Case Study - SEO of an e-Commerce Website
About Our Client
Our client was an e-commerce platform that retailed authentic sports nutrition supplements at moderate rates.
Problem Statement
When the client approached Netilly, the e-commerce website had no organic traffic & very low rankings on the Google search engine.
Objective
Our objective was to get visibility on search engine (Google-India) on finalized keywords & improve their organic traffic. For that, we optimized their website considering two aspects:
- On-Page SEO
- Off-Page SEO
Approach
Our web designers performed an extensive SEO audit of the website using multiple tools and captured the below SEO metrics.
- Seositecheckup Score : 67
- Average Organic Traffic : 10
- Backlinks :00
Since the client’s website was a sports nutrition supplement site, it had a huge number of products pages (~100) with un-optimized images that had made the loading time over 22 seconds. So we first optimized the loading time.
Strategy Used
Post the loading time optimization activity; we started working on the following tasks:
- Blog postings
- Social bookmarking
- Directory submissions
After directory submissions, we started with email outreach activity along with Quora submissions.
Key Tactics
For On-page SEO
- Optimized Meta Tags (over 150 pages).
- To increase the audience interest on our website, we began searching relevant blog topics for their target audience & published those regularly. This was beneficial from the SEO perspective as well.
- The loading time of their website was 22 seconds. Our development team worked on it & reduced the loading time to 7.5 seconds.
For Off-page SEO, broadly, we performed
- Social Bookmarking (25 each) for all the blogs.
- Directory submissions on 16 relevant platforms.
- Email outreach for all blog topics.
- Quora submissions.
Results Achieved
Before Date: 2 Aug’19
After Date: 8 Nov’19
- Seositecheckup Score: 80
- Average Organic Traffic - Over 200 sessions /day
- Keyword Rankings:
