Paid Ad Campaigns For A Canadian Restobar

About Our Client

Our client is a premium restaurant and bar based in Saskatoon, the largest city in the Canadian province of Saskatchewan, serving contemporary food and drinks.

Dishes are rooted in American flavors with the traditional local blend to give to create an explosion of flavors.The Kitchen and Bar aim to connect the locality to a dining experience the way ingredients are connected to food.

Problem Statement

The restobar opened on 26th November, 2019 and being a new brand in the city the local population was not aware about the restaurant.

Also a few months into operation, Saskatoon also went into lockdown and we had to rework the strategy as dine-in was closed and only delivery was allowed.

Objective

During the last 7 months of operation the objectives have changed due to the changing business scenario (primarily the COVID-19 pandemic). Initially at the time of opening the focus was on below objectives:-

As the lockdown was imposed and dine-in was not permitted, we had to replan and focus on below objectives:

Strategy and Approach

Facebook campaigns were primarily focused on the objectives of driving traffic to the website, creating awareness and increasing followers on Facebook while Google Ads campaigns were focused on orders on call and orders on video views.

We designed quite a few different campaigns for the relevant audience as per the occasion, offers and business goals.

Our team created a Business Manager account on Facebook and also a Google Ads account. Business Manager is a more secure way to manage Pages and Ad accounts.

During the course of the last 7 months, Netilly decided to focus on mainly 2 platforms given the B2C nature of the business and the priority at that time – Facebook and Google.

We also tried a campaign on YouTube for promoting delivery orders based on the client’s suggestion.

Below is a summary of the Ad Campaigns run on Facebook, Google and YouTube.