Search Engine Optimization
Improve search engine rankings and increase
conversion rates by our professional SEO services.
SEO is one of the most essential factors that determine web traffic and ROI of a business. To help a business grow exponentially, we provide professional search engine optimisation services operated by a dedicated and passionate team of digital marketing experts who work on all aspects including keyword analysis, competitor’s research, optimizing page speed, content marketing strategy and off-page SEO.
SEO in general is a long-term process of optimizing a website to increase visibility and rank higher in search engine organically.
On-page, off-page and technical are main types of SEO which must be considered to enhance the visibility of business.
On page is all about optimizing technical issues within the website including keyword, website structure, image, Meta tags, internal links and content.
Off-page SEO are the activities done outside the website such as digital PR, link building, social bookmarking and social media marketing.
Technical SEO is crawling, indexing and rendering of webpages.
With over 5.6 billion google searches every day, it is a must for businesses to be on google.
As there are 67% users of all who click on the first five search results of google, it is a good practice to optimize your website to rank higher.
Google uses 200 metrics to rank webpages, so it becomes a challenge for businesses to be ahead of their competition.
While search engines rank a website based on relevant content, we focus on optimizing their webpage with valuable and user-friendly information which helps to solve a customer’s problem.
Why Search Engine Optimization?
- SEO is a cost-effective strategy as compared to SEM as it helps you get free traffic.
- SEO increases the visibility of your business in map listings, knowledge graphs and videos.
- SEO helps to rank your webpage to top search engine results pages and drive organic traffic to your website.
- SEO is a very effective way to attract prospects and generate new leads to sustain business growth.
- It compels a wider range of audience to reach your services, thus increasing the conversion rate.
- When you optimize your content in your webpage, it helps to build brand authority and trust with your customers.
- It lets you outrank your competition by promoting USP’s on your webpage.
- Users prefer an engaging user experience and SEO does that job very effectively for your website.
- People can directly visit your physical store if you rank your business on GMB.
- SEO improves brand awareness and also aids you in social media growth.
- SEO improves page speed at a tremendous level.
Our Services
We Plan a detailed strategy of SEO and a specific way to create relevant content and optimize the website for best user experience.
On-Page SEO
- Conduct an extensive website audit for the client’s business to check the metrics for modifications.
- Research on market trends in that industry and its competition.
- Analyse keywords based on search volume, competition and relevancy.
- Create well-framed headings and meta tags with relevant keywords positioned to enhance user experience.
- Optimize images and website content to make it interactive and valuable at the same time.
- Insert internal links to help users navigate within the website.
Off-page SEO
- Build a strong PR with bloggers, influencers, industry specialist and journalist for various activities.
- Increase the bandwidth of the brand and communicate with industry experts to promote their business.
- Do internal and outbound backlinking to improve brand authority and credibility.
- Practice social bookmarking to enhance domain authority.
- Market on social media about the client's business website to reach a wider audience.
Technical SEO
- Structure website and its architecture to enhance the user interface.
- Make a website mobile responsive by technical optimization so that google algorithm ranks you higher.
- Optimize page speed by modifying JavaScript layout, Html and CSS styles code.
- Track progress and check metrics in google search console to optimize further.