visibility, the higher the engagement, and the higher the engagement, more the number of Pinterest Followers. Indeed that’s the way to get Pinterest Followers.

Conclusion

Thus, we have seen the essential and straightforward ways to increase the number of Pinterest Followers. You can leverage your Pinterest profile to expand your business profitability. Pinterest is undoubtedly a very engaging and successful platform for promoting the brand. All it needs is creativity, innovation, and the right strategies to make the most of this unique platform

Pinterest is an innovative platform to increase brand visibility across the audiences, specially those who are associated with arts, crafts and creative professions. By presenting unique ideas and creating interactive boards that resonate with the creative mindset of different genres and categories of users, you can gain massive following. By following the hacks provided above, you can definitely learn how to get Pinterest followers and  bring attention to your brand.

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What kind of Quality makes a High-Quality backlinks

high quality backlink

Backlinks are the backbone of any SEO initiative as they bring the right traffic to your websites and posts. Google does not disclose all the factors that contribute to the search engine ranking, but,  Backlinks are an integral part of the SEO.

Importance of High-quality backlinks

The SEO experts and content managers pay special attention to the kind of links they can include in their content to ensure that they get the right traffic. The powerful backlinks help generate substantial traffic, which propagates ranking and organically makes the website show up in the search results. However, all backlinks are not vital for the website ranking.

There may be certain wrong links that can be harmful to your website, and instead of getting it a better ranking, they can make Google blacklist it. Thus, it is essential to understand the backlinking process properly and be aware of the sites and directories that are suitable for your business, to get the right kind of benefit from them. 

As per Ahrefs, the more backlinks on a page, the higher the organic traffic.

The SEO experts should understand the difference between bad and good backlinks and be 100% aware of which websites are trustworthy.  Let us understand the four types of backlinks. 

high quality backlinks, Google ranking factors
Image source – @Data Flair

1. High-Quality Backlinks

High-quality backlinks provide you the most traction from relevant websites that are associated with your niche. The organic link building is when the users are redirected to your website without any spamming or tricks. These are the ones that are considered most credible and reliable from the search engine perspective. The Organic link building is not straightforward and takes a lot of time when it comes to right backlinking. 

Some of the examples of High-quality backlinks are as follows.

high quality backlinks

a). Relationship-Based backlinks

This is when the blogger and the websites have a personal connection. Based on their personal rapport, they agree to link websites and pages of each other’s content. The backlink creation based on mutual consent to generate value to both the parties is a genuine way of building backlinks to generate traffic and equally rank websites higher. Content creators, agencies, and websites may strike a deal in such a manner, that  they write about similar topics or address a similar audience and then provide backlinks at the right place to transfer readers from one website to another logically.

However, one must note that personal relationship-based backlinks is useful only if the content and the purpose of the websites and blogs are relevant and serve a similar audience and business. Using unnecessary links and out of context connectivity would be of no use.

b). Editorial links

Editorial backlinks are the most preferred backlinks as these are considered most credible by the Search engine algorithms. In this, a blogger, content creator creates a genuine backlink to your website from a very renowned source. This kind of link building occurs naturally, and sometimes even without knowing which writer is making a backlink, you get significant traffic. Such backlinks will happen if your content is awe-inspiring, catchy, and useful to their audience.

c). Article directories

Article directories and blog submission websites are a great way of generating the most reliable backlinks to your website, and they are easy to do as well. You can submit articles to the directories specific to your niche and provide the right information on the most trending topics. With well-written articles and highly informative content, you can include links to your website for attracting genuine traffic to your website. You must employ the right content and submit it to the most pertinent directory to get High-quality backlinks. Directories like Yelp, Yellow Pages, etc. are excellent for getting local traffic.

2. Bad Links or Medium Quality Links

Bad links are the ones that are not beneficial in terms of traction to your website. One should generally avoid such backlinks as they are not worth the time and effort. However, most SEO professionals employ such backlinks to generate mass links with the least effort. 

Guest posting  is a widespread practice these days as the users submit their content on the websites which allows guests to write on various topics. The guest posts are a great way of getting backlinks.  However, some content creators write similar content in abundance and submit it to many websites. This practice leads to low quality content and does no good. Most of the user directories do not publish spanned content. The SEOs and content writers publish their articles on low quality and useless websites to gain presence on the internet. However, it does not improve the ranking at all. On the other hand, the website becomes vulnerable to spams and unwanted advertisements.

Often, people try to generate high-quality backlinks from irrelevant sites that would publish the link to their blog, webpage on the sidebars, headers, and footers. In all such cases, the link is flashed at the irrelevant places that users would least likely click.

3. Worst Links or Low-Quality Links

Such links should be avoided at any cost as they can mar the reputation of your website, and Google could even penalize your content. Google and other search engines do not like paid links; because if you pay for links, you are deriding the whole purpose of organic and natural linking. It would serve no purpose to the users and, in a way, is a deception. If anyone is selling backlinks to you, then they are merely duping you. Google identifies such forcefully plugged in links and the paid ones. If you are associated with paid links, Google may just rank your website low or even blacklist it based on its results.

a). Spamming

Many people employ professionals to post links on their websites in comments section across blogs and social media posts. Spam comments are the worst methods to get backlinks. No one wants to look at irrelevant comments with links to inappropriate websites that are entirely out of context being discussed. For example, spammers post links to a shopping website on the posts about elections. Spammers generally post deceptive comments and links on YouTube videos, which do not have anything relevant to the statement. Google quickly catch such malignant practices and the spammers are subjected to link-based penalty.

General Websites /directions should also be avoided as people post spammed or rephrased content to create volume. There is no credibility for such websites, and one should not indulge in such time-wasting practices.

At any cost, one should avoid unnecessary linking from websites that are not related to your business or niche. Suppose you have a blog on “Cooking healthy Meals”; you can embed links to websites that sell the ingredients you have used in any of the dishes. This makes sense, and such backlinks are useful for both websites. Now imagine you create a link to a website selling automobile spare parts. Would your backlinking to such a website be reasonable or logical? Obviously, it is not relevant. However, some people do such irrelevant backlinking to get traffic. Such links are considered useless by Google. Instead of helping gain some traction, it may hamper website ranking by following such practices.

4. Three essential principles of High-quality backlink

Natural High-Quality backlinks are the ones that occur spontaneously and completely based on the quality of the content on your website/ blog. If someone is writing about a similar topic or selling something like the content you have published on your blog post and find your content mind-blowing, they will link to your blog. Such links are entirely based on your content’s quality and impressiveness in which the other party approach you and link to your website. Natural link creation is a challenging task and needs a lot of originality and skills. However, if you manage to get those, you have genuinely aced content creation and SEO. Google loves natural backlinks, and you will see your site soaring on Google Search results if you manage to get some good natural backlinks.

Reputable backlinks are the ones which come from reliable and high standard websites and directories which the internet users love to read. The credibility of the content on such websites is high, and these often rank higher on the various search engines. Reputable sites are the ones that belong to renowned brands or institutions which are dedicated to service or product for which you are seeking the backlinks. Consider having a backlink to your blog about “Best SEO Techniques” from a website like SEMrush and having a backlink to your article on restoring natural water resources from a National Geographic activist or a celebrity who works for the cause. Thus, reputable, high-quality backlinks can be considered the ones which have a high position on the internet and search engines. The websites with high volume and engagement can give you the most reputable backlinks to do wonders for your website ranking.

Relevant Links are of utmost importance as these are the ones that would get the most relevant traffic to your website or webpage. When we talk about generating real business value from the websites or e-portals, the relevant backlinks is a must.

 You would generate value by selling off services and products to the users who want to buy them. So, relevant backlinks come from the websites and blogs meant for people looking for service that you are offering.

So, a blog on “Buying the right dress for the wedding” would bring the most relevant traffic to a website selling wedding dresses. The users who are looking for a wedding dress would be the one reading such blogs or articles.

When you create high-quality backlinks on such blogs that have a good number of views or ranks higher, your website’s traffic inflow would also be increased. To top this, the traffic generated in such manner would be extremely relevant, and the right leads to buy your product.

5. Difference Between Natural and Reputable Backlink

As we discussed above, reputable high-quality backlinks come from a high ranking and much looked into websites or blogs. The potential value of such blogs and websites is high, and thus you get a lot of traction from such websites as these websites have high volume traffic.

However, how much you can profit from such links depends on your website and service quality. Moreover, you can get reputable backlinks through various methods like an affiliate program, buying links, or guest posting. But natural backlinking would happen when other websites’ creators or content creators find the content on your blog or website relevant and valuable for their audiences. So, for reputable backlinking, you must find useful quality websites and blogs which are suitable for your website exposure; however, for natural backlinking, you need to make sure that the content on your website is informative, unique, and valuable.

6. Difference between Reputable and Relevant Backlinks

Reputable backlinks are from high volume and highly revered websites and blogs that hold a high position in the niche.  However, Relevant links are from the websites and sources which are similar to your content or service you are offering.

E.g., Coursera blogs may be a highly reputable website from which you can get excellent backlinks, but these are not relevant to your website on which you sell “Wedding Dresses.” 

If you can get reputable and relevant high-quality backlinks, you can increase the traction and search engine ranking to a massive extent.

7. Role of .gov and .edu in High-quality backlinks

The .edu and .gov domains are considered highly reliable and indeed are a top-level domain. The search engine thinks these domains extremely safe, and thus the high-quality backlinks from such websites make a great deal of difference to the SEO ranking. The .gov and .edu links have the right mix of age, domain authority, and compliance with safety measures, ensuring that the links are safe and of high quality. However, now many people spam these pages with comments and links, and thus Google may not consider every backlink a good one.

The government and the educational institutes always publish the most reliable, useful, and verified information on their websites and online publications. The information on these websites is referred to by all the readers and content creators; thus, these websites’ traction is high, and the credibility is also very high.

Google loves content which is accurate, reliable, and backed by authorities. Such websites always rank higher, and backlinks are also highly valued by Google. 

The right approach to building highly relevant backlinks from government and educational domain websites is to provide an in-depth and unique extension to the content published on these sites. Write content that would be useful for students of the university, and you may also receive natural backlinking requests.

Conclusion

To sum up, backlinking can be extremely helpful in your SEO initiatives and make your website rank higher on the search engine results if done correctly. You must invest your time and effort in high-quality websites and strive to get organic and natural high-quality backlinks.  Avoiding bad backlinking practices, and robustly choosing your backlinks can be a game-changer. 

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Best Engine theme for WordPress website

best wordpress theme

WordPress is the most widely used platform for publishing and developing custom-made websites globally, with 37. 5%  of websites developed using this tool. By using the best WordPress theme and layouts, you can design websites with ease and attract more traffic. The most striking feature of WordPress sites’ is that they are fast, user-friendly, and highly scalable; however, the right design elements and back-end programming are something that non-technical people struggle to comprehend. The engine themes are helpful as they enable you to create efficient and impactful sites quickly.

Easy Site Development with Best WordPress Themes

Using the right engine theme for your WordPress website can make it extremely robust and customized with ease. There are many WordPress theme engines available, which can add efficiency and efficacy to the website. With the right best WordPress theme, you can effortlessly increase the website’s responsiveness across various devices, be it mobile, tablet, TV browser, or computer. The loading becomes swift, and the website rendering is smooth. Engine themes are aptly designed best WordPress themes that facilitate high-end customization and development of WordPress Website with ease. You can tailor-make your website with inbuilt components, making your content look fantastic and website classy and catchy. 

While every business has its requirement, Engine themes have state-of-the-art specified themes designed specially to cater to the specific type of business needs.

Power of Simplicity

Best website designs are in most cases crisp and minimalistic to draw the users’ attention to the right elements. With the help of cleverly designed templates and themes for the WordPress sites, users can create highly efficient and modern looking webpages with ease. Simplicity is the defining factor in an effectively developed website, no matter what the niche is. Consider the world’s most visited website’s home page – Yes, we are talking about the Google Search home page. It has a simple yet very impactful design with just the Google Logo and a search text box in the middle and some links placed smartly on the page so that the main element, which is the search bar, stays in focus.

 Even though Google experiments a lot with Doodles’ creativity, commemorating the latest events and historic significances of a particular day, it has kept the design minimalistic. With the best WordPress themes engine, you can also design WordPress Sites that are crisp and user-friendly.

Multiple Language Support

As global internet users consume internet content in different languages, the websites must provide the flexibility to post and share content in various languages. WordPress can render content in multiple languages, whichmakes the website more consumable and usable for a wide variety of users.

The best WordPress theme engines have translation support and users can easily translate content from various languages to the language they comprehend.

The real-time translation support in the engine for the best WordPress themes helps the website become more flexible. Users can easily use the Translate feature to convert text written in other languages to English, encouraging more engagement and diverse views across the countries. French, Spanish, Hindi, and other languages are supported on most of the websites. The most efficient websites have an instant translation feature.

Mobile Friendliness

Today, most users access websites on their mobile phones and tablets because it is easy, fast, and handy. No one wants to open a laptop to access the website for discussions or find a service they want. Whether searching for a nearby restaurant or trying to find the answer to some math problem, they would like to access the relevant website on their mobile phone from wherever they are.

If businesses want to increase their engagement, they must ensure that websites are mobile-friendly and work well on mobile phones. Whether it is an iPhone or an Android device, the website should render fast and operate seamlessly without any hassle.

With the best WordPress themes, you can ensure that the website opens quickly. The user can perform all the functions available on the desktop website, whether downloading and uploading pictures, signing up, creating profiles, uploading videos, making queries, or merely participating in discussions. The best engine themes are designed with mobile-friendliness in mind to preview and access websites on mobile phones with ease.

Review and Comparison

Whenever a website is developed, one must review it for performance, design, and usability. While WordPress provides a highly efficient content management system in which the users can control the versions, publish the pages and posts after a thorough review, the best WordPress Themes enhance the admin’s capabilities.

An admin can compare the posts and web pages with the previous version and check for any errors. They can also roll back, make any changes and send it back to the author  to make changes  as per review comments.

The engine themes give the admin and moderator full control of the user profiles to ensure that website is error-free and running efficiently.

Theme Engines for Every Type of Website

Microjob Engine Theme

microjob engine theme

Microjob Engine Theme is intended to help businesses create a highly robust and easy-to-use website for their marketplace. Their users can post jobs, share, and discuss opportunities with ease. The admin or the sellers can easily generate revenue by selling their services while the job seekers can avail of the right services.

  • The engine theme is designed intelligently to offer versatile features for handling job seeker and provider marketplace.
  • It offers two user profiles in which the Admin has access to the various control features for handling user roles, website changes, job postings, and package creation.
  • Users can sign up as buyers or sellers to quickly post a job or search for one.
Best wordpress theme

FreelanceEngine Theme

Freelancing is a huge market these days, and independent entrepreneurs and professionals look for efficient websites through which they can offer their services to potential customers with ease. The right website helps them attractively showcase their skills and talent and also receive payments. The budget with individual service providers is often limited; thus, it is always beneficial to have an easy-to-use and customizable solution to develop a good website in moderate budgets.

  • The FreelanceEngine is the right choice for freelancers who want to create their marketplace where other users can post their services’ requirements and avail them. The freelance marketplace engine theme helps create an easy to use marketplace where the users can find working partners with ease.
  • The FreelanceEngine enables you to create payment packages for employers who want to post jobs and projects on your marketplace to find workers.

The engine offers the employer and the freelancer roles through which the users can seamlessly post jobs and bid for projects.

DiningEngine Theme

Food outlets and restaurants need to step up with the technology in the present times and have an online presence to create awareness about the brand. DiningEngine helps them develop an easy-to-use-and-browse directory where the various users can post information about their restaurants and offer services. The admin can create the right payment plan for multiple users and charge a fee accordingly.

The DiningEngine is a hassle-free, simple, and efficient directory theme that the admin can use to create a suitable directory and generate revenue. You can also make money by placing advertisements on various pages of your website using the Theme. The Theme engine is a designer to onboard the users with ease and minimal steps. The DiningTheme is ideal for building an attractive and impressive dining marketplace for the restaurants in the area. Using the geolocation feature, one can easily add GPS enabled features to find restaurants nearby.

Directory Engine

Directory Engine is a multi-purpose, customizable, and a versatile WordPress theme that can create a directory in WordPress with ease without any advanced programming. The Engine themes are created with the most needed  utilities and features  in a resourceful and well-run guide. With the built-in features, you can make sites that are robust, attractive, and functional.

The Admin of the website can easily accept payments for listing the services and control the amount of information shared. For example, you can control the various elements of the contact information they share and charge them for sharing direct contact details with the buyers.

You can customize the theme as per your need to cover as many areas as needed.

On the other hand, users can create profiles and register through their social media accounts or email. After creating an account, they can search for the services they need based on various parameters and then choose the right vendor.

Real Estate Engine

Real Estate directories are one of the most widely used and accessed guides on the internet. Consumers search for hundreds of properties before visiting the locations for zeroing in on a place personally, irrespective of wether it is a rental property, a new home they want to buy, or an office space they want for their business. Real Estate directories provide access to thousands of potential properties that a person may consider as per their need.

The Real Estate Engine provides the most versatile and best WordPress theme, with which you can develop a real estate directory with ease.

  • The Admin can control the user accounts and decide the payment plans for the various users. 
  • Here the users can easily create profiles and search for the property they need using a smartly designed search widget, which helps filter properties on many parameters.
  • Sellers and property owners can list their properties for sale, rent, or lease and then reach out to the customers with ease.

The Real Estate engine is designed to help users develop an exceptional real estate directory in easy steps.

Question & Answer Engine

Question & Answer websites are quite an in-demand these days, as people resort to the internet for finding answers to their queries on different subjects. With the help of the Q&A Engine, you can create a question-and-answer based website,  wherein the users can post any questions regarding your niche, and others can answer them.

  • The community discussion and support-themed websites are quite a rage in current times, and if these websites are designed prudently, they can attract massive engagement in a few days.
  • With the Q&A Engine themes’ help, you can develop a Question and Answer based website on WordPress with ease. All you have to do is drag and drop the elements as per your need.
  • Users can easily create profiles and connect with their social media accounts and then start posting their questions. They can share the problems or posts on various social media accounts and get maximum views. Once another user answers the question, they can vote for the best answer and also post replies.
  • The Q&AEngine Theme is highly recommended for people who want to create a discussion forum or a knowledge-sharing website.

Forum Engine

Like the Q&A Engine, which promotes the development of Question and Answer based website, the ForumEngine helps the users to create Forum websites in which the various users can take part in a discussion thread and share their views. While the Q&A Engine is restricted to the Q&A format, this one allows a wide variety of discussions in which one can start a discssion thread on a variety of topics.

  • The users can then take part in the discussion and share their views by stating facts and ideas.
  • The subscribers can create a new thread and then follow it to get new comments or actions mentioned in it.
  • The admin or moderator gets control of the discussion and deletes posts, which seem inappropriate. They can also interact with other users.

HotelEngine Theme

HotelEngine themes are a boon to the hotel business owners as they can easily create robust hotel websites without worrying about the programming aspects. The HotelEngine comes with all the features necessary to build a website that talks about its services, offerings, and areas in detail.

Using the themes, you can create aesthetically beautiful and functionally efficient websites with ease. All you need to do is customize the elements on the Theme as per you need and add all the widgets which make your hotel website unique.

The HotelEngine lets you share details of all the services you offer and share 360 Degree views of your hotel rooms with multiple photographs.

As a hotel owner, you can add and remove the services on the go, share photographs of new areas that you add, share information about recent events, and do a lot more.

JobEngine Theme

Everyone searchs for jobs online these days as the days of employment exchange and classifieds are a passe’. The job websites have maximum engagement as it is something that everyone needs. With the JobEngine theme, one can develop a highly responsive and interactive job website in which the employers can post jobs, screen candidate profiles, and invite invitations with ease.

With the theme engine, you can create fantastic job websites that facilitate both job posting and application.

Conclusion

Functional, creative, and efficient WordPress websites can massively enhance your business. In a world where digitalization has overtaken every industry, companies need to pace up and have a highly recognizable online presence. It is imperative to create an attractive and functional website, enabling users to transact, interact, and find solutions quickly. Though it is cumbersome to develop a practical-and-responsive website, using the right engine theme can be done more efficiently and effectively.

The best WordPress theme, which is tailor-made for every type of WordPress website, is the most diligent approach to website development. The users can easily browse through the services and connect with the support to get their queries resolved. The HotelEngine theme is the easiest way to create a phenomenal hotel website in an instant. You can make payments, allow reservations and cancellations as per your need.

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9 Most Important Google Ranking Factors

Google Ranking factors

Every website and page strives to rank higher on Google as it is the only way to reach out to the potential audience and scale the business to new heights. In digital marketing, Google ranking factors play a pivotal role in deciding which website or online business would thrive and which would fail.

Google algorithms are continually evolving, and the factors that determine the success of any webpage depend mainly on the speed and efficiency of the website. While most of the SEO best practices strive to increase the Google Search ranking, it is important to consider additional Google ranking factors like backlinks and Alt Text. 

In this article, we would discuss in detail the various factors important to increase Google Search ranking in 2020.

1. Loading Speed Matters

loading speed -   google ranking factors

The website loading speed does not only impact the impression and engagement with the visit. It also has a direct relation with the Google Search Ranking. In 2020, Google Search Ranking Algorithms give a lot of weightage to the efficiency and overall loading speed go the websites. If the website is clumsy and takes a lot of time to load, the users would not wait and switch over to the next link.

Ideally, if a website takes longer than 5 seconds to load, then the user interest is withered, and they switch to another link. This creates a direct impact on the site views and thus decreases the Google ranking. Every Google expert stresses on the need to optimize site speed. Google speed update showcases that the fast loading sites have a very high conversion rate and even the bounce back is lower on such sites.

You need to fix up your website structure and ensure that your hosting plan is awesome to ensure that the websites you host perform well. The bounce back is when people hit the back button to navigate away from your website since it is not loading. Whether it is an e-commerce platform or a static website, if the pages take long to load, you would lose business.

User experience is prime, and when the site speed is great, the users stay connected to the website. They browse for the items they need and buy services and products. The higher the engagement and stay time on your website, the higher the Google search ranking.  You may use various Website Speed testing tools available online to estimate and examine the performance of your website. Then take the help of experts to optimize the website so that it loads efficiently even in weak internet connectivity.

2. Mobile-Friendly Websites Win the Game

Google indexing is ever-changing, and in the present times, it has become more averted to mobile-friendliness.

Google announced that it’s changing its parameters and focused on the mobile-first indexing as part of the important Google ranking factors. 

It means that the friendlier a website to mobile view, the higher its chances to rank up on Google search results. The search engine seems to love mobile-friendly sites and gives priority to the ones which work seamlessly on the small screen devices. With time mobile phone usage has increased multifold, and today most people access the internet and services on the go using their mobile phones. Every business and utility have an app associated with it.

People want to read the news, access bank applications, book tickets, and even order food online through their phones. In the fast-moving times, opening the computer for small tasks seems boring, and thus people use mobile phones rigorously. In such a situation, Google has also increased the weightage of a mobile-friendliness factor in its search ranking parameters.

Around March 2018, Google formally announced its mobile-first indexing in which the websites would be prioritized based on their mobile version and not the computer version. Since mobile searches have taken the lead over computer searches, Google also prioritizes the websites based on their adeptness and prudence on mobile devices. The deal is to develop a highly mobile and tablet friendly website which can be easily navigated on the mobile phone browsers. Users should be able to view websites with ease without any hassle.

3. Structural Internal Linking can be a Game-Changer

A website that is well structured and has a well-designed internal linking plan has chances to rank higher in Google Search results since it provides the visitors with a better navigation across the site.

By embedding internal links on the various pages and blogs on your website, you can drive organic traffic to the right place without any extra effort. 

Before the website goes live with all the content and designing, it is wise to plan where and how the internal linking can be used. Google believes that internal linking is as important as external linking.

While most people look for external linking and affiliate programs to drive traffic to their websites, the power of internal linking is untapped. In 2020, however, you can rank your website higher with well-planned links as internal links are definitely one of the important Google ranking factors.

4. Header and Title Tags are important 

It is true that the Header and Title tags have lost their old significance in the search algorithms as Google evolved and considered more complex parameters in its ranking. However, these tags are still very important to structure and organize your articles and ensure that they are rendered properly on the various viewing devices.

Talking in terms of SEO, they make your content SEO optimized if keywords are used in the right manner in the various headers and titles. H2 tags are a must in any long-form article or blog post, and it makes the topic clear and understandable by providing the right navigation. In case there are no headings in the long text, readers may lose focus in continuous reading.

By using consistent Header tags, you can add a lot of SEO value to your articles and post. Including the keyword prudently in the headings is important. The thumb rule is to incorporate the keyword in such a way that it makes sense and reads well. Abrupt stuffing of keyword would just not do any good. The title-tag is what makes your webpage or the blog stand out in the crowd of many similar search results. The search engines read your page title based on the tags you aver used. The ideal way is to make them catchy, simple, and to-the-point. Using words like Best, Top, Breakthrough often adds an element of attraction.

5. Meta Description: Get it Right

Meta Description is more than just introductory text, and it is something that compels the viewers to click on the link of your webpage or article from the search results. Even if your article ranks high in the search results page, if the description or the prelude is not interesting, the users would simply skip it and move to the next post. 

Let us understand it with an example, suppose a user searched for the best digital marketing courses in 2020, an article is listed up on the search page along with many other related links. The user is scanning all the results to see which one to open and read. Now Meta Description serves as a prelude to the overall content of the article. Most likely, a good meta description would attract the user, and a bad one would ward them off. 

If one meta description says, “Good courses you can take and the costs associated”, while the other one says, “An in-depth coverage of the most successful and comprehensive digital marketing courses which can help you turn successful digital marketer and start earning.” 

The second link would be more enticing to the users, and they would spend time to read the article.

6. SEO-friendly URLs

URLs optimized for Search engines help gather the attention of Google and search crawlers with ease. The poorly written URLs can make it difficult for users to find the website and hamper the google ranking. The right structured URL help creates better readability and ease with the users, and thus Google also prioritizes them. The trick is to use the relevant keywords in the URL, making it search-friendly. Moreover, using simple phrases or smaller URLs is a great practice. 

  • One must remove any unnecessary words like articles and conjunctions in the URL as they make it lengthier but do not add any values. The shorter and crisper the URL better it is to read and type.
  • Ensure that the URL is comprehensive and understandable, so try framing a logical and straightforward URL, making sense.
  • Since you cannot use spaces in the URL as they add to %20 within the URL, you must use hyphens and underscore to replace space and make your URL readable.
  • Do not use too many sub-folders and avoid nested structure in the URL.
  • Do not use duplicate content in the URL
  • Avoid using too many subdomains in the URL to improve the rating.
  • Ensure that you match the URL with the page title; it is suitable for making a perfect URL and a good website development practice. It helps keep your website organized.

By framing a high-quality URL for your webpages, you can ensure the search crawlers find them fast.

7. Alt Text Can Alter the Game

In an earlier blog, we talked about Alt Text in detail. Alt-text is an abbreviation for Alternate Text. Alt Text and descriptions are that are written at various places wherever the image is not loaded correctly due to some issues. The alt description is also essential for the visual readers and tools for the visually impaired users who cannot read the screens. The Alt text of prime importance helps the search algorithms and crawlers track the content through images and place the website higher in the search results.

8. Content Plays the Most Important Role

Content is definitely the king be it any publication or blog post or a webpage. Without informative, unique, and substantial content, your website cannot rank higher no matter how many SEO techniques, and master hacks you employ. 

The quality of the content is important to make sure that your website gets real and organic traffic, something which you can translate to profit. Google has employed all the tactics and checks to ensure that only good quality and unique content is seen by the users who search for any information.

The need is to understand the role of good and well-researched content in making your website rank higher. The content should be not only good quality but also well-drafted and structured.

As the saying goes, the more, the merrier. It has been noted that in 2020 as part of Google ranking factors, long-form articles and detailed blogposts are gaining more traction then short ones. However, one should not perceive that they can fluff the content and use unnecessary or redundant information to make content longer.

  • The more scannable, readable, and comprehensive the content, the higher the chances of Google Algorithms identifying your website or blog and placing it higher on the search page.
  • One thing is for sure that your content should be relevant to the users. If it is not in line with the search keyword or goes out of context, consider it being ignored by the search bots and algorithms. The content should be pertinent to the target audience considering various factors like age, profession, geographic location and purpose,
  • Suppose someone searches for “Best Digital Marketing Courses for Beginners,” then the article should educate the readers about the same. The focus should be on the users who are freshers and do not know much about the technicalities of the subject. You should provide them with information about the pre-requisites, give them an insight into the basics of digital marketing, and then clearly list some good courses which they can take. In case you would just give them the definition of digital marketing and generic content available on Wikipedia and other publications, it would not be useful for them.
  • Listing out courses with their important details.
  • Providing links to the course
  • Including associated costs
  • Talking about the benefits of each course
  • Providing a comparison with other courses

All these areas, if covered, would make your article much beneficial for the readers, and thus engagement would be higher for sure.

9. Backlinks

Backlinks from popular and highly visited sites are a great way of increasing your outreach. These are like a recommendation from the websites that your content is worth a read, and the page is worth a visit.

The more recommendations, the higher the Search engine ranking, be it Google or Bing. The idea is to have highly valuable backlinks from credible and verified sites. One should always strive for getting backlinks from the associated sites which post the content related to what you are doing. This is the best way to ensure that you get the right traffic on your site.

  • Tumblr
  • LinkedIn
  • Reddit
  • Facebook
  • Medium
  • Quora are some of the best sites to get high engagement backlinks.

The more actively you write about relevant topics on these forums and then link to your websites, the higher your website can rank.

As per earnedlink.com, social sharing can boost website links by up to 245over the course of a year.

Conclusion

 

Google search ranking can be improved by employing the right techniques and managing the content in the right way. You must remember that the right engagement comes with quality and informative content. Apart from content, the focus should be on building a modern and user-friendly website that is easier to navigate and faster to work on. Speed, agility, quality, optimization, and right linking are the keys to highly ranked websites.

We hope that the above Google ranking factors prove helpful and enable you to rank your website higher on Google. Please share your feedback on the comments section and let us know what best practices and tricks you used to enhance your website’s google ranking in 2020.

For any professional digital marketing services, feel free to contact us

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What is Alt Text & How to use Alt Text

What is Alt Text

 

Google Search algorithms play around with many aspects of content within a website or a webpage to render the most relevant results as per the search terms entered by the users. While it is very evident that every digital marketing expert relies on the SEO keywords and content to rank their websites higher on the search results page, however, images also play a vital role in attracting completely organic traffic to the website and even rank it higher in search results. It is the ‘Alt Text’ that is used to create the right tags or descriptions for the images to appear in the searches.

Google these days renders a lot of search results based on images as equal to the text results, giving the users option to click on several photos to reach the page directly. On a standard Google search page, even on top of the text search results, Google displays a chunk of clickable images apart from the Images tab. This shows the significance of pictures in driving the right traffic. 

After all, the content that needs visuals and images to make it more effective can boost the SEO ranking if the alt description is used carefully. As per HubSpot, Google searchers prefer seeing pictures in the search results than the simple text links.

The Power of Image SEO

Image SEO is all about creating organic traction for the websites and webpages through the images used on the page by providing the right keywords and descriptions in the text associated with the photos. The visual appeal of the webpages increases multifold with illustrations and images that bot only talks about the content and augment it. At the same time, SEO experts and web designers pay a considerable amount of time and effort in creating the most impactful and feasible design and content for the websites so that they drive a high volume of traffic and generate profits.

Image SEO is often an area not fully leveraged. Using the alt text, properly indexing the images, and providing the right image title and file name, one can ensure that the image appears in searches. The crawlers get to the webpages where the photos are used. 

Images are returned for 22.6% of search queries on Google.

Time needed: 20 minutes

Image SEO plays a pivotal role in the current digital market space as more and more people are using visual elements to increase the webpage value. Images are returned for 22.6% of search queries on Google.  By understanding what is alt text and how it can be used, one can optimize the images on their websites for organically driving traffic. Altogether, search engine image recognition has considerably grown smarter, thanks to artificial intelligence and machine learning. However, most crawlers would still bypass images no matter how impactful and illustrative if they are not indexed properly and used correctly on the web page. By providing right and relevant descriptions and adopting the Alt Text best practices, you can increase the overall image Seok impact of your website. Great content complemented with high-value images properly indexed and collated with right alt text can do wonders for your site ranking.

  1. Let us understand what Alt Text is?

    Alt-text is an abbreviation for Alternate Text. Alt Text and descriptions are that are written at various places wherever the image is not loaded correctly due to some issues. The alt description is also essential for the visual readers and tools for the visually impaired users who cannot read the screens. The Alt text of prime importance helps the search algorithms and crawlers track the content through images and place the website higher in the search results.

  2. Why is Alt text important for SEO?

    Alt Text is beneficial as it provides accessibility and visibility to the images to create additional SEO attribution. We have often discussed the increasing efficiency of search algorithms in various blogs posted by us. As search engines grow smarter, it is essential to cognitively assign more and more visual elements to your webpages to gain traction.
    –         The search algorithms may still not understand and identify all the relevant images associated with a search term of content; thus, it is essential to guide the search engine using the right words to help find the associated images. Let us understand with an example; for example, someone is searching for content associated with the recent IPL match; you may put pictures of the current match in your blog about a scintillating match.
    – However, the search engine may not identify and recognize the images straight away; however, if you put right and understandable Alt Text in your image, it makes it easier for the search engine to pick your image. If a search engine can pick your image using the alt text, you get additional traction and keywords used in the content.
    –         When you properly add Alt text, Google can index in search, and they showcase them at the right search results. Alt Text is an interesting area to explore when you invest your resources in the right SEO techniques. 
    Thus Alt text helps add value to the images and helps the search engine understand your images on the page and then display them in search engine results.

  3. How to add Alt text in Images

    You can add Alt Text to the images easily through the content management system you are using. It is an amazing way to boost your page visibility and use the images which are already present on your webpage to gain organic traction with ease.
    You can add the Alt Text manually on the images, and just in case you do not add any Alt Text, then the image file name is automatically picked as the Alt Text. It is also a great way to increase the website’s reach to the users with visual impairment as the screen readers can read out the Alt text of the images to the users, and they can understand what the article is all about. 
    what is alt text

    – In WordPress, Square Space, and Weebly, when you design your webpage and upload the content, you can add Alt Text by defining the right keyword in the Alt Text field.
    –        However, you can also add the same HTML attribute in the HTML code of the page with ease. Using the tag <img alt=”text”> you can do that with ease. There are some simple guidelines for the same 
    –        If you want to really understand what is alt text and use it to increase page visibility, you must note that it should talk about the image if the image has information.
    –        The text should explain where the link goes if the image is inside an <a> element.
    Use alt=” if the image is only for decoration.

  4. How to optimize Alt text with keywords

    The Alt Text and Title tags for the images help the search engines find the images on your website and use them in the search results. These are not tags, but these are attributes that describe the image with the help of text and tell the purpose of the image on the page it has been used.
    Suppose there is a button on the webpage to search for the new items, then the alt text should say ” Button to Search New Dresses.”
    –       The alt text is very handy if created and optimized for search algorithms. Instead of stuffing, one should use the Alt text and title efficiently. The call to action for the button image should be included in the title of the image. The information contained in the Alt Text helps the users identify your picture and understand its purpose just if the image does not render on the page due to technical glitches.
    –       When you use the right descriptive al text for the photos, then the search algorithm spiders can reach to your website with ease. Instead of just using the crawlers to scan through the SEO keywords, the search spiders can also recognize the images related to a search item and share the pictures of the results. On Word Press and Yoast SEO checking, there is a considerable emphasis on the right alt text.
    – The Yoast SEO check available in site publishing platforms like WordPress, etc., reviews that at least one image on the page has the correct descriptive Alt Text so that the chance of ranking in image search is high.
    what is alt text

  5. How to write good Alt text

    We have already talked about what is alt text and the importance of SEO friendly Alt Text with the images on your webpage. They make the website more accessible and efficient; however, like there are best practices for writing the SEO-friendly content and choosing the right keywords, similarly, there are several things one should keep while writing Alt Text.
    The text should not look compulsive or unrequired; rather, it should be written so that it is accurate and adds value to the website. A poorly written Alt Text serves no purpose and can increase the confusion on the concept or idea you are trying to convey through your webpage or image. The appropriate Alt Text is related to the image and deciphers its purpose, intent, and definition without beating around the bush.
    Even though every individual may interpret an image differently and come up with Alt text descriptions per their understanding, it is always beneficial to follow the best practices.
    ·         Alt text should be similar to the content and the purposes of the image. Ensure that you understand the idea, its source, and the location where it will be used; this helps you come up with the most relevant, understandable, and accurate alt text description.
    ·         As mentioned above, ‘Be Specific’. Again, do not beat around the bush and use text as fillers. There is no need to fluff the content to increase words or write the content which is not relevant. Alt Text should be precise, crisp, and short.
    ·         Don’t Be repetitive: One should keep in mind that if you are going to use redundant content and talk about the same thing in different ways, it is not going to add any value to your image. 
    ·         Don’t Use Self Descriptive terms: This is a master tip when writing alt text. As we discussed that Alt text should be precise, and short writing terms like Image of a Horse or Picture of a white horse would look irrelevant.

  6. Some Examples of What is Alt Text and How to Write it Effectively

    Let us understand the impact of good alt text in an image with a simple example of a floral ladies’ dress. While it is not a great idea to write a picture of the lady’s clothing in the alt text, it is descriptive from the image name itself, and obviously, we are using an image, so using the word picture is not required. 
    Bad: <img src= “Floraldress.png” alt=“picture of ladies dress”>
    Using the alt text as ladies’ dress is okay as it describes the image and helps the screen readers to inform the users what the image is about. 
     
    Okay: <img src= “Floraldress.png” alt=“ladies dress”>
    Good: <img src= “Floraldress.png” alt=“Floral ladies dress”>
    Using a more descriptive text like a floral lady’s dress helps the search engine crawlers to pick the image as the reader is more descriptive yet crisp. 
     
    Best: <img src= “Floraldress.png” alt=“Floral ladies dress with flares”>
    Using the text like Floral lady’s dress with flares adds more details to the image and makes it relevant to the users searching for a dress with that style and design.

  7. Avoid Keyword Stuffing

    When writing Alt Text, make sure that you do not unnecessarily stuff the SEO keywords in the Alt Text. It is ideal to use the keyword in the appropriate density and ensure that it is used logically in the text. Many writers and content creators make a mistake of stuffing the keyword to attain the keyword density goal without ensuring that the word is used logically in the sentence and makes sense to the overall content.
    Be it SEO blogs, articles, or alt description; one should keep in mind that the keywords and search terms should be used logically. One should focus on the quality of the content and provide the context of the image.
    There is no point in using the keyword to write alt text that makes no sense. Search algorithms are now smarter than ever and would not dock all the poorly written alt text images and may not even show them in the search results.
    On the other hand, if your pictures have well-defined, pertinent, and logically written alt text, you have high chances of emerging in search results and garner valuable organic traffic. If you can use the keywords smartly in the alt description, it’s an added advantage.

  8. Finding Images with Missing Alt Text

    If there are images on your website which do not have a clearly defined alt text, then your pictures may lose the purpose and not add much value in the SEO perspective.
    The search crawlers may not catch them, and thus you miss out on a considerably good chance of getting the high organic traffic to your website. Having a title and alt text can help your images rank higher and boost your SEO efforts considerably. 
    It is not an easy task to find the images with missing text within your website or page. You can do that manually; however, it is going to be a very cumbersome job altogether.
    There are several SEO tools available in the market that help find the images with missing alt text, and these tools track the images more extensive than the size of 1 by 1 pixel and suggest you add alt text. You can use the online tools to check the missing text in the images and inure that your pictures are UpToDate.

Conclusion

We have talked about all the essential aspects of alt text, including what is alt text and its importance in adding value to the available images on your web page. Just by providing alt text, you can optimize the images on your websites to generate additional SEO value. If used optimally, image SEO can help drive highly organic traffic to the websites. They need to carefully analyze the right keywords and use them in the alt description intelligently.

Let us know your feedback about the insights shared about alt text and also share with us any alt text best practices that you follow while developing webpages. At Netilly, we strive to bring the topics that are helpful and informative. So, do let us know if you want us to cover any specific topic you want us to cover. For any professional digital marketing services, feel free to contact us

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Amazon SEO – 9 Hacks to boost product sales on Amazon

Amazon seo

Amazon SEO Hacks – Whenever anyone thinks of buying a product or daily utility item these days, their first preference is to quickly search for the product on various e-commerce sites. While there are numerous e-commerce sites available on the internet these days, Amazon has surmounted the league.

Amazon is the world’s largest and most used marketplace, which has created a monopoly by providing millions of products to customers across all genres. You think of any product or item, and you can easily find that on Amazon in a wider variety and from several sellers. With the presence of over 15 countries, Amazon has a massive customer base, giving the sellers high prospects of profit earning. People are earning by selling their products and services on Amazon and through various affiliate programs with ease.

Amazon is an integrated marketplace where the sellers from various fields can put forward their products for sale. The company charges a commission on the sold products listing with every sale made through it. While this brings many opportunities for the regional sellers to reach out to a more extensive customer base ( Amazon has 95 million loyal customers) and sell more units, Amazon gets more commission and builds a substantial inventory of the sellers and products.

There are a lot of Amazon affiliate sites available where people share the Amazon products, which they endorse and earn substantial profits. Since millions and millions of products are available on Amazon, one needs to ensure that they do appropriate Amazon SEO to rank their products and services higher on the e-commerce site and scale up the competition. 

Let us have a look at nine smart hacks to enhance sales using the Amazon SEO techniques.

  1. Product Name Should Be Strategic and Include Keyword

    Amazon SEO plays a pivotal role in determining the rank of the Product in the marketplace. Once you have determined the right target SEO keyword for your Product, you should ensure that the way product is listed on the site is in conjugation with the SEO guidelines.
    The Product Title should have the target keyword in the right place and position. The target keyword, as per the Amazon SEO, should preferably the leftmost. The product title must be highly optimized for the SEO and include the Brand Name, Keyword, description. The product name should reflect the key features and various common attributes like size, material, color, metal, etc. The keyword should be included in the title, and ideally, more than one Keyword should be there.

  2. Find and Enter Right Backend Search Terms in Amazon Seller Central Account

    Amazon seo
    You can efficiently manage the search terms for the products listing from the Amazon Seller Central page. By optimizing the keywords and ensuring that you enter the right search terms, you can tweak your product listing in such a way that it appears in most of the searches.
    The backend keywords are substantial hidden search keywords, which, when added to the product listing, can help in boosting their visibility on the Amazon site. You can use the Seller Central account to enter search terms, which are extremely important in Amazon SEO. Even though the buyer cannot see these search terms on the product listing page, these search words substitute the various search terms that you are not able to add on the main product listing page when creating the product page.
     You can use the page to enter all the relevant search terms and keywords for your product.
    a. Enter synonyms: Often, various users can put in the synonyms for the products to find the items they need. For example, someone looking for a Sweatshirt on the e-commerce site can use the terms like Hoody, Jacket, Sweater, etc. on the search bar.
    b. Search terms: You can enter different words, terms, and synonyms for the root keyword in the Search Terms field. By doing so you can increase the possibility of your product appearing in the searches when a visitor looks for a particular product.
    c. Enter possible misspellings: Many people might use the common misspellings of the products also for search. So, when you add those details, it becomes easy to rank the product higher.
    d. Use keyword extensions: Enhance the product to rank on the listing page, it is one of the most effective Amazon SEO techniques. Using the Seller Central, the sellers can ensure that their Product is efficiently registered and marked up in Amazon and appears on a search.

  3. Relevant Seller Name Is Must

    While product name is essentially the essential part of listing the Product on Amazon as per the Amazon SEO, you must ensure that the seller name is also relevant, accessible, and as per the SEO algorithm guidelines.
    When you have identified the right root keyword, it is of utmost importance that you include that in your Seller Name. If your seller of store name is not identifiable with the products you are selling, the Amazon algorithms and the buyers, in general, would not be able to relate with your brand.
    It is advisable that your seller name is in line with the product category. So, for example, you are selling health and fitness gear on Amazon, then your seller name should be something that is relevant to the Product and contains the root keyword. So, selling Fitness Watches, your seller name can be Fitness Watch Store, Fitness Watch Arcade, Fitness Watch Online, etc.
    The idea is to let the buyers and users searching for a fitness watch to see your products at the top. The relevant and matching seller name increases the chance of appearing in the top search results.

  4. Brand Name for Enhanced Ranking

    Most of the consumers and potential buyers relate with a brand for any product they are searching for. When you include a brand name of the Product in the product title, search terms in the seller page, and the description, the search results are likely to bring your product at the top. The brand name included in the backend field can also increase the chances of a higher rank in the Amazon search page.
    Most of the time, the consumers may search for the item by product name instead of the category, and in such a case, when you have included the brand name in all the parameters, then the chances of Product being listed in top pages are higher.
    Suppose a user wants to search for Fitbit fitness watch instead of any watch from any brand, then if you have included the Brand name in your search, it is an excellent boost for your listing. The fitness watch will appear in more search results if you include the keywords and brand name correctly as per the latest Amazon SEO strategies.

  5. Well Drafted Product Description and Image

    Most of the buyers on Amazon would search for the product based on the Keyword and look through the description in detail to find out whether the product is worth their money or not. Here the trick is to clearly emphasize the product features and benefits to distinguish from the other competitor products.
    The way you write the product description determines whether the visitors would be encouraged to buy it or not. The product images should be of high quality and clearly show the products from as many angles as possible. There is a clear need to ensure that the Product is clearly visible; you must ensure that you use a white background and high-resolution image.
    Product Description
    .Amazon seo product

    The product description is of utmost importance, so you should ensure that you detail all the necessary attributes of the Product. The more details are there, the more the users are convinced about the Product’s genuineness and quality.
    The idea is to list all the Product benefits instead of plainly writing out the product features.
    If you use the statistics and facts to boost your product features and advantages, the consumers would be compelled to consider your Product for purchase.
    The product description should be detailed and compelling by covering all the possible scenarios.
    The content should be written in understandable language and should be 100 percent grammatically correct.
    Another important aspect is to ensure that you use powerful language, which coincides with the nature of the Product you are selling.
     For Example, when talking about Fitness Watch, you should detail how it can help track the steps, monitor sleep patterns, and motivate an activity to ensure the buyers stay fit. One of the most successful hacks for writing a good and catchy product description is to use short and crisp sentences in bullet points so that the users can easily read and understand the details. 
    The products listed on Amazon become more credible if you include answers to the commonly asked questions or FAQs and detail the various concerns that the users might have to pertain to the Product. The more queries address more convinced the consumers

  6. Better Conversion Rates

    Conversion rates increase the chances of Amazon ranking your Product higher on the search results. The conversion rate is the percentage of the sales made on the e-commerce site based on the number of clicks. So, the number of clicks on your product page compared to the sales made determines the conversion rate. For example, if you got 100 clicks on your fitness watchlisting and then ten users bought the watch finally, then your conversion rate is 10 percent. The higher the conversion rate better the sales. That’s why most of the Amazon SEO experts vouch for better conversion rates for enhancing sales.
    There are some straightforward ways to enhance conversion rates that include
    Competitive pricing for the Product.
    A well written and highly compelling product description that includes the root keyword as per the Amazon SEO.
    Answering the various queries from the customers about the Product.
    Ensure that all the necessary details are available for the Product, which help the customers know the Product itself on the page without the need to do additional research on the internet. 
    Share the positive as well as negative user feedback and reviews. Remember, the products that the positive reviews on Amazon have only may doubt the customer’s mind as being fake.
    Using the right digital marketing techniques to redirect visitors to your product page.

  7. Buy Box Hack

    The “Add to Cart” option in the Amazon is referred to as Buy Box. The idea is to win the Buy box so that your Product appears on the item’s product page when a user searches for it. You can get the buy box if your Product’s performance is exceptional on the largest marketplace, along with offering the best price. You must ensure that you are selling at the best price to win the prestigious buy box.
    If you can win the buy box, you have massively high chances of making large-volume sales on the e-commerce site. The Buy Box would appear only on the one of the seller or product page even though many sellers may be offering the same Product. The buy box is the most important call to Action on the Amazon product page as it redirects the customer to the purchase page. 
    Along with offering the best rates, you must ensure that you buy in bulk to offer trade discounts and explore the various import options from other platforms so that you can offer the most competitive rates to your customers by sourcing your products from most consummate rates.

  8. Reviews

    Amazon seo product review

    Customer feedback is the most reliable and encouraging element of any product listing, especially online e-commerce sites. 
    Every buyer goes through the reviews from the customers who have already ordered and used the products as it gives them honestly, Real-time, and most practical suggestions about the products. The sellers would naturally write the best description and details about their products in which they may make high promises; however, the real customers would share honest feedback. Amazon SEO relies mostly on the customer reviews and star ratings; the better the ratings higher the chances of customers buying the Product. 
    Thus, one of the definitive ways to ensure that your Product ranks higher in the Amazon search and enhance your products’ sale, you should encourage your customer to write the reviews for your products. You must ensure that you follow up with the buyers to give a review of your Product and even post photos of their copy of the product. 
    You can do that by merely contacting the selling through your orders page. Simply open the order and contact the buyer and request them to leave a review of your Product. The higher the reviews, the more substantial sales.

  9. Custom URL

    Amazon ranks the products which have more views and sales based on a keyword. In case you want that there are more views on your product page so that Amazon also ranks it higher when the related Keyword is searched, then you can use a custom URL and drive traffic to the Amazon product page from different social media channels like Facebook, Instagram, LinkedIn, etc.
    Custom URL is the direct link to your Amazon Storefront or product listing, which you can share on the various social media channels to direct the visitors directly to your product page. You can also use the custom link in your affiliate articles and product listings done by influencers to directly send visitors to your product page. With the custom link’s help, you bypass the search process and end up the customers landing directly on your product page.
    You can share the custom URL on the various social media channels and also create shareable content backed by the right viral marketing techniques to attain better traction on your product page.
    The higher number of visitors on any Amazon product page would increase the chance of the product to even rank higher when the search is done with related Keywords or brands from within the Amazon site. Every sale made through the search results or direct links adds up to the chances of gaining more traction.
    Master Tip
    You can use affiliate platforms, blogs, and get in touch with the Amazon influencers to promote your Product in place of discount code for their followers.

Conclusion

In All, Amazon marketplace is a wonderland for sellers and brings diverse customers, increasing the chances of making substantial sales; however, there is massive competition as there are more than 2.5 Billion sellers on Amazon. Using the right Amazon SEO techniques and following the hacks listed above, you can easily enhance your sales and garner massive profits.

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Powerful Ways to Use Online Marketing to Boost Local Business

Market is very competitive now a day, and it’s often a challenge for local businesses to make themselves recognized especially when they’re just starting up.  Local online marketing is an excellent way to reach potential customers and grow your business.  

“Things nearby me” is the most searched keywords now a day by people.

Can u imagine – What’s the percentage of this keyword, its 46% of all Google searches – almost close to half.

As per latest Google search statistics, more than 3.5 billion searches go through Google every day, meaning that around 1.6 billion of them are local and the latest Google Maps stats reveal an intriguing bit of data: 86% of consumers use this platform to search local stores and look for nearby businesses

Your potential and future customers are searching the web and using mobile devices to find products and services in their community and appearing in their search results relies on the strength of your local online marketing.

What is local online marketing?

Local online marketing is basically marketing to a local community using the internet and it’s a fantastic way of

  • Building a brand’s value
  • Forming a relationship with a customer base
  • Improving lead generation
  • Acquiring new customers digitally

Why there is need for online marketing for local businesses?

As the internet usage is growing so local business owner need to understand the value and power of online marketing.

  • It helps to grow your business better
  • Boosts your ranking on search page results
  • Reach out to new audience
  • Increase online traffic

Let us look at the most important strategies which you can apply to boost your local business

  1. Get a website

    In today’s digital world, the majority of people use online search engines to look for products and services they need and if you are not having a website for your business then you may end up giving your profits to your competitor. So having a website is the most important step before you start boosting your local business.

  2. Confirm your website is mobile-friendly

    As nowadays, people do more searches for the things they look for on mobiles only so ensure your website provides a user-friendly experience that enables the potential buyer to engage with your business.

  3. Work on local SEO

    Local SEO sometimes referred to as Local search marketing is an effective way to do local online marketing for your business.
    It’s an important process to get yourself searchable online by optimizing your online presence and attract more business based on local searches. Keywords and tags play an important role in this process.

    So you need to identify the most locally searched keywords relevant to your business and optimize your website based on those keywords.

    Based on locally searched keywords, almost  50% of mobile users visit the stores within 24 hrs.
     
    Working on local SEO will help you to reach your relevant customers and get more leads.
     
    Google Trends is a very powerful and important tool for identifying what terms are popular in your location and for your industry.
     
    local online marketing

  4. Take advantage of local directories

    When we have to search for anything on the internet today, the first choice is Google. Registering your business in Google listings is an easy way to make your business appear in the search list of the customers looking for keywords relevant to your business.
     
    All you have to do is fill the form with this information:
    ·         Address
    ·         Directions
    ·         Phone Number
    ·         Hours
    ·         Link to website
     
    You can also add up a few photos to give people a better idea of how you operate.
     
    You can ask customers to write reviews about your local business for other people to see.

    You can list yourself at other directories like Yahoo!, Bing and Justdial.
     
    Listing on these sites can help you drive local traffic and improve your local online search ranking.

  5. Run a local Ad campaign

    Local ad campaigns allow us to target relevant customers demographically and geographically. You just have to add a few text lines, a budget, local extensions, some assets, and the rest is optimized to help customers find you.
     
    You can use Google Ads and pay per click campaigns to drive local traffic. These ads will help you reach potential customers that are interested in your business.
    local marketing

  6. Use Social media to engage the audience

    People have a busy life now a day and they generally prefer to go to the stores they trust. If you want the customer to scroll your business website then you really need to create visuals that are a feast for their eyes.
     
    Social media platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest are great places where you can establish your online presence and draw a customer in your world.
     
     
    You can run local ads on your Facebook page and make a reach to potential customers relevant to your business.
     
    You can establish direct connections with your relevant customers on Twitter and you can network on Linkedin both at the personal and company level to reach out to potential clients.
     

  7. Video Marketing

    Video contents are ruling social media nowadays. You can make promotional and informative videos about your business and post it on your social media platforms. You can put up your videos on youtube channel as well.

    In order to get engagements, you must add content that is relevant to your business and people would like to view

  8. Post Testimonials

    You can ask your customers to put reviews and comments about your business as they have the ability to shape the opinions of the people in their circles.
     
    Their comments will help to improve the credibility of your brand and will also boost your SEO.
     
    Your rating given by the customer is one of the factors used by the consumers to decide whether they will buy from your local business or not.
     
    Almost, 94% of the customer prefers to buy from online stores with good ratings.

  9. Influencer Marketing

    To take your online local marketing to next level, you should identify the local influencers locally and leverage them to influence your business potential buyers and drive a brand message to your relevant market.
     
    As these influencers have a large social following so u can pay them to do local online marketing for your business on their distribution channels and increase your reach.
     
    You can collaborate with local bloggers, YouTubers, or Instagrammers who have extremely high engagement rates with their followers and can influence purchase decisions in your region.

  10. Join the online community

    As a successful business owner, Networking is the most essential skill he needs to have.
     
    For every niche segment, you can search online communities on social media platforms and get involved in it.
     
    After joining communities, you shouldn’t simply start promoting your business as it may most likely annoy some audiences. You just need to remain active in the communities by participating; contributing and building rapport firstly and then you can subtly promote your business by sharing your website link
     
    Joining a local group is a great way to stay connected with residents and other business owners.

  11. Run Giveaway or contest

    You can hold an online contest through which participants can enter on social media and collect their prize in person.
     
     You can also offer discounts or free giveaways if shoppers engage with your social media profiles, share their purchases, or tag the business on Facebook or Twitter.

Conclusion

These are the Powerful Ways to Use local Online Marketing to Boost Local Business and position your business as an industry leader in your local area.

Please do share your experience after implementing these strategies. If you’d like to discuss how these hacks can help your business or brand, then please drop us an email or leave your contact details and we will be happy to schedule a free consultation with one of our Experts.

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How to do Viral Marketing in 2021

how to do viral marketing

 

“Viral marketing is immersive, cost-efficient and highly successful in present times.“

Have you ever been flabbergasted by a sudden blast of mention of a single term, brand, or song everywhere? Received the same WhatsApp message and forward from all your contacts sharing an interesting offer or just a funny meme.

Did you ever wonder why all sudden everyone is talking, writing, and tweeting about the same topic or a person redirecting to a brand? Well, in the world of social media and interconnected technology, information spreads faster than anything. It gets a viral-like viral fever, which propagates quickly and multiplies as people meet each other. While Viral is picked from the sickening Viral Fever, its implication and implementation in the Social and Virtual world are healthy and beneficial for businesses.

As per Bryan Heathman, the president of I Promotion for 24/7 Media, an online direct marketing company, 80 percent of online firms use viral marketing. 

So, let us talk about how to do viral marketing in 2020 to promote a product or a brand and provides enormous exposure to the businesses, making them reach millions of potential consumers within a limited budget.

  1. How Viral Marketing Captures Attention? Tapping the Emotion.

    video marketing

    Viral marketing is intended to spread awareness about a service or a product to the masses by using various paths apart from the traditional channel of communication with potential customers. Instead of sending emails, and direct promotional messages, the viral marketing rides on the mass sharing and mouth to mouth publicity of any content. Facebook, Instagram, Twitter, and WhatsApp have become one of the most substantial modes of communication wherein people can easily share and pass on the information. Viral Marketing uses the same trend to ensure that the target audience knows about the product or service through sharing and passing on. The growth of business and reach out is not multiplied but exponentiated with the viral techniques.

  2. Compelling the Users

    viral marketing

    The essence of viral marketing lies in inspiring and compelling the users to share the message with their friends and contacts and talk about them. Viral content or a topic is one that interests the audience, and they talk about it, whether in person or on their communication platforms. There are various techniques to make content viral, and today it is not just a hit and trial method but a well-strategized plan with everything organized and co=ordinated. While the potential of viral marketing is unimaginable, one must not know that the right approach is needed to make it meaningful and connect the message. 
    An example, is the ALS Ice Bucket Challenge, which raised awareness for rare disease patients.

  3. Riding on the Sentiment

    This form of marketing intends to be completely deliberate and with a set projection and attainable target in mind. Thus, the viral content is created around the product so that it directly targets the viewer’s sentiment and compels them to buy or consider procuring the service.
    When we talk about “sentiment capture”, it highly resonates with the current mood and trends. The best viral marketing techniques ride on the existing popular trend or culture, leveraging the hype, which is already there. The technique helps in gaining momentum fast and reaching more and more people.
     Social media is the most successful playfield for viral marketing, as it is the platform where most people engage and spend time. Tapping social media is one of the most important things to learn in How to do viral marketing in 2020.  It gives a personalized feel – a human and highly exciting approach to any campaign. When your friends and peers are talking about certain things, when people in your social circle are talking about a certain product, and there is fun or empathy involved in it, you certainly give it a thought.
     
    In a Nutshell, Viral Marketing is a smart sales technique that uses organic growth and word of mouth publicity to create awareness of a product or service that eventually grows exponentially, giving mass reach out.

  4. The Benefits of Viral Marketing

    Building Your Brand
    Going Viral is a great way to build a brand and create a strong foundation to build upon the marketing strategies for the products and services. People associate with things that are relatable and “Like Them” when brands are successful in creating a connection with the consumers, they win half the battle before entering the real battleground. If you learn how to do viral marketing in 2020, you can easily use it to promote your brand.
    Providing highly sustainable and relatable product companies can inspire the users to talk about their brand and recommend the product to their peers. Many people may prefer taking services or trying out products which their friends and family members recommend. To create a cycle of buying and recommendation and sharing, brands need to formulate highly thoughtful referral campaigns and quirky content.

  5. What Makes Content Viral?

    Now that we have understood what viral marketing is, let us exhume the veracity of this. It is based on the simple fact of how catchy and likable your brand or product is? What is the Factor in your product? How it is better and pathbreaking than the existing products and how it can be a life-changer. People just love your brand and be glad to talk about it. One must understand that bad Publicity can also make a product viral; however, it would not do any good to the brand in terms of growth or revenue. 
    You must be able to deliver what you promise and ensure that your campaign’s highlights are truth to live by. In other words, you must talk about the features in viral marketing efforts that are present in your service or product. Making high promises and creating a too rosy picture for making content viral; however, not serving the same can bring immense Bad Publicity. You may lose customers if your campaign gets wary. So, honesty is indeed a virtue in viral marketing. You can create Hype, Ride-on Controversial, and Sensational Content, but in the end, the product should be worth its mettle.

  6. The Right Techniques On How to do viral marketing in 2020?


    a)      Understand The Audience
    Understanding your audience is very important to ensure that you create and channelize the campaign. Even before you start creating the content outline and its strategies, one must work to identify the right audience to which the viral marketing initiative is directed.  How to do viral marketing in 2020? Understand the audience’s likes, dislikes, and emotions.
     
    You cannot have the same campaign or a viral project for every race or profession. The demographics, region, and age group play an important role in creating relatable and successful viral marketing campaigns similar to traditional marketing and advertising efforts.
     
    The content should be generic in the viral marketing sphere; however, it has to align with the target audience sentiment. Generic content, which is understandable, relatable, and shareable, forms the backbone of viral marketing; however, understanding the audience is very important. It should be relatable but pertinent as well. So when you know whom you are writing, creating, or designing, you have clarity in deliverables and manifest the ideas in a streamlined way. So understanding your audience and identifying the demographics can be pivotal in successful campaigns.
     
    b)      Create Engaging Content
    Content is the backbone of any viral marketing initiative. If you can write engaging and informative content that definitely you have learnt’ How to do viral marketing in 2020’. It decides whether the thing would go viral or not; when we talk about the content, it should bot be popular or informative, but it should be a unique and valuable addition to the audience. In times of social media, the emotion factor has played a pivotal role in deciding the viral quotient of any content. Especially in the realm of consumer goods and services, the entire focus should be in making an instant with the audience and giving them a realization that your product or service is meant for them.
     
    A great example of a viral marketing campaign is Amul Butter, which creates highly quirky, fun, and innovative viral ads on point with the latest happenings and current trends. Whether it is a national event, a burning story, or a social issue, it is on the Amul Social Media channels if it is in the news. Indian audience relates to the Amul Girl mascot for ages, and there is an instant sense of liking for her. When the Amul creative team blends the fun and lovable Amul girl mascot with the current topics to deliver highly innovative and relatable meme posts, people can’t help but like and share it.
     
    In this case, the brand’s target audience is generic and Indian masses who consume not only butter but also other products. Since Amul products are a household name, brands can do away with costly promotions; however, still, it leverages the viral medium to create a connection with consumers. There is a reason that Amul is the most favored butter of India because they have directed their marketing initiative to the audience tapping their sentiments and also providing quality.  Amul has really innovative insights into the Indian population and knows well How to do viral marketing in 2020.
     
    c)       Posting at the right time
    The time of posting content is highly important as you cannot derive value from the viral marketing techniques if they are not apt as per the situation. Imagine getting content talking about traveling and wanderlust at the time of the Covid-19 outbreak, it would just appear senseless, and the campaign would fall flat. Or consider airlines showcasing their quirky meme about travel and fun during lockdown and travel restrictions. You would not like to listen about Halloween at the time of Christmas. Thus it is important to hit the iron when it is hot. So Just in time, the posting is important. 
     
    Various brands smartly use a viral trend to incorporate it into their Tweets and Marketing posts across social media channels. People share the tweets and posts, and indirectly, the brands gain traction from the content propagated from some other source.
     
    Talking about social, political, and human matters at the right time and expressing the opinion with fervor gives a great stature to brands. Experts claim that having an opinion and being firm is a sure shot technique on How to do viral marketing in 2020.
     
    A great example is the Black Lives Matter campaign, which spiraled globally; many brands and businesses came forward and openly showed solidarity to the initiative making an instant connection with the audience.  Brands like Lego, Ben, and Jerry Icecream, Facebook, etc. that openly wrote about support to the campaign.

    d)        Use Influencers For Maximum Reach
    –  Social Media Influencers are the new celebrities that can endorse your brand and create massive reach for your viral campaign through their highly relatable and real posts. The social media influencers have achieved cult status by engaging with the audience in real-time. They are like people amongst us, someone who has similar life and similar problems. Even though some social media influencers charge sky-high rates for promotion based on their followers and engagement, one can still reach out to maximum people through them.
     
    –   Instagram, TikTok, Youtube, and even Facebook have become the playfields of these influencers who can strategically build a brand by interacting with their audience and inspiring their followers to use a product. Brands can also provide promo discounts and samples to the followers of the influencers to create higher traction. An easy and highly successful way of getting viral is through influencers. You must understand which social media platform is right for your brand and then direct the attention in bargaining and identifying the best influencers for the same. Many social media agencies are available these days, which helps plan the entire viral campaign lifecycle and identify the right influencers. 
     
    e)       Boost Content Through Ads
    Paid ads are a great way to boost your viral content and give it an impetus that kickstarts its viral journey. Well, it is not clear that what content can go viral and what does not; however, you need to make the right efforts to ensure that your religiously created and designed content is reaching the right audience at the start so that they can further distribute it. The reach multiplies and then exponentiates once it gets an initial kick. With the help of paid ads, you can reach out to the selective audience who may share the content.  If you want to learn in detail how to do viral marketing in 2020, then you should the master art of formulating catchy ads.
     
    Google Ads bring the content on the top of search results while Facebook ads show up your posts to the right audience. It captures their attention, and the dame starts. 
     
    f)       Get Media Attention
    Viral content is something about which everyone is talking. It is in the news and on the webpages. To ensure that your news story is being viewed and people are reading or viewing what you created, you must grab the eyeballs. Websites like Buzzfeed, Verge, Business Insider, etc. write about news in different fields. If your content is exclusive and talked about, then one of such popular websites may feature it.
     
    Just in case any celebrity with a massive following even retweets or talks about your viral posts, the traction can be unbelievable. Getting viral is an organic process that can be accelerated by generating the right Publicity. You can try paid collaborations to generate enhanced media coverage of your campaigns. Getting a celebrity onboard is the greatest tip on how to do viral marketing in 2020.

  7. Content That Goes Viral

    – Memes are the easiest way to make content viral as they are fun and easy to share. Ensure you do it the right way with the minimalistic text yet quirky images and a highly engaging tone.
    – Videos are substantial in creating viral quotient- make sharp, fun, and crisp videos that offer more than mundane content. The funnier or more empathetic the video is higher its forwards and shares.  You can use amazing video editing and photo editing tools for making viral content.
    –   Articles and blogs that express an emotion or educate the audience about the real challenges, upcoming technologies, or simply help them fix a thing are great for viral marketing. 
    –     DIY, Hacks, and Easy to Make videos would just get shared like anything because they provide utility and save costs. Just see the number of times five-minute crafts, Troom Troom, and BrightSide make funny videos and gain traction; their creative teams have definitely aced on How to do viral marketing in 2020.
    Creativity is always appreciated when you talk about real talent through real artists and people it deserves and gets its due credit. Consider the case of James Fridman, who helps people photoshop their images but with an element of surprise. He is the most famous editor and photoshop troll now. By doing something out of the box, he established himself as one of the most talented image editors.

  8. Tips to Ensure Your Viral Marketing is Successful

    These tips on how to do viral marketing in 2020 can be a gamechanger in your initiatives.
    Have a Voice           
    Ensure that your content delivers a message and takes a side with affirmation. There is no scope for being neutral or diplomatic; you should be respectful yet confident and opinionated about a topic. For e.g., telling audience tips to cope with the business slowdown in the Covid-19 pandemic is a good tip.
    Be Innovative, Surprise Them
    Provide a sense of excitement and mystery in your content by writing about unexpected things. Provide new information or promote your product creatively and innovatively that people have not seen before. The more innovative it is, more the attention it grabs. 
    Do Not Sell Directly
    Viral marketing rides on sentiments and emotional relatability, not a sales pitch. Thus, you should make sure that your content is informative, fun, or interesting and not an attempt to talk about your product’s benefits. Leverage the emotional connection, not the saleability of the product. Learn effective digital marketing to ace your selling skills online.
     Engage with the audience                                                                                         
    Amazon, Flipkart, Swiggy are some brands which interact a lot with the customers openly on the social media platforms through their official handles; The language is not a plain boring marketing language which says ” We Apologise for the inconvenience caused” Or “We are happy to Help” but something fun, conversational and great to re-read. The threads of funny chat exchange between brands and customers often go viral because people find then rare and funny. Thus they share it over and over again, and hence viral Marketing goal is achieved.  Being funny is the right answer to ‘How to do viral marketing in 2020?’ Complement your viral marketing with the right Email Marketing and Marketing Automation strategies to get the most benefit.

Conclusion

Viral marketing can be a gamechanger for any brand or business’s success if done strategically and in a planned way. A skilled digital marketing agency can help businesses to design and deliver highly successful campaigns.  We hope that in this article, you have learned how to do viral marketing in 2020 with ease. If you are looking for experts to do viral marketing for your business, do contact us, and we will help you create a marketing plan that is bound to go viral!

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9 Effective Growth Hacks | How to increase YouTube Views

how to increase youtube views

YouTube has become one of the most pivotal sources of gaining popularity and promoting your brand and content on the internet, with over 2 billion users. No one can imagine life without YouTube, where everyone is now getting habituated to search YouTube videos for learning new things, getting the latest news, or just passing time with entertainment. While YouTube is great for personal entertainment, it is also a highly engaging and resourceful platform to showcase your talent or exhibit your brand. If you want to know how to increase YouTube views, keep on reading till the end.

You need not spend millions of rupees to publish your Ad on YouTube as compared to what one needs to do on entertainment TV channels. You can publish an informative or innovative video that educates the target audience, and your brand may reach unexpected heights.

Using the right tools and techniques, you can ensure that in a crowd of millions of similar videos, your video stands out and catches the attention of the audience. By increasing the YouTube views, your brand can attain popularity and earn through it.

A search optimized channel can deliver a highly engaging experience and has the flair to work in collabration with the YouTube Algorithm to boost your brand’s reach. 

Let us look at some of the most successful and useful hacks through which you can optimize your channel and learn how to increase YouTube views.

  1. Branding

    When it comes to a YouTube channel, your brand profile is very important as it creates a highly professional and sophisticated image in the minds of the audience.
    Whenever anyone watches several videos from any brand, they must visit the channel home page and see what the brand is all about. To ensure that the viewers are attracted to the videos and consider it seriously, you must create the channel profile page considering your brand and vision
    If your brand is about technical or formal service, the channel home page and profile should be something that looks classy and formal. If your brand is entertainment and fun related, the profile should look quirky, funny, and casual. The basis is that profile branding should be highly engaging and reflect the company’s essence or service.
    Before launching any video or story, you should spend time indiscreetly designing and creating an engaging and unique profile with all the pertinent information about your brand. Your home page should look compelling and professional with the essence of creativity. It should encapsulate what your channel wants to convey and even why you created a channel, to begin with.
    The basic principle of how to increase YouTube views is to make a professional looking channel. There should be clarity in the information shared on the channel. It should rather look clear, organized, and planned. More than 87 percent of online marketers use video content for promoting their brands. By using the right profile branding, you can engage more and more customers.
     how to increase youtube views

    a) Choosing a good profile picture is very important as it is something that appears everywhere on the platform. Then you should select some prominent and identifiable photos that are visible in a thumbnail or small icon size; the best option for brands is to use their official logo in the profile picture. However, it is also great to use a catchy profile picture. 
    b) You can use the YouTube Channel Art to make your profile page look creative and professional. You can add various images and creatives on your homepage.
    c) A good channel trailer helps to showcase your brand in a precise manner. You can do it in a small 1-2-minute video and auto-plays whenever someone visits your home page. It should be highly engaging and interesting.
    d) Add Playlists for the best videos on your Homepage, which viewers can play instantly. You may add that in the feature content for the new visitors.
    e) You can also add several featured channels with which some other popular channels from your brand or partner’s brand can be highlighted. This is a good way to promote affiliate channels.
    f) Create an engaging and informative About Page in which you can give a crisp and formal description of your brand and services. Here you can also add a link to your website.

  2. Proper Descriptive and Keyword Rich Titles

    Search Engine Optimization is the backbone of Google-owned products, and YouTube is the best example of it. The most popular and highly viewed channels appear higher in the search than others.
    Search optimization is important to increase the visibility of your channel and videos. Without knowledge of the right keywords, you can never learn how to increase YouTube views. The algorithm of YouTube is extremely complex and smart and understands the user’s perspective.
    ·         Thus, to gain new followers, you must use highly rich keywords to ensure that your channel’s ranking and videos are higher on YouTube.
    ·         The keywords should be trending, high value, and extremely well thought off when you create the Titles, Description, and Tags for your channel or video.
    ·         To make sure that the video content is innovative and reaches out to the right audience, you should use the keywords in the tags and even on your channel’s homepage.
    The titles should be clear, crisp and descriptive so that the viewers can easily understand what the video is all about.
    Using Keywords in your YouTube video is very easy, and you can use several tools like Google Search to find out the best and most trending keywords. One of the most straightforward ways is to type the keyword in the YouTube search bar and see the top suggestions. You can then use those in your video tags.
    You can also use the various keyword planning tools like AdWords and many SEO Tools to find the most valuable and optimal keywords that resonate with your video.how to increase youtube views

  3. Use Right Tags

    Keywords and hashtags are a great way to attract the right traffic. Like hashtags play a pivotal role in Instagram and Facebook. Similarly, they help in driving traffic on YouTube as well. The YouTube Algorithm also works similarly, and the way you tag the videos can be a gamechanger in the success of your YouTube Channel. It is great to use the tags in a way that boosts the performance and works in conjuction with the YouTube Algorithm.
    ·         The tags enable the algorithms to pick up your videos. You should ensure that you include pertinent and highly trending keywords instead of stuffing everything in place. It is advisable to use a few tags that are 3 to 5 words long and are highly engaging.
    ·         Call to Action(CTA) or highly straightforward tags generate more traction. An example can be” How to Make Instagram Profile?” instead of “Instagram profile ideas.” Finding the right tags that are trending is a must for learning how to increase YouTube views.

  4. Thumbnails

    Thumbnails are very important when it comes to YouTube videos because, the users are attracted to the video through the glimpse they get from the Thumbnail image in the search results, or everywhere they see the video for example in suggestions. The image should be engaging and catchy so that it attracts the user to click on it and go ahead to watch the video.
    ·         Video content should, indeed, be highly informative and fun. Only then will the viewers stay and watch it completely. However, if the thumbnail image is not great, they may not even start the video in the first place. You should ensure that the Thumbnail image is clear, crisp, and attractive, directly talking about the video.
    ·         The image should not be misleading or falsifying; otherwise, the users would feel cheated, and your video could lose credibility. To have the right following on YouTube, you must provide your viewers with the right information and attract them through the most relevant titles, thumbnails, and even descriptions
    ·         You must ensure that the image is of high definition quality with the right colors and design. It should not be blurry or distorted; else, the viewers will not be attracted to click on the thumbnail and view it. How to set youtube Thumbnail

  5. Use Cards

    Cards are a very useful feature from YouTube, which helps the YouTubers to set up the notifications for their videos easily. These pre-formatted templates for notifications appear on the mobiles and desktops, and you should set them up to easily promote their videos and brands through your channel.
    ·         There are many pre-designed templates available on YouTube, which you can use for the business, whether it is related to merchandising, fundraising, entertainment, or simply generic.
    ·         The rectangular box or a teaser format appears on the top right of the YouTube video and gives a simple preview to the video viewers.
    ·         The users can then tap the Card to read the message on the right side of the video. It is amazing when you want to showcase a message with your video. The description should be highly engaging and relevant to the video.
    ·         The Cards should be created with the Call to Action in mind, and the message which the brand wants to convey should be written in the Cards. For example, you want to promote your upcoming training, so the Card should provide a link to the registration form and provide details of the training. Whatever is being said in the video should be cohesively detailed in the Card.Youtube cards

  6. End- Screens

    Like cards, the end screens also act as valuable extensions to the YouTube videos, as they help increase the watch time of the channel, and the viewers can be directed to the next video or playlist with ease. It is advisable to use the end screens in the last 5-15 seconds of your video.
    ·         To ensure that the end screens bring value to your videos and generate more views, one should add links to the relevant and associated videos that make sense to the viewers.
    ·         Having an end screen with a video about Fashion Tips at the end of an Artificial Intelligence video would seem meaningless. The crux of the matter is that the end screens should be chosen wisely. You can use four elements in the end screens, a playlist, video, a subscribe link, or another channel.
    ·         This space is for adding the closing elements to your video and encourage your viewers to take Action, thereby extending the engagement with your channel beyond the video.youtube end-screen

  7. Ensure Your Video Content is Attractive and Compelling

    The most important thing in getting more views on a YouTube video is the video itself. The video’s content should be of high value and engaging; it should bring value to the customers and keep them hooked up till the end. It should provide them value for the time they invested in viewing the video and compel them to view it again and share it with others.
    Your video should bring an element of surprise or empathy in the viewers and make them aware of the topic. Instead of just making a bland video and providing already known information, it should have innovative, rare, and useful information.
    DIY, Educational, and Informative videos get a lot of viewership and traction because they compel people to view repeatedly and share the video. Your brand should invest resources in creating the right videos with amazing storyline, content, and visuals.

  8. Embed your Videos in High Ranking Blogs

    While it is great to have a highly optimized video that appears high on YouTube or Google Search engine, a straightforward and much easier approach is to direct the customers and viewers to the video on YouTube from other sources.  When you invest a lot of money and efforts in highlighting your other content sources like SEO optimized blogs, it is lucrative to use the same for YouTube videos. You can embed the YouTube video related to a high ranking blog on the blog page. The readers of the blog would already be looking for similar information. When they see a related video, most likely, they click and open the video directly on YouTube.
    Most of the news article websites do this, in which they have a link to the news story video on YouTube, embedded on the news article page.

  9. Get Connected to Viewers

    If you want to ensure that your videos and content become popular on YouTube, ensure that you engage with the viewers. If you want to know how to increase YouTube views, make sure you use conversational language and talk to them instead of narrating.
    Ensure that you have answers to the most common questions they might have relating to the subject. The most popular YouTube channels have engagement with subscribers and followers. They ask for reviews and feedback in the comments. They interact by answering the comments and using the suggestions to create their next content.

Conclusion

Now that we have talked about some of the most vital hacks on how to increase YouTube views, one must follow the basic principle of creating engaging and responsive videos. By ensuring that the videos are interesting and capturing the trending topics, one can get massive viewership on YouTube and boost their brand.

If you’d like to discuss how YouTube can help your business or brand, then please drop us an email or leave your contact details and we will be happy to schedule a free consultation with one of our YouTube Specialists.

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