7 Essential Tools for Marketing Automation in 2021

A considerable amount of time and effort is accounted for marketing and promotion within every online business operation. Effective marketing automation can make a significant amount of difference in the way online businesses thrive. Several tools for marketing automation helps to automate and streamline your marketing strategy and assist in saving a lot of time and effort, thereby enhancing the overall efficiency of the system.

The right automation tools help to automate the marketing initiatives for increased efficiency and staggering cost reduction.

Further, most businesses today use automated marketing tools for enhancing customer interaction.

As per Email Monday, on an average, 51% of companies are currently using marketing automation and more than half of B2B companies (almost 58%) plan to adopt the technology.

Understanding Marketing Automation

The high-end marketing tools enable you to connect with the users in a personalized way as those allow each email and message to be customized to create a one-on-one interaction experience. The marketing tasks are managed well with these tools to effectively send messages and emails to users and monitor online campaigns effectively.

Online marketing tools help keep track of business leads, generate leads through timely communications, and manage the leads effectively for increased ROI on marketing initiatives. The right marketing automation tools help analyze the customer data and produce high-quality reports through which you can study the efficiency and outcomes of various marketing campaigns, deduce customer buying behavior, and create better processes.

Benefits of Marketing Automation

  • Cost Saving
  • Time-Saving
  • NO Human Error
  • Prioritize Tasks
  • Reach out to leads

In this article, we will discuss some of the most effective and resourceful marketing automation tools suitable for growing businesses. These tools can help in business growth and create a seamless transactional flow for streamlining your business end-to-end marketing processes.


ClickMagick is one stop for all the marketing tasks presented in the most resourceful and cost-effective manner. Using ClickMagick, businesses can easily track, test, and improve their ads and online marketing campaigns’ efficiency. You no longer need to pay for the clicks on ads and links that do not value your business.

Using the right tools for marketing automation, you can track the efficiency of every advertisement and link you create for your marketing initiative. You can track sales efficiently and understand the impact of every action with clarity. You can optimize the customer interactions and garner newer leads at the right cost.

ClickMagick helps to track the links and helps in optimizing the sales funnels efficiently.

  • The tool efficiently tracks the links and user activities across devices to give you an overall picture of campaigns’ effectiveness.
  • It helps in finding the right customers using the ad networks.
  • Provides advanced GEO and Mobile Targeting for sending ads to users based on their location.
  • It comes with advanced affiliate marketing tools for building excellent affiliate links.
  • It helps in filtering bots for real-time estimates.

tools for marketing automation


Instapage is one of its kind tools that helps create customized landing pages for your business without any programming knowledge. Companies can create advanced landing pages for their websites based on dynamic customer needs to develop highly interactive and pertinent pages. It has an advanced landing page generation platform which can give dynamic pages for all the marketing needs and comes with advanced features to suit every need of a business. It helps ink rating landing pages for the brands completely relevant and mobile-friendly to give the user a seamless experience.

The personalization tool helps to increase user engagement by providing personalized landing pages based on the ads clicked by the user and highly relevant to the end-user.  Instapage is highly recommended for small businesses as they can quickly analyze the effectiveness of the landing pages and design future marketing strategies based on the analysis.



NinjaOutreach is a unique and customized influencer marketing platform that helps the influencers and bloggers manage their campaigns’ effectiveness.

It is a great CRM to track and manage the effectiveness of blogger and influencer relationships with a brand and understand the success rate of the promotions and campaigns rolled out with influencers’ help.

Using this tool, the brands can find the best and most effective influencers for promoting their brands on various social media platforms like YouTube, Instagram, Amazon, etc. The tool helps to search the right influencers and then roll out the most effective influencer marketing campaigns for the brands to influence the right target audience effectively.

The CRM helps manage, track, and scaling the influencer relationship ship and tactfully monetize the influencer outreach.



E-Goi is an all-around marketing automation tool that helps create a seamless end to end marketing campaign without any waste of money and efforts. It provides all the tools necessary for generating value for marketing initiatives. SMS, Email marketing, voice broadcast, push notifications, chats all the functions required for seamless automation of the marketing initiatives are available.

It has a wide variety of features like automatic landing ages generation and creating fast campaigns through email and mobile. Using e-goi, you can build a successful marketing strategy that enhances overall customer experience and brings maximum ROI.

It is time-saving and highly efficient, cutting the loopholes of the manual and unsupervised marketing techniques. The overall efficiency of any business grows multifold with highly sophisticated platforms like ego that help automate the end-to-end customer interaction and provide a better experience.



Businesses need to create effective and customized landing pages to adhere to the customers’ needs and inquiries. Using Leadpages, small companies can considerably cut costs by generating customized and personalized landing pages.

Using the drag and drop platform, you can create customized landing pages. The platform also provides highly sophisticated tools to track, record, and analyze customer interactions without hassle. Any business website’s effectiveness can grow multifold with a highly reliable and tech-friendly platform that provides maximum uptime.



HubSpot is one of the most popular inbound marketing automation tools, a boon for small business websites. Touted as the small business software, it helps plan and manage the marketing campaigns for small businesses and comes with an inbuilt email and CRM to manage your marketing tasks duly.

HubSpot is an all-around software that helps in marketing, sales, and service of customers to implement core business automation for small businesses. HubSpot also provides a lot of training and courses for marketing professionals to implement marketing automation. It has some of the most efficient tools for understanding and monitoring the customer journey end to end and helps in user tracking, collates information about website views, etc. The powerful emailing and communication tools help in building a personalized rapport with users and leads. There are lots of tools like forms, plugins for lead capture. HubSpot has a wide variety of features that strengthen the core marketing processes of small businesses.

  • It has free email marketing tools
  • Great customer support plugins
  • Live chats and chatbots plugin
  • Automated Lead calculation
  • Analytics



Endorsal helps collect customer reviews and testimonials in an automated manner without the need to buy fake reviews and implement ineffective campaigns for garnering the right and positive feedback for your business.

In the digital ecosystem, prospective clients are attracted to a business brand based on the reviews and testimonials for existing clients. However, fake or paid reviews do a little good to the business. Endorsal is an effective automated testimonial system that helps in efficiently collect customer reviews and display it on the various platforms with ease.

  • The tool is easy to set up and can be implemented within minutes
  • It helps the brands collect high-quality testimonials with ease and streamline the entire processes to give highly impactful results for the businesses.
  • It helps increase lead conversions, build an end to end customer loyalty and provide a spectacular boost to the brand image.

 By automating the customer testimonial collection process, businesses can save time and money.

marketing automation tools

To Summarize


Marketing Automation Tools can play an incredibly transformational role in enhancing the businesses’ efficiency and bring maximum ROI for marketing efforts by reducing cost and improving overall customer experience.

If you have used any of these tools, then do share your experience with us on the same. In case you are looking to explore any of these tools for marketing automation, then also share with us which one you planned to do.

You can get started with one tool or use multiple tools for different purposes and share your feedback with us.

If you’d like to discuss how these tools for marketing automation can help your business or brand, then please drop us an email or leave your contact details and we will be happy to schedule a free consultation with one of our digital marketing specialists.


What is Marketing Automation?

Marketing automation refers to software platforms and technologies designed for Promoting departments and Businesses to more effectively market on multiple Stations online (such as email, Social Networking, Sites, etc.) and automate repetitive Activities.

How do I choose a marketing automation software?

7 best Marketing Automation tools – Clickmagick, Endorsal, HubSpot, Leadpages, E-GOI, Instapage, NinjaOutreach

Which automation tool is in demand 2020?

Hubspot, Instapage and NinjaOutreach are some of the tools, currently in demand, and widely used tool in the market.


2 thoughts on “7 Essential Tools for Marketing Automation in 2021”

  1. All 7 lists of tools are really essential for marketing automation. I have used HubSpot and only know about that. Others are new to me. It seems quite interesting. I will surely try other tools. Thank you..!

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