Case Study - SEO of an e-Commerce Website
About Our Client
Our client was an e-commerce platform that retailed authentic sports nutrition supplements at moderate rates.
When the client approached Netilly, the e-commerce website had no organic traffic & very low rankings on the Google search engine.
Our objective was to get visibility on search engine (Google-India) on finalized keywords & improve their organic traffic. For that, we optimized their website considering two aspects:
Our web designers performed an extensive SEO audit of the website using multiple tools and captured the below SEO metrics.
Since the client’s website was a sports nutrition supplement site, it had a huge number of products pages (~100) with un-optimized images that had made the loading time over 22 seconds. So we first optimized the loading time.
Post the loading time optimization activity; we started working on the following tasks:
After directory submissions, we started with email outreach activity along with Quora submissions.
For On-page SEO
For Off-page SEO, broadly, we performed