SEO

Top 10 SEO Tools in 2019

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Search Engine Optimization (SEO) is like Game of Thrones; you need to battle with your competitors using the right keywords and techniques to be on the top of Search Engine Results.

However, choosing the right SEO tool is one of the challenges nowadays considering the level of competition out there.

But we are here to help you prepare for the battle with the list of best SEO tools, handpicked by our experts. There are SEO free tools as well in case you are on a specific budget.

The Top 10 Must-Have SEO Tools In 2019

SEMrush

SEMrush is the Marketer’s favourite tool. It’s one of the best on-page SEO tool to analyse your website and that of your competitors. You can look at your trending articles, social shares, word count, and related keywords all at one place. This makes it easier for you to research well before writing your blog post and helps you analyse it after publishing the post.

Screenshot of SEMrush for Top 10 SEO Tools in 2019 published by Netilly

The best thing about this tool is that it also helps you plan the content for your blog with its content marketing kit. Not just that, SEMrush gives about 14M ideas for a single keyword. Just imagine how great that would be for your content chart.

Digital Marketing Specialist, Brenton Marcum, said their keyword strategy for writing copy for blog posts, websites, social media, and their clients, is done using SEMrush.

Type: Tool

Pricing: Paid – $99 per month

Best for: Keyword research, Competitor analysis

Key Features:

  • Analyse competitor’s keywords, Ad budgets, and marketing activities
  • Find less competitive keywords
  • Compare domains side-by-side
  • Get visual data in terms of charts
  • Segmentation of your keywords by topic
  • Perform Site Audit
  • Check your website using On Page SEO Checker
  • Get useful insights about your site’s organic traffic
  • Measure and compare the performance of your content

Moz

Moz is one of the best SEO tools that is used by many experts. Despite the regular algorithm changes that Google does, Moz is one tool that is up to date. Besides, it is also known for its chat support to the customers.

Screenshot of MoZ for blog Top 10 SEO Tools in 2019 publised by Netilly

Moz comes with a free trial period of 30 days, post which you can decide whether to buy it or not. Now, that’s something great because most of the paid SEO tools allow you to have a trial for only seven days.

The ‘page optimization feature’ is said to be the best as it helps you optimize every single page of the website by clearly mentioning where to make changes or what to add.

Type: Software

Pricing: Paid – @99 per month post 30 days free trial period

Best for: Keyword Research, SEO Report, SEO Audit, Backlink Research

Key Features:

  • Allows you to track the keywords for which you’re ranking.
  • Finds out issues on your website and alerts you about the same.
  • Prioritized recommendations enable you to optimize your web pages.
  • Get custom suggestions that help you create content.
  • Link Explorer helps you find quality backlinks for your website.
  • Moz Local helps small businesses and enterprises get maximum outputs with minimum efforts.

Yoast

Yoast is the best SEO plugin for WordPress that lets you optimize your webpage on the go. You can make changes while writing or after writing your blog post. It’s one of the best free SEO tools that not only saves your time but also gives you a live SEO score.

Screenshot of Yoast SEO for blog Top 10 SEO Tools in 2019 publised by Netilly

You can avail a free version or upgrade to a premium version that comes with added benefits. Usually, free tool is good enough to get started if you’re a beginner. Yoast SEO is always updated for Google’s algorithm, which makes it even more useful.

Type: WordPress Plugin

Pricing: Free / Paid (Premium version available for $89 per year)

Best for: SEO Optimization

Key Features:

  • Helps you place keywords in the right places
  • Tells Google what your page is precisely all about
  • Preview your page or meta tags without actually publishing it on Google
  • Allows you to control your breadcrumbs
  • No duplication of content
  • Takes care of the technical stuff like sitemaps, robots.txt file, cleaning up URLs, etc.

Ubersuggest

Ubersuggest is everyone’s favourite as it is a free tool for SEO. It’s the lighter version of paid tools. Performing keyword research using Ubersuggest is quite easy; you can do it either by entering your competitor’s URL or by entering the seed keyword.

The latest update of this tool also allows one to find out backlinks of your competitor’s site. Not just that, you can easily get long-tail and short tail keywords along with SEO difficulty.

Screenshot of Ubersuggest for blog Top 10 SEO Tools in 2019 published by Netilly

Type: Online tool

Pricing: Free

Best for: Keyword Research, Backlinks

Key Features:

  • Estimated visit counts give you an idea about how much traffic you can get
  • Keyword suggestions based on the entered keyword
  • Get content ideas for your website
  • Provides the backlink data
  • Visit your competitor’s top-ranking pages

Seo SiteCheckup

SEO Site Checkup is a tool that is useful to optimize your website for SEO. Checking your website manually for errors or issues to be fixed is a time taking process, but SEO SiteCheckup automatically does it for you. All you need to do is, enter your website URL and get a real-time report and fixes that are required.

Screen of SEOSiteCheckup for blog Top 10 SEO Tools in 2019 published by Netilly

This tool solves all the SEO issues instantly with just one click. It’s an excellent tool for beginners as well as professionals. You can monitor your website’s SEO performance on a day-to-day basis and change it accordingly.

SEO SiteCheckup is one of the best SEO audit free tool, which is available for a free trial period of 14 days.

Type:  Tool

Pricing: Paid – $24.95 per month post-14-day trial.

Best for: SEO Audit, Monitoring, Competitor Analysis

Key Features:

  • Analyse your SEO issues instantly
  • Day-to-day SEO monitoring
  • Notifies when your SEO score changes
  • Compare your competitor’s SEO side-by-side
  • Generate SEO reports
  • Create automated checkups

Ahrefs

Ahrefs is one of the best tools for SEO, and many bloggers recommended it. This tool crawls the website efficiently and gives almost accurate results. You can perform keyword research by either entering your competitor’s URL or by typing the seed keyword. This gives you a list of keywords, both long-tail, and short-tail.

Screenshot of Ahrefs used in blog Top 10 SEO Tools in 2019 published by Netilly

You can filter your keywords according to search volume, keyword density, paid difficulty, etc. That’s the best part of this tool. Also, it allows you to vomit negative keywords.

Ahrefs is freely available for seven days.

Type: Tool

Pricing: Paid – $99 per month after 7 day trial period

Best for: Keyword Research, Competitor Analysis, Site Audit, Content Ideas

Key features:

  • Site Explorer for getting insights about organic traffic and backlinks
  • Use Keywords explorer for getting the right keywords
  • Content explorer gives you content ideas
  • Site audit feature shows you the issues that need to be fixed
  • Find the content gap of your competitors and generate content for your site
  • Compare multiple links of competitors at once

Keyword Planner

Keyword Planner is a free tool by google ads. You can use it to find low competition keywords. However, it doesn’t display the search volume precisely.

Screenshot of Keyword Planner for blog Top 10 SEO Tools in 2019 published by Netilly

The keyword planner is mainly used for paid ad campaigns. It helps you discover new keywords and also shows the bid estimates for those keywords.

Type: Tool

Pricing: Free

Best for: Ad Campaigns, Keyword Research

Key features:

  • Search the most relevant keywords for your business
  • Find out how often a keyword is searched
  • Gives you suggested bid estimates for each keyword
  • Add the finalized keywords to your advertising plan

SEOquake

Seoquake is a free tool which is mainly used for competitor research. It’s a browser extension that shows the page data like rank, age, SERP report, and the number of ads, from SEMrush, Alexa, Google rank, and Yahoo index.

image of SEOquake for blog Top 10 SEO Tools in 2019 published by Netilly

This tool performs an on-page SEO audit by accessing the internal and external links. You can also do keyword analysis and find out the keyword density. The SEO dashboard is pretty easy to read with a feature to export the data.

Type: Browser extension

Pricing:  Free

Best for: Competitor analysis

Key Features:

  • Gives internal and external link details of the top ranking links in Google search result pages
  • Get quick insights about any webpage on SEObar and SEO dashboard
  • On-page SEO audit in one click
  • Get social media insights like Facebook likes, LinkedIn share count, and Pinterest Pin count

Answer the public

Answer The Public is a keyword research tool that gives a free report of what your consumers are searching. The report is displayed in a visually appealing format with several questions and tags.

screenshot of Answer The Public for blog Top 10 SEO Tools in 2019 published by Netilly

It’s an online tool for content ideas as well. While the free version gives useful insights, you can also go for the Pro version, which is beneficial for agencies.

Type: Online tool

Pricing: Free /  Paid ( Pro version for $99 per month)

Best for: Keyword Research, Content Ideas

Key Features:

  • Get search results in the form of questions, prepositions, comparisons, alphabetical, and other related keywords
  • Displays visual data
  • Allows you to save the displayed data in the form of an image
  • Helps you generate content ideas

Keywords Everywhere

Keywords Everywhere is a browser extension that shows you the search volume, CPC, and competition on the go. It displays all the Google search queries at one place based on the region right under the Google Search Bar. So, you don’t have to keep switching tabs for that purpose.

screenshot of Keywords everywhere tool for blog Top 10 SEO Tools in 2019 published by Netilly

Also, it allows you to download the list of keywords in Excel, CSV, or PDF file formats.

Type: Browser extension available for Chrome and Firefox

Pricing: Free

Best for:  Keyword Research

Key Features:

  • Search high volume keywords based on the region
  • Highlight keywords of a particular volume
  • Know about the competition of the keywords
  • Save the desired keywords to the “My keywords” list

Conclusion

These are the must-have tools for best SEO practices. It’ll make your research easier and will surely help you rank better provided you work hard consistently and keep optimizing your website and content regularly.

You can get started with one tool or use multiple tools for different purposes and share your feedback with us.

If you’d like to discuss how SEO can help your business or brand, then please drop us an email or leave your contact details and we will be happy to schedule a free consultation with one of our SEO Specialists.

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How does Content Marketing help Drive Organic Traffic to a Website and aid SEO?

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You must have possibly heard that – getting traffic from a search engine is hard, but buying traffic is easy. Though garnering organic (free) traffic is no cakewalk, but it’s the best way to get traffic for any business for two reasons.

Firstly, around 80% of web users ignore paid ads in search results. Secondly, it sends you the most targeted traffic, and once you do it right, its free traffic.

In fact, more than 51% of content consumption in 2018 was majorly driven by organic search. Hence, boosting organic traffic for your website or content is the best way forward!

Search Engine Optimization (SEO) is one of the best ways to get organic traffic, and the ROI proves to be higher as time elapses.

Building organic traffic through SEO is undoubtedly the hardest effort you’ll ever put into your website. But the time and effort on this can essentially become the most significant investment.

Reason being the SEO content you put on your website today will drive traffic not only today or tomorrow but for the long term probably several years from now.

This is not the case with paid Google AdWords, which will not get you any traffic the moment you stop paying. That’s why focusing on enhancing organic traffic through SEO is an effort worthy enough for the long-term.

When it comes to following the right approach to garner more organic traffic, Whitehat SEO is the best way to stay on top of traffic that is sustainable as we discussed in our beginner’s blog on SEO.

Let us now dive a little deeper to understand how SEO boosts organic site traffic at no cost except your time.

Create Quality Content & Optimize Old Content at Reposting

The intent of creating content is not to fill the website pages or blogs just for the sake of doing it. Publishing valuable content that renders value to its readers is the reason behind the search engines, ranking a good content website higher.

Your website is a representation of your business, and usually, it’s the first impression a potential customer may have of your business.

Essentially your website is a representation of your business, and it forms the first impression about your business in a potential customer’s mind.

You shouldn’t be publishing low-quality blog posts just as you wouldn’t deliver a crappy product or service,

In fact, when you publish unique and information-packed content, it acts as an ultimate marketing strategy where the content ranks higher for relevant keywords.

With search engines becoming smarter over time, they can weigh the content you have posted. If the content is good, it is ranked higher, and that is how organic traffic reaches the website or blog.

So before hitting the ‘Publish’ button, give your content everything you can.

Further updating and republishing older blog posts with new content and good images or insightful videos can grow organic traffic by as much as around 111%.

Using Long Tail Key Phrases

Primary keywords have higher search volumes. However, broad two or three-word key phrases are highly competitive. So rather than going for the most popular keywords, it is better to use keywords that are more specific to your product or service.

Instead of sticking to the addition of two or three phrases of keywords switch to long tail key phrases.

Let’s take an example – if you are running a digital marketing agency, then instead of trying to rank for the term ‘digital marketing agency’, narrow it down a bit more and go for something like ‘digital marketing agency for real estate’.

This will narrow down your content ranking for those specific keywords that are more relevant and will lure potential leads to your website with higher chances of conversion.

Long-tail key phrases are likely to be closer to what a real user would be typing into a search engine while looking for something on the web. Thus the long tail keywords have lesser competition and higher relevancy.

Guest Blogging

Guest blogging is purely a genuine way to earn links that are valuable to your website. Publishing your content on a high authority website is a perfect way to garner more eyeballs. Make sure you post quality content on these websites and expose it the way you present your own blog on social media channels.

Apart from this, some of the best practices to consider when guest posting are:

  • Aim for publishing guest posts only for trusted websites with high domain authority and decent traffic.
  • Create content in and around your niche o reach your ideal audience.
  • Create relevant backlinks to some of your blogs or content on your own website.
  • Engage with the readers regularly by responding to their comments irrespective of whether it’s a guest post on someone else’ website. This is a great way to build a rapport and establish a relationship with those visitors. 

Create & Use Relevant Internal Links

You need to work strategically to create powerful internal links in your blogs and on your website to guide your visitors to more relevant content.

This can boost your search rankings by keeping visitors on your website for longer. But this will happen only if you have used links in a way that are natural and relevant for the reader and not created just for the heck of creating an internal link. Ultimately internal links should add value and provide relevant information to the visitors.

Once a page is ranked higher in a search engine, you can internally link it to other pages on your website. This way, you can embrace the SEO aspects for those other pages also to possibly get high ranking on search engine result pages (SERPs).

There is no shortcut to it- all you need to make sure is that you keep good links and keep removing the bad ones periodically. However, don’t overuse internal links else it will look like spam.

Utilize Social Media Promotion 

It has become imperative to build a substantial presence across social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.

Google understands that recommendation for any shared content, on all these social media channels by people within their trusted social community, is a great signal to rank that content or website higher.

All of the social media marketing (SMM) promotional activities help to get your brand and website address out on the internet. Write content worthy enough of sharing and add share buttons within your content and website so that people can share your content or website easily.

Monitor Regularly 

It is very crucial to monitor what is happening within your domain. Use tools like Google Analytics to track visitors to your blog and website.

 You can fine-tune your content after analyzing where the visitors are coming from and what keywords they searched.

It is also advisable to monitor your competitor’s social profiles to see what’s working for them and try to do it better than them.

Try to be in Google’s Good Books 

Avoid using any unethical ways to get good ranking on search engines as it’s unwise to be on Google’s wrong side. You should always look for increasing organic traffic ethically or else be ready to get hit with a Google penalty sooner or later.

Achieving good ranking in search engines through ethical means might be a time consuming process, but eventually, it gives good results in the long term in terms of increasing organic traffic.

Don’t buy inbound links or build cheap links. Also, don’t publish low quality or plagiarized content.

Instead, get into the habit of creating quality content that aids users and provides a solution to what they are looking for. Eventually, that will drive more organic traffic than any other alternate shortcut ever will do. 

Conclusion

Hard work always gets the best results, and it’s no different on the web. If you are looking for more organic traffic, you must put more effort into it. 

That means giving your best effort every time, identifying the niche for content, understanding good and bad backlinks, knowing your keywords, guest blogging strategically, staying on Google’s good side and lastly you need to consistently implement all of these to create an organic reach over your competitor.

The most important task is to closely monitor what SEO technique is bringing you more organic traffic. Once it is identified, keep implementing it consistently to get results that are organic and gigantic. 

If you have any questions or need assistance about building organic traffic for your website, please leave a comment below or drop us an email. We will be happy to schedule a free consultation with one of our SEO experts.

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What is Search Engine Optimization (SEO)?

image for blog search engine optimization

The invention of the internet and its impact on the way the world works has been nothing less than revolutionary. Take Google as an example. Today, we have become so dependent on the most popular search engine for finding the information that we need, that people use its name as a synonym for the word “search.”

Google receives 63,000 search queries per second which translates to 5.6 Billion searches per day! Have you ever wondered how website links are prioritized on result pages when you search for anything on a search engine like Google?

Do you usually click the topmost links which appear on the first page of the search engine results? A lot of this makes a fundamental difference when it comes to businesses engaged in the selling of products and (or) services “online”.

Interestingly, 93% of all website traffic is majorly driven by search engines such as Google, Bing, and Yahoo, etc. If we specifically talk about Google, 75% of people searching through web start their searches on Google, and the first five results on Google get 67% of all clicks.

The higher your website link shows up on the search engine result pages (SERPs), the better it is! But how does one achieve the topmost rankings for their website? Search Engine Optimization (SEO) is the obvious answer.

SEO is a technique of optimizing one’s website to “rank” higher in the organic SERPs. It is the most effective method to generate organic (natural or free) traffic to your site.

The organic search results are those that appear directly below the top pay-per-click (PPC) adverts in Google, pre-fixed with Ad icon and are most viable for the long-term. Such as highlighted below:

Image showing the organic search result below the paid pay per click google adwords advertisement
An Organic Search Result below the Pay Per Click Advertisement
 SEO can improve visibility in various other search result sets as well, such as map listings, videos, the knowledge graph and more. 

The SEO industry is expected to reach $80 Billion by 2020 according to a report by Borrell Associates that produces advertising reports. The whopping number is for businesses in the U.S. alone.
 

 How does SEO Work?

Google (or any other search engine) score their search results based mainly upon relevancy and authority of pages it has crawled and included – every detail it crawled through- in its web index.  That index is fed through an algorithm that tries to match all that data with user query to provide the best answer.

Google uses a cluster of ranking factors in its algorithm to score their search results and uses a hyperlink based algorithm, PageRank, to calculate the popularity and authority of a page. This is still a fundamental factor in ranking even though Google is far more sophisticated today. In fact, Google keeps updating its algorithm as the behavior of people changes.

SEO further encompasses technical and creative activities to influence and improve some of those known ranking factors. SEO also includes actions to help improve the number and quality of “inbound links” to a website, from other sites.

Relevant and renowned websites linking to a site is a strong signal to Google that it might be of interest to its users. This also signifies that the website having backlinks is ‘authoritative’ and can be trusted to appear in the search results for relevant queries.

Activities involved in SEO?

SEO activities are often grouped into “Onsite SEO” and “Offsite SEO.” These two categories split practices that can be performed on a website, and away from a site.

Onsite SEO

Onsite SEO, also known as On-Page SEO, refers to technical activities to improve organic visibility within the website. This broadly means optimizing the site and content itself to improve the relevancy, accessibility, and experience for users. Some of the typical activities (though not the complete list) include –

  • Keyword Research– Understanding the user’s intent and their expectations from their search. Analyzing the kind of words and frequency used by prospective customers to find brands, services or products.
  • Technical Aspects– Ensuring the website can be crawled and indexed and is free from errors or user experience barriers.
  • On-Page Optimization– Improving the website structure, internal navigation, on-page alignment, and content relevancy to target relevant search phrases.
  • Content Optimization– Ensuring amazing content with compelling data that establishes subject expertise, authority and trust, and ultimately provides an excellent user experience.

Offsite SEO

Offsite SEO, also known as Off-Page SEO, refers to creative activities carried outside of a website to improve organic visibility. This aims to increase the number of reputable links from other domains hence often mentioned as ‘link building,’ as search engines use them as scoring for trustworthiness.

Quality links from websites and pages with more trust, popularity, and relevancy pass more value to another domain than an unknown poor webpage that isn’t trusted by search engines.

Some of the typical activities include –

  • Digital PR– Strong PR provides reasons for other websites to talk and link to your domain. This might be internal news flow, writing for external publications, original research, expert interviews, quotes and much more.
  • Outreach & Promotion– This involves communicating with key journalists, influencers, bloggers or webmasters about a brand, resource, or content to gain coverage and ultimately earn links to a website.

The more quality, relevant sites that link to your website, the higher your position in search engine results will be. If the site won’t send any visitors, or the audience is entirely irrelevant and unrelated, then it might not really be a link that’s worth pursuing.

Before we conclude, let’s quickly look at different approaches for SEO- black hat and white hat.

White-Hat SEO, Black-Hat SEO, and Gray-Hat SEO

There are two major approaches to SEO – White-Hat SEO (the ‘good’ kind), and Black-Hat SEO (the ‘shady’ kind). There are of course differing opinions about the nature of each of these SEO approaches.

 It’s important to remember link schemes such as buying links, exchanging links excessively, or low-quality articles that aim to manipulate rankings- falls into the category of Black-Hat SEO. These are against Google’s guidelines, and strict action can be taken by penalizing a website.

The best and most sustainable approach is White-Hat SEO. Best way to improve the inbound links to your website is earning them rather than buying them. This can be achieved by providing genuine and compelling reasons for sites to cite and link to your brand for who you are, the service or product you offer or the content you create.

There is another SEO practice called Gray-hat SEO, which is riskier than White-Hat SEO, but may or may not result in your site being banned from the search engine(s). This may involve tactics which are ill-defined and could improve your site’s ranking without negative consequences.

But it’s not wise to get on Google’s wrong side, and if you aren’t sure whether a given method is in violation of Google’s guidelines or not, it’s best to avoid that tactic.

Conclusion

Investing in SEO can return an exceptional ROI compared to other types of marketing and promotion. However, it takes three to six months of ongoing effort for results to come through and requires continuous analytics monitoring.

SEO activities require expertise to carry them though they can also be learned. The other option is to hire professional SEO experts (like Netilly) to help you out.

If you’d like to discuss how SEO can help your business or brand, then please drop us an email or leave your contact details and we will be happy to schedule a free consultation with one of our SEO Specialists.

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