Branding for an Automobile Detailing Studio
About Our Client
Our client is a Bengaluru-based auto detailing studio. The business was bought over by our client who already was running a similar business under the name Torqoholic.
Objective
The key objective was to design a Logo which was based on the old signboard and at the same time sporty, contemporary and appealing.
Key Tactics
- Firstly, the brand colors were finalized as Red and Yellow.
- Multiple options were provided to the client.
- Further tweaked into the designs to arrive at the final one.
- Once the logo was frozen, the designed worked on the remaining deliverables.
Problem Statement
The studio is a few years old was well known in the locality. So the client did not want to change the name of the establishment and wanted to have the logo similar to the signboard at the studio. However, the client was keen to have a contemporary and sporty logo and other brand collateral, including Monogram, Business card, and letterhead, Envelope and Invoice.
Approach
We arranged a meeting of our designer with the client to understand the requirement of the client and the client shared a picture of the old banner which was taken as a reference point.
Colors and fonts used
- Red - CMYK - 1 96 91 0; RGB - 250 15 12; Hex - fa0f0c
- Yellow - CMYK - 3 2 91 0; RGB - 247 247 25; Hex - f7f719
- Brown - CMYK - 47 79 83 75; RGB - 34 11 8; Hex - 220b08
- Font - Grand National (have uploaded all the fonts)
Image provided by Client
Logo versions
Monograms
Envelope
Coupon Card
Letterhead
Company Profile
Car Wash Package
