Case Study - SEO of an e-Commerce Website

About Our Client

Our client was an e-commerce platform that retailed authentic sports nutrition supplements at moderate rates.

Problem Statement

When the client approached Netilly, the e-commerce website had no organic traffic & very low rankings on the Google search engine.


Our objective was to get visibility on search engine (Google-India) on finalized keywords & improve their organic traffic. For that, we optimized their website considering two aspects:


Our web designers performed an extensive SEO audit of the website using multiple tools and captured the below SEO metrics.

Since the client’s website was a sports nutrition supplement site, it had a huge number of products pages (~100) with un-optimized images that had made the loading time over 22 seconds. So we first optimized the loading time.

Strategy Used

  Post the loading time optimization activity; we started working on the following tasks:

After directory submissions, we started with email outreach activity along with Quora submissions.

Key Tactics

For On-page SEO

For Off-page SEO, broadly, we performed

Results Achieved

Before Date: 2 Aug’19

After Date: 8 Nov’19