Video Marketing for a Recruitment Solutions Company
About Our Client
Our client is a UK-based leading talent and workforce solutions service provider to Fortune 500 companies globally. The firm provides permanent, contractual, temporary, and outsourced recruitment solutions specifically in the technology domain.
Problem Statement
The Client wanted to enhance their social media presence especially on LinkedIn and create commercial awareness within a short period of time.
Objective
Our objective was to enhance the brand visibility of the client within the UK and Europe and also increase the social media following and engagement.
Strategy
The strategy was to position the client in the role of a thought leadership in the recruitment industry within the target geographies of the UK and Europe.Also more emphasis was laid on the new offerings.
Approach
We recommended two videos per week in our social media marketing approach, because videos get more traction. The two videos would focus on
- 1. Establishing thought leadership - The customer’s leadership team would present their views and opinions on below aspects and more
- Industry trends and macro objectives of the organization
- Technology adoption and innovations
- Embracing change and adoption of best practices
- Forecasting and SWOT
2. Showcasing capability – Communicating organizations’ capability to engage and delight the customer on below lines and more.
- Product and services
- Customer enablers and benefits
- Organization pedigree and domain expertise
- Processes and standardization with Backward linkages
- Case studies and testimonials
Relevant hashtags and keywords were used while posting the videos to target the relevant audience. During the period from June 2019 to Dec 2019, Netilly created the below categories of videos:
1. Introductory Video:
The first video was created more on the lines of a corporate explainer video to provide a holistic view about our client organisation.
2. Animated videos:
These videos were focused on showcasing the service offerings.
3.Slideshow videos:
These videos were created to show clients’ success stories, team culture, best practices, latest innovations in the recruitment domain etc.
4.Year End Summary Video:
Leadership byte video to conclude the achievements of our client in 2019 & outlook for 2020.
Results Achieved
With our focus on video marketing in our social media marketing strategy, we could get better traction on social media platforms especially in LinkedIn. As a result, our client’s LinkedIn followers grew more than three times from 1219 to 3803 within a six months period.
